MY
m i c h i g a n
100% Local 100% Women 100% You!
2015 Media Kit mymagazineoakland.com
Real Women
MY Magazine strives to have every woman see herself throughout our pages by delivering a publication that mirrors her personal interests. We offer a unique perspective by focusing on local businesses, local covers and by providing the very best content that is uplifting, inspirational, entertaining and stylish, from professional women to stay-at-home moms and everything in-between. Like no other in Oakland County, MY Magazine is a glossy full color, perfect bound, bi-monthly publication, that celebrates middle to upper income women, and is committed to being an unbeatable source of marketing for
our advertisers. Our goal is to make a difference in the lives of everyone who touches this extraordinary publication. MY Magazine is distributed to select areas throughout Oakland county, Milford, Commerce township, Novi, Northville, West Bloomfield, Bloomfield, Bloomfield Hills, Birmingham, Farmington, Farmington Hills, Franklin, Bingham farms, Beverly Hills, Southfield, Berkley, Royal Oak, Ferndale, Troy. This includes a direct mailing list to prominent physicians, chiropractic and attorney offices, spas, salons, and fitness centers throughout Oakland County, reaching over 100,000 women per issue. We are committed to helping our advertisers succeed by being a cost-effective marketing vehicle able to reach a targeted audience~ Women. MY Magazine has and will continue to make a positive contribution to our readers as well as our advertisers. ONLINE PRESENCE. Can’t wait to get your copy of MY Magazine? Not a problem. Visit mymagazineoakland.com for an exact turn-by-turn digital edition of the hard copy of MY Magazine including our advertisers and a link to their website. Home delivery is available including information about where to find us. If you would like to nominate an inspiring woman to be featured in an upcoming issue, or to be part of our makeover section go to our “Tell Us” tab.
mymagazineoakland.com
MY
o a k l a n d c o u n t y
The Purchasing Power of
Women
When it comes time to buy, women are more often the decision makers and motivators. Women have gained ground in earning, spending and influencing the household spending.
Women represent a significant amount of the buying power no marketer can afford to ignore. 85% of all brand purchases are made by women. 60% of all personal wealth in the U.S. is held by women. 51% of all stock ownership in the U.S. are women. 65% of requested services at car dealerships are made by women 75% of women are identified as the primary household shopper 50% of products typically marketed to men are purchased by women Women own 40% of all American private businesses 1.3 million women earn more than $100,000 in annual salary. Senior women age 50+ have a combined net worth of $19 trillion. Over the course of a families life, 90% of married women will control its wealth.
Targeted range: 30 - 60 Middle to upper income Women account for 85% of all consumer purchases including everything from autos to health care. 91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC Pharmaceuticals Information by sheconomy.com
mymagazineoakland.com
In Every
issue
Fashion, Healthy Living, Inspirational and Empowering Column Writers, Inspiring Women of Oakland County along with a MY Makeover. Featuring Local Businesses and Local Stories. We put our focus on our advertisers featuring local businesses. For the best exposure in town, be on the cover of MY magazine. Cover opportunities are available.
2015 Deadlines
Space
Materials
Jan/Feb .........................12/10
.....................12/15
March/April ...................2/10
.......................2/15
May/June.........................4/10 .........................4/15 July/August . ..................6/10
........................6/15
Sept/Oct.........................8/10
.......................8/15
Nov/Dec.......................10/10
......................10/15
mymagazineoakland.com
2015 MY Magazine Editorial Calendar jan/feb
march/ april
may/june
july/august
sept/oct
nov/dec
MY Trends
Winter Whites
Glam It Up Sunglasses
Suit up Trendy Swim Wear
Treat Yourself Spa Treatments
Casual Jeans for All Body Types
Holiday Looks
MY health
Put Your Best Face Forward Procedures, Creams, Natural
Staying Healthy/ Mental and Physical Well Being
How To Find The Right Doctor For You
Dental Options What Is Right for You
Should Your Child Be Vaccinated
How To Reduce Stress By Staying Healthy
MY Fitness
The Health Benefits of Yoga
Gyms Vs. At-Home Workouts
Mind, Body, Spirit/ How Being Outdoors Makes a Difference
Hiking and Biking
Exercise Your Mind
Calories In, Calories Out
MY Inspiration
Being a Lightworker Part 1
Being a Lightworker Part 2
Introverts Vs. Extroverts
Anger and How It Impacts Your Life
Encouragement: How it Can Enhance Your Life and Others
Forgiveness
MY Cooking School
Enjoy Greens and Get Lean
All Organic
Fresh Fruit Recipes
Grilling in Style
Get Down With Roots: Squash, Beets, Sweet Potatoes
Holiday Baking
In every issue:
Inspiring Women, Makeover, Ask The Life Coach, Inspirational Columns. What’s around Town: Local Business Stories
mymagazineoakland.com
MY
o a k l a n d c o u n t y
All colors must be CMYK.
FILE FORMATS/GRAPHICS:
specs
Printing process: Web offset
We use the following software versions. If your version exceeds those listed, save your document to be downward compatible: InDesign CS2 or greater, QuarkXPress 6.5, Adobe Illustrator CS2, Adobe Photoshop CS2, Adobe Acrobat 7 All linked graphics must be included with the document. Please collect for output, and save all fonts along with ad, images and logos to a folder or medium to be sent.
PROOFS:
Line screen: 175
Please supply a digital proof calibrated to SWOP print specifications that represent the final digital file at 100%.
BleeD :
Build ad to trim and extend bleed .125” beyond each side of the document page.
Safety margins: Allow 3/8” from trim edges except for spreads, which require 5/8” safety from side trim and 1/8” gutter safety.
Magazine trim size: 8.375” x 10.875” MEDIA: Macintosh formatted disks may be provided in the following formats: CD-ROM or DVD. Please label all media with publication name, company name and contact information.
IMAGE RESOLUTION:
If a proof is not provided, we cannot beheld responsible for materials that run incorrectly, as final output will be compared to an internal proof only.
Payment Details: All payments are due on the 1st of the month. A continual $10 late fee will be applied to all clients every 30 days past due. We accept major credit cards with a 2% service charge. Contracts become non-cancelable after story runs. For more information call 248.556.1521
Mechanical Information for Ads
Images should be provided at 300 dots per square inch (DPI) to insure quality reproduction. Web images are not acceptable.
1/4 page
3.5” x 4.72”
Vertical
1/2 page
3.4” x 9.6”
Vertical
GENERAL AD CONSTRUCTION:
1/2 page
7” x 4.72” Horizontal
Full Page
8.375” x 10.875”
Bleed Page
8.5” x 11.125”
Build pages to trim size and extend bleed 1/4” beyond each side of the document. Supply spread ads as spreads, all other pages as single pages. When creating a Postscript file, all high-resolution images, artwork and fonts must be included when the file is written.
FONTS:
Full page trim size
Use only Type 1 fonts. Both printer and screen fonts required. Use stylized fonts only. DO NOT apply style attributes to fonts. Include only those fonts used in your document, along with those used in embedded graphics. To minimize potential problems, fonts within embedded graphics should be converted to paths/outlines whenever possible.
8.375” x 10.875”
Full page bleed size 8.5” x 11.125
mymagazineoakland.com
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1/3 H
1/2 H
1/2 V
1/4 V
1/3 V