174 Issue 1 2013 NABAS The only independent trade association for the party & promotional balloon industry in the UK
BALLOONIES
NATIONAL BALLOON WEEK 19th to 25th MAY 2013 The 17th “National Balloon Week” is taking place from 19th – 26th May 2013. NABAS The Balloon Association Ltd and its members will be championing the balloon and party industry by organising national and local events that highlight the versatility of applications and market opportunities that balloons can offer. Competitions, Balloon Releases and Special Events all form part of the week’s festivities, which are being organised by the Members of the Association around the country. Balloons really are big business; millions of balloons are sold in the UK every year and the sector as a whole is thought to be worth in excess of £80 million. The industry also employs a rapidly growing workforce with the emergence of many new entrepreneurial companies. NABAS – The Balloon Association Ltd, est. 1987, the only independent trade association for the industry actively encourages and supports this annual promotion. The events of National Balloon Week are designed to draw the public’s attention to the vast array of possibilities that balloons offer for entertainment, fun and business & charitable promotions. For more details on how you can make the most of National Balloon Week see pages 6 & 7
FROM YOUR COMMITTEE
BALLOONIES EDUCATE - PROMOTE - INFORM
Dear Member I am sure most of you had a good year last year what with the regular celebratory occasions plus the Queens Jubilee and both the Olympics and Paralympics. We now have a highly dedicated Committee who will be working to implement regional training and seminars and an interactive website which will help you all to grow your businesses. Also there will be a surgery held by committee and trainers on a weekly basis. So for all the members of NABAS, the only independent balloon & party association, the future is starting to look a lot better for all of us. Please be patient as it won't happen over night, but it will happen, that I promise you. John Lee, NABAS Chairman Balloonies No. 174 Issue 1 2013 ŠNABAS - The Balloon Association 2013
NABAS Committee
Published by
Paul Bloomer, Philomena Groome, Veronica Kamerling, John Lee, Steve Marsh, Peter Smith, Paul Widdowson Co-Optees: Amiee Hughes and George Oustayiannis
NABAS The Balloon Association Ltd Katepwa House, Ashfield Park Avenue, Ross-on-Wye, Herefordshire, HR9 5AX 01989 762204 Content Editor: NABAS Front cover: Image courtesy of Natalie Saunders,The Balloon Room
Secretariat
Gill Hinton, Kate Walker, Elizabeth Malcolm, Hilary Pulsford
NABAS MEMBER INTERVIEW: Alison May Business Name: Ballooning Great
Owner: Alison May
Location & area covered: Bridgwater, Somerset What was your career path to where you are today?: I started off doing a NABAS 1 and 2 course. Then in need of some practice I hired my first bottle of helium and did a friends birthday party using all the skills I was taught. This was just a tester to see if I wanted to go further in balloon decorating. I also visited the NABAS show and saw some of the competition entries, one being a cute Elvis character. I so wanted to learn how to do that ! I did some research and bought a couple of dvd’s and started twisting. I love to mix the twisting aspect in with balloon decorating to stand out from other balloon decorators and I love what I do. Name something in the balloon industry that you most like: I most like being able to come up with new ideas. It’s just endless what you can create with balloons. Name something in the balloon industry that you least like: I least like the threat of helium shortage and price increases which has forced some balloon decorators to quit. I also hate it when some of the larger chain shops are able to sell helium balloons so cheap and with which balloon decorators cannot compete.
Best thing about your job?: Seeing people happy with the things I do and being able to create new things.
What best describes your business?: Balloon decorator? Balloon and costume retailer? Other? Balloon decorator/twister How did you decide on your business name?: That was the most difficult thing choosing a name. I just came up with Ballooning Great because I couldn't think of anything else and I hoped to think people thought it was great. How do you decide what products to buy in?: I sometimes buy in new products to see what new things I can come up with, but also tend to go along with what the customer wants. I tend to use Qualatex latex, Sempertex link-o-loons and any foils.
NABAS MEMBER INTERVIEW Cont...: Alison May What advertising works for you?: I have found the best form of advertising is word of mouth. Also Facebook is a very good form of advertising and it’s also good to have a website. Do you show at Wedding Fairs? Other?: At the moment I work during the week and do balloon decorating at weekends. I have only ever done one wedding fair but if this was my sole income yes I would. I would choose carefully which wedding fairs to do eg not in a village hall but a proper wedding venue.
Does your business vehicle promote you?: I have a van but it has no sign writing. Do you have an online presence? : Yes I have a website which shows a range of different images.
How would you like your business to grow in the next few years?: Uncertain about the future and unsure if I should take the plunge and try to do this full time or to play it safe and continue to just do this weekend.
How is the ‘credit crunch’ affecting you?: Due to the credit crunch I have had a lot more enquiries asking for balloon decor during the week. Wedding venues are offering cheaper rates for weekday weddings.
What tip would you offer someone new to the business?: If you are starting a new business the best thing to do is to try to get your work seen. Always photograph your work to build up a portfolio. Wedding fairs are good as brides tend to spend more money.
How do you relax after a hard day’s work?: After a hard days work I just like to sit down in front of the tv and relax knowing all has gone well.
Let your imagination
MAKING THE MOST OF
NATIONAL BALLOON WEEK 19th to 25th May 2013 RAISE AWARENESS WITH ANYONE WHO MAY BE A PROSPECTIVE CUSTOMER:
that really could be anyone........ LEAFLET DROPS • the lady next door, the whole neighbourhood •
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your greengrocer and their customers, your garage and their customers, etc. include a leaflet in with bills you pay - the staff in the accounts departments as well as the companies are all possibilities
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local hotels, clubs, meeting places
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local schools, youth centres, library, etc.
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local press, radio and television stations
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the free notice boards in supermarkets and certain retail shops
YOUR LOCAL RADIO There is a wonderful opportunity for you to build on what NABAS has done and make sure your radio station knows about you, this could give you some excellent coverage if you find a way of interesting them. Prize for competitions is always good news.
YOUR LOCAL PRESS They are for ever on the look out for interesting topics for their editorial. Go and chat to them, offer them a prize for a competition, or give them some interesting tales about your Balloon experiences, explore possibilities with them. They may choose to do a feature on you, if you have got some impressive photos of your decorations or some interesting or unusual angles on work you have undertaken in the past, you could achieve some very welcome free publicity.
YOUR LOCAL SCHOOLS Contact them to see if they would like to run a competition or event (e.g. best balloon painting, poem, story, etc.) for which you would supply prizes. Negotiate with your supplier for special prices for these promotional gifts. Every child’s birthday is a potential opportunity for you, raise their awareness. If you achieve this, link it up with your local press - may be they will cover the event.
DISPLAYS Get permission to place displays where the public will see them, especially where they are waiting and where they would be noticeable for being ‘out of place’. Don’t forget to ensure your card is visible so they can track you down.
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CERTIFICATED ONE DAY NABAS APPROVED BASIC COURSE Monday 20th May 2013 10am to 4.30pm Lodge Barn, Knebworth House, Hertfordshire SG3 6PY
TOPICS COVERED Safety of Gases, Helium v Air Regulators & Filling Kits, Using Cylinder Balloon Gas Balloons & Inflation Techniques, Sizing Balloons Balloon Safety, Balloon Accessories Effects of Temperature on Balloons Foil Balloons, Latex balloons Hi-Float Balloon in a Box, Layered Table Arrangement Single (string of pearls) Arch Spiral Columns/Swags Decorators Kit Spiral Garland Chart Arch Length Formula Marketing & Selling, Advertising Pricing/Costing A Job Customer Service & Public Relations Job Costing Form Balloon Releases - Code of Conduct The Truth About Balloons and our Environment
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Prices: ÂŁ250 per person to include NABAS Membership for one year; for information on the benefits of Membership of the only independent trade association for the balloon & party industry please visit: www.nabas.co.uk/join/membership_benefits.php ÂŁ180 for NABAS Members and their employees Price includes VAT, all product and use of equipment on the day, buffet lunch and unlimited tea/coffee contact the NABAS office 01989 762204; info@nabas.co.uk
PLACES ARE LIMITED
Lodge Barn Function Room. The Knebworth Barns are made up of two 400-year-old Tithe Barns.
These barns have been lovingly restored to create a unique setting, and are in walking distance to the main House.
NABAS MEMBERS TO THE RESCUE At the end of November NABAS put a call out to members to assist with the Great Ormond Street Hospital Children’s Christmas Party. The following came to the rescue and over the next few pages are some images of what they did.; three are NABAS members, one is an entertainer friend of one of the members and the last works at a balloon wholesaler: Roger Daws www.iglobo.co.uk Heidi Marie www.Heidals.co.uk Sylwia Kosla www.topballoon.co.uk Danny Schlesinger www.circoridiculoso.com Tracy Wilkinson air8 The remit they were given was as follows: “Currently we are looking for some assistance in decorating the space with balloons (these must be latex free because of the children). The theme for the parties this year is the Gingerbread man so something along this line of theme would be fantastic”.
Two thousand patients and families had a rocking time with reindeers at this year’s Christmas party. The event, which ran over two days, was enjoyed by patients and families who are being, or have been, treated at Great Ormond Street Hospital in the last year.
Celebrities who helped everybody get in the party mood included Oliver and James Phelps (the Weaslies), Twist and Pulse (from Britain’s Got Talent), Tess Daly, Radio 1 DJs, Stavros Flatley, Rupert Grint, Tom Felton, Anna Popplewell, Freema Agyeman and Pixie Lott. During the parties the children made Christmas crafts, decorated cookies and met Father Christmas and people dressed up as superheroes, fairies, elves and princesses. They each received an amazing goody bag of toys.
The party, planned by Great Ormond Street Hospital Children’s Charity, is the best Christmas present for those patients who have to miss their own celebrations because they are in hospital during the festive season and also an enjoyable day out for other patients treated at the hospital within the last year.
"Two thousand patients and their families have enjoyed this year’s Christmas party. And for those who are still in hospital or face being in over Christmas it has been an extra special boost. "Watching the celebrities and characters bring joy to the children has been amazing. We are extremely grateful to all the celebrities, generous companies and volunteers who have played such an important role in bringing smiles to the faces of our patients and their families." Tim Johnson, Executive Director of Great Ormond Street Hospital Children’s Charity
A HOBBIT HOUSE MADE COMPLETELY FROM BALLOONS Thanks to the Internet, fandom and geek culture are no longer taboo. In fact, creating an ode to one's obsession, whether a sports team or a comic book hero, and sending it out into the social media world, can make a person an instant celebrity of sorts. That's exactly what has happened to Jeremy Telford, a balloon artist from Utah, USA. Jeremy is a superfan of the world created by J.R.R. Tolkien, and he used 2,600 balloons to re-create Bag End, the home of Hobbit Bilbo Baggins. Balloon Bag End features a fireplace with balloon flames, roof beams, a chandelier, a fruit centerpiece, a pantry with working doors, and much more. It took Jeremy three 10 to 15 hour-long days to complete the project.
Jeremy is no stranger to the ambitious concept. He has created life-size replicas of a stegosaurus, a complete T. rex skeleton, and a motorcycle. This is just the latest high mark in his career. He performed his act at the 2002 Winter Olympics in Salt Lake City, won an award at a 2009 international competition of balloon artists in Las Vegas, and has written a book "Balloonology". For more information on Jeremy Telford visit his website www.balloonguyentertainment.com
3307 - Claire Gandy Blooming Balloons Stockport SK6 3BE 07976 609587 3308 - Patricia Reilly Arty Farty Parties London SW9 6BG 0800 0025 983 3309 - Steve Gregory Big Bash Balloons & Events Leicester LE3 6SH 07595 438355 3310 - Charlotte Davis Bluebird Parties Cambridgeshire CB23 3UQ 07812 078 819 3311 - Sheraley Kemp Events & Presents Doncaster DN8 5QQ 07412 061935 3312 - Colin Myles Party-Time Dundee DD5 1EQ 01382 731760 3313 - Mariam Latif Styled Events Hove BN3 7FA 01273 793567 3314 - Georgina Meade Partyonin.com Co Fermanagh BT94 1EH 020868 621 098
NABAS NEW MEMBERS 3315 - Paul Garlick Ballyhoo Balloons Holmfirth HD9 3JL 01484 689898 3316 - Helen Afolabi Celebrations Direct London SE5 0EN 07951 564086 3317 - Darrel Starkey-Gettings ASD Special Occasions Ltd Nuneaton CV10 9TB 02477 671917 3318 - Jo Richards Boutique Balloons Jersey Channel Islands JE2 6NB 01534 730052 3319 - Dawn Farrow From Dusk Till Dawn Parties Widnes WA8 3LF 07952 404474 3320 - Philip Chapman Crystal Balloons Norfolk IP25 6UB 07850 870108 Please note that inclusions of any inserts/adverts within Balloonies are paid-for advertisements and therefore members should not consider this action as an endorsement by NABAS of the products or services.
NABAS NEW MEMBERS 3321 - Florence Olokun-ola S3 Events Dartford DA1 5DW 01322 402991 3322 - Emma Beck Decadence Event DĂŠcor Coventry CV7 7EW 07703 004670 3323 - Maureen Devois Mo's Party Balloons Swansea SA1 6TY 01792 464475 3324 - Barbara Silcock Party Peace Balloons St Helens WA11 7BU 07539 502498 3325 - Donna Clulow-Smart PartySmart@SolarCentre Rowley Regis B65 0HJ 0121 559 6633 3326 - Graeme Sharp Balloons & Gas Ltd Glasgow G11 6HX 0141 337 3373 3327 - Veralyn Omogiafo House of Fleur London SE8 3PP 07947 577200
3328 - Elena Bloomfield Popup Party Company Kingsbury B78 2LD 07876 216 027 3329 - Jayne Oliver Petals Florist Three Legged Cross BH21 6RD 01202 824407 3330 - Olyve Johnson-Cassell Cassell Flowers London N17 6YE 020 8808 4107 3331 - Christine Sargent Sweetie Design Sheerness ME12 2HU 01795 876018 3332 - Richard Mansfield House of Balloons Surrey SM4 6JU 07811 963504 3333 - Emma James Balloons of Distinction Stoke On Trent ST6 8NL 01782 542 835
NABAS APPROVED TEACHERS/TRAINERS
Yvonne Baynes Lodge Cordell Balloonery Tel: 01986 894482 yvonb@tiscali.co.uk Courses Provided: NABAS Level 1; NABAS Level 2;
John Lee CBA & Jane Lee ANBA International Balloon Academy Tel: 01908 605960 / 07852 204706 www.international-balloonacademy.co.uk iba@bloonoccasions.co.uk Courses Provided: NABAS Level 1; NABAS Level 2; Basics & Beyond; Beyond the Basics; Varied range of Master Classes
Area Covered: Milton Keynes and beyond
Area Covered: East Anglia
Janie Bacon Just Janie Promotions Tel: 0141 883 4259
Jo Uddin CBA Balloon Training Academy by Inflated Ideas Tel: 07904 178024 www.inflatedideas.co.uk jo@inflatedideas.co.uk Courses Provided: NABAS Level 1; NABAS Level 2 Area Covered: Hertfordshire & throughout UK
Courses Provided: NABAS Level 1; NABAS Level 2 Area Covered: Scotland
Rita Kyriacou CBA Marguerite's Academy of Balloon Artistry Tel: 01279 639508 www.marguerites-academy.co.uk ritakyriacou@btinternet.com Courses Provided: NABAS Level 1; NABAS Level 2; Wedding Workshops Area Covered: Hertfordshire, Essex & the South East
Mitch Gilbert CBA
NABAS APPROVED TEACHERS/TRAINERS
Philomena Groome CBA School House of Balloons Tel: 07956 226824 www.fantazia-decorations.co.uk info@fantazia-decorations.co.uk Courses Provided: NABAS Level 1; NABAS Level 2; Exploding Balloons; Wedding Workshop Area Covered: Yorkshire & throughout UK
Rainbow Balloons Tel: 01625 585910 www.rainbowballoons.me.uk info@rainbowballoons.me.uk
Mary George Courses Provided: NABAS Level 1; NABAS Level 2; Advanced level; 260’s Course; Balloon Drops Area Covered: Cheshire, NW England & Nth Wales
Gretna Green Creations Tel: 01709 818636 www.gretnagreencreations.co.uk info@gretnagreencreations.co.uk Courses Provided: NABAS Level 1; NABAS Level 2;
Area Covered: Yorkshire and the North East
WHOLESALERS, MANUFACTURERS & PRINTERS B-LOONY LTD
Broadgate House, Church Street Deeping St James, Peterborough Lincolnshire PE6 8HD T:01778 343 445 F:01778 347 230 info@belbaluk.co.uk www.belbaluk.co.uk
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BALLOONS & GAS LTD Unit 6, 8 Meadow Road, Glasgow G11 6HX T:0141 337 3373 sales@balloonsandgas.co.uk www.balloonsandgas.co.uk
BOC LTD
BALLOON SUPPLY & DISTRIBUTION
The Priestly Centre, 10 Priestly Road The Surrey Research Park, Guilford Surrey GU2 7XY T:01483 244035 www.bocballoongas.co.uk
Unit1B. Woodside House, Woodside Park, Catteshall Lane, Godalming, Surrey GU7 1LG T:01483 808121 F:01483 808 141 sales@balloonsupply.co.uk www.balloonsupply.co.uk
DREEMWAY LTD
BALLOON WORLD
FDL LTD
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Unit E Parkside Business Park, Kirkstead Way Golborne, Cheshire WA3 3PY T:01942 719888 F:01942 719 988 sales@balloonworld.co.uk www.balloonworld.co.uk
BALLOONS AROUND SCOTLAND 100 Carnegie Road, Hillington Ind Est Glasgow G52 4JZ T:0141 882 8107 F:0141 882 9925 sales@balloonsaroundscotland.com www.balloonsaroundscotland.com
BALLOONS TO GO 160 Eardley Road, Streatham London SW16 5TG T:020 8679 7766 F:020 8679 8889 sales@balloonstogo.co.uk www.balloonstogo.co.uk
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50 Stockton Road, Chorlton Manchester M21 9ED T:0161 861 8807 F:0161 881 9289 sales@dreemway.co.uk www.dreemway.co.uk (Festive Decoration & Lighting) Holland House , 2 Toll Bar Street Stockport Cheshire SK1 3EW T:0161 474 7772 fdl@fdl.li www.fdl.li
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BELBAL UK
Buck House Sunnyside Road Chesham, Bucks HP5 2AR T:01494 774 376 F:01494 791268 balloons@b-loony.co.uk www.b-loony.com
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FOLKDEAN LTD Unit 2 Lydney Harbour Estate, Lydney Gloucestershire GL15 4EJ T:01594 841545 F:01594 844 577 sales@folkdean.co.uk www.folkdean.co.uk
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GO INTERNATIONAL (UK) LTD Unit 15, The IO Centre, Arlington Business Park, Whittle Way, Stevenage SG1 2BD T:01438 745746 F:01438 745747 george@gointernational.co.uk www.gointernational.co.uk
Indicates print service offered
WHOLESALERS, MANUFACTURERS & PRINTERS HOUSE PARTI 20 Mandervell Road, Oadby Industrial Estate, Oadby, Leicestershire LE2 5LQ T:0116 271 0100 F:0116 271 0300 sales@houseparti.com www.houseparti.com
OAKTREE UK LTD 66 James Carter Road Industrial Estate Mildenhall, Suffolk IP28 7DE T:01638 716655 F:01638 711211 sales@oaktreeuk.com www.oaktreeuk.com
PARTY DELIGHTS LTD Unit 4 Tallow Way, Fairhills Road Irlam, Manchester M44 6RJ T:0161 776 1133 F:0161 776 1144 steveg@partydelights.co.uk www.partydelights.co.uk
PARTY PLUS 16/42 Canham Road, Acton London W3 7SR T:020 8811 2898 steve@partyplus.co.uk www.partyplus.co.uk
TALKING BALLOONS McGregor’s Way, Turnoaks Business Park Chesterfield, Derbyshire S40 2WB T:01246 270555 F:01246 270566 sales@talkingballoons.com www.talkingballoons.com
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theballoonshop.co.uk Compound 1 The Enterprise Centre, Mill Lane, Chorley, Lancashire PR7 5BW T:01257 795700 F:01257 795150 sales@theballoonshop.co.uk www.theballoonshop.co.uk
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VIBORG BALLON A/S Gortlervej 7 DK8800 Viborg DENMARK T:00 45 866 21200 bini@viborg-ballon.dk www.viborg-ballon.dk
WORTHINGTON CYLINDERS
Beim Flaschenwerk 1 A-3291 Keinberg bei Gaming AUSTRIA T:00 43 7485 606 272 F:00 43 7485 606 694 Timo.snoeren@wthg.at www.worthingtoncylinders.com PREMIUM BALLOON ACCESSORIES www.balloontime.com PO Box 352 Sharon Centre, Ohio 44274 USA ZIBI GmbH T: 00 1 330 239 4547 Kalkdarren 15 D-79713 Bad Sackingen info@coolaire.com GERMANY www.premiumballoon.com T:00 49 776 192 4010 info@zibi.de SAUNDERS DISPLAYS www.zibi.de Unit 10 Buzzard Creek Industrial Estate River Road, Barking IG11 0EL T:020 8594 7221 = Indicates print service offered mark@saundersdisplays.co.uk www.balloonframesbysaunders.co.uk
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Please note that inclusions of any inserts/adverts within Balloonies are paidfor advertisements and therefore members should not consider this action as an endorsement by NABAS of the products or services.
NEWS RELEASE Balloons & Gas Direct Ltd under new ownership “Balloons and Gas Direct Ltd has been sold by the former proprietor, Norman Ross, who has now re red from the wholesale and retail provision of balloons. The company is now known as Balloons and Gas Ltd and the new owner, Graeme Sharp, has made a significant upgrade to the premises which has allowed the range and quan ty of stock held to be increased by fivefold. The new layout of the premises is more customer friendly with the range of stock now displayed for ease of selec on. Balloons and Gas Ltd is pleased to announce that the company has become a distributor for Northstar and has received the first shipment from the US during February 2013. A wide range of Qualatex, Anagram/Amscan, Unique, Crea ve Party, BoboFunnco, Belbal and Hembrant is now stocked, stock levels are in excess of 5 mes those held under the previous ownership. BOC and Air Products helium is in stock at all mes and Balloons and Gas Ltd is now welcoming new trade customers. Following the takeover a price promise is available – Balloons and Gas Ltd will guarantee to be cheaper than any other wri6en BOC quote or invoice. Balloons and Gas Ltd will be offering training courses in associa on with NABAS trainers, and will award industry recognised balloon decorators qualifica ons. The next NABAS Level 1 course will be offered on 24th March, with NABAS Level 2 and NABAS Wedding courses offered shortly. In order to support NABAS and the development of professional training, Balloons and Gas Ltd will not allow course par cipants to undertake advanced courses without NABAS Level 1 cer fica on.”
NABAS members have been doing some great work. Take a look over the next few pages. If you have created something amazing that you would like to see published in the next issue of Balloonies then just send in a high resolution image to info@nabas.co.uk and we will do the rest.
Spring Arch - Natalie Saunders - The Balloon Room
Help for Heroes Event Nicole Mehio Flora Special Occasion
Fairytale Princess Carriage by Lucy Clifford - Lucy’s Balloons
From Beach Parties to Weddings Ben Parkinson, Let’s Balloon Around
A wow entrance for a school Prom ; Christmas fun!; and a special entrance for a corporate event Annabel Grange, Bu eries and Bows
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The Magnetic MaxiBase™ is reusable and firmly attached to any metal surface. The MultiBase System displays Air-Filled foil balloons at retail or for Centerpiece decorations, filled with FREE AIR vs. Helium, offering huge savings. Eliminates the need to refill helium when it leaks out of foils! The NEW MultiBase™ Display accepts the MaxiBase ™ and when filled with water becomes an anchor to easily display your air-filled balloons in any retail or party situation. Weighs only 30-grams empty and 625-grams when filled with water. Can be filled with marbles, sand, candy or just color the water for a stunning effect! Mini Cool Aire® Dual Pro™ Inflator Premium’s Mini Cool Aire® Dual Pro™ Inflator is the only 2-speed inflator designed specifically to prevent damage to self-sealing foil balloon valves when inflated with air. • •
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For more information regarding these great new products contact Premium at info@premiumballoon.com or www.premiumballoon.com