PORTFOLIO 2017
YASMIN NADHIRASARI
“CHOOSE A JOB YOU LOVE, AND YOU WILL NEVER HAVE TO WORK A DAY I N YO U R LI F E .” - CONFUCIOUS
ABOUT
ABOUT - BIOGRAPHY
BIOGRAPHY
The second-born out of three children, Yasmin Nadhirasari is a pop culture connoisseur and karaoke fan, who has a knack for good design. My name is Yasmin, and I graduated as a Bachelor of Arts with a degree in graphic design from Binus International University in 2015. As of 2016, I have gained experiences working in the creative industry, mainly as a graphic designer in several design firms and I have had the pleasure of leading a creative team at GO-JEK, one of Indonesia’s fastest growing start-up.
I always aim to create a highly functional and communicative design that not only looks great, but can also successfully convey its message to its audiences. I believe that a good design is integral in life, as it is not only just about making a brand looks good, but also about making life easier for us all. Presented here are some of my best works.
A BO UT - C U R R I C U LU M V ITA E
SKILL SET
Ai Ps
C U R R I C U LU M V I TA E
Id FULL NAME
Yasmin Nadhirasari
D.O.B
13/11/1993
MOBILE
+62 81317487143
yasmin.nadhirasari@gmail.com
ON THE WEB
E DUCATI O N
Lr 3d
be.net/nadhirasari linkd.in/1eggw3L
LANGUAGES
instagr.am/nadhirasari
1
Bahasa Indonesia Native Language
Bina Nusantara International University
2
Majoring in Graphic Design
EXPERIENCES
EXPERTISE
2015 - Present GO-JEK Indonesia
2013 Alegrium
Lead creative of GO-JEK Lifestyle division
2-months internship as Game Illustrator
2014 SOSJ Bureau
2012-2013 BIMUS Club
5-months internship as Graphic Designer
Head of design committee
2013 FullFill Artplication
2011 - Present Freelance Graphic Designer
3-months internship as Graphic Designer
Commercial & non-commercial works
English
Branding
Editorial
Illustration
Photography
Intermediate (IELTS 7.5)
3
Japanese Beginner
INTERESTS Photography
Travel
TV Series
Music
Film
Video Games
WORKS
WORKS - GO-JEK
GO-LIF E • GO-JE K CREATIVE DIRECTION • GRAPHIC DESIGN Since September 2015, I have been working as the lead creative at GO-JEK’s on-demand lifestyle services (GOCLEAN, GO-MASSAGE, GO-AUTO, and GO-GLAM). During the first half of my tenure, I was responsible for establishing all of the branding, tone and manner, and all of the creative direction of the brand. My scope of work includes online and offline creative marketing materials, user interface, social media visual contents, and photo or video production. Each with different implementation, the common thread of our four business units is its mission to become a trusted on-demand service purveyors that will cater to the needs of urban life in Indonesia. Therefore, professionalism and human connection became the core of our visual branding and communication.
WORKS - GO-JEK
RIDE
From Top Left Clockwise: Newsletter Design and Content Creation, Campaign Design and Creative Direction, Digital Media Design, Illustration, Merchandise, UI Design
From Top Left Clockwise: Social Advertisement, Packaging Design, Digital Media Design, Typography, Creative Direction and Social Media Design
WORKS - GO-JEK
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Relaxation Fingertips AT YO U R
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U P D AT E Y O U R G O - J E K A P P T O B E AB L E T O E N J O Y O U R S E R V I C E S
Customer Service 021-50251110
Anda
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Voucher ini berl
gomassageindonesia www.go-massage.co.id
From Top Left Clockwise: Flyer Design, Offline Advertisement, Online Advertisement, Print Design, Banner Design
From Top Left Clockwise: Web Design, Social Media Design, Social Media Creative Direction , Print Design, UI Creative Direction
WORKS - GENERAL CO.
G ENERAL CO. BRANDING • TYPOGRAPHY General Co. is a coffee shop and eatary based in Bandung. The mission of the place itself is to create a venue that is casual and has this raw, unfinished, American barn-vibe. This was shown through the branding by using hand-drawn styled typography, drawn icons, stamps, and so on. This project was done during my tenure in SOSJ Bureau. I was responsible for the whole branding except for the logo, which was made by Katarina Monika.
WORKS - GENERAL CO.
WORKS - SMOKING BARRELS
Co-Owner
KEN BASUK I E- mail
Phon e +62 877 8193 6570
SMK GBRRL S
SMK GBRRL S
Kebayoran Lama Jakarta 12240 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consequat sit amet purus ornare condimentum. Mauris vehicula consectetur mauris, eu venenatis dolor ornare sit amet. Aliquam pellentesque orci libero, vitae mollis eros consectetur eget. In scelerisque nisl et sapien bibendum, in ullamcorper dui consectetur. Maecenas at augue dictum, lobortis erat in, imperdiet diam. Praesent non turpis a ante hendrerit blandit vel nec libero. Nulla commodo tincidunt felis, sed rhoncus velit vehicula vel. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In hac habitasse platea dictumst. Morbi at eleifend metus, nec aliquam neque. Maecenas vitae malesuada dolor, ac luctus mauris. Aenean scelerisque nunc et lacus hendrerit convallis non vitae velit. Nunc tempor accumsan diam vitae condimentum. Sed gravida dui non volutpat quam at, consequat sollicitudin sapien. Donec quis felis nulla. Fusce viverra magna enim, ut pellentesque mauris consequat non. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Proin posuere ultrices libero, ac bibendum turpis suscipit ac. Sed volutpat mattis risus iaculis vehicula. Vestibulum sodales tincidunt lacinia. Sed ex velit, eleifend vel quam tempus, lobortis gravida turpis. Best regards, John Appleseed
ROASTERY & LAB Jl. Radio Dalam Raya No.3, Kebayoran Baru. Jakarta 1214 0
contact us:
twitter/instagram
021-5655007
@smkgbrrl s
ROASTERY & LAB Jl. Radio Dalam Raya No.3, Kebayoran Baru. Jakarta 1214 0
contact us:
twitter/instagram
021-5655007
@smkgbrrl s
SMOKING BARRE L S BRANDING ROAST MENU ESPRESSO BLEND
250g
1kg
FLINTLOCK BLEND
90k
270k
MATCHLOCK BLEND
80k
250k
SINGLE ORIGIN (LOCAL)
250g
1kg
TORAJA SULOTCO
90k 80k
250k
BALI KINTAMANI ULIAN MURNI MALABAR NATURAL
SPECIAL OFFERINGS ETHIOPIA SIDAMO (250gr) ETHIOPIA SIDAMO (1kg) ETHIOPIA SIDAMO (1.5kg)
270K
MALABAR HONEY
85k
255K
MALABAR WASHED
80K
240K
SINGLE ORIGIN (IMPORT) 120k 200k 300k
90k
270k
250g
1kg
ETHIOPIA SIDAMO
120k
N/A
KENYA AA SIDALI
120k
N/A
contact us: 021-5655007
twitter & instagram: @smkgbrrl s
Smoking Barrels is a Jakarta-based coffee roaster. They specialized in artisanal coffee blend and provides beans for many coffee shops in Jakarta. This project was done with Rama Bramasto and Katarina Monika. I was responsible on creating the logo, stationary, and menu. The aim was to create a professional-looking coffee roasting company. Through this branding, we wanted to show qualities such as highcraftmanship, delicate, and established.
WO R KS - PA N E N C ATE R I N G
T E RRA MAT E RIAL S BRANDING Terra Materials is a mining company that was established in 2016. Their mission is to become a leader in Indonesia’s mining and infrastructure industry. With this direction, I aim to showcase Terra as a mining corporation that is progressive, modern, and innovative. Terra is a latin for ‘Earth’, and here I adapted the alchemical symbol of earth and combined it with the shape of an arrow to symbolize progress. Moreover, I also adapted mineral rock as a texture to illustrate strength and resourcefulness.
WO R KS - PA N E N C ATE R I N G
PANEN CATERING BRANDING Panen Catering is a family-owned catering service that was established in 1985. This year, Panen aims to reach a bigger market and commisioned me to create a branding that could help them to raise awareness among potential customers. The branding aims to convey the feeling of comfort, earthiness, and sophistication in a mix of modern and traditional look and feel.
WORKS - NARU BENTO
N A R U B E N TO BRANDING
Naru Bento is a bento purveyor based in San Francisco area, California, that was established in 1997. To support their effort in opening their first official store, I was commisioned to create a brand identity that will show their Japanese-Chinese roots in the most elegant, simple, and enticing way. I was tasked to create the logo, menu, print ad, and packaging to complement the brand. I drew an inspiration largely on the owners’ ethnical background.
WORKS - RSCM
RS C M BRANDING For Graphic Design IV final project, we were tasked to create a rebranding for one of Indonesia’s leading and historic hospital, Rumah Sakit Cipto Mangunkusumo. I created a branding that shows the hospital’s modernity, professionalism while still reaches every social classes in Indonesia. To differentiate the policlinics, I created icons for each and every one of them,
WORKS - VIGNELLI
V I G NE LLI PRINT • TYPOGRAPHY For Typography III finals, we were tasked to create a book about an influential graphic designer who works mainly with type. I chose to create a book on Massimo Vignelli, as I like his approach in clear, functional design. The style of this book was very much influenced by the works of Massimo Vignelli himself, as evident in the heavy use of Helvetica.
WORKS - VARIOUS EVENTS
UNI O N G R O UP PRINT
Showcased here are some of the invitation works I did for Union Group events during my tenure at SOSJ Bureau. The one on the left is an invitation to Cork & Screw’s wine dinner event. With this invitation, I wanted to convey a luxurious and expensive feel and showcase the winery that the event is based upon. The right one is an invitation to Casa’s halloween event. With this, I try to showcase the horror of halloween while staying true to Casa’s 1950’s aesthetics.
WORKS - VARIOUS EVENTS
GOOD M EAT I NITI ATIV E C A M PA I G N • I L LU S T R AT I O N For Graphic Design V finals, we were tasked to create a campaign for a fictional NGO of our own. I created “Good Meat Initiative”, which is an organization that campaigns against factory farming. I wanted to avoid gory graphics that is usually shown on a factory farming campaign and instead aim at people’s consciousness in regards of their food by using cartoonish imagery. An animatics for a PSA made for the campaign can be seen through this link: https://youtu.be/okHZWYxXYj8
WO R KS - VA R I OUS I L LUS TR ATI O N S
VAR I OU S I LLUSTRATION S ILLUSTRATION • PRINT Showcased here are some of the illustration works I did for Illustration class projects, and during my short tenure at Alegrium. The top two images on the right are from an illustrated The Antlers’ Hospice lyric book done for Illustration class. On the bottom, those on the left and the middle are also done for Illustration class, in which we are tasked to illustrate a deck of playing cards. Finally, the bottom right one are few of the icons I made Icon Pop Brand, a game developed by Alegrium.
THANK YOU
FOR INQUIRIES: P. +62 81317487143 E . y as mi n. nad hi ras ari @g mai l .com be ha n ce .n e t /n adhi ra s a ri
©2017 YASMIN NADHIRASARI