NailPro 2013 03 by Nails Profi Lietuva

MONTHS

UNTIL

THE HANDS-ON WORKSHOPS BEGIN AT

PASADENA NAILS-ONLY SHOW

NAILPRO COMPETITIONS SPONSORED BY

SUNDAY APRIL 21, 2013 VISIT NAILPROPASADENA.COM OR CALL: 888.491.8265 nailpro.com/freeinfo • Use FreeInfo #34

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2/5/13 11:52 AM

March 2013 • $5.00 • Volume 23, Number 3 • nailpro.com

Ways

to Boost Energy While Working

Book Smart Tools for Salon Accounting Step into Spring with

Gels & Polishes

FOR LONGER LASTING MANICURES & PEDICURES * %(,.+ċ +)ĥ".!!%*"+ƫƫđƫƫ1/!ƫ".!!%*"+ƫņā

AVAILABLE AT SALLY BEAUTY, ULTA, BEAUTY AND NAIL SALONS, PROFESSIONAL BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

BONDER速 FOR MORE INFORMATION PLEASE CALL

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ONLY IN THEATERS

7 new shades that transform ordinary nails

into Land of Oz astonishing!

Lights of Emerald City

Don’t Burst My Bubble

When Monkeys Fly!

Glints of Glinda

Which is Witch?

I Theodora You

mini nail lacquers

36-piece display

CONTAINS NO NO DBP D , TOLU O ENE NE, OR FORMALDEHY H DE All shades availab ble in Gel Ge Col o or by b OPI OP , except for Liquid Sand shade What ha Wi Wizar zar za ardry iss Th This? Call 800.341.99999 ©2013 OPI Products In nc. c

14-piece display

What Wizardry is This?

cnd.com ÂŠ2013 Creative Nail Design, Inc.

NEW SWEET DREAMS COLLECTION! Drift off on a cloud of confections. Reality fades into a world of delectable sweets and indulgent treats. A reverie of never ending dreams.

* When used as directed.

Discover the new CND Shellac Spring Shades at a store near you.

On Like Polish. Wears Like Gel. Off in Minutes. No Nail Damage*. (Really!)

cnd.com ÂŠ2013 Creative Nail Design, Inc.

ANOTHER BREAKTHROUGH FROM CND. From the innovators of CND Shellacâ&#x201E;˘ comes a superior removable gel system that revolutionizes nail technology: Brisa Lite.

EASY ON. EASY OFF. EXCEPTIONAL WEAR. Smoothing Gel, the power partner to CND Shellac, perfects and smooths. Sculpting Gel, a light enhancement, adds shape and length.

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PROFESSIONAL

PERFECTED

HOW TO APPLY THE BARRIER GEL TECHNIQUE

PREP

APPLY

CURE

COLOR

REMOVAL:

TO REAPPLY:

FILE OFF GEL COLOR. DO NOT FILE OFF BARRIER COAT IT IS PROTECTING THE NATURAL NAIL FROM YOUR FILE.

FILL IN NEW GROWTH TO PROTECT NAIL WITH BARRIER TECHNIQUE. FOLLOW MANUFACTURER’S APPLICATION INSTRUCTIONS.

E G ! L A O M R A T D N

C E K A T O T E TIM

. L RO T ON

S N I A

AG S IL LS A A N C A L EM I R TU L CH A N ’S OVA T I EN R EM L R C G EL U O FF Y O CT AK E OT H S O R P RS HA

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WITH THE

UV GEL BARRIER TECHNIQUE Developed in response to a growing frustration with today’s soak off gel color removal procedures, the STAR PRO™ UV Gel acts as a protective barrier layer between the natural nail and the effects of abrassive instruments. It will give your clients the conﬁdence that their natural nails will remain healthy and strong even after challenging soak off gel color removal. STAR PRO™ UV Gel is the industry’s most versatile UV Gel. It is odor free and can be used with any brand of UV or LED soak off gel golor. The soak off gel category is rapidly changing. STAR PRO™ UV Gel helps put the control back in the hands of today’s professional nail technician.

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719349 SP UV GEL PINK 719353 SP UV GEL WHITE 719364 SP UV GEL CLEAR

Love is in the Air this Spring with the Gelish Love in Bloom Collection. Embrace the warmth of the season with this palette of bright and cheerful colors picked directly from our Garden of Glam.

SWEET MORNING DEW 01462

A PETAL FOR YOUR THOUGHTS 01463

ALL DAHLIA-ED UP 01464

HE LOVES ME, HE LOVES ME NOT 01465

GARDEN TEAL PARTY 01466

A MINT OF SPRING 01467

3CAN s 7ATCH s ,EARN

www.gelish.com MODEL IS WEARING GARDEN TEAL PARTY "9 '%,)3(

Performs like Gel, Applies like Polishâ&#x201E;¢ Ask your local distributor for genuine Gelish today Made in the USA Â¥ (AND .AIL (ARMONY s "REA #! 'ELISH AND (AND .AIL (ARMONY ARE REGISTERED TRADEMARKS OF (AND .AIL (ARMONY )NC

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You Voted and

Gelish Won... Again!

Thank You On behalf of Gelish®, we would like to express our gratitude to YOU, the nail professionals worldwide, for Your support and enthusiasm for Gelish. You - who actually use our products on a daily basis - make our success possible. A sincere Thank You. We take pride in knowing that we provide the highest quality products in the nail industry. That’s what You deserve. And we will continue to uphold that quality, as You are enriching Your life, the lives of Your clients, and the success of Your salon. By Your votes, You have officially made us the best. We couldn’t have done it without You. Gelish. Done Right. From the Start.

Danny Haile CEO & Founder

Scan • Watch • Learn

www.gelish.com

Performs like Gel, Applies like Polish™ Ask your local distributor for genuine Gelish today Made in the USA © 2013 Hand & Nail Harmony • Brea, CA 92821 - Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc.

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CHARMING

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POISED

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Model is Wearing Sincere

Start offering the services your clients are asking for! Look for GelColor in Elle, Lucky, Redbook, Self, Ladiesâ&#x20AC;&#x2122; Home Journal, More, Oprah, Town & Country, Womenâ&#x20AC;&#x2122;s Health and Real Simple!

OPI is the only professional brand advertised directly to consumers. Have new clients referred to your salon today. Register now at opi.com.

Contact your OPI distributor today for GREAT NEW PRICING!

OPI LED LIGHT Hand-sensor activated 32 strategically placed LEDs for even curing 50,000 hours of LED performance Convenient for pedicure use

Color at the Speed of Light!

Log on as a pro at opi.com or call 800.341.9999. ÂŠ2013 OPI Products Inc.

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GREAT REASONS WHY ™ DETOXSOAK IS YOUR NEXT NEW income generating spa service

The feet have 500,000 sweat glands that help remove toxins from the body. Soaking the feet with DETOXSOAK ™ (for 15 minutes) and a 15 minute DETOXSOAK ™ Somatology Massage will help to de-stress, relax and refresh the body. ™

Exclusive Free DETOXSOAK Offer from industry leaders Cuccio Naturalé ™and The Industry Source. Be one of the first to experience this new income generating spa service for free!

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BUY IT NOW! If you can’t wait to get started providing your clients with this great new service and increasing your income purchase the full DETOXSOAK™ Herbal Foot Service Kit now. Kit contains: 8 DETOXSOAK™ packets and includes FREE one 4 oz. serum and set of technique cards (a complete value of: $55.96)

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Spa/Salon: $46.99

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Sealed with a Kiss Loverâ&#x20AC;&#x2122;s Embrace Set PMS91 Lacquer DW131

Set PMS92 Lacquer DW132

XOXO

True Honesty

First Love

Sweetheart

Set PMS93 Lacquer DW133

Set PMS94 Lacquer DW134

Set PMS95 Lacquer DW135

Set PMS96 Lacquer DW136

Special Offer Buy the Limited PERFECT MATCH Sweet Love Collection on & get not 1, but 2 matching Dare to Wear nail lacquers FREE! EE! Great Deal! Up-sell all 12 FREE Dare to Wear nail lacquers, or a perfectly ctly matched pedicure to go with a gel polish manicure. Offer is limited while supplies last. Each collection includes 6 New Perfect Match Gel Polish Colors with matching Dare to Wear Nail Lacquers, 6 additional Dare to Wear Nail Lacquers for a total of 12 nail lacquers, plus one counter display. COLLECTION# PMSLD01 LD01

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AVAILABLE AT SALLY BEAUTY, ULTA, BEAUTY AND NAIL SALONS, PROFESSIONAL BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

CONTENTS

March 2013

94 Cover Credits Nails: Barbara Warner, Celestine Agency; Hair: Mitzi Spallas; Makeup: Gudrun, Cloutier Remix; Photography: Lorin Crosby, lorincrosby.com; Model: Ali Marie Stepka, L.A. Models; Art Director: Patricia Quon-Sandberg. Check out the behind-the-scenes video of our cover shoot at nailpro.com.

Features 94 Bookkeeping Made Easy

138 One-Minute Power Boosters

Learn how to keep accurate and timely accounts of your finances. By Amy White

Jump start your day in just 60 seconds! By Ilona French

104 Retail Secrets

152 Reaching Your Fan Base

Get the scoop on how to massively increase your product sales. By Tracy Morin

158 Color Construct

Online nail art mania: Is it good or bad for your salon? By Melisa Wells

The cutest dolls on the block wear springâ&#x20AC;&#x2122;s liveliest gel colors. By Megan James

MARCH

2013

Spring nail polish collections soar in a pastel palette. By Stephanie Yaggy Lavery

Make up your own rules on how to connect with clients via the Internet. By Leslie Hedrick

130 The Power of YouTube

NAILPRO

168 Flight of Fancy

158

COLORS FROM LEFT TO RIGHT: Polka com, OPI...Eurso Euro,

Suzi’s Hungary AGAIN!, You’re Such a BudaPest, Can’t Find My Czechbook, My Paprika is Hotter than Yours!, Hands Off My Kielbasa!, OY–Another Polish Joke!, A Woman’s Prague-ative, Vant to Bite My Neck?, I Saw...U Saw...We Saw...Warsaw, My Vampire is Buff Model is wearing My Paprika is Hotter than Yours!

*Available in GelColor by OPI

Try it on at opi.com

138

Columns Attitudes 78 Polished Look

Epic Pale

The subtle tones that grace the spring fashion scene blend perfectly with the pastel color nail trend. By Karie L. Frost

86 Beauty File Danny Haile

Hand and Nail Harmony’s Danny Haile shares his guilty pleasure, how he got started and why passion is important.

Product Talk

90 Savvy Salon Crave Spa

88 Perfect Pairs

A mommy-to-be’s strong convictions about higher health standards in the salon industry resulted in this eco- and kid-friendly business in Tampa, FL. By Erin Kuschner

On-the-Go

206 Hollywood File From late night television to the hottest diva to our country’s First Lady, nail trends are everywhere! By Karie L. Frost

182 Pro Talk A new nail powder from Mia Secret dresses up nails, and a soothing pedicure from Keyano helps you wind down. By Erin Kuschner

In Every Issue 40 Editorial

Smart nails for your smartphones. By Megan James

Tech-Niques

44 Backfills 46 Nailing the News

64 Art Gallery

58 Portfolio

Young at Heart

82 Behind the Nail Pros

Childhood symbols brighten any set of fingertips. By Pam Minch

186 Showcase 200 Happenings

178 Nail Clinic

201 Marketplace Plus

Hangnail Hangups

203 Marketplace

Eliminate pesky dry and snagging skin for good! By Tracy Morin

204 Ad Index 218 Test Yourself

NAILPRO (ISSN 1049-4553) is published monthly by Creative Age Publications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: U.S., $24 per year; Canada/Mexico, $46; other international, $89. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Return undeliverable Canadian addresses to: P.O. Box 201, Richmond Hill, ONT L4B 4R5 Canada. POSTMASTER: Send address changes to NAILPRO, P.O. Box 1073, Skokie, IL 60076-8073.

NAILPRO

MARCH

2013

LOVELY BEAUTY IS A LOVELY STATE OF MIND...

6 NEW TREND COLORS FOR S P R I N G 2013 FROM THE COLOR EXPERTS AT Z O YA ! Blu ZP653

(shown)

B I G5 FR EE : ULTRA LONG-WEARING FORMALDEHYDE, FORMALDEHYDE RESIN, TOLUENE, DIBUTYL PHTHALATE & CAMPHOR FREE, VEGAN FRIENDLY FORMULA. AVAILABLE IN OVER 300 FASHION COLORS. GET SOCIAL WITH US! @ZOYANAILPOLISH #NailPolish

AVAILABLE AT FINE SALONS & SPAS:

1.800.659.6909, ORDER ONLINE AT ZOYA.COM OR CONTACT YOUR LOCAL DISTRIBUTOR. nailpro.com/freeinfo • Use FreeInfo #11

On the

Web Play

with

THE MAKING OF COLOR CONSTRUCT

View how the models were chosen for the shoot and how much fun it was to pair them with the new chic gel colors.

nailpro.com/creation-color

Aweinspiring THE FIRST TOM HOLCOMB INSPIRATION AWARD

Scan Use your smartphone to scan this QR code and follow NAILPRO on Twitter.

Find out who received this prestigious recognition.

SPRING NAIL TRENDS

nailpro.com/tom-holcomb

SALON MYTHS BUSTED

free NAIL DECALS INSIDE!

The

Latest

Nails+ Fashion Best

MARCH/APRIL 2013

for

NAILPRO

Polishes

SPRING

MARCH

2013

Nail It! LIFESTYLE MAGAZINE FOR NAIL ENTHUSIASTS The much anticipated Nail It! is finally here!

nailitmag.com

EDITORIAL

Suddenly Springtime I

don’t know about you, but I’ve had a heck of a time bouncing back from the holidays this year. Maybe that’s the case every year and I just forget, but it seems a lot more difficult this time. The taste of chocolate is lingering in my brain: Every day at 4 p.m. my head snaps over to my side table where a jar of holiday Hershey Kisses once sat— although the container’s been empty for two months now. The cold weather (yes, even here in California) makes me want to throw on my wooliest sweater and baggiest sweatpants and dive into the couch headfirst. Exercise? Forget it. I want a blanket, a movie and whatever non-vegetable snack I can get my hands on to shove into my face. What’s more, I suffered from a bad knee injury while skiing over New Year’s Eve that relegated me to crutches for the entire month of January, surgery in February, and then back to the crutches. So, even if I wanted to do something good for me (which I don’t), I couldn’t. I think it’s pretty common to fall into a slump in the beginning of a new year. There’s such a flurry of activity in the months leading up to January, we need some time to recover. What we often don’t count on is how long it can last and that the ensuing lethargy can affect us emotionally. In my case, obviously my injury had something to do with it, but it can also happen when you’re just plain tired. And, since many of us are women, we tend to be excellent jugglers, so we’re also managing family, work, errands, household

Stephanie with Minx Minx Master Mirka Poikkeus flew all the way from Finland to visit us at NAILPRO. I had a chance to sit down with Mirka and talk about the product line she helped create: Minx Underwear. These adorable designs are to be worn with gels, and she demonstrated the technique on my nails—I received so many compliments on them! Stay tuned for the April issue to see the product in action.

NAILPRO

MARCH

2013

responsibilities, bills, etc. Add to that a little stress and we can snap at a moment’s notice. One minute I’m feeling OK, the next I’m super grouchy. And, since I’m eating chocolate at 4 p.m. and burrowing into the couch in my off hours, I haven’t been in the best place to rebound. As a result, my family, friends and co-workers are suffering the consequences. Even though I’ve been aware of my poor behavior, it’s difficult to find the inspiration to change it. And then something happened: spring arrived. Granted, only just barely, but I saw a new bud sprouting yesterday. I’ll admit that the amount of sheer joy and possibility I found in that one little sprout may be cause for concern; nevertheless, it provided the impetus for me to brush off everything that’s been holding me back over the winter months and face the world again. Between that little bit of green and the fact that it’s not getting dark quite as early, I’m finally starting to see the light at the end of the tunnel. I know that this beginning-of-the-year slump isn’t unique to me; there’s a good chance that at least some of you have been feeling the same way. But I’m here to tell you: Spring can make a difference. If you’re still living in the tundra without a hint of sprout, this issue of NAILPRO will get spring started for you. You’ll find pages upon pages of beautiful colors for both nail polish and gel lacquers; one-minute exercises that you can do anywhere to boost your energy (page 138); and, once you’re up and running again, flip to page 94 for easy-to-follow bookkeeping tips to keep your salon’s finances running in order (just in time for the tax man). I guarantee with that lineup, we’ll all be feeling perkier by April … and I, for one, can’t wait!

Stephanie Yaggy Lavery NAILPRO Executive Editor slavery@creativeage.com

Behind the Nail Pros… Here, makeup artist Gudrun and I discuss how to morph our cover model into a bird-like creature. We wanted the makeup to be soft and whimsical to match the lovely muted tones of the pastels polishes that manicurist Barbara Warner used to paint the model’s nails.

Wake Up Your Soak!

Add a revitalizing scent, powerful anti-oxidants and de-stressing bubbles to your spa soak service with Cuccio Naturalé’s effervescent Pomegranate & Fig Manicure and Pedicure Fizz!

Replenishes moisture & softens the skin. Conditions & helps whiten nails.

Fizz Tablet Duo

SAVE OVER 15% Pomegranate & Fig Pedicure Fizz 24 ct. & Pomegranate & Fig Manicure Soak 24 ct. MSU #719438 SPECIAL $14.95 (Reg. $17.90) *Prices valid: March 1-31st 2013

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BACKFILLS

salon in one state over another. They don’t deserve less educated nail techs. There should be some uniformity throughout the United States, including increasing cosmetology hours in school to perform nail services. I look forward to working with my state board to change things! I’m glad to see so many other passionate nail techs who care about our industry and its future! Darlene Wywialowski Boyden Via Facebook Reader Response I am responding to the Gel Jitters question [found in “Help! How do I…?” in the January issue] about the colored tips and the lifting that can occur. I started doing acrylic and purchased a lot of different colors, but when I became allergic to monomer I kept the tips and tried to use them with gel. I had the same issue of lifting on the colored tip. I had been informed that the lifting happened because the UV light could not penetrate the nail tip to cure the product. I have since switched to clear tips and use gel polish to create different effects. With the clear tips I have no issue with lifting at the free edge. Rhonda Koellen Via email Aiming for Equality After reading the December issue regarding state laws [“Certified”], I remember writing an article about this same thing 15 years ago! I used to live on the border of Illinois and Wisconsin. The laws between those two states were vastly different. Now that I am an army wife I have moved to Nebraska where I feel the laws are substandard. I had to fight to get my license here even though I have had more than enough school hours, credit hours and have even attended classes here. I am grateful that there are some regulations here, but we have far to go. I feel that no client deserves less sanitation practices in a

NAILPRO

MARCH

2013

One of your youngest fans…? My 9-month-old son, Riley. Nothing helps a back tooth come thru like a chew on Nailpro! Louise Newell

Thank you for your comment, Darlene. We couldn’t agree more! It’s like expecting less from your doctor depending on what state you live in. It just doesn’t make sense. I love your enthusiasm for this issue and the industry. It’s because of people like you that this will one day change. Keep up the great work! —Ed. NAILPRO on Vacation Attached is a picture of me on vacation in Myrtle Beach reading my NAILPRO magazine. The only time and place in my life I can really, truly relax! Stephanie Cottrill Owner, Dazzlin’ Dezignz East Liverpool, OH

Gorgeous! mmbrown82

Correction NAILPRO reported in December Hollywood File that Mrs. Romney was wearing a blue/ gray lacquer on her nails; in actuality, she is wearing CND Shellac with a mix of C. Blue and T. Pearl Additives. Also in the December issue, the licensing chart located in “Certified” listed New York’s renewal date as two years; renewal is every four years. We sincerely apologize for these errors and any confusion they may have caused. Motivated or dismayed by something you’ve read? Share your opinions. We can all learn from one another. Send your comments, suggestions or questions to Backfills, NAILPRO, 7628 Densmore Ave., Van Nuys, CA 91406, or visit nailpro.com to send us an email. We reserve the right to edit letters for length, grammar and clarity.

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NAILING THE NEWS

RAY OF

by Erin Kuschner

Light

ID YOU HEAR THE GOOD NEWS? The Journal of Investigative Dermatology released a new study concluding that UV lamps are in fact safe and do not increase the risk of getting skin cancer. The publication compared UV rays from three popular brands of nail lamps to phototherapy devices used in dermatology treatments. The results: In order to develop a significant risk of exposure, a salon client would need to use UV nail lights weekly for 250 years. And as much as we love manicures, that just isn’t possible. A 2010 study—which also concluded that UV lamps do not result in an increased risk of developing skin cancer—compared lamps to sunlight. The two, however, do not release the same kind of emission. “Comparing UV nail lamps to sunlight isn’t comparing apples to apples, because sunlight is more dangerous than UV nail lamps,” explains Doug Schoon, co-chair of the Professional Beauty Association (PBA) Nail Manufacturers Council on Safety. “The reason we made this comparison was so that people could better understand the very low risks associated with the use of UV nail lamps.” Robert Sayre, the world’s leading photobiologist and creator of the SPF system, has also finished an investigation into the connection between lamps and cancer. He has confirmed that UV lamps do not put users at risk of getting skin cancer. The verdict is clear: Curing is here to stay!

KATHY’S QUICK TIP

Who doesn’t like to snack?

Many conventional snack foods, like chips and candy, are not very nutritional or satisfying. To snack healthfully, go for less packaged, processed foods and turn toward real food. Foods that are one step from their original state are definitely going to fit into a healthy eating plan. Try to create a nutrient triangle: for example, aim for a good carb, fat and protein in the same snack. You will be satisfied and full—which is the whole point of a snack, right? My favorite is a hard-boiled egg, a whole grain cracker and some avocado slices. Yum!

n the hit TLC show What Not To Wear, the clothes, hairstyles and makeup choices of fashionably-challenged women are revamped to inspire newfound beauty and confidence. What often gets overlooked: the nails. But on January 17, New York City’s most sought-after manicurist, Julie Kandalec, became the first nail professional to appear on the show. “I was nervous yet excited,” says Kandalec. “What Not To Wear is one of my favorite shows and I appreciated the opportunity to show America that nails are just as important as hair a makeup. …This is a big deal for the nail and beauty industry!” and Kandalec brought a suitcase filled with 150 polishes, gel, acrylic, nail art and more to tran transform the subject’s nails from “[a] shape of nail I had never seen before” to primetime-worthy tips. wo She worked on her nails for five hours, and the end result included Entity acrylic, Butter London polish in Primrose Hill Picnic and nail jewelry from Tokyo. COULD THIS MEAN MORE MANICURISTS ON YOUR FAVORITE SHOWS? WE CERTAINLY HOPE SO!

NAILPRO

MARCH

2013

PHOTOS: THINKSTOCK/HEMERA/ISTOCKPHOTO.COM

Primetime Primping

METAMORPHOSIS OF COLOR 6 NEW SHADES • 1 TRANSFORMATIONAL NEW TOP COAT!

GELCOLOR BY OPI MATTE TOP COAT

EURO CENTRALE COLLECTION SHADES

Mysterious. Stealthy. Edgy. For velvety colors and oxidized shimmers that ﬂy under the radar.

Six new shades that fuse the classic with the contemporary.

GelColors from left to right: Polka com Glitter Coat, OPI...Eurso Euro, You’re Such a BudaPest, Can’t Find My Czechbook, My Vampire is Buff, OY–Another Polish Joke!

Nails Gone Global

WHERE CAN YOU ALWAYS COUNT ON FINDING ABSTRACT NAIL ART, TECHS IN COSTUMES AND WORLD-CLASS JUDGES? At the Global Nail Design Awards! On October 28, the fourth annual event was held in Melbourne, Australia, and saw more than 200 competitors fighting for a first place finish. A variety of categories allowed both master and novice techs to explore their talents in 3-D Nail Art, Acrylic Stilettos, Design Sculptures, Fantasy and Flat Nail Art, and Gel Manicures. There were also two Poster Art categories—Renaissance and Spa Toes—and teams were once again encouraged to dress up in playful costumes (leopards, witches and colorful wigs all made an appearance). “I could not do this without the amazing, dedicated team of judges,” says Viv Simmonds, coordinator of the Global Nail Design Awards. Judges for the event included Amanda Niarhos, Debra Purtell, Luan Clenton-Tekstra, Catherine Wong, Sheila Tan and Olga Menshikova. Check out more of the event’s photos and register for the next GNDA (October 27, 2013) at gnda.com.au.

Celine Lam, 1st place Renaissance Poster Art

Celine Lam, 1st place Masters 3-D Nail Art

Jess Puan, 1st place Fantasy Art

Jess Puan, Overall Winner

NAILPRO

MARCH

A nail naail aiiill tech tte ech ch works work wor orks or ks her heerr magic he maggi ma gic ic on ic on th tthe he ccompetition om oomp mpet mp eeti titio ti tio ion flflooor ooor. oo o

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Winners of the Open Gel Manicure category (from left): Yoko Naito, Jess Puan and Jessica O’Connell

Glow-in-the-Dark Acrylic Powders

GloAcrylic lights up the night in three shades ready to glow

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The latest craze in acrylic nails! 3 Glow-in-the-Dark Acrylic Powders to give you a Classic French Manicure during the day and trendsetting nails that glow at night.

with

you can... www.ezďŹ&#x201A;ow.com

Media Focus Your favorite fashion magazines give beauty manufacturers’ recognition in the January issues. Lucky • Essie She’s Pampered, Chanel Pirate and OPI The Thrill of Brazil were suggested for creating the perfect manicure.

Marie Claire The vibrant orange Essie Vermillionaire demonstrated that colorful makeup is having a moment.

People Style Watch Qtica Half Time Polish Drying Accelerator answered the question: Do quick-dry drops really work? (Yes!)

nailpro.com/freeinfo • Use FreeInfo #13

NAILPRO

MARCH

2013

Us Weekly • Kimmie Kyees recommended Orly Flash Glam FX Go Deeper to give nails a 3-D effect.

Glamour Sign language symbols garnered attention with CND Green Scene, Essie Lapis of Luxury, OPI The Thrill of Brazil and Color Club Psychedelic Scene; printed nails were celebrated with OPI Pure Lacquer Nail Apps in Pink/Silver Lace.

•

MARCH

2013

NAILPRO.COM

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imPRESSed

THE LATEST TREND IN INSTANT BEAUTY GRATIFICATION IS MAKING ITS WAY TO HOLLYWOOD. In honor of the 2013 Golden Globe Awards, Kiss and Broadway Nails gave nominees and guests imPRESS Press-On Manicure products at the GBK Celebrity Gifting Lounge, where celebrities like Kate Flannery, The Office, and Janina Gavankar, True Blood, gushed over the easy-to-use tips. “I love these nails! I wear them for my comedy bit all the time; they are so easy to apply,” says Flannery, while Gavankar agrees: “I’m obsessed! … The black shade and lace pattern are my favorites.”

We know press-on manis are far from an art form, but do you think they’ll draw clients away from the salon? Let us know your thoughts on Twitter! Join the discussion @NailproMagazine, #pressonmanis

On Schedule C

osmoProf customers can now look forward to another option in managing salon appointments. The leading provider of professional salon products has announced an exclusive partnership with Schedulicity, an online appointment system that allows businesses to streamline their scheduling process through various digital channels (including their website, schedulicity.com).

“Schedulicity and CosmoProf share a common mission: to provide unparalleled value and resources that help beauty professionals become more successful,” says Jerry Nettuno, president and CEO of Schedulicity. “The joint venture will provide both Schedulicity and CosmoProf with great opportunities for growth and collaboration.”

nailpro.com/freeinfo • Use FreeInfo #55

NAILPRO

MARCH

2013

nailpro.com/freeinfo â&#x20AC;˘ Use FreeInfo #20

Charitable Acts W

hile the country is still reeling from Decemberâ&#x20AC;&#x2122;s tragic shooting at Sandy Hook Elementary School in Newtown, Connecticut, Marinello Schools of Beauty decided to respond in a charitable fashion. The leading educator in cosmetology, esthetics and nail technology raised $91,315 for the Newtown Memorial Fund by donating 100 percent of service sales across its 62 campuses December 26-29. â&#x20AC;&#x153;Local communities have shown an outpouring of support for the victims of the Sandy Hook tragedy and we are so grateful for our guests, students and instructors who participated in this fundraiser,â&#x20AC;? says Nagui Elyas, president of Marinello Schools of Beauty. Students and staff showed further support by creating nearly 1,600 handmade snowflakes to transform the new Sandy Hook Elementary School into a â&#x20AC;&#x153;winter wonderland.â&#x20AC;?

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Us Weekly asked readers: Has the trend of funky nail art had its 15 minutes of fame? 90% said noâ&#x20AC;&#x201D;itâ&#x20AC;&#x2122;s here to stay!

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Source: Us Weekly January 7, 2013

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NAILPRO

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2013

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NAILPRO Pasadena WANT TO BE PART OF THE GUINNESS BOOK OF WORLD RECORDS?

he NAILPRO Pasadena show just might help you get in. On April 21 at the Pasadena Convention Center, nail professionals can attend the original nails-only trade show in Southern California and compete in

The Fastest Set of Acrylic Sculptured Nails, where techs must sculpt a complete set of pink and whites—using only acrylic and forms—to beat the current record of 15 minutes. If speed isn’t your forte, enter one of our other

competitions: 3-D Nail Art (Inventions Theme); Soak-off gel manicure; Salon Success; and a new category, The Longest Nail. Or sit in on education classes from your favorite brands, like INM, Young Nails and CND, to learn how you can take your skills to the next level. For more information and to register, visit nailpropasadena.com.

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NAILPRO

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2013

Guess Who

inx brought fashion to fingertips on November 29 at The Bungalow Camps Bay in Cape Town, South Africa, where Guess South Africa presented its playful

Summer 2013 collection. A wide variety of Minx colors and designs— like Rainbow Leopard, Chrome Pink, Burgundy with Gold Moons and Gunmetal 3-—had showgoers talking about more than just the clothes, and the models and Guess staff alike raved about their vibrant tips. Minx appliques were applied by Eleni Fourie and Kerry Fourie from Mazkscara.

PHOTO CREDIT: WERNER RYKE; BACKSTAGE PHOTOS BY ELENI FOURIE/KERRY FOURIE

Newsfile The Hungarian based nail company Crystal Nails is bringing its successful professional line to the United States, giving nail techs in America new acrylic, gel and natural nail products to share with their clients. Krisztine Rudnay, a Hungarian Krisztine Rudnay educator and nail expert who has been with the company since its inception, is serving as the CEO of Crystal Nails USA. For more information on products and workshops, visit crystalnails.com. Robanda International began 2013 with a new acquisition: Dissolve. The all-purpose cleaning products are specifically formulated for salons to clean residue from tools, stations, furniture and more (including nail polish spills!). Check out dissolveclean. com for a complete list of products.

NEW from Colour Gloss Available in 15 mL. - 0.5 Fl. Oz. ℮

COMMITTED

ENGAGED

BRIDE

TAKEN

www.ArtisticNailDesign.com Model is Wearing Taken and Suspicious

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HM-2118

PORTFOLIO

Readers Nail Art Take a look at what NAILPRO readers are creating! From acrylics to gels to paints, theyâ&#x20AC;&#x2122;ve done it all. Submit your own original nail art and share it with your fellow readers.

1 2 3 4 5 6

Halle Pham Fresh Nails Long Island, NY

Jennifer Dayton Coastal Nail Studio Prince Rupert, BC, Canada

Lexi Martone

Finger Painted Dix Hills, NY

Sarah Carlson Sun Palace Medford, OR

Tommy Nguyen Galleria Nails and Spa Bothell, WA

Jeannette VazquezAlfaro

LuvUrNailz! Bay Shore, NY

Sara Elizabeth Harris Complexions Spa for Beauty and Wellness Albany, NY

Lesa Mandt E-Clips Hair and Nail Salon Yreka, CA

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Acrylic or Hard Gel: What should I use? You don’t have to choose one over the other anymore ---- in fact, we formulate our products from one single monomer and create two distinguished products that work together in so many ways. Introducing Rock Hard Nails, by Artistic Nail Design! A revolutionary formulation of monomers chemically altered to form two products, two options for one perfect set every time. Whether you love liquid and powder or hard gel, you will love what Artistic Nail Design has created with our integrated technology that brings you the best of both worlds and produces Rock Hard Nails every time!

Rock Hard LED GEL and LIQUID & POWDER coming to a distributor near you in April 2013…

www.ArtisticNailDesign.com nailpro.com/freeinfo • Use FreeInfo #25

9 10 11 12 13

Taylor Thomas Nailed by London Taylor Baltimore, MD

Nicole Adamson The Look Hair & Nail Studio Ogden, UT

Socorro Leyvas Nailed by Suki Visalia, CA

Nicole Vasher Thomas Scott Salon & Spa Frederick, MD

Kandi Graham Divine Designs by KandiNails Kansas City, MO

10 11

14 15 16

Rosa Vargas Palm Springs, FL

Yamilka Sanchez Cleveland, OH

Melissa Wall Wicked Nailz Salon Belen, NM

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17 18 19 20 21 22 23 24

Allison Purdy Coastal Nail Studio Prince Rupert, BC, Canada

Tiffany Jones Naillusions Nail Salon Cleveland, OH

18 22

Toby Tran Foxy Nails & Spa Seekonk, MA

Karen Prosser Pizzazz Salon Klamath Falls, OR

Tiffany Torres The 4 Sisters Salon Santa Maria, CA

Oval Eldridge Central Nails & More Ceres, CA

Caroline Burnside Victoria, Australia

Kierra McLennan Envy Couture Pittsburgh, PA

19 23

If youâ&#x20AC;&#x2122;d like to submit your own nail art for NAILPROâ&#x20AC;&#x2122;s Portfolio, send an email to nailpro@creativeage.com that includes your name, salon, city and state along with your high-resolution photos. We no longer accept photographs by mail. To see more Portfolio art, log on to nailpro.com.

NAILPRO

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2013

nailpro.com/freeinfo â&#x20AC;˘ Use FreeInfo #27

ART GALLERY

by Pam Minch

Beginner: Hand Full of Hearts

Young at Heart

Polish the nail shimmering white.

2 3

Paint three bright color hearts.

Paint glitter over the hearts. Finish with top coat.

Whimsical digits are alight with laughter and play.

Submit to Art Gallery

Submit your nail art to NAILPRO for consideration for future installments of Art Gallery. Visit our website at nailpro.com for all the details.

Nail Design: Pam Minch Average Time: 3 minutes per nail • Suggested Price: $3 per nail

Intermediate: End of the Rainbow Polish the nail shimmering purple.

Paint red, orange and yellow stripes.

Add green and blue to the rainbow.

Add several white stars and sparkles. Finish with top coat.

Pam Minch hails from Parker, CO, and specializes in nail art. Her art has been featured in Sports Illustrated and several other publications. She has been a top nail art competitor, competition judge and an educator for a major manufacturer. Nail Design: Pam Minch Average Time: 7 minutes per nail • Suggested Price: $5 per nail

continued on page 77

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2013

PHOTOS: ARMANDO SANCHEZ

hildhood memories bring us back to a time where life seemed easier and visions of hearts, rainbows and unicorns come to mind. To ensure that your clients remain young at heart, I’ve designed four playful nail art designs. For a super simple design, paint three hearts and add a sparkly touch of glitter, or get a little more detailed with a black and white elusive unicorn. Whether you choose a colorful rainbow nail or even a brightly arched French design, these tips will beg the question: Do we ever really need to grow up? I hope not!

continued from page 64

Advanced: Unicorn Spotted

Polish the nail black. Add a basic horse shape.

2 3

Paint a white mane and hair.

Add a black eye and black and gray accent lines. Finish with top coat.

Nail Design: Pam Minch Average Time: 10 to 15 minutes per nail • Suggested Price: $7 per nail

French: Glitter French

Polish the entire nail yellow.

Add gold glitter tips.

Paint the smile line in purple, blue and green.

Paint yellow and orange lines. Finish with top coat.

Nail Design: Pam Minch Average Time: 20 minutes per set • Suggested Price: $10 per set

MARCH

2013

NAILPRO.COM

nailpro.com/freeinfo • Use FreeInfo #28

POLISHED LOOK

by Karie L. Frost

Epic Pale B

ackstage at Fashion Week Spring 2013, lead nail techs collectively forecasted milky— even murky—pastels as the springtime color story. And though bold brights typically hold the top warm-weather spot, these beauty arbiters were on the money: Both toned-down and pumped-up pastels dominate the season’s lacquer offerings. Not surprisingly, fashion’s strong idée fixe with pastel pigments is at the forefront of spring wares. But is painting tips pale too mute if your garb is equally light? Not at all! Here, a pairing of mellow lacquers and their melodious designer counterparts. Pale Periwinkle

@ Alberta Ferretti CUCCIO COLOUR in Jamaica Me Crazy cuccio.com

BARIELLE SHADES NAIL COLOR in Banana Drop barielle.com

Dusty Pink @ Chloé SECHE NAIL LACQUER in Dainty Decadence seche.com

Sophisti-Peach @ Roberto Cavalli MISA NAIL LACQUER in Peach Passion misacosmetics.com

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2013

Frothy Seafoam @ Mulberry ORLY NAIL LACQUER in Coachella Dweller orlybeauty.com

ZOYA NAIL LACQUER in Blu zoya.com

FASHION PHOTOS: ANDREEA ANGELESCU; POLISH PHOTOS: ARMANDO SANCHEZ

Baby Blue @ Givenchy

Mellowest Yellow @ Erdem

ONLY IN THEATERS

6 limited edition soft shades and glitter coats

inspired by the Land of Oz!

Lights of Emerald City

Don’t Burst My Bubble

When Monkeys Fly!

Glints of Glinda

Which is Witch?

I Theodora You

SPRING NAIL TRENDS

It’s here, it’s here!

SALON MYTHS BUSTED

From the nail-obsessed minds behind NAILPRO comes

NAIL IT! The very first consumer magazine for nail enthusiasts. And while the mag is chock-full of tips, tricks and trends for non-nail professionals, it also helps bring readers directly to YOU!

free NAIL DECALS INSIDE!

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MARCH

2013

Model is Wearing Fancy Pants Available exclusively at ďŹ ne beauty supply stores.

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BEHIND THE NAIL PROS

b y S t e p h a n i e Ya g g y L a v e r y

The Making of Our Cover:

In Fine Feather A

model goes head to head with a tiny hummingbird in our feature story “Flight of Fancy,” turning almost avian herself on the cover. From her feathered collar and lashes to the hairstyle remnicent of a baby chick, this model is ready to soar. Nail artist Barbara Warner extended the model’s natural nails for some much-needed length to show off the spring polishes, with soft lemon on the cover. Makeup artist Gudrun pulled out the perfectly bird-like feather lashes from her bag of tricks and amped them up with a wash of yellow shadow around the eyes and cheekbones. Hairstylist Mitzi Spallas pulled back the model’s cropped locks for a clean, off the face style. And photographer Lorin Crosby captured the moment that our fledgling emerged from her shell.

Creating the Cover Nails

Nail Artist

Hair Stylist

Barbara Warner fell in love with nails at the age of 10 (painting her sister’s tips). She’s now a bi-coastal celebrity nail artist.

Mitzi Spallas is a double threat in the beauty world: adept at both hair and makeup artistry.

Photographer

Makeup Artist

Lorin Crosby shoots imaginative concepts for fashion and beauty clients.

Gudrun enhances gorgeous faces that seem to glow from within. Her clients include Marie Claire and Glamour.

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2013

Warner began by fitting tips to the model’s nails.

Warner had a great time playing with the different pastel polishes of the season.

She then cut and shaped the nails into an active length and oval shape.

A final swipe of top coat made these nails shine!

with STRENGTH

comes

conﬁdence VitaGel’s intensive soft gel formula is the most eﬀective nail strengthening treatment yet!

Enriched with Vitamins A, B5 & E • Encourages healthy nail growth Extends wear of any nail lacquer from 2-3 days to 7-10 days Easy to apply and remove • LED and UV light cured

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Enriched Formula Fortifies & Repairs Damaged Nails

Perfect for maintaining healthy nails. Eliminates peeling of the natural nail and gives you a strengthening base for any nail lacquer.

Great for people who are trying to repair and grow out their nails from acrylic use. All of the benefits of STRENGH but a thicker formula for weak and brittle nails. Also includes an extra dose of vitamins!

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HM-2138

BEHIND THE NAIL PROS

NAILPRO

MARCH

2013

The Fastest In The Industry {LED, accelerated}

The Gelish® LED 18G Gel Light is specially designed for rapid, efficient gel curing, particularly for the high-performance Gelish® Soak-Off Gel Polishes. Gelish® LED 18G Gel Light - The ultimate professional salon curing experience. • Cures all five fingers • Pedicure friendly • Patent Pending eyeShield™ (limits light exposure) • Magnetic tray for effortless, thorough sanitizing • Cures Gelish® Foundation in 5 seconds

Consistent Power & Performance of LED Light

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Performs like Gel, Applies like Polish™ Ask your local distributor for genuine Gelish today Made in the USA © 2012 Hand & Nail Harmony • Brea, CA 92821 - Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc.

nailpro.com/freeinfo • Use FreeInfo #30

HM-1568

4th

5th

6th

BEAUTY FILE

Danny Haile Founder & CEO of Hand & Nail Harmony and a passionate product developer. What was your first job ever? I was a paperboy in Riverside, California. What was your first job in the industry? Doing nails in my aunt’s salon at the Lakewood Mall in California. Who would you like to work with? I always admired Steve Jobs for his creativity. If you could be anybody famous, who would you be? George Clooney for his height and demeanor. What inspires you? Creating something new and exciting that’s never been done. What was your childhood ambition? Playing the outﬁeld position as a baseball player. What is your proudest accomplishment? My wife, kids and my newest baby Gelish. Describe your perfect day. At the river on a nice, hot summer day with friends and family and a cold beer in hand. Are you a morning or night person? Night person. What do you treasure most? My kids. My guilty pleasure is... dessert. What are you most afraid of? Something [bad] happening to a loved one. I can’t discuss nails without... passion. 86

NAILPRO

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2013

brush on new high intensity one coat lacquer from the creators of award winning Seche Vite™

Model wearing “May Be Modest”

Simple Yet Significant

Timeless Style

Dainty Decadence

Prim & Polished

Casually Cool

May Be Modest

PERFECT PAIRS

by Megan James

On-the-Go

These trendy mani/case co-eds keep you connected with whatâ&#x20AC;&#x2122;s hot among dialed-in digits.

Hip Holdall

Notable

Novel neutral Zoya Jacqueline combined with a smart mini purse handles cosmopolitan sophistication.

Tips marked with China Glaze Deviantly Daring convey designer tech cool.

Purrfect Prowess

Bunny Fun Fun

Gilded

This adorable pixie case deserves to be handled with playful matte effects from Layla Noir Touch.

Pastel tips in Barielle Orange Parfait clutching metalized mobiles leave an impression.

Fashion Forward Flaunt business-fashionable style with Cuccio Cheeky in Helsinki.

NAILPRO

MARCH

2013

PHOTOS: ARMANDO SANCHEZ

Kitty-cat cuteness pairs with cinematic chic OPI Lights of Emerald City.

CHIP

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EVENTOR

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SAVVY SALON

by Erin Kuschner

Crave Spa A

s a former pharmaceutical rep, Joezette Hite knows just how prevalent chemicals are in day-to-day life. But as a first time mother-to-be, Hite wanted chemicals out of the picture wherever possible. So in 2010, she opened Crave Spa, an earthfriendly salon in sunny Tampa, Florida. Boasting natural products and a family-focused atmosphere, Crave was designed to build friendships and provide quality nail services in a welcoming space. Hite, a newcomer to the industry, designed the salon “as a client and as a mother,” and with plans to open Crave 2 this year, it’s clear that her fresh perspective has paid off.

Why We Think It’s Fabulous

Motherhood serves as the inspiration and driving force.

When Hite became pregnant for the first time, her child’s health was her top priority. “I ran the idea by my husband: Wouldn’t it be great to create a nail salon for pregnant women?” she recalls. Today, not only has Crave eliminated chemicals and focused its product list on organic ingredients, but the salon also strives to embody a family feel. Traditional manicure stations have been swapped out for oversized lounge chairs, where children can cuddle up to their mothers during a service. And the aromatic smell in this salon is sweet. “We burn essential oils to create a cozy atmosphere,” she says.

The walk-in/walk-out concept appeals to the masses.

No appointments are necessary at Crave, a rarity these days among quality salons. When conceptualizing the business, Hite wanted to accommodate the busy working woman who could only pop in for a manicure during her lunch hour. “I wanted someone who could come in on a timeline and forge

NAILPRO

MARCH

2013

two things: quality and quickness,” Hite explains. She also wanted to encourage men (who are less likely to make an appointment) to stop by for a nail treatment. The “come one, come all” attitude sometimes poses a problem on busy weekends—especially during the popular Mani Mimosa Sundays—but with 10 skilled nail technicians on staff, the wait is never too long.

Seasonal scrubs tie in Tampa’s culture.

If you’re a Tampa native, one highlight of the year is the Gasparilla Pirate Festival, an annual winter event that celebrates José Gaspa (a mythical pirate captain). To commemorate the occasion, Crave offers a Gasparilla Pedicure using a coconut/ mango soak and scrub; the coconut is a nod to the many rum cocktails consumed during the festival. Hite taught herself how to make all of her salon’s organic scrubs. “No one has to worry about putting chemicals in to prolong the shelf life,” she says. “Some of our scrubs have to be refrigerated, like our pumpkin scrub; they’re literally created every week.” Other seasonal services include

the Peppermint Mocha Pedicure during the winter holiday season (the sugar scrub includes actual crushed candy canes!) and the Lemon-tini and Lavender products that are made for summertime. Clients love the luxurious smelling scrubs and lotions so much that they’re retailed as well.

Crave knows how to hang with 4-year-olds.

In addition to hosting bachelorette and birthday parties, baby and bridal showers, the salon offers Cutie Crave parties for kids. Painting the nails for a group of children may seem daunting, but Crave has it down to a science. “You hear all these squeals,” says Hite, “but once the bottles are opened there is complete

PHOTOS: COURTESY OF CRAVE SPA

5 Reasons

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Introducing Cuccio Colour Profesisonal Nail Lacquer the new colour line formulated with Triple Pigmentation Technology for superior coverage, memorable shine and unmatched durability. Cuccio Colour is only sold exclusively to professional salons and spas. Our 72 trendsetting shades will surely satisfy your client's Love of Colour.

INTRODUCTORY PROMO DEAL FEATURING COLOUR VENEER - THE 4TH GENERATION OF UV/LED SOAK OFF NAIL COLOUR

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Model is wearing Kiss In Paris. Also avaialble in Cuccio Colour Veneer. eer.

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Salon Statistics Year Founded: 2010

silence. They’re so engaged in what the tech is doing.” Crave’s chairs are wide enough to hold two kids at a time and the staff is patient when accepting requests for a different shade on every nail. Once mothers see how well their girls behave during a manicure, it encourages them to come back for a mother-daughter pampering day on the weekend.

Owner: Joezette Hite Website: cravespa.com Address/Phone: 3211 W. Bay to Bay

Blvd, Tampa FL 33629; 813.837.2600 Hours: Tues. - Fri.: 10 a.m. - 8 p.m., Sat.:

10 a.m. - 5 p.m., Sun.: 11 a.m. - 4 p.m. Signature Treatment: Seasonal

Pedicure Best Selling Service: CND Shellac and

Gel Manicures

NAILPRO

MARCH

2013

Old-fashioned advertising works wonders.

Yes, Crave uses Facebook and Twitter to gain clientele. But when it comes to what works best, good old-fashioned promotions and word of mouth advertising contribute greatly to the salon’s success. Clients who stop by before 1 p.m. Tuesday through Thursday receive $5 off of a mani-pedi combo, and a quarterly ladies night features local vendors, wine

and gift cards—and also gives Crave staff the chance to get to know their future customers. “If our clients have a cause that is important to them, we try to get involved,” says Hite. “For example, one of our clients was involved with the American Breast Cancer Society, and so for a whole month we gave proceeds of our seasonal pedicure sales to that organization.” Most recently, Crave created pirate skull nail art for a local clothing shop that featured similarly themed tunics and jewelry. The message? If you like what you see, come see Crave down the street!

nailpro.com/freeinfo â&#x20AC;˘ Use FreeInfo #61

Bookkeeping

Made Easy Simplify your life and secure your salon with a streamlined recordkeeping plan that makes sense.

PHOTOS: THINKSTOCK/©ISTOCKPHOTO.COM

By Amy White

usiness receipts in your car’s glove compartment, payroll records behind the coffeemaker and last year’s tax return hiding in the coat closet—this does not make for an efficient bookkeeping system. Everyone from banks to creditors to the Internal Revenue Service (IRS) wants to see the financial records of your business; failing to provide these documents puts your salon’s future in jeopardy, which is why accountants and bookkeepers live by the maxim “Organized businesses are successful businesses.” Maintaining up-to-date books means your employees get paid on time, your business will save money with tax deductions and your salon won’t be thrown into the dark ages by an unpaid electric bill. According to the IRS, there is no right or wrong way to organize financial files. As long as you make an effort, you’re doing it right. Read on to get started.

NAILPRO

MARCH

2013

SOLE SEARCHING? DISCOVER SOLE-SOOTHING BOTANICALS AND MOISTURIZERS IN A PROFESSIONAL SYSTEM THAT TRANSFORMS ORDINARY PEDICURES INTO EXTRAORDINARILY REJUVENATING SERVICES!

Saved by

Software FOR MANY SALON OWNERS, KEEPING AN ACCURATE FINANCIAL RECORD SEEMS LIKE AN OVERWHELMING TASK when all of their efforts are spent dealing with employees and handling clients. Between digital and hard copy receipts, online bank accounts and paper checks, it’s all too easy for important information to fall by the wayside. Misplace a bank deposit slip or forget a file name and you could miss out on declaring a deduction to the IRS. Fortunately, the solution to bookkeeping mayhem doesn’t involve long hours bent over a filing cabinet or a degree in accounting. Enter accounting software programs. These computer programs take the hassle out of keeping the books. It does all of the complicated calculations for you so you can spend less time learning the basics of accounting and more time running your salon. And your accountant will also spend less time trying to decipher your handwritten files and jumbled calculations; the less time she takes working on your files, the more money you save. Out of all of the accounting software available on the market, the most popular is Quickbooks Pro, and for good reason. According to Gail Rosen, a certified public accountant,

NAILPRO

MARCH

2013

“Quickbooks is very ‘user-friendly’ and written in simple language. Most of my clients have no experience in bookkeeping or accounting and they find the software easy to work with.” The easy-to-use program allows you to track your income and expenses, pull your checking account information directly from your bank, and store all of your tax information in one easily accessible place. As an added bonus, most accounting firms have Quickbooks, which makes it

are several good programs on the market for a reasonable price. Bookkeeper is one of the most affordable accounting software programs and one of the easiest to use. The software allows you to create checks, pay bills, and track sales and expenses. If you want to tackle accounting tasks on the go with your smartphone, check out Freshbooks. The cloud computing accounting program lets you work on any computer anywhere in the world. Popular features of

The program does all of the complicated calculations for you so you can spend less time learning the basics of accounting and more time running your salon. easy for them to access their clients’ records and make adjustments. “If a client has software that accountants do not have,” says Rosen, “then we would not easily be able to update their books, unless we go directly onto their computer. It might drive up the cost of accounting fees if a client uses a software product for their bookkeeping that the accounting firm does not have or is not familiar with.” If you’d rather shop around, there

Freshbooks include tax summary reports and excellent customer service. AccountEdge Basic and AccountEdge Pro, meanwhile, both cost more than Bookkeeper or Freshbooks, but you get more for your money. Not only do these software programs allow you to manage your banking and create financial reports for your bank or creditors, they also handle credit card processing and store files of your clients’ contact information.

nailpro.com/freeinfo â&#x20AC;˘ Use FreeInfo #32

BACK BY POPULAR DEMAND!

NAI PRO

PASADENA NAILS-ONLY TRADE SHOW

TWO DAYS OF NAILS!!!

MONDAY, APRIL 22, 2013 Pasadena Convention Center, Pasadena, CA Conference Rooms 212 & 214

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Many accounting software programs also offer payroll options that are easy to do yourself or, for an additional charge, will be done for you. This is one time when paying extra is worth it. Rosen advises her clients to leave payroll to the professionals. “The responsibility for payroll includes paying the federal government, state, and the Department of Labor, as well as workers compensation. If you are late even by a day with any of those taxes, you are assessed non-deductible penalties.” Spending money on payroll upfront will save your salon money in the long term. If you’re considering buying payroll software with your accounting program, look for a payroll system that calculates taxes when you enter your employees’ hours and fills in federal and state payroll tax forms. The best programs allow you to e-pay and e-file your federal and state payroll taxes. If you’d rather take a hands-off approach to payroll, keep in mind that you, and not the payroll service, are responsible for paying all taxes; if they don’t meet the deadline, you will have to pay the penalties. Look for a payroll service that uses the Electronic Federal Tax Payment System (EFTPS). You can register for a PIN on the EFTPS system that will allow you to verify that your payroll service made all payments.

Get Organized TRACKING YOUR SALON’S CREDITS AND DEBTS IS SIMPLE WITH THE RIGHT ACCOUNTING SOFTWARE. But your salon’s financial records are not complete without supporting documents like receipts, bank deposit slips and invoices. The IRS is very interested in these documents; if your salon is ever audited, you will need to send your files to the IRS before a deadline or you could face penalties. Keeping your documents in an accessible filing system ensures that your audit runs smoothly and quickly, and the key to creating a system that can organize all the information is to keep it simple. Your time is much better spent engaging with your clients, researching new products and even taking a night off. If an organizational system demands too much of your time, you’ll never maintain it and you’ll be back to digging receipts out of your car’s glove compartment. You need a procedure that is simple, time-efficient and effective, like the following three organizational systems.

Delegate If spending five minutes a day filing receipts is five minutes too many, consider delegating the work to an assistant or a bookkeeper. According to Erica Duran, productivity expert, “just delegating the work to someone who knows how to organize receipts is worth the money so you can get back to doing what you do best.” Drop all of your financial files and payroll information into a box with your bookkeeper’s name on it, and let her handle the filing. But to do her job, your bookkeeper needs all of your supporting paper and electronic documents. To simplify the system, choose one medium. “Either scan all of the paper receipts to make them electronic files,” suggests Duran, “or print all electronic receipts as a habit.” Whether you drop your financial documents in an actual box in your office or a virtual box on your computer, your information will all be in one place, which is half of the battle in staying organized.

Digitize A paper-free office sounds like an uncomplicated paradise, and a service like Shoeboxed. com can take you there. Simply stuff your receipts into a Shoeboxed postage-paid envelope, or snap a photo of your financial documents with your smartphone, and Shoeboxed will pull all the vital information from your files and upload it to a secure online account. From your account, you can view and download your financial files or export the data to Quickbooks, saving you the hassle of entering information into the program yourself. And if you are ever on the receiving end of an audit, the IRS accepts Shoeboxed receipts in place of paper ones.

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File The first two organizing methods are ideal for the timestrapped salon owner. But if you have a few extra minutes each day and none to spare come tax time, invest in an accordion file folder and a label maker and file your financial statements as they come in. Duran tells her clients to use a “simple filing system labelled with categories that correspond to the expenses on their Schedule-C.” Filing advertising receipts in the advertising folder and insurance documents in the insurance folder ensures everything is in its place. Come tax time, you’ll be able to easily find any receipt you need to verify your deductions.

Back It Up EVEN THE GREATEST ORGANIZATIONAL SYSTEM IS USELESS IF YOU DON’T KEEP BACKUPS OF YOUR FILES. Virtual records can be wiped out by a virus or a slippery finger hitting the delete key, while fires and floods can destroy paper files. If the unthinkable happens and you lose your salon’s financial information, you could miss out on deductions, fall behind on payroll or fail to file your taxes on time. Keeping backup copies of your expense receipts, your payroll information, even a list of your clients and their phone numbers can save your salon. If you’re storing your financial records on paper, it’s just not feasible or environmentally friendly to keep two sets of paper records in two different locations. This is where scanners come in. Whether a handheld or a desktop unit, a scanner will take a digital image of your paper records and create a JPEG or PDF file, which you can then burn onto a DVD or CD. Consider encrypting the files you burn; it’s an extra layer of protection against criminals trying to access your bank account. Most computers have stepby-step instructions on encrypting files in the help menu. And never leave your backup set of financial records with the original. You want to keep distance between the two sets, so store your backup in a secure, fireproof location away from your salon.

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If you’ve taken your financial files digital—whether through Shoeboxed, Quickbooks or another accounting software program—consider storing your backup files with cloud computer or Web applications that help organize all of your information in one place. Dozens of online sites, from Google Drive to Dropbox, offer file-hosting services that allow you to upload your financial files to their secure servers. However, if your files are large gigabytes (GB), you might have to pay for the extra

them up, your salon will lose an entire year’s worth of accounting information. Try to scan your paper records weekly and set automatic backups if you store your files on a computer. Also, take Duran’s advice and scan your business receipts as soon as you bring them into your salon’s office. “Nowadays, the ink on receipts disappears so fast, often in just a week if it is at the bottom of your handbag.” If you want to be able to claim all the deductions you can, scan your receipts as soon as possible.

Not many salon owners want to deal with the hassle of bookkeeping, but you can do away with the frustration by working with accounting software and corralling your financial documents into one location. storage space, and the price can quickly rise. Security is also a concern. You are not storing photos that you don’t mind sharing; your company’s banking, payroll and tax information are for your and your accountant’s eyes only. Use an affordable file hosting service that you completely trust. If a read-through of its terms and conditions makes you doubt the efficiency of its security precautions, keep searching until you find a service that will guard your data. It’s vital that you back up your salon’s financial data more than once a year; if your files are destroyed the day before you back

You started your salon because you had a passion for aesthetics and creativity, not a passion for accounting. Not many salon owners want to deal with the hassle of bookkeeping, but you can do away with the frustration by working with accounting software and corralling your financial documents into one location. The IRS will be satisfied, your accountant will be pleased and, most importantly, you’ll never have to search for a missing receipt ever again. Amy White is a freelance writer based in Ontario, Canada.

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Retail Secrets

ome nail techs might be intimidated by the intricacies and nuances of retail strategies. Others may throw up their hands and say

“I’m an artist, not a salesperson!” Or some may have retail areas that are working well but could use some improvement or added excitement. No matter what your current setup, there’s no excuse for not raking in retail profits—not only for the benefit of your salon, but also for your clients. “When clients come to a reputable salon, they expect to be treated by knowledgeable professionals who can not only provide services but also make suggestions about what products to use at home to keep their hands, feet and nails looking good between visits,” says Felicia Brown, a business and marketing coach at Spalutions and Every

B y Tr a c y M o r i n

Touch Marketing in Greensboro, North Carolina. “For this reason, it’s vital that all salon professionals meet those needs by offering homecare retail products.”

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ILLUSTRATIONS: ©MARY LYNN BLASUTTA

Whether you’re just starting out or looking to expand, you can take steps to make your retail a smashing sales success.

Everything in my life has brought me to this point right here, creating hundreds of colors. Funny how things work out the way they do. My very first word was “pretty” and by the time I hit high school I was really beginning to understand the power of color in a way my peers didn’t. It makes a statement, it inspires, it invites. Color doesn’t wear a watch or look at a calendar; sometimes I’ll create a color and hold off a year or two to release it, waiting for its time to shine. Lexy might end up being a little better at color because she was raised in so much of it. But her first word was “doggie.” I don’t know quite how to explain that one.

Lezlie McConnell, Color Mother Redmond, Oregon

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“You should select [retail] based on how many employees and clients you have and how much of a retailer you are, but there’s no ‘If you buy it, they will buy it’ guarantee.”

Starting Out IF YOU DON’T ALREADY HAVE A RETAIL AREA, DON’T BE INTIMIDATED—JUST BE SMART ABOUT MAKING THE BEST SELECTIONS FOR YOUR ENVIRONMENT AND CLIENTS. First, do some research to determine your budget. “Who are your existing customers? What are other businesses in your area selling?” asks Barbara Crowhurst, Toronto-based CEO of Retail Makeover and author of The Secrets of Sales Success. “Once you clearly understand what’s in the marketplace, do a survey with your clients to decide what products make sense for you to test out in the retail setting. From there, you can decide how much money and space you’re willing to devote to your new retail area.” Other steps for starting out, says Crowhurst: Call suppliers to determine minimum orders; purchase a display or shelving unit; obtain signage (for pricing, product info, etc.); and set prices that appeal to customers, remain competitive with other suppliers in the area and provide a decent profit.

Brown agrees that surveying clients about the products they’d be most interested in before bringing in retail is a good idea; she suggests getting a strong sampling of your most loyal clients from all age groups. But when making your first orders, you should probably remain conservative—it’s better to start small than find yourself with a 20 Lounge

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surplus that won’t sell. “Order size will depend on your salon size/volume, as well as the minimum orders required by suppliers; if you’re a solo tech, ordering two or three of each polish in the current OPI collection could be more than you need, whereas in a large salon, this could sell out in a day,” says Brown. “It’s a pretty safe bet that your clients will be most interested in the polishes you use during their services. You can slowly add a few items at a time so that you can educate staff and clients on each line and promote them without overwhelming everyone. Perhaps adding something new every week or two as you build your inventory.” Brown suggests that techs make a list of products they already suggest to clients for home care. Begin with what you would like your clients to take home with them if it

didn’t cost them a thing. This could include items for hand, foot, nail or body care; gift items (CDs, candles, etc.); or other things that relate to the spa/salon culture (aromatherapy, makeup, yoga DVDs or props, general wellness materials, etc.). Also consider price points and what clients want; don’t simply bring in the products you like. “You shouldn’t cherry-pick your favorite products and only sell those; you have to carry enough to satisfy a wide variety of clientele,” notes Travis Moore, director of operations for MDG Salon | Studio in Indianapolis. “You should select [retail] based on how many employees and clients you have and how much of a retailer you are, but there’s no ‘If you buy it, they will buy it’ guarantee.” Moore explains that many manufacturers and distributors will recommend carrying three lines—at high, medium and low price points—to satisfy clients’ needs, but he thinks it’s more important to carry lines you support and that support you. Ultimately, you’ll want to choose retail items that reinforce your business and services. “Most importantly, products should be an embodiment of the salon’s ethos; a customer should feel that when she purchases a product and uses it at home, she’s experiencing an extension of the salon,” notes Kevin Lindberg, New York-based global creative director for Sheridan&Co, a retail design agency.

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The salon needs to have a strong understanding of the products they use and a clear reason why they’re using these particular products. Follow Lindberg’s mental checklist when shopping around: P The retail offering should support the products that employees use in their services. P The staff should have a strong understanding of the products they use and a clear reason why they’re using these particular products. P Your product line should reflect the salon’s overall point of view: If it’s an eco-friendly salon, the products should be organic and wholesome; if it’s a hip salon, the products should be on-trend and cool, etc. Finally, once retail is in place, don’t sit back and wait for it to fly off the shelves; the entire salon should be involved in making those sales. “Retail success—and the flow of purchases—really depends on more than just putting the products on a shelf,” says Brown. “Set clear expectations with the team about selling retail and help them understand why it should matter to them, the business and the customer.” For example, retail sales help techs earn more income

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Ki Nail Bar & Organic Spa

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Roblb OPI Concept Salon

and contribute to the overall revenue and profitability of a business, both of which are important for longevity of the company and job security for the staff. Moore adds that product education as well as keeping staff aware of when new products come in help get everyone on board. There’s no doubt that retail sales at your salon can truly make a difference in earnings. Crowhurst does the math: Say your average service ticket at the salon is $40 and you want to grow business by 20 percent. You’ll hit that goal simply by converting each client to buying add-on retail that provides at least $8 in profit. “Sales can go up 30 to 50 percent in one year, but you have to have the appropriate sales culture in your business,” says Crowhurst. “Be proactive: Have a rep from the company come and give product knowledge that will help it sell, or hire a consultant to help guide your selling techniques.”

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Adding On IF YOU ALREADY HAVE A RETAIL SECTION BUT WANT TO GIVE IT A KICK START BY ADDING NEW, UNUSUAL OR LOCALLY PRODUCED ITEMS, BREAK OUT THE CLIENT SURVEYS! Brown has witnessed salons greatly increase their revenue stream by selling personal accessories such as hats, scarves, jewelry and clothing—even wedding and evening attire, or small home decor items— but she advises first knowing your clients’ needs, wants, likes and budgets before adding specialty products. “If cash flow is a challenge or if you want to see how something goes before investing too much, consignment sales can be a fantastic idea,” adds Brown. “Though this type of arrangement will be limited to local companies and artists, it can help you increase your inventory and sales without breaking the bank. It helps you support small businesses in your area and bring unique items to your clientele, which is a win-win in my book!” Working with local companies or craftsmen is an on-trend concept, and Moore notes that these entities can help shoulder the responsibility for making products

sell, compared to major manufacturers. “All successful manufacturers know that the key to a successful line is support,” says Moore. Invite the local artist/company rep to come out on a busy day and talk to staff and clients. Ask what they think of the products and judge the reception of the line to see if it might be a good fit. Moore also recommends researching trends when it comes to retail; look at the pages of fashion and celebrity magazines. Finally, when looking to add new products, invite key employees to try them and report back to you. Explain to staff why you’re looking at the line and sell the idea to them. Again, says Lindberg, consider the overall ethos of the salon when adding nontraditional items. “Selling items outside of the typical salon product lineup is OK and can actually help further define who you are, but they must relate to your core message,” he explains. “What does this product

add to your salon’s story? Adding items for the sake of selling more ‘things’ will confuse your message and lessen the value of your services.” Instead, he suggests considering products that support your salon; for example, if you’re an all-natural salon interested in green products, you might link with a local designer who makes home goods out of recycled materials. When determining if a new retail addition is successful, evaluate the salon’s effort, not just the item. “Did you give it every opportunity to sell by displaying it properly, offering a good selection of it, making sure it’s something unique in your marketplace, offering it at the right price point, promoting it throughout the organization, and talking about it on your website or through social media?” asks Crowhurst. She advises testing new items in high-traffic times, such as the last quarter of the year when clients are shopping for gifts and treating themselves.

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Getting Physical You’ve selected products and shelving, but how do you go about physically setting up your retail and positioning it for success? Take these tips from Kevin Lindberg, New York-based global creative director for retail design agency Sheridan&Co.

SHELVING AREA FOR PRODUCTS: There are opportunities in the retail section to create vignettes to make the area more dynamic. Consider creating areas that highlight a key product so it stands out from the rest of the stock. Simply place that product, out of its box, on a block of clear acrylic, wood or stone, or some other prop. Consider grouping clusters of products that work together to help cross-sell them. Finally, it’s important that the overall look is organized and clean, not cluttered. This will go a long way in establishing the salon’s and products’ credibility.

MANICURE AND PEDICURE STATIONS: The customer will learn most about the products during the consultation/service, so it’s important that the products being used on the customer are clearly presented. They can simply sit on the counter, or (better yet) sit on a small display. The nail tech should be clear as to what products she’s using and why. (It shouldn’t feel like a hard sell, but simply a way of explaining why the salon or stylist supports this product.)

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RECEPTION DESK: The first point of interaction with the product will be when the customer approaches/enters the salon. A few well-placed images supporting the products being sold should be visible. This will immediately establish that this product line is used and will also suggest that it’s being offered for sale.

SHELVES, DISPLAYS AND TABLES: The actual retail section should be near the cash register, toward the end of the customer’s journey through the salon. This is the opportunity for the customer to see and recognize products that were used during her experience. The products should be neatly stocked on shelves, organized by overall categories and then any subcategories. There should be several of each product to clearly indicate that this is a sales display. Information like product descriptions, customer quotes, pricing, etc. on the shelves is also very important. There are many ways to display all of this, from hanging a printed card in a small picture frame to hiring a graphic designer.

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“Set clear expectations with the team about selling retail and help them understand why it should matter to them, the business and the customer.”

Retailing Dos and Don’ts Our experts share their biggest retail hits and misses: DON’T retail products that you don’t use in your services. DON’T assume that just because you invest, it will sell. DON’T overextend your retail lines. When you have a dozen lines, there’s no continuity; people will wonder, “What are you about?” DO utilize social media to the fullest extent; talk about products and provide information and education on them. DO believe in what you sell. DO talk about products during services. And DON’T describe just what to buy, but how to use it; the client needs to understand its purpose. Explaining different ways to use the product at home creates more value in your service. DO remerchandise regularly. The retail section should look updated each time the client comes in to keep it fresh. DO take accountability for your investment. If you’re not selling, don’t blame others, blame yourself. —Travis Moore, director of operations, MDG Salon | Studio, Indianapolis, IN

DO set clear expectations (and related rewards or reprimands) with staff regarding selling retail. DO explain to clients how the products you carry meet their needs and wants. DO include retail items in marketing efforts or plans. DO communicate with clients about what they truly need and want. DO offer training or support for the team. DO look at presentation—shelf talkers that explain the products, esthetically pleasing displays that grab the eye, a clear posting of return policies, pretty bags branded for your salon for each retail purchase and a well-informed staff. —Felicia Brown, business and marketing coach, Spalutions and Every Touch Marketing, Greensboro, NC

DO beware of salon dust that settles on retail products. Consider cabinets for products, like accessories, and make sure housekeeping is part of your retail strategy. DO install proper lighting to make the product pop. DO offer testers—either where the products is being used (at stations) or in the retail area. DO mind your merchandising; key selling zones are from the eye to the knee. DO streamline. Some salons are so overpropped that customers can’t see the products. —Barbara Crowhurst, CEO, Retail Makeover, Toronto, Ontario, Canada

Tracy Morin is a freelance writer and editor based in Oxford, MS.

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The

Power of

The pros and cons of nail instruction going viral.

he Information Age has afforded us with all kinds of technological wonders, making life easier. Setting tangible inventions aside, the

impact of social media has been so great that we often can’t remember how we managed without it. In the past few years, do-it-yourselfers have discovered ways to teach—and learn—by sharing pictures on Instagram, blogs, Pinterest and other image-sharing sites, as well as videos on YouTube. The DIY crowd isn’t anything new, of course, it’s just now easier than ever before for them to find and share ideas. Videos featuring tutorials on nail art, manicures and even artificial enhancements have cropped up online, as have homemade video ads for salons. Do professional nail technicians think these videos are helping or hurting the industry? The answers might surprise you.

By Melisa Wells

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Like or Dislike

nstructional videos are plentiful on YouTube, and those who post them have varying degrees of experience. From beauty-obsessed teenagers and adults who merely enjoy doing their own nails to professional nail technicians and large-scale manufacturers, there’s no shortage of tutorials. Many nail technicians and salon owners believe that amateur videos on YouTube either help the industry or don’t affect it at all. Most of the people who are following the tutorials to the letter (or as best as their skills will allow) are people who wouldn’t pay for professional services anyway and, as Hope Szymanski writes on Facebook, there are some who end up visiting a salon because of a video. “People see these videos and come to nail shops asking for them to replicate [the service], thus bringing in more money and clients.” Melinda Alcutt, another NAILPRO Facebook fan, agrees. “Most people don’t have the desire or ability to do their own nails. The YouTube videos help clients be more decisive about what they want their nails to look like.” There’s another plus to the

videos, says NAILPRO Facebook fan Ettennae Perez-Vargas. “It shows customers that a nail tech’s job is not as easy as they think it is. The moment they try to do whatever they saw on the video and the final product looks like their five-year-old daughter did it, they learn the importance of our job and to tip us well.” Kathleen Ringwood-Wood says on Facebook, “YouTube, Pinterest and Instagram help because my clients become part of the nail art [experience], not just getting what I suggest. They come in with their smart phones and tablets saying, ‘Look what I found! Can you do this on me?’” Pam at Salon Boutique Arrowhead in Glendale, Arizona, “loves when clients bring in [ideas] of designs they found: it gives me a road map into their head as to what they want.” Raven Voorhees, nail technician at Polish Bar in Brooklyn, New York, loves nail art videos. “Not all of them are great because there can be technical issues. The ones that are good are very informative and help the technician or at-home tech get a step-by-step visual of how to do nail art. It’s also great because you can

watch it as many times as you like.” Michele Stewart, owner of Custom Nails by Design in Dawson Creek, British Columbia, Canada, believes that amateur videos don’t necessarily hurt the industry but that they do put the average DIY-er in danger. “I can’t state enough that these girls need to get proper education, even if it is only to do their own nails. It takes a long time to correct the kind of damage that comes from mistakes in technique.” Nail technician Amy Murphy writes on the NAILPRO Facebook page, “It is annoying when clients attempt things that professionals have to fix, or when they want you to do something with regular nail polish that was obviously done with embedded gel or colored acrylic. Having said that, it can be an invaluable tool for new technicians or [for] learning a new technique.” It makes sense that the less experience a video poster has, the greater potential there is for viewers to get the technique (or product selection) wrong and end up doing more harm than good. Anna Rodriguez, a nail technician at Colours

YouTube Nail Art Tutorials: To Inﬁnity and Beyond! NAIL TECHNICIANS AND DIY-ERS HAVEN’T BEEN SHY ABOUT POSTING STEP-BY-STEP VIDEOS ON YOUTUBE. In December 2012, a search for nail art brought up more than 400,000 videos! The videos show off techniques like marbling, rhinestone application, sculpted elements and much more, not to mention the nail art that merely relies on the ability to draw and paint pictures. Whether you’ve embraced the digital YouTube lessons or not, always remember that the salon experience can’t be acquired by following instructions for an at-home manicure. Many clients visit their salon just as much for an escape from the stresses of life as for the services booked. Being cared for by someone else for a couple of hours is, for many women, worth more than what they actually pay for the service and is something that can’t be transferred with a DIY job. For that reason alone, salons will always have clients.

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Getting involved with social media platforms like YouTube can keep a business on the cutting edge and at the forefront of the minds of potential clients. Hair Salon in Harwood Heights, Illinois, doesn’t think that videos made by the “inexperienced gal next door” are a good idea. They “have no education, proper training, let alone the tools. That is where I think it hurts our industry, because girls think, ‘Wow! That looks so easy. I can do this at home!’ They have no idea how to remove the product, so now they are back on YouTube looking for ways to do that. That’s where most of the nail damage comes from. They pry, rip, clip and who knows what else to get it off!” Those who damage their nails to the point of needing a professional repair probably should have spent the time and money getting the service done properly in the first place. The verdict seems to be that YouTube is great for professional use and for the average DIY-er who wants to learn simple techniques, like how to polish her own nails or create simple nail art, but it can be harmful for amateurs looking for the best way to apply her own acrylics. The videos won’t be going anywhere, though.

There will always be people looking for ways to do things themselves at home in order to save money. As NAILPRO Facebook fan Gina Wavell puts so well, “DIY stores don’t put builders out of business!”

Pros Upload

ouTube is also the home of videos made for professionals, by professionals. Major brands like Young Nails (youtube.com/user/youngnailsinc) and CND (youtube.com/user/cndvideo) have a strong presence on the popular video site and successfully use this medium to create brand recognition, show off new products and demonstrate techniques to their target audience: the pros who purchase and use their products regularly. By subscribing to these channels, nail techs gain access to new information as it’s being rolled out, rather than waiting to learn it from a scheduled event. As one would expect, these

Top Comments Our Facebook fans were very vocal about YouTube (facebook.com/NailproMagazine). Here are some more of their comments:

“It’s not easy to do our own nails, so I don’t think people will ever get them looking the same as we professionals do!” —Laura Wilkes

mend anyone do nails without proper education because there is a lot to know that you can’t teach yourself.” —Sarah Payne

“I have been licensed for more than 13 years and although I prefer to do my own because I am so picky, it is nice to be pampered by another nail tech sometimes!” —Nicole Marie

“I think YouTube helps (the industry). There is still only a certain amount that clients can do for themselves at home. They still appreciate skill and the relationship they have with their technician!” —Lisa Stewart

“Honestly, at first I wasn’t digging the whole DIY thing. However, what I found is that clients are seeing that, yes, they may be able to do it themselves but it just doesn’t look the same, nor are the products they are using of quality, and then they’re also missing the pampering factor.” —LisaMarie Santos

“I’ve been trying to learn how to do my own acrylic nails for a while from YouTube videos and I’ve resolved to go to school for it!” —Jen Vail “If someone wants to take the risks and try it for themselves there is no stopping them, with or without YouTube videos. I would never recom-

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“I think more people are doing their own nails now because of the money, not because they are getting instructions on YouTube.” —Crissy Lance “Even the best technicians need continuing education and it is not feasible to attend expos as often as most of us would like. Therefore, thank you, YouTube!” —Andwanita Holloway “Some of the videos out there actually give wrong information, even some very bad advice. Those watching still need to be careful and check the facts, hopefully from a professional.” —Lydian Flash

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videos are considered to be a reputable source among pros. Rodriguez sums it up: “The people that I know who are using YouTube are industry professionals looking for a more detailed explanation. Nowadays, most of our products do not come with instructions, so we are either off to the company website or YouTube

for a tutorial. I think that videos can be a great source of information if it comes directly from a company, educator or nail professional that has experience with the product and is currently in the industry.” Along with being able to find tutorials for just about anything in a YouTube search, you can also find self-produced

commercials for all kinds of businesses. A video ad can be created with any kind of video camera, whether it’s the most basic cell phone camera, a video camera purchased at an electronics store or a professional setup (and camera operator) that can be hired for the day. An online commercial can be a fantastic form of advertising, too, provided it is shared. A video that sits on YouTube with no views won’t do anything to help a salon with its marketing efforts, and the energy spent on its creation will seem like a total waste. Posting the link to the video on Facebook, embedding it within a salon website, sending it out to the salon’s client email list, and ensuring that the YouTube page has the proper tags and SEO (search engine optimization) so that the video can be found through a Web search are all important strategies for getting people to watch. Besides advertising, there’s another great reason to film a commercial or other type of video in a salon. Dina Bautista, owner of Zenails in Denver, has a video channel on YouTube (youtube.com/user/ zenails) but doesn’t look at her videos as a marketing source. Rather, Bautista uses YouTube to show off her salon. “You know the saying ‘What you see is what you get’? That’s what I’m showing. We made the YouTube videos so people can see how clean our salon is, the tools we use and the pedicure chairs. The videos also show that we speak English. People feel more confident coming into our salon because they know what to expect.” Bautista’s strategy is a good one since there seems to be a nail salon everywhere you turn. Getting involved with social media platforms like YouTube can keep a business on the cutting edge and at the forefront of the minds of potential clients. Check out some of our inspirational and educational YouTube videos by logging on to youtube.com/nailpromagazine.

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Melisa Wells is a freelance writer and the salon coordinator at Nail Dimensions in Wheaton, IL.

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Quick exercises and nutritious snacks are essential for getting you through a busy day.

t happens to virtually every talented, in-demand tech: When you’re booked solid, you hardly have time to

run to the bathroom, let alone eat a real meal or get

out for some fresh air. When you can catch a minute here

or there, a candy bar from the vending machine or a combo meal from the nearest drive-through can be enticing. It’s easy to forget to take care of yourself when your schedule quickly fills up, but if you don’t plan ahead, busy days like

By Ilona French

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this can be detrimental to your well-being.

2013

PHOTOS: THINKSTOCKPHOTO.COM/©ISTOCKPHOTO.COM; EXERCISE PHOTOS: ARMANDO SANCHEZ

Minute Power Boosters I

“Proper diet and exercise is important for obtaining and maintaining good health and well-being,”says Kathy Lynch, certified health coach, nutrition consultant, author and speaker from WellSkills.com in Temecula, California. “It is important to utilize some work breaks to squeeze some exercise and healthy eating in. Without exercise, we become flabby and less capable of doing physically demanding activities. Without regular healthy meals, we risk overeating or bingeing later on.” All of the extra money you make on a demanding day isn’t worth putting your health at risk. Fortunately, the key to staying healthy is not to turn customers away, but rather to anticipate these hectic days and prepare for them in advance. With our tips, one minute is all you need to eat right and stretch muscles, keeping you energized when your schedule goes into overdrive.

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Fitting in Fitness

ime might be slim, but incorporating one-minute exercises into your busy day will help increase circulation to keep muscles and joints limber, as well as help oxygenate your tissues and brain. “Get up between clients and do some stretches, walk outside and take some deep breaths, and shake your body loose,” says Laurie Steelsmith, naturopathic doctor and licensed acupuncturist/co-author of Great Sex, Naturally and Natural Choices for Women’s Health from Steelsmith Natural Health Center in Honolulu. “Between clients, nail techs can stretch their wrists, forearms and lower backs. Stretching out the tissues of each of these areas is important because it can help to maintain [their individual] function.” For wrists and forearms, Steelsmith suggests the following: Stand facing a wall, place the palms of your hands on the wall with your fingers pointing upward, your arms extended straight and your hands at the level of your shoulders. “Lean gently toward the wall until you feel a stretching sensation in your wrists and forearms,” she says. “Keep the stretch gentle and be sure to not overdo it.” For your lower back, place a chair about 16 inches in front of you; with your legs straight, bend forward and rest your arms on the chair seat. “Allow your back to stretch as you breathe deeply in this position for 30 to 60 seconds,” she says. “Again, make this stretch gentle and be careful not to overdo it.”

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Chew on This BY AVOIDING UNHEALTHY FOODS AND IMPLEMENTING SMART SNACKS AND EXERCISES THROUGHOUT YOUR BUSY WORKDAY, YOU’LL BE ON THE ROAD TO OPTIMAL HEALTH. Remember, eating well is a process. It takes time to implement positive change, so take it one step—or one minute—at a time. “Each step forward is a step in the right direction,” says Lynch. “Sometimes, you will take a few steps backward. Setbacks happen, but just keep at it and your efforts will pay off.” You’ll also reap the many benefits of investing in your health. “You will live a longer, more energetic life,” says Lynch. “You will feel better. You will look better. You will perform at your best. You will think more clearly and become more conscious about many aspects of your life. Your self-esteem and life satisfaction will increase.”

ealthy snacks help you maintain energy and nourish the body during breaks, while junk foods deplete the body of nutrients by using your mineral reserves to digest the empty-calorie foods. For those hectic salon days, healthy grab-and-go snacks or mini meals can be a quick (and tasty) solution. “Keep in mind that the best snacks are whole foods that are nutrient-dense,” says Lynch. “I love fruit as a grab-and-go snack or dessert. Grab an apple, pear, grapes or banana, for example. Fruits are all ready to go in their own package. For larger fruits, like melon, papaya or pineapple, cut them into bite-size pieces and place into an airtight container.” One of Lynch’s favorite snacks is organic popcorn, air-popped and topped with olive oil, sea salt and nutritional yeast flakes. “Rather than eating microwave popcorn, make it with an air popper or a covered pot with coconut oil at the bottom,” she says. “Sometimes, I make it a day ahead of time to eat later.” Cut vegetables are ideal grab-and-go foods. “Chop red, yellow, orange or green peppers,” says Lynch. “Cut broccoli and cauliflower heads, sliced carrots, radishes, celery, bok choy, cucumbers, kohlrabi and jicama are also great choices. Cherry tomatoes are ready to eat as is. Just rinse them and pop them into your mouth. There are dozens more vegetables to try and if you like dip with your vegetables, I recommend guacamole, salsa, yogurtbased dips and hummus.” Trail mix is not only delicious and satisfying, but you can make your own concoctions with nuts, seeds and dried fruits. “There are so many nuts and seeds to choose from,” says Lynch. “Try almonds, pecans, A

Foods to Avoid W

hen it feels like there’s no time to eat healthy, it’s tempting to reach for packaged convenience food. But most of us know we need to reduce processed foods, especially white sugars and flour from products like candy, cookies, cakes, doughnuts, sodas, pretzels and white bread. Too much fruit sugar (fructose) can pose a problem. “A lot of people love sugar because it tastes good and it provides a quick surge of energy,” says Lynch. “However, what many people do not realize is that what goes up must come down. After a high rise in blood sugar comes a crash in blood sugar, leading to irritability, depression and/or fatigue.” In addition, the risk of developing major sugar-related illnesses like diabetes, obesity and heart disease increase when processed foods are consumed. Trans fats (hydrogenated or partially hydrogenated oils) are also harmful to your health and can lead to clogged arteries, heart attacks and strokes.

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How to Prep for the Week

W Preparing snacks ahead of time will ensure that you don’t have to think about it later. walnuts, macadamia nuts, Brazil nuts, hazelnuts, pistachios, peanuts, pine nuts, pumpkin seeds and sunflower seeds. You can find dried fruits such as raisins, prunes, apricots, cranberries, blueberries and cherries.” But, while nuts are healthy, they are also high in fat so be mindful of portion size. Whole grain hot meals in to-go containers are great to take with you. “Oatmeal, brown rice, millet and quinoa are my favorites,” says Lynch. “Try topping them with butter, cinnamon or dried fruit.” Instead of reaching for a soda, opt for a smoothie, which is full of nutrients. “When I have a big batch made, I drink some of it and place the remainder into Popsicle molds for later,” says Lynch. Smoothies can be made with a variety of ingredients, including coconut milk, yogurt or kefir, cocoa, nut butters and fruits—and you can even sneak in vegetables and supplements, too. “Dark chocolate is both delicious and nutritious,” says Lynch. “I like chocolate dipped in nut butter, or I melt chocolate into a sauce and dip strawberries into it.” Homemade healthy muffins, breads and cookies can be a hit when you use minimal amounts of natural sweeteners like maple syrup, honey and date sugar. The treats can be made ahead of time and placed in the freezer until needed. Other grab-and-go choices: “Raw cheese, nitrate-free deli meats, beef jerky, fruit leather, hardboiled eggs and brown rice mochi.”

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hen you have time off, go to a local farmer’s market or high-quality produce shop and buy as many fruits and veggies as you and your family can eat for the week. Wash everything and separate items into little sandwich bags or containers—or toss a few mini salads together with dressing on the side. Preparing grab-and-go snacks ahead of time will ensure that you don’t have to think about it in the morning before work. Also, wash all fruits and veggies that do not belong in the fridge and place them in a giant bowl so that you can grab an apple or pear on the way out the door and eat it in the car on your way to the salon or in between clients. At the end of the week, when your shelves are bare, you’ll feel proud knowing that you ate healthy foods all week long.

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Dynamic Stretching

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When it comes to quick stress relievers amidst the hustle and bustle, dynamic stretching can be a lifesaver. “The key is to get the blood flowing and get your body back to its proper posture and out of the position you’re stuck in for long hours at the salon,” says John Ohman, fitness advisor for WeightTraining.com, Tampa, Florida. Here are his exercise suggestions for busy techs:

Resistance Band Pull-Apart: This helps strengthen your upper back and correct your posture by pulling your shoulders back. “Many people, especially those who sit at a desk [or nail station], develop poor posture and they begin to hunch over due to sitting improperly for long periods of time,” says Ohman. “This exercise will combat that tendency to allow your shoulders to roll forward.”

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1 2 3 4

Grab the ends of a resistance band with both hands. Hold the band at chest level with your arms straight out in front of you. Spread your arms out to your sides, pulling the band tighter. Slowly bring your arms back into the starting position to complete the repetition.

Arnold Press: This helps loosen up your shoulders and upper back so they’re not locked in the same position all day. “Try to squeeze your shoulder blades together when you first push your arms back,” says Ohman.

1 2 3

Stand with feet shoulder-width apart, back straight, with elbows bent, fists in front of your shoulders at chin level and thumbs facing out. Press fists straight up in the air while simultaneously twisting your arms so that when your elbow is locked at the peak of the movement, your thumbs face inward. Reverse the twist of your arms to lower fists back to the starting chin-level thumbs-out position.

*Technique may be done with or without weights.

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Front, Back and Side Bends: “This will engage your lower back, core and legs and once again help you get out of your routine,” says Ohman.

1 2

Place hands on hips, with feet shoulder-width apart. Lean forward, left, right and back five times each. Keep the movement smooth and try not to lean too far— no need to fall over!

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Reaching Your Fan Base Learn how three businesses have successfully worked around the new policies on Facebook.

ocial media sites—especially Facebook—are powerful tools for companies and individuals with low budgets to get the word out about their businesses. This includes salons and nail artists, who often use sites like Facebook as a way to stay connected with clients between appointments. Social media can serve as a small-scale discussion forum, a photo album for showcasing nail art, a way to get the word out about specials and events, and a way to develop meaningful relationships with clients. However, putting all your eggs in one basket and relying on a single third-party service to reach your target audience isn’t the best idea. Let’s look at Facebook as an example.

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PHOTOS: THINKSTOCK/©ISTOCKPHOTO.COM

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New Policies SOME NAIL ARTISTS AND SALONS HAVE WORKED HARD TO BUILD THEIR FOLLOWING ON FACEBOOK. In May 2012, Facebook went public and suddenly had to please shareholders and make more money. But how? Looking around for the answer, Facebook noticed all of the people who had created fan pages: small businesses, corporations, authors, artists, non-profits, salons and others. Why not charge these people for reaching all of the fans that “liked” their pages? It wasn’t long before fan page owners started to notice the traffic on their posts had dramatically decreased. Now, only about 15 to 30 percent of your fans will see your posts. But Facebook hasn’t created a problem without also creating a solution.

FOR A FEE RANGING ANYWHERE FROM $5 TO $5,000 (DEPENDING ON HOW MANY “LIKES” YOU HAVE), YOU CAN PROMOTE YOUR POSTS TO ALL OF YOUR FANS AND MAKE SURE THAT THEY WILL APPEAR IN THEIR NEWSFEEDS. For an upcharge, you can reach all of their friends, too—although that can get expensive. Let’s say the charge to reach your fans is $20 per post, and you post three times a day. That’s $60 a day. At five days a week, that adds up to $300. Over an entire year, you could end up paying $15,600 to reach people who voluntarily liked your page and wanted to see your posts.

Sableúx Salon and Spa Sableúx Salon and Spa in Northern Kentucky is just shy of 1,000 Facebook fans (as of December 2012). Customer relations manger Lucas Przybysz says that this fan base took them about four years to build. Although they don’t consider Facebook to be one of their primary marketing methods, it’s been a great way to build a following on the side and keeps clients plugged in to what’s going on at the salon. Przybysz wasn’t aware of the changes Facebook made. “We didn’t even know about this,” he says, “and we were wondering why our posts weren’t attracting as much interaction. ... What we usually do is send out a promotion [on Facebook] about a special or an event, and it hasn’t worked out as great as we wanted it to.” Back in September, the salon held an event to celebrate its recent remodel. “We had 400 people turn out at that event. Eighty to 90 percent [of our clients] were personally invited. Emails were not sent out, but I spent two months prior to that knocking on the doors of all the businesses we work with,” Przybysz says. The salon started to realize that something different was going on with Facebook when only about 30 to 40 people on the social media site said that they would come. As a result of the new policies, Sableúx is going to pull back from marketing through Facebook. “We wanted to do a promo for our clients where, if they liked us on Facebook, they would receive $5 to $10 off of their next service so we could gain a larger fan base. But I don’t think we’re going to do that now,” says Przybysz. Though Sableúx will continue on Facebook, the salon will focus on a more direct and personal approach for creating relationships. “We’re now sending out postcards with personal messages,” he says.

Melissa Bozant, Nail Artist Melissa Bozant is a veteran manicurist who believes in exceptional services, the power of nail art and that nails are only the tip of the iceberg when it comes to really caring for women. “Nail art is gaining a lot of respect. It has become a true art form, and it’s about making women feel good. When you feel good, you can do more good in the world. Nail artists also have a lot more opportunities than they did in the past. You don’t have to be bent over a pedi-tub all the time,” Bozant says.

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In addition to pampering her clients, Bozant likes to organize fundraising events, such as spearheading relief efforts for the victims of Hurricane Sandy along with her employer, luxury fitness club Equinox. Her powerhouse approach to women’s beauty and health has gained the attention of VIPs in Hollywood, such as Eva Mendes, Angelina Jolie and Sheryl Crow, and has led her to features in InStyle, ELLE and GQ among other magazines. As of December 2012, Bozant’s Facebook fans were numbered at 1,442. However, due to the recent changes, she most likely won’t use the site to promote her business and fundraising ventures as she did in the past. “It was a free product until now, and I feel [the new policies are] to get us to pay them. Only 1 to 200 out of every 5,000 users are actually going to be active on your page now. Still, you have to keep the numbers growing because the more you

grow, the more you’ll get serious interaction,” Bozant says. She notes that the time of day she posts seems to affect how much interaction a post receives. If she posts early or late in the day, the material doesn’t get as much attention as when she posts at 1 p.m., one of Facebook’s peak hours. Bozant created MelissaBozant. com, where she hosts a portfolio of her nail art, in addition to her presence on Twitter, LinkedIn and other social media platforms. Her blog, LANailCoach.com, is young but is another way to help draw attention to her work.

Vintage Salon and Spa Vintage Salon and Spa is located in a charming, refurbished Victorian house in Tampa, Florida. They have a healthy following of about 300 Facebook fans but don’t focus too heavily on growing that number. Instead, they send out email

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blasts with Constant Contact, as well as a monthly newsletter that contains tips on nail health, what to do between appointments, even the occassional inspiring story. Owner Steve Brattli says that the most effective thing Vintage has found for growing and keeping its client base barely involves technology at all. Instead, Vintage keeps it old school by sending greeting cards to its clients not only after appointments but on any important occasion. “People tell their stylist and manicurist secrets; whatever’s on their mind or what’s happening for them right now,” Brattli says. If a client mentions during their appointment that they recently moved, or that they’re going through a hardship, Vintage encourages its staff to pick a card from an online system, write a few sentences to the client, and click send. Within a day, a physical greeting card will be at the post office.“I love it when people come in and want to

GET YOUR

BOBBLE BUDDIES! A fun decoration for your station! give us a big hug before anything else. If someone shares a story about how tough it is that their husband is going through chemo, and [a staff member] takes a moment to say, ‘I know you’re going through a challenging time. If we can be of any help beyond your nail appointments, please let us know,’ that makes a big impact. A nail artist may be good at what she does, but tons of people can do a good manicure. These little gestures make people want to give referrals instead of us having to ask for referrals. People will want to go out of their way to tell others about their experience,” explains Brattli. “If you can make someone feel special, that’s something they’re really going to remember and talk about. You can’t make someone feel as special on Facebook.”

What’s Next Could Facebook dry up like MySpace did? It’s not impossible. An overwhelming number of people report that they’re unhappy with the new policies, and that they expect another social media platform to become more prominent in the future. That something might be Google+, which is a rising star in the social media world. The Google team has been working hard to position Google+ as a direct competitor with Facebook. Sableúx, Melissa Bozant and Vintage are all using their own websites and other social media platforms to cultivate clients and gain interaction. And, all three realize the importance of upping personal contact as well.

MARCH

Sableúx has started working with local companies and organizations to create business relationships. “We do personal donations and corporate events here at Sableúx. When a nonprofit does business with us, we’ll donate a portion of the sales back to the foundation or to the nonprofit. We started that last year, and it has been a huge success. It’s a great way to build relationships, especially with local businesses,” Brattli says. Sableúx plans to spend much more time with this approach in 2013, and advertising its partnerships to clients within the salon. For the nail artists and stylists at Vintage, building lasting relationships offline—not through social media—is what it’s all about. The shifting tides of cyberspace world won’t change that too quickly. Whatever your favorite online platform is, it’s important not to focus on just one, expecting that site to remain the same forever. You don’t have to go crazy and build a presence everywhere online; that would be impossible, not to mention overwhelming. Fortunately, you have all kinds of tools to pick from. Twitter, Pinterest, Instagram, email blasts, newsletters, blogs ... the list could go on and on. Just remember that whatever method you use, taking the time to keep up with your clients is priceless when nurturing your business. Leslie Hedrick is a freelance writer living in Northern Kentucky. Her work centers on sustainable living, beauty and small business, and has been featured online and in magazines throughout North America and the U.K.

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COLOR CONSTRUCT Building blocks of playful gel polish create a world of limitless beauty. By Megan James Photography by Armando Sanchez Digital Imagery by Jaison Duell Wilson

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Pastel Pieces Artistic Nail Design Artistic Colour Gloss Poised artisticnaildesign.com

Light and refreshing tones of grayed jade, misty mint and sleek slate take shape this season with innovative gel products.

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Purple Poise Luscious lavenders spiked with sunny yellows re-energize color gel lacquers.

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Prim ary Bal ance Unconventional neutrals are punctuated by pops of bright color for a modern gel trend.

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At Heart Sweet blush tones bloom in spring and remain a staple among gel lacquer lovers. CND Shellac Cake Pop cnd.com

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s the hummingbird flits from flower to flower, she picks up not only sweet nectar but also the soft shades of spring. We follow along, mesmerized by the delicate and colorful fowl, fascinated by the speed of her wings, enchanted by her journey of color. B y S t e p h a n i e Ya g g y L a v e r y â&#x20AC;˘ P h o t o g r a p h y b y L o r i n C r o s b y

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It’s easy to find inspiration in the bird’s bounty: the elegantly blue-speckled shell of a fledgling; the grassy hues dotted with glittering morning dew.

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In the end, who relishes freedom? The tiny soaring hummingbird or us, with the sovereignty to change nail color on a whim?

Photography: Lorin Crosby; Nails: Barbara Warner, Celestine Agency; Makeup: Gudrun, Cloutier Remix; Hair: Mitzi Spallas; Model: Ali Marie Stepka, L.A. Models.

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Misa Kiss the Bride

SpaRitual Peace and Harmony

Dare to Wear Brazilian Muse

OPI My Vampire Is Buff

SpaRitual Quietness

Bio Sculpture Audrey

Orly Peaceful Opposition

Dermelect Moon Kissed

Cuccio Colour See It All in Montreal

Bellรกpierre Baby Pink

Seche Dainty Decadence

Zoya Gie Gie

China Glaze Pink-ie Promise

Misa Peach Passion

Barielle Orange Parfait

OPI Hands Off My Kielbasa!

La Couleur Couture 1963

China Glaze Mimosas Before Manis

LCN Vintage Rose

La Couleur Couture 2011

LCN Soft Daisy

Zoya Piaf

Barielle Banana Drop

Orly Coachella Dweller

Seche May Be Modest

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Diamond Cosmetics Drama Queen

SpaRitual Introspective

China Glaze Keep Calm, Paint On

Butter London Fiver

LCN I Love Mint

Duality Cosmetics Blaire

Cuccio Colour Dubai Me an Island

Color Club Wild Cactus

Zoya Blu

Misa Blueberry Blast

Jessica Cosmetics Sophia True Blue

Essie In the Cab-ana

China Glaze Sunday Funday

Color Club Endless Summer

Venique Sugar Hi-Heeled

Orly Boho Bonnet

Jessica Cosmetics Ava New Kid in Town

Cuccio Colour Jamaica Me Crazy

OPI Youâ&#x20AC;&#x2122;re Such a Budapest

Zoya Julie

Seche Prim & Polished

OPI Polka.com

Venique Kara-Melt Chews

Jessica Cosmetics Nadia Sterling Queen

Color Club On the Rock

*Polish colors may vary due to the printing process.

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NAIL CLINIC

b y Tr a c y M o r i n

Hangnail Hangups Experts provide simple solutions for pesky dry skin.

Nail and Skin Facts

The Hangnail Handbook

• Biting your fingernails can transfer infectious organisms between your fingers and mouth. • As we age, skin becomes thinner and drier. By the time a person reaches her 40s, she will need a quality moisturizer every day. • Skin becomes dry when it loses too much water or oil. • Nail-biting can damage the skin around fingers, allowing infections to enter. • Nurses, hairstylists and people in occupations where their skin is immersed in water throughout the day can suffer from skin becoming dry, raw and cracked.

The term “hangnail” is likely misleading to the general population. “It’s a misnomer, because hangnails have little to do with the nail unit; they simply occur in close proximity to the nail,” says Richard K. Scher, the head of the nail disorders section and professor of dermatology at Columbia University in New York. “A hangnail occurs on the skin around the nail, not within the nail itself.” Scher explains that the skin around the nail is referred to as the perionychium (peri means “around,” and onychium means “nail”). “Most people think of hangnails as chipped nails, but they’re actually caused by loose skin from the cuticle. It can hurt a lot if you pull those dried pieces of skin off,” adds Glenn Kolansky, dermatologist and director of the Advanced Dermatology Surgery and Laser Center in Tinton

*Source: American Academy of Dermatology (aad.org)

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Falls, New Jersey. “Hangnails are usually caused by dry skin, which can be a side effect of acetone- or alcohol-based nail polish removers. This small piece of skin next to fingernails might also be caused when skin is ripped off or abraded, or as a side effect of nail biting.” Scher agrees that the major causes of broken skin on the perionychium involve dry skin, picking around the nail or minor trauma to the area. You can treat the area as you would with skin dryness by keeping the area moisturized and hydrated. “Avoid picking at the skin; it can make the hangnail worse and might set up an infection known as paronychia, which [results in] swelling, redness or tenderness that involves the skin around the nail,” he explains. If the hangnail gets too long, it can be snipped off, but this should be done only with extreme caution, Scher warns.

PHOTOS: THINKSTOCK/©ISTOCKPHOTO.COM

angnails may be common, but they can also be insanely annoying—bothering everyone at some point. They can lead to pain when snagged on surfaces or clothing, and result in a ragged, unsightly appearance around your client’s nails—making all your hard work as a tech less than flawless. On the positive side, hangnails are easily remedied and can be prevented through proper care. We spoke to dermatologists and a nail tech/director of training for a major spa chain to find out how you and your clients should approach this nasty nail problem.

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Kolansky concurs that using a proper moisturizer and keeping the skin lubricated will help prevent hangnails and treat existing cases. Another method of prevention: Don’t nip the skin around the nails. Simply push the cuticles back; cutting off the skin can lead to jagged edges. “Depending how deep the hangnail is, you can carefully trim it and apply an antibiotic ointment,” says Kolansky. Encourage clients to moisturize their hands at night—they can use lotions, creams, or common items such as Vaseline, petroleum jelly or even olive oil to eliminate and prevent excessive dryness. Keep in mind that cold and dry climates can lead to skin sapped of moisture, so wintertime hand care is especially important. At The Woodhouse Day Spa, a chain of spas with 13 locations based in and around Victoria, Texas, all manicures include removal of hangnails using sterilized manicure tools. “A professional-grade cuticle nipper allows the nail technician to quickly and seamlessly remove the [dead skin],” explains Angelica Farias, director of communications and training for The Woodhouse Day Spa and a licensed nail technician and makeup artist. “Every Woodhouse manicure experience ends with a nurturing melted paraffin treatment, followed by a relaxing, moisturizing massage to promote healthy nails and hands.” For the guest, technicians provide

the following advice in layman’s terms for hangnail treatment and prevention: • The main cause of hangnails relates to dry cuticles. The cuticle is the area of skin surrounding the nail. When this area becomes dry, the cuticles depart partially from the nail region and become troublesome. • Best defense: Use cuticle oil daily or double up and use a hand cream to keep your cuticles and hands hydrated and soft. • Quick tip: If you don’t have a hand cream, use lip balm around the cuticles to soothe and prevent dryness. • Maintenance: Schedule manicures for your client at least once per month, as this will ensure that her hands look fresh and polished throughout the year. Communicating with their clients about upkeep opens up a dialogue about the importance of skin-nourishing retail items and scheduling of regular manicures, leading to increased revenue for the Woodhouse business. Prepare a similar line of attack at your salon so that you can gain trust and increase revenue—and so your clients can start considering hangnails a concern of the past! Tracy Morin is a freelance writer and editor based in Oxford, MS.

nailpro.com/freeinfo • Use FreeInfo #56

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nailpro.com/freeinfo â&#x20AC;˘ Use FreeInfo #57 Division of Beauty Systems Group LLC

PRO TALK

by Erin Kuschner

Keyano Champagne & Rose Pedicure 800.800.0313 â&#x20AC;˘ keyano.com Inspired by the fragrant fruit of the vine, the Champagne & Rose Pedicure incorporates grape-derived enzymes and fruit acids to gently remove dead skin cells and soften calluses. A luxurious oil, mask, scrub and soak leaves skin soft and silky smooth. Use FreeInfo #200.

After soaking feet in a footbath, prep nails and cuticles. Begin the exfoliating process by applying Champagne & Rose Scrub to moistened skin, then massage the feet moving up the ankle area. Reapply as many times as necessary to remove dead skin cells. Rinse.

Apply one heaping tablespoon of Champagne & Rose Moisture Mask to the feet with a fan brush or spatula, concentrating on the heels and calluses. Wrap feet in a warm, wet towel or plastic bag. Leave the Moisture Mask on the feet for 5 to 7 minutes.

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Massage feet and legs with Champagne & Rose Massage Oil and follow with a light application of Champagne & Rose Butter Cream.

Dry feet, clean nails and polish.

PHOTOS: ARMANDO SANCHEZ

Remove the Champagne & Rose Moisture Mask with a towel and rinse with warm water. Use a foot file to remove calluses. Rinse.

While the mask sets, give the client a hand and arm massage using Champagne & Rose Butter Cream.

SPRING 2013 COLLECTION

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PRO TALK

Mia Secret Galaxy Nail Powder 626.581.4444 â&#x20AC;˘ miasecretnails.com Create out-of-this-world nails with Galaxy Nail Powder from Mia Secret. The starry colored acrylic powder includes glitter to ensure a heavenly set of tips every time. Use FreeInfo #201.

After extending the nail with clear acrylic or applying a tip, gently buff and file the nail.

184

Cap the design with clear acrylic, then file and shape the nail.

NAILPRO

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Pour a small amount of monomer into a dappen dish. Dip an acrylic brush into the monomer, then into the Galaxy Nail Powder to form a bead.

Apply a UV top coat to finish. Cure.

Apply the bead to the nail, starting in the middle and then working toward the free edge. Repeat the process until you have covered the entire nail.

Galaxy Nail Powder comes in a variety of vibrant colors infused with glitter to make any nail shine!

PHOTOS: ARMANDO SANCHEZ

nailpro.com/freeinfo â&#x20AC;˘ Use FreeInfo #59

SHOWCASE

howcase is designed to help nail technicians learn about new products of interest. If you would like more information about any of the products described in this section, simply go to FreeInfo on page 205 of this issue to find out how to use the online program. Or go straight to your computer and log on to nailpro.com, highlight the Resources tab and click on Free Product Info.

SpaRitual Meditate 877.SPARITUAL sparitual.com Use FreeInfo #160.

In Bloom Update your clients’ tips with the pastel colors of spring.

OPI Products Oz the Great and Powerful 800.341.9999 • opi.com

Cácee Spring BFE Lacquer Collection 800.951.6245 • caceeinc.com Use FreeInfo #170.

CND Shellac Sweet Dreams 877.263.6245 • cnd.com

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Hand and Nail Harmony Gelish Love in Bloom 562.623.4203 nailharmony.com Use FreeInfo #164.

2013

the ultimate in nail fashion

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Superior adhesion* Bejeweled designs Heat-free application Acetone-free removal *One-week wear on natural nails Two-week wear with Gelife overlay

You can also ﬁnd the Obliphica Print™ by Collection. in our

The Beauty Junkie Kit holds ﬁve key products from amika´s line of Obliphica hair care in a chic, travel-ready nylon cosmetic bag. The Obliphica line of hair care by amika gets its power by harnessing the unique properties of the Sea Buckthorn Berry–also known as Obliphica–which has been hailed as the new “super fruit.” The Obliphica berry is loaded with Omegas 3, 6, 9 and the elusive Omega 7–a rare and vital component for healthy skin, hair and nails because of its ability to keep free radicals at bay and aid in the production of collagen. FOR FINGERS AND TOES 34 appliqués / 18 sizes

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PATENTS PENDING

SCAN TO LEARN MORE

nailpro.com/freeinfo • Use FreeInfo #17

China Glaze Avant Garden Pastel Petals 323.728.2999 • chinaglaze.com

Jessica Cosmetics It’s a Girl Thing 800.582.4000 jessicacosmetics.com Use FreeInfo #171.

Color Club Fiesta 800.221.8080 cosmeticgroup.com Use FreeInfo #165.

Essie Cosmetics Spring 2013 Collection 800.232.1155 • essie.com

Zoya Lovely 800.659.6909 • zoya.com Use FreeInfo #168.

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Le Chat Dare to Wear Carnaval 800.553.2428 lechatnails.com Use FreeInfo #169.

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Combo Tools Cuticle Pushers

$25.00 ea. Reg. $35.00 each #17 Double sided contoured cuticle pusher.

Ingro Ingrown own Clea Cleaner ean aner Double Curette Cure ret tte

$15.00 ea. Reg. $20.00 Reg $20 each #215 Double sided ded d 2mm 2m & 1mm 1m Curette. C

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Mehaz Stainless Steel Foot File 800.347.7456 • spilo.com

Noel Asmar Pedicure Bowls Frost Signature Bowl 800.SPA.1408 • pedicurebowls.com Use FreeInfo #163.

Trusted Tools Deliver superior services with the latest hardware at your side.

Star Nail International Duo Lite 800.762.6245 • starnail.com Use FreeInfo #161.

ENP Shiner File 855.396.2457 • eznails.com Use FreeInfo #177.

Antoine de Paris #217 File 800.222.3243 antoinedeparis.com Use FreeInfo #151.

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Mia Secret UV Finish Gel 626.581.4444 miasecretnails.com Use FreeInfo #174.

VB Cosmetics Cuticle Oil with Shea Butter 866.398.9357 vbcosmetics.com Use FreeInfo #179.

Perfect Finish Relaxing soaks and nourishing oils are final touches for lasting impressions.

Orly International Polishield 800.275.1111 orlybeauty.com Use FreeInfo #159. Barielle Total Foot Care Cream 800.248.8033 barielle.com Use FreeInfo #173.

FarmHouse Fresh Clementine Sparkling Bath Soak 888.773.9626 farmhousefreshgoods.com Use FreeInfo #178.

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Follow in the footsteps of nail techs who save time with ProLinc.

8VERWJSVQ WOMR JVSQ VSYKL XS WQSSXL MR QMRYXIW [MXL 4VS0MRG XLI PIEHIV MR GEPPYW VIQSZIVW 8LMW IJJIGXMZI HIIT TIRIXVEXMRK JSVQYPE MW WEJI ERH FVIEOW HS[R GEPPYWIH WOMR MR QMRYXIW 8ST REMP XIGLW GSRXMRYSYWP] HITIRH SR 4VS0MRG´W TVSZIR TIVJSVQERGI JSPPS[ MR XLIMV JSSXWXITW ERH WEZI XMQI F] YWMRK XLI PIEHIV MR GEPPYW VIQSZIVW OUR FRESH NEW LOOK IS COMING SOON

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Young Nails Synergy Gel Pro Kit 800.777.9170 youngnails.com Use FreeInfo #162.

Artistic Nail Design Rock Hard Gel artisticnaildesign.com Use FreeInfo #166.

Mani Magic Redefine your services with unique products for an extra-special effect.

Cuccio Naturalé First Crush Colour Veneer Kit 800.762.6245 cuccio.com Use FreeInfo #154.

LCN Thermo Colour Gel 800.86.NAILS • lcnusa.com Use FreeInfo #175.

NSI Technailcolor Kit 800.354.6741 • nsinails.com Use FreeInfo #157.

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Layla Cosmetics Caviar Effect laylacosmetics.it Use FreeInfo #176.

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HAPPENINGS Go to nailpro.com/calendar-events for an expanded list of Happenings.

2013 NAILPRO Cup Standings

UPCOMING SHOWS AND EVENTS March The Makeup Show Los Angeles March 2-3 California Market Center, Los Angeles, CA. Contact: The Makeup Show, 123 W. 18th St., 8th Floor, New York, NY 10011; 212.242.1213; themakeupshow.com. America’s Beauty Show March 9-11 McCormick Place, Chicago, IL. Contact America’s Beauty Show, 401 N. Michigan Ave., Chicago, IL 60611; 800.648.2505; info@americasbeautyshow.com, Americasbeautyshow.com. Beauty International Düsseldorf March 15-17 Düsseldorf, Germany. Contact Messe Düsseldorf, 150 N. Michigan Ave., Suite 2920, Chicago, IL 60657; 312.781.5180; bcox@mdna.com, beautyinternational.com. April International Beauty Show April 14-16 Jacob K. Javits Convention Center, New York, NY. Contact IBS New York; 212.895.8200; ibsnewyork.com. NAILPRO Pasadena April 21 Pasadena Convention Center, Pasadena, CA. Contact NAILPRO, 7628 Densmore Ave., Van Nuys, CA 91406; 888.491.8265; nailpropasadena.com. Willamette Valley Nail Event April 28 Keizer Renaissance Inn, Keizer, OR. Contact Kristen Dutcher, kristendutcher@comcast. net; willamettevalleynailevent.com. June Premiere Orlando June 1-3 Orange County Convention Center, Orlando, FL. Contact Premiere Show Group, 1049 Willa

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INDIVIDUALS

1. Amy Becker ............................................1145 2. Azumi Kanene ..................................1119.16 3. Allison Banry ......................................972.17 4. Tammi Merritt .........................................689 5. Classic Mully ..........................................525 6. John Hauk ................................................504 7. Shannon McCown ...............................460.5

8. Michelle Aab ....................................362.30 9. Christian Mans .......................................346 10. Kira Frasier-Jones .............................328.5 TEAMS

1. Nubar ..................................................2228.25 2. Masterworks Innovations................1524.5 3. ONS .....................................................1470.58

AS OF ISSE LONG BEACH Springs Dr., Ste 1001, Winter Springs, FL 32708; 800.335.7469; premiereshows.com.

International Beauty Show June 22-24 Las Vegas Convention Center, Las Vegas, NV. Contact IBS Las Vegas; 212.895.8200; ibslasvegas.com.

CLASSES March KUPA 800.994.5872, kupainc.com 24 Divinity Pink & White E-file Course I: Anaheim, CA. 25 Divinity Mix Media Enhancement Course II: Anaheim, CA. 26 Artfinity 3D Nail Art Workshop I: Anaheim, CA. 27 Artfinity 3D Advance Nail Art Workshop II: Anaheim, CA. OPI opi.com 11 Amazing Mani’s–Manicure by OPI: Asheville, NC, 828.251.2668. Color at the Speed of Light!: Austin, TX, 512.444.6777. Pampered Pedi’s–Pedicure by OPI: Asheville, NC, 828.251.2668. Turn Clean into Green–OPI Spa Complete: Austin, TX, 512.444.6777. 18 Color at the Speed of Light!: Monroeville, PA, 412.372.9223; Boardman, OH, 330.726.1713. April KUPA 800.994.5872, kupainc.com 20 Divinity Mix Media Enhancement Course I:

Pasadena, CA. 22 Artfinity 3D Nail Art Workshop I: Pasadena, CA.

OPI opi.com 8 Amazing Mani’s–Manicure by OPI: Warrensville Hts, OH, 216.896.0573; Macedonia, OH, 330.467.0060. Color at the Speed of Light!: Macedonia, OH, 330.467.0060. Pampered Pedi’s– Pedicure by OPI: Warrensville Hts, OH, 216.896.0573. 15 Amazing Mani’s–Manicure by OPI: Fort Gratiot, MI, 810.385.3267; St. Charles, IL, 630.584.5911. Color at the Speed of Light!: Mayfield Hts, OH, 440.461.0606. 29 Pampered Pedi’s–Pedicure by OPI: Johnston, PA, 814.266.4570. Macedonia, OH, 330.467.0060

Happenings HAPPENINGS WILL PUBLISH notices of upcoming classes, shows, conventions and symposia that are of interest to our readers. News for Happenings should include all pertinent information, including telephone number. Happenings must have your information three months before date of event for publication. NAILPRO will make every effort to publish items well ahead of the scheduled date. Please send your information to: NAILPRO Happenings, 7628 Densmore Ave., Van Nuys, CA 91406-2042; fax 818.782.7450; email ekuschner@ creativeage.com. Materials cannot be returned.

MARKETPLACE PLUS

Iona’s Bankcard Services It’s Easy to Accept Credit Cards! We specialize in hair and nail salons/spas. Credit is not an issue. Bad credit? No problem. Wireless terminals available. Money can be deposited into each operator’s individual account. We offer low Processing Rates & Fees. Leasing terms available. Free eqpimpent is now available. Iona’s Bankcard Services WWW.IONABANKCARDSERVICE.COM • ionamosley@verizon.net 888.772.9892 • Use FreeInfo #63

New File Catty Blanc-Noir Collection New exclusive designs in classic black and white are perfect for fall and winter. Each 5” nail file features a white with black design on one side and black with white design on the other side. Each comes in its patented case with a coordinating design to keep the file clean and prevent it from scratching valuables. File Catty by Flowery is perfect for travel or to keep in purse, backpack or glove box. Also makes a great client gift! Flowery Beauty Products • floweryprofessional.com 800.347.7456 • Use FreeInfo #65

A “Must Have” Tool from Mehaz A “must have” for gel polish applications, the Mehaz Curette features two tiny scoops for cleaning under and around the nails. This 6” stainless steel tool is hand crafted in Solingen, Germany, and features a textured grip for extra control. The perfect tool for manicures and pedicures. Mehaz • mehaz.com 888.225.6342 • Use FreeInfo #64

Encourage Winter-time Pedicures... Feet stay Comfy Cozy & Clean! Skin will be Softer, Smoother & Healthier! Calluses & Dry Skin Fade away. Slip on Pedi-SoxT just before you paint toenails. Extra thick materials make Pedi-SoxT comfortable to walk in... alone or in sandals. 27 Fun & Fashionable Styles! Ask your Distributor or Call Toll Free Pedi-Sox® • OriginalPediSox.com 888.536.1577 • Use FreeInfo #66

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2013

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The views and opinions in the articles herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of said articles. ©Copyright 2013 by Creative Age Publications, Inc. All rights reserved. Some images copyright © 2012. No part of this journal may be reproduced in any form or by any means, including photocopying, or utilized by any information storage and retrieval system without written permission from NAILPRO.

MARCH

2013

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AD INDEX For fast, free product information visit nailpro.com/freeinfo Amour/Trans Design ........................................................................................97 404.363.2933 • transdesign.com • freeinfo #32 Antoine de Paris ...............................................................................................191 800.222.3243 • antoinedeparis.com • freeinfo #60 Artistic Nail Design .......................................................................22-23, 57, 58 714.635.5110 • artisticnaildesign.com • freeinfo #6, 24, 25 Atwood Industries ..........................................................................................203 800.451.6733 • atwoodindustries.com • freeinfo #67 Barielle/Fisk Industries................................................................................127 800.248.8033 • barielle.com • freeinfo #40 Belava ............................................................................................................... 100, 156 888.708.1731 • belava.com • freeinfo #35, 54 Bio Creative Labs ..............................................................................................93 562.988.9490 • bclspa.com • freeinfo #27 Bio Sculpture Nails ..........................................................................................93 800.770.4493 • biosculpturegel.com • freeinfo #61 Checi ..........................................................................................................................155 800.635.8966 • checi.com China Glaze.................................................................................................... 81, 131 800.635.8966 • chinaglaze.com Christrio...................................................................................................................136 800.635.8966 • christrio.com • freeinfo #44 Cina Pro .......................................................................................................... 211, 216 800.762.6245 • cinapro.com CND ...................................................................................... 4-5, 6-7, Inside Back Cover 800.833.6245 • cnd.com Color Club/Forsythe Cosmetic Group ..................................... 45, 107 800.221.8080 • cosmeticgroup.com • freeinfo #16, 39 Cuccio Naturalé ............................................................... 26-27, 41, 91, 211, 216 800.762.6245 • cuccio.com • freeinfo #7,12, 31 Dashing Diva .......................................................................................................187 516.621.6565 • dashingdivapro.com • freeinfo #17 Dollarnailart.com/Ash Industries .......................................................203 954.564.6303 • dollarnailart.com • freeinfo #75 Duri Cosmetics .............................................................................................. 42-43 800.724.2216 • duri.com • freeinfo #9, 10 Entity Beauty.......................................................................................................149 888.213.8637 • entitybeauty.com • freeinfo #51 Essie .............................................................................................................14-15, 28-29 866.313.7845 • essie.com Euro Fashion ..........................................................................................................56 +48 58 692 22 22 • ranails.com • freeinfo #23 EZ Flow Nail System.......................................................................................49 800.635.8966 • ezflow.com Fancy Feet ..............................................................................................................203 323.650.3109 • freeinfo #72 Flowery Beauty Products ................................................................. 135, 201 800.347.7456 • floweryprofessional.com • freeinfo #43, 65 Foot Huggies 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.......................................................................................................102 800.427.2420 • ibsnewyork.com INM/International Nail Manufacturers...........................................185 800.541.9838 • inmnails.com • freeinfo #59 Inspire........................................................................................................................157 800.634.8500 • inspirebooks.com • freeinfo #18 Iona’s Bankcard Services..........................................................................201 888.772.9892 • ionamosley@verizon.net • freeinfo #63

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It’s So Easy............................................................................................................139 800.635.8966 • itssoeasy.com Jessica Cosmetics, Inc. ....................................................................... 53, 153 800.582.4000 • jessicacosmetics.com • freeinfo #20, 53 Keyano Aromatics ...........................................................................................148 800.800.0313 • keyano.com • freeinfo #50 La Palm Products/Millenia Production ................................... 55, 147 866.526.6661 • geltwo.com • freeinfo #22, 49 Le Chat ................................................................................................................. 30-31 800.553.2428 • lechatnails.com • freeinfo #8 Lexor International, Inc. ................................................................... 103, 213 866.733.4772 • lexorinc.com • freeinfo #36 Light Elegance Nail Products/McConnell Labs ......................105 800.275.5596 • lightelegance.com • freeinfo #42 Mehaz ................................................................................................................. 61, 201 888.225.6342 • mehaz.com • freeinfo #26, 64 Mia Secret..............................................................................................................101 626.581.4444 • miasecretnails.com • freeinfo #38 Misa Cosmetic Products .................................................................... 54, 183 888.733.6472 • misacosmetics.com • freeinfo #21, 58 Nail Tek .....................................................................................................................193 800.635.8966 • nailtek.com nailfilestore.com/Pacific Foam ............................................................203 800.642.0565 • nailfilestore.com • freeinfo #69 Nailite ............................................................................................................... 203, 212 800.222.4472 • nailiteinc.com • freeinfo #70 NAILPRO .......................................98-99, 180, 198-199, 202, 205, 214 800.442.5667 • nailpro.com • freeinfo #33, 34, 56, 150 No Lift Nails, Inc................................................................................... 50, 52, 77 800.779.6245 • noliftnails.com • freeinfo #13, 55, 28 NSI................................................................................................................................133 800.354.6741 • nsinails.com • freeinfo #46 OPI Products.................................................. 2-3, 24-25, 35, 47, 65-76, 79, 89, 95 800.341.9999 • opi.com Orly International ................................ Inside Front Cover-1, 32-33, Back Cover 800.275.1111 • orlybeauty.com • freeinfo #1, 14, 99 Pedi-Sox Inc. ........................................................................................................201 888.536.1577 • originalpedisox.com • freeinfo #66 Premier Nail Source ......................................................203, 207, 208-209, 210 800.727.1119 • premiernailsource.com • freeinfo #68 Premiere Beauty Show Orlando.................................................. 150-151 800.335.7469 • premiereorlandoshow.biz Pro Spa, Inc. ........................................................................................................143 800.630.4776 • prospa1.com • freeinfo #47 ProLinc......................................................................................................................195 800.635.8966 • prolinc.com Salon Pure Air ......................................................................................................51 800.236.1889 • salonpureair.com • freeinfo #15 Seche......................................................................................................................39, 87 800.635.8966 • seche.com Star Nail ..................................................................................................................216 800.762.6245 • starnail.com StarPro.......................................................................................................... 12-13, 211 800.762.6245 • cosmoprofbeauty.com • freeinfo #3 SuperNail Professional ...............................................................................141 800.635.8966 • supernailprofessional.com The Company Corporation ......................................................................203 877.261.9621 • incorporate.com • freeinfo #71 The Industry Source ............................................................26-27, 91, 216, 217 800.362.6245 • theindustrysource.com • freeinfo #7, 31 Top Nail Supply .................................................................................................215 214.703.0018 • tnspa.com Tweezerman Professional .........................................................................145 800.645.3340 • tweezermanprofessional.com • freeinfo #48 Venique Inc...........................................................................................................181 888.912.3463 • cosmoprofbeauty.com • freeinfo #57 Yoga Sandal ..........................................................................................................203 877.771.8637 • pedicuresandals.com • freeinfo #74 Young Nails ................................................................................................8-9, 10-11 800.777.9170 • youngnails.com • freeinfo #2 Zoya/Art of Beauty ...........................................................................................37 800.659.6909 • zoya.com • freeinfo #11

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HOLLYWOOD FILE

by Karie L. Frost

New Year’s

Knockout Nails to style—the more sparkle, the better! So when pop star Ke$ha needed a manicure for her NYE MTV performance in Times Square, she called on New York celebrity nail artist Michina Koide. “Ke$ha wanted something colorful and sparkly—nothing subtle for New Year’s Eve,” the tech says. Translation: Long nails boasting different shapes and divine details. To get the look, Koide adhered Minx Paisley over Red Carpet Manicure gel polish, then finished with artfully placed rhinestones. “Ke$ha loves it when I design each nail to look unique,” Koide says. “She loved the three-dimensional, textured finish that the jewels added!”

Late Night

Nails

TALK SHOW HOSTS HAVE GOTTEN THE MEMO: NAIL ART IS HOT! On Late Night with Jimmy Fallon, the host quizzed guest Zooey Deschanel (noted wearer of nail art) on her “fingernail sitch,” launching into a practically five-minute conversation about how to map out her future manis. And new talk show host Whitney Cummings not only chatted nails with her guest Chelsea Handler on her show Love You, Mean It, but also featured a somewhat silly segment (shot at Mani-Kir Royale in North Hollywood, CA) devoted to the subject— proof positive that nail art is making waves! Love You, Mean It talk show host Whitney Cummings not only discusses nail art on her show, but also wears it!

Zooey Deschanel gabs with Jimmy Fallon about her possible plans for future nail art.

Political Pop of

Color! She’s at it again: Michelle Obama is once again nailing a look that the First Ladies of yore never deigned to touch—neon nail polish. During the holidays (when most of us were f freezing!), Obama s spent time in Hawaii, f flaunting toenails l lacquered in fluoresc yellow. Will her cent seal of approval ddo for neon yellow what it did for gray? We shall see …

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MARCH

2013

PHOTOS: (KE$HA) COURTESY OF MINX; (MICHELLE OBAMA) POOL/GETTY IMAGES; (WHITNEY CUMMINGS) ALBERTO E. RODRIGUEZ/GETTY IMAGES; (ZOOEY DESCHANEL) NBC/NBCU PHOTO BANK VIA GETTY IMAGES]]

New Year’s Eve is no time for wallflowers when it comes

MARCH/APRIL PROMOTIONS

1-800-727-1119

Mix CND Additives into any CND sculpting powder or gel, or layer over CND Shellac™.

Sculpt & Save! 20% OFF CND 8 fl. oz. sculpting liquids and CND 3.7 oz. sculpting powders.

ADDITIVES

Includes FREE CND LOGO Measuring Spatula

Limited Edition Lotions

.25 fl. oz.

Satisfy your sweet tooth with five delectable NEW Additives glitters. Lemon Sunshine Sea Glass Hot Pink Raspberry Sizzle Periwinkle Twinkle

$29.95 value Sculpting Liquids:

Retention+™ Radical SolarNail™ Moxie™

$30.60 $38.25 value Sculpting Powders:

Retention+™ and Perfect Color™

$26.60 $32.75 value

Scentsations Seashore Collection

REMOVABLE GEL SCENTSATIONS™

$59.95

Grapefruit Sparkle Cake Pop Lilac Longing Azure Wish Limeade

$19.95

LIQUID & POWDER

Springtime Treats

Includes FREE CND LOGO BAG

Drift off on a cloud of confections

$15.95 each

New Spring CND Shellac Shades

SMOOTHING SYSTEM

Hydration Essentials Kit with FREE SHIMMERY BAG

FREE Limited Edition SolarOil™ .5 fl. oz. with the purchase of a CND Hydration Kit.

Spa Savings! 20% OFF professional and bulk sizes of SpaManicure™ & SpaPedicure™ products. See website for complete details.

CND’s Brisa Lite Smoothing Gel System smoothes imperfections while repairing tears and breaks in the natural nail. Goes on thin for a natural look. Great builder layer for CND Shellac or overlay on fingers and toes. Requires NO FILING of the natural nail. Easily removable with CND Shellac Nourishing Remover. Delicately scented with fragrances reminiscent of a carefree day at the beach.

Sundrenched Dune Flower Citron Breeze

Trio Collection

$6.00 3 x 2 oz. 8.3 fl. oz. pump

$4.95 each

HYDRATION

Sweet Dreams

CND’s new Brisa Lite removable gel system requires NO FILING of the natural nail and provides advanced adhesion, excellent color stability and superior workability. It offers versatility of sculpting length and shape on forms in an odorless formula that is easily removed with CND Shellac Nourishing Remover.

Contents: Almond Soothing Crème 2.6 oz., SolarOil .25 fl. oz., FREE Shimmery Bag, and FREE Limited Edition SolarOil .5 fl. oz.

$9.95 $32.25 value

MANICURE / PEDICURE

$79.95

CND SHELLAC™

Includes FREE CND LOGO BAG

REMOVABLE GEL

www.premiernailsource.com

Products included:

Almond Milk Bath, Moisture Scrub, Illuminating Masque, & Hydrating Lotion Citrus Milk Bath, Moisture Scrub, Illuminating Masque, & Hydrating Lotion Marine Mineral Bath, Salt Scrub, Cooling Masque, & Hydrating Oil

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H Cuticle Eraser Stones 59Â˘ ea.

per roll

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E Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 F Professional Pink Glass File $1.49 #NB0030L G Professional Buffers 49Â˘ ea. 50-ct. $19.95

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ARCTIC BLOCKS

MINI ARCTIC BLOCKSâ&#x201E;˘ (EACH) #NB0040 '&&#F79A D8&&*&F Â&#x161; 97I; D8&&*&9

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USE

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25 each 25Â˘ each $23.95 100-ct. $ $99.95 Case (500) (

20Â˘ ;7 Â&#x161; '&&#FA $18.95 Â&#x161; CASE (500) $89.95 ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C

SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C GUARANTEED NON-YELLOWING Blue Fine/Super Fine NB0003 NB0003P NB0003C

SIZES

NAIL $6.95 500-ct. 1-10 BASIX $1.95 / 50-ct. refills

12-pr. #SB0405

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15Â˘ ;7$ Â&#x161; '&&#FA $13.95 Â&#x161; 97I; '&&& $119.95

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

Hygienic Files 20-ct. $5.95 Individually Sealed ealed C Black .&%.& D8&&'. Â&#x161; '&&%'&& D8&&'/ Â&#x161; '&&%'.& D8&&(& D Zebra .&%.& D8&&(' Â&#x161; '&&%'&& D8&&(( Â&#x161; '&&%'.& D8&&()

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Professional Cushioned Files 20-ct. $4.95 95 A Black 80/80 #NB0010 100/100 #NB0011

F I L E S

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D O L L A R

100% Pure

PINK GLASS FILE

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5 SECOND NAIL GLUE

Brush-On Nail Glue 6 gm. $2.95 #IBD305

SealĂŠBondâ&#x201E;˘ Nail Adhesive .5 oz. $7.25 #CND0514

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$4.95 #NB0207

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$2.95 32 oz. NB1014 $19.95 4 oz. NB1054 $4.95 Gallon NB1015 $69.95 8 oz. NB1013 $6.95

ODORLESS ACRYLIC LIQUID

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$ $4.95

Primer

Split Second Activator Spray

NB1022

2 oz. NB1058 8 oz. NB1020

Brush-On Activator

$1.95 1/2 oz. NB1023

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Anti-Fungal Prep Spray 2 oz. NB1057 8 oz. NB1021

$1.95 $3.95

SALE!

DAPPEN DAPPEN DISH DISH

Dust Brush

Komfort Wedge

Mushroom Pump Liquid Dropper

4 oz. NB0323 8 oz. NB0324

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WE EXPORT WORLDWIDE!

'. Â&#x161; '*$/+ Â&#x161; D8&*&* (& Â&#x161; '-$/+ Â&#x161; D8&*''

Resin $3.95 3INGLE 0ROCESS 56 'EL 1 oz. $6.95 1 oz. NB1026 4 oz. $19.95 Extender Tips 16 oz. $59.95 10-ct. 95Â˘ NB1052 UV Gel .5 oz. Sealer Brush-On BUY 1 $4.95 GET Resin $1.95 1 10 gm NB1025

NB1024

Pink Bright Pink White Bright White Clear X-Thick

Wearable Nail Soakers 10-ct.

FREE!

$9.95

FABRIC PRE-ADHESIVE STRIPS

PUMPS Stainless Steel Dust Masks

'( Â&#x161; /$/+ Â&#x161; D8&*&( ', Â&#x161; '($/+ Â&#x161; D8&*&)

Brush Stores Inside Handle

4 oz. #NB0410 10

$1.95

100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES

ALUMINUM ACRYLIC BRUSH

$4.95

KOLINSKY $1 PURE Acrylic Brushes $1 $1 . Â&#x161; +$/+ Â&#x161; D8&*&&

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.!), !24

"253( 3%4

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Nylon Gel Brush

3)$%$

6-CT. $4.95

5-CT.

LONG

Brush Cleaner ner

ACRYLIC LIQUID (VIOLET)

NO MMA

MEDIUM

#ALLUS 0LANER "LADES CT

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Brush Cleaner aner Holder

#NB0212

$2.95

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$7.95

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4OE .AIL #LIPPER

$2.25 #NB0308

Disinfectant

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$1.50

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C-CURVE STICKS Shaping Tools

REUSABLE FORMS

$2.49 #NB0307

Dries in Seconds!

BOX OF 250

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Extra Strength FORMS 500-CT. Bullet Glue Twist-Off Rectangular Forms #NC0305 20Â˘ Nozzle!

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N A I L S

GelBondâ&#x201E;˘ Gel Adhesive .33 oz. $7.75 #CND0510 Gap-Filling

Gel Glue 4 gm. $3.95 #IBD309

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(1-10)

!SSORTED #UTICLE 0USHERS

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B R U S H E S

Professional Nail Glue 2 gm. $1.75 #IBD301

#LD1004

Fiberglass or Silk Strips 1" x 36", 2 ct. Fiberglass (NB1048) Silk (NB1049) $2.95 Ceramic w/Cork

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$5.95 NB0318 $1.00 NB0319 $0.19 NB0317 $99.95

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$0.35 NB0342 $2.95 NB0343

#1 FOR QUALITY, SELECTION & VALUE PHONE: 1-800-727-111Â&#x161;Ă&#x2039;VĂ&#x2039;8 . 0 ]Ă&#x2039;888Âą+- -! .#2- Âą #

Also Available: Pre-Cut Fingers 70-ct. Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ&#x2018;OL

Prices in this ad are valid April 30, 2013. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis. lid March M h 1 through h

GUARANTEED LOWEST PRICES!

WE BEAT

USA & ADVANTAGE CANADA TAKE OFâ&#x20AC;Ś

Now accepting

ALL COMPETITORSâ&#x20AC;&#x2122; ADVERTISED PRICES!

We also accept ACH/E-checks, wire transfers and these credit cards:

* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $69 or more shipped in a single box weighing under 12 lbs.; excludes $19.95 brokering fee & import taxes.

AND ACCESSORIES

Acrylic Bit Stand Holds 6

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Pedicure Slippers

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10Â˘

` #!3% /&

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EMPTY DISPLAYS

Holds All Popular Brands

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Stainless Steel Pedicure File with 20 abrasive pads

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#SB0418

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SALE!

Gauze Wipes

50-CT. $2.95 SB0217 100-ct. 4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood $3.95 Sticks

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$ $1.95

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MANICURE FIZZ

Â&#x161; M>?J;D?D= Â&#x161; IE<J;D?D= Â&#x161; ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT #SB0100 $1.00 &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT #SB0101

$19.95 5.)6%23!, ,).%23

SB0214

8 COLORS AVAILABLE

$4.95

0ARAFFIN -ITTENS OR "OOTIES

SALE!

Fan Brush #NAB0114

$1 $ 1 per roll

29Â˘ EACH

BUY 1 GET 1 FREE!

.5 OZ.

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

SB0215 215 21

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100-ct. PAIR 10

0!#+

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NAIL ART JAR

PRO ULTIMATE

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THERAPEUTIC PARAFFIN WAX

parato s Toe Separators

55Â˘ EACH $11.95

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144-ct.

49Â˘

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$4.25

$4.95

h/NEZEESv )NDIVIDUAL

$3.69

0!)2

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$6.95

h3OFTEEZv 8 3OFT

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h/RIGINALv 4HONG 3TYLE

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â&#x201E;˘

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COLORS AVAILABLE! VISIT OUR WEBSITE!

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E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

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Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

MARCH/APRIL PROMOTIONS

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15-PC. $9.95 $19.95 VALUE

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* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $69 or more when shipped in a single box weighing under 12 lbs.; excludes $19.95 brokering fee/taxes incurred when clearing customs.

PRICES IN THIS AD VALID FROM MARCH 1 THROUGH APRIL 30, 2013. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

6SULQJ )RUZDUG :LWK 0DUFK 'HDOV MASSAGE YOUR PROFITS! SAVE OVER 30% WITH CUCCIO NATURALè 32 OZ. MILK AND HONEY OR POMEGRANATE AND FIG MASSAGE CRèMES

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SAVE $5.55 719049 719048

THE Professional Manicure and Pedicure CENTER

Where Professionals GO to create great nail art

DAZZLE SHAPES & ROCK STAR GLITTER SALE

Pomegranate & Fig Massage Crème Milk & Honey Massage Crème

FREE .33 OZ. EXTRA STRENGTH PRIMER WITH PURCHASE OF ANY 2 OZ. POWDER

FREE Primer with the purchase of any 2 oz. powder

SAVE 15%

SAVE OVER 15% dazzle shapes - 719404

rock star glittter - 719408

$2.49 Special Price (reg. $2.99)

2 oz. powder ( clear, Pink Or White) & FREE .33 oz extra strength primer

719503 719501 719505

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$8.95 each, Regular $12.90 Save $3.95

MARCH

2013

NAILPRO.COM

211

Salon Matching Set for $199 Get matching Nail Table “L”, C Customer Chair and Tech Chair for $199 per Ultima Purchase

Enjoy

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Months

(QMR\ LQWHUHVW IRU PRQWKV IRU TXDOLÀHG EX\HUV RQ SXUFKDVH RI /XPLQRXV RQO\ )UHH 1DLO 7DEOH &KRLFH RI WZR FRORUV &DOO LQ IRU FRORU FKRLFHV 3URPRWLRQV &DQQRW EH FRPELQHG ZLWK DQ\ RWKHU RIIHU RU DGGLWLRQDO GLVFRXQWV 6KLSSLQJ LV LQFOXGHG

Listed

MARCH

2013

NAILPRO.COM

213

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xclusively at: We are a Star Nail/Cuccio Master Distributor and we carry all products at theindustrysource.com!

Prices valid through March 2013. Available by phone, online and at select store locations while supplies last.

SAVE 20%

SAVE 20% Sea Salts Moisturizing Exfoliant for Full Body & Feet 78 oz.

Pedicure Fizz Tablets 160-ct.

$31.94 ea.

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109852 Milk & Honey 662156 Papaya & Guava 662154 Pomegranate & Fig 662155 Tuscan Citrus Reg. $47.99 ea.

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Available at: NAILPRO

216

T HE INDUST RY SOURCE 800.362.6245 theindustrysource.com MONTH

2012

MARCH PROMOTIONS 1.800.362.6245

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PHONE ORDERS ONLY: M – F 9 am – 6 pm

NO FLORIDA SALES TAX

Offers valid through Mar. 31, 2013. While supplies last! NEW! NGHIA Nail Implements

$4.50

$9.50 ea. $9.50 ea. $9.50 ea. Single-Spring Lap Joint Double-Spring Lap Joint Single-Spring Lap Joint

NEW! Flash on Matte

$6.95

NEW! OPI Disney’s OZ The Great and Powerful Collection Mini 4-pk.

Buy 1 Matte Top Coat for Nail Lacquer .5 oz., get OPI Silver and Gold Shimmer Dust FREE! FREE 604223 WITH PURCHASE!

611641

NEW! GelColor Matte Top Coat .5 oz.

Open Stock .5 oz. $4.50 ea.

615693

611642 Lights of Emerald City (glitter)

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NEW! Spa Redi Pedi Bath Fine Salt Gallon Available in five fragrances. $6 additional shipping cost

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Gena Pedi Jet 14.1 oz.

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Healthy Glow Feet First Buffing Pad

315006 14 Jaw 315007 16 Jaw

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Gold Cuticle Nipper #D555 315009 16 Jaw

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$36.99

Combo Stainless Steel #S506 315012

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DETOXSOAK Herbal Foot Service Kit 663400 Coupons or promotions cannot be used in conjunction with this special price.

$4.94

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Tea Tree Oil .5 oz.

NEW! Pro Nail Peach Cuticle Softener Gallon

308039

140361

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Healthy Hoof Intensive Protein Treatment 4 oz.

NEW! Powder-Free Vinyl Gloves 100-ct. Case of 10 - Sm., Med. and Lg. $5 additional shipping cost

108061

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ea. Graham HandsDown NEW! For Pro NEW! Powdered Lint-Free Nail Towels Pre-Cut Removal Vinyl Gloves 100-ct. Case of 10 - Sm., Med. and Lg. 12” x 16” Wraps 100-ct. $5 additional shipping cost

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ea. NEW! Pro Nail Healing Therapy Massage Lotion Gallon Available in six fragrances. $6 additional shipping cost

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Club1 Reusable Form Club1 Medium Form 5-ct. 500-ct.

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14 Jaw = 1/2 Jaw U.S. 12 Jaw = 1/4 Jaw U.S. 16 Jaw = Full Jaw U.S. available upon request.

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Satin Smooth Wax 14 oz. 302169 302163 302168 302167

Calendula Gold Deluxe Cream Lavender Zinc Oxide BUY 2 OF THE SAME,

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TEST YOURSELF

Hangnail Hangups E

arn Certificates of Achievement as you test your skills with Nailpro’s Professional Participation Program. In each issue, you’ll find a multiple-choice test that will allow you to demonstrate what you’ve learned from one or more articles in the issue. For answers to this Month’s test, see “Hangnail Hangups” on page 178. Simply circle the correct answers and mail the page to the address below. You can also access the article and submit the test via our website at nailpro.com under Test Yourself. If you earn a score of 80% or higher, you’ll be awarded a framable Certificate of Achievement. A perfect score earns a Certificate of Achievement With Honors.

Skin becomes dry when it loses too much __. A. Water B. Oil C. Pigment D. Both A and B

Which of the following can help prevent hangnails? A. Picking at the skin around the nail B. Keeping the skin moisturized C. Soaking nails in acetone-based remover D. None of the above

As people age, skin becomes thinner and drier. A. True B. False

Nail techs should nip clients’ cuticles to prevent hangnails. A. True B. False

Hangnails can be caused by __. A. Skin dryness B. Minor trauma C. Nail enhancements D. Both A and B

Which of the following should a tech recommend for a client with a hangnail? A. Expose hands to drier air B. Avoid wearing gloves C. Moisturize hands at night D. Nip the cuticles daily

The skin around the nail is referred to as the __. A. Perionychium B. Paronychia C. Onychium D. None of the above

A nail tech should use extreme caution when snipping off a hangnail. A. True B. False

NAME

SALON NAME

ADDRESS

CITY, STATE, ZIP

Which of the following may be symptoms of paronychia? A. Redness B. Swelling C. Tenderness D. All of the above

A hangnail occurs on/in__. A. The subcutaneous layer of skin B. The nail unit C. The skin around the nail D. None of the above

218

NAILPRO

MARCH

2013

PHONE

Photocopy this form or write your answers (for example, 1 A; 2 B) on a postcard along with the issue date and the name of the quiz (i.e., “Hangnail Hangups”) and send it to: NAILPRO, Professional Participation Program, 7628 Densmore Ave., Van Nuys, CA 91406-2042. You can also take the test online at our website, nailpro.com/test-yourself. Submissions must be postmarked or received online by March 31, 2013. Answers will appear in the May issue. Answers to January Test 1) B 2) D 3) C 4) B 5) C 6) A 7) A 8) D 9) A 10) A

CND ADDITIVES

ADD. BLEND. CREATE. Flaunt your creativity and delight your clients! CND introduces a new way to bring color to your clients: Additives, an eye-opening collection of pure pigments and lustrous effects. Blend Additives into any CND sculpting powder or gel, or layer over CND Shellac™ for the ultimate artistic freedom. Additives. From CND.

Visit cnd.com/additives for inspiring ways to create gorgeous nails.

SCAN. WATCH. LEARN.

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