Construction-Ek-Kasım15

A SPECIAL SUPPLEMENT TO THE NOVEMBER - 2015 ISSUE OF YAPI MALZEME & NALBUR TEKNIK MAGAZINES

www.yapimalzeme.com.tr www.nalburteknik.com

index Group Chairman H. Ferruh Işık on behalf of İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti.

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General Manager Mehmet Söztutan mehmet.soztutan@img.com.tr

“Master Series (Usta Serisi) is the symbol of a 25-year-long production facility and culture of quality today”

Editor İsmail Çakır ismail.cakir@img.com.tr Advertising Managers Hakan Girgin hakan.girgin@img.com.tr Zülküf Karadayı zulkuf.karadayi@img.com.tr Grafic Design Sami Aktaş sami.aktas@img.com.tr

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Aydan HEKİM; “We are Developing Together, Growing Together”

Responsible Manager Cüneyt Aktürk cuneyt.akturk@img.com.tr Corporate Communications Ebru Pekel ebru.pekel@img.com.tr

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Accounting and Financial Manager Mustafa Aktaş mustafa.aktas@img.com.tr

A brand that has become identical with tool bag: Port-Bag

Subscriber İsmail Özçelik ismail ozcelik@img.com.tr CTP-Printing İhlas Gazetecilik A.Ş.

Merkez Mahallesi 29 Ekim Cad. İhlas Plaza No:11 A / 41 Yenibosna-Bahçelievler / İstanbul Tel: 0 212 454 30 00 Address Evren Mahallesi Bahar Caddesi Polat İş Merkezi B Blok No:3 Kat:1 Güneşli - Bağcılar / İSTANBUL / TURKEY Tel : +90 212 604 51 00 Fax : +90 212 604 51 35

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Between Two Continents

Turkish construction companies en route to Dubai for The Big 5

Construction is one of the key sectors in Turkey, being one of the main drivers of private and public investments in Turkey.

Today, Turkish construction and engineering companies are able to design, erect, build and operate almost all kinds of civil and industrial projects such as dams, hydroelectric and thermal power plants, industrial plants, airports and seaports, large scale petroleum and natural gas pipelines, fertilizer plants, petrochemical complexes and refineries, motorways, tunnels, bridges, large housing projects, hotels and all

11 Construction Kas覺m 2015

kinds of sophisticated buildings.

The investment environment in Turkey is becoming increasingly attractive for both local and foreign investors, and a positive growth rate in construction is expected in the years ahead.

After a period of rapid growth in the 1980s, the two economic crises of 1999 and 2001 had a negative impact on the construction industry. The sector experienced the start of a recovery in 2002. Increased economic

stability, decreasing exchange and interest rates and attractive long-term loans stimulated a demand for housing, playing a major role in this process. The sector grew by 13.9% in 2002, 7.8% in 2003, 14.1% in 2004, 9.3% in 2005, 18.5% in 2006 and 5.7% in 2007. Suffering under the effects of the global crisis, the sector experienced 8.1% and 16.1% decrease in 2008 and 2009 respectively, but made a remarkable progress and grew

by 18.3% in 2010. The growth trend in the industry continued and realized 11.5% in 2011.

In 2012, global and regional economic development slowed down and due to the impact of this deceleration on construction industry the growth rate increased only by 0.6% in 2012 and reached 7.1% in 2013 and 5.2% in the first quarter of 2014.

The constantly growing global competitiveness of Turkish contractors and building materials producers, contribute significantly to the balance of payments of Turkey.

In the period between 19722014/6 months, Turkish contractors have undertaken almost 7500 projects in 103 countries, with a total value of some 285 billion USD. On the other hand Turkey is among the world’s leading producers of building materials.

The concepts of advanced te12 Construction Kasım 2015

As a result of economic reforms Turkey has established a large and strong construction industry in a short time. chnology, on-time delivery, quick response, high quality, use of reasonably priced Turkish labor and goods, and equipment and building materials of international standards have enabled the Turkish construction sector to compete with the world.

Turkey is a major producer of basic construction materials such as cement, building steel, timber, bricks, PVC, polyethylene, glass, ceramic tiles and sanitary ware, being especially strong and competitive in producing construction steel, cement, ceramic and glass products.

BASIC CONTRUCTION MATERIALS Iron and Steel Turkey has a huge iron and steel industry, which produces major inputs for the construction industry. Turkey’s steel production rose 34.1 million tons in 2011. There are 29 firms, and more than 35.000 people are employed in the sector.

6.2 billion tons of long products exported in 2011, and major markets for long products are the UAE, Iraq, Singapore, Egypt and Israel.

Turkey produces different types of iron and steel pipes / pipe fittings. Turkey’s iron and steel pipes / pipe fittings exports reached US$ 1.8 billion in 2011.

Major markets for iron and steel pipes / pipe fittings are the USA, Iraq, The United Kingdom, Czech Republic and Romania.

Cement Cement, which is the basic

construction material, is produced by 67 cement plants in Turkey. 19 of them are grinding units and the rest are integrated units. After the privatization program, capacity expansion and investments in technology in the sector accelerated. These positive developments has brought the quality of cement up to international standards.

In 2010 Turkey’s cement export ranked first in the world. In 2010 the Turkish cement industry reached an annual production of 62.7 million tons. Turkish cement industry provides employment for more than 15 thousand employees. In 2011, export earnings of the sector reached US$ 914 million. In 2011 major markets for Turkish cement exports were Iraq, Syria, Russia, Brazil and Israel.

Natural Stones Turkey’s total probable marble reserves are 5.1 billion m3

–13.9 million tons. Turkey has a 33% share in the world’s marble reserves.

In Turkish natural stone sector, there are about 1.500 mines, 2.000 plants and 9.000 workshops. The sector has also more than 300 thousand employees.

Total natural stone exports were US$ 1.7 billion in 2011.

Processed marble ranks first with US$ 814 million exports in natural stone exports. In 2011 the main countries which Turkey exported processed marble to were the USA, Iraq, Saudi Arabia, the United Kingdom, Canada, and France.

Ceramic Ceramics are amongst Turkey’s oldest and best-known products. Turkey’s share in world ceramic tiles production rose to 3,2%. There were also 30 thousand employments in the sector. Ceramic tile exports valued US$ 521 million in 2011.

Turkey ranks first in Europe in the production of ceramic sanitary ware, as well. Sanitaryware production reached 17 million units in 2011. Sanitary ware exports were about US$ 178 million in 2011. Turkey ranks first in Europe in the exports of sanitaryware in 2011.

Glass The glass industry is one of the most important and highly developed industries in Turkey.

Today, a group of companies, namely, Sisecam, accounts for approximately 90% of annual production. There are about 20 large and medium-scale firms dealing with production in the sector other than Sisecam and a certain number of small ones are also involved in production.

The glass sector has approximately 20 thousand employees.

The Turkish glass industry has a highly intensive production technology and a vast accumu13 Construction Kasım 2015

lation of know-how combined with a high level of production capacity, good quality and wide sales services. Sisecam ranks 6th in Europe and 13th in the world in the glass production capacity.

The industry has shown an increasing trend in production in recent years and building glass production capacity was approximately 2,9 million tons in 2010.

Exports of the glass industry have been increasing continuously and totaled US$ 124 million in 2011. The major export countries are Iraq, Azerbaijan, Israel, Turkmenistan and Russia.

Plastic-based Building Products The domestic production of basic plastic raw materials has naturally resulted in a strong plastic processing industry in Turkey. At present, there are about 5,000 plastics processing companies, which are mainly small and medium-scale. In the plastic sector, more than 200 thousand people have been employed.

In 2011, US$ 1.1 billion worth of plastic building materials were exported. The plastic building

14 Construction KasÄąm 2015

With over 300 exhibitors Turkey is among the most leading national and traditional pavilions in this world platform of the construction industry. materials were exported mainly to Iraq, Russia, Azerbaijan, Turkmenistan and Georgia.

The Turkish plastic sector today has attained world standards as far as raw materials, semi-finished and finished products are concerned. Finished plastic products are expected to comply with the related Turkish standards (TSE), International standards (ISO) and the standards set by the EU. Paints and Coatings Parallel to the developments in the construction, automotive and marine industries of Turkey, the paints and coatings industry has also developed and has became one of the most dynamic sectors of the Turkish Industry.

In 2011 the total value of paints

and coatings’ exports reached US$ 364 million. The paints and coatings industry products were exported mainly to Iraq, Iran, Azerbaijan, Romania and Georgia.

The paint sector has reached world quality standards. The number of firms which have ISO 9000 certification is rapidly increasing in Turkey. The dyes and paints sector has adapted itself to ecological standards which are particularly developed in Europe.

EXPORTS Building materials exports reached about US$ 19.7 billion in 2011 with 20% growth.

Iron and steel products with an export value of US$ 10 billion were the largest product group in sector exports. Within this group, iron & steel bars, sections and wires (US$ 6.2 million) rank first, and pipes and pipe fittings (US$ 1.8 million) rank second by value.

Insulated wires with an export value of US$ 1.5 billion were one of the largest product groups. Plastic-based building products exports also ranked high with a value of US$ 1.2 billion in 2011.

“Master Series (Usta Serisi) is the symbol of a 25-year-long production facility and culture of quality today”

Amir KARAVİL SELSİL Export Manager 16 Construction Kasım 2015

Continuing the investments in Turkish market and foreign markets non-stop, Export Manager of Sel Dış Ticaret ve Kimya Sanayi A.Ş. Amir Kavil provided us information concerning the company and the product range by answering our questions. Karavil said: “We are producing every type of mastic, silicone, foam and similar products for automotive and construction fields.

We were established in the year 1991. “​We started as importers and we used to import the silicones of a famous foreign brand into Turkey. In the second half of the 90s the exportation faded away and replaced by industry and domestic production. Since that day up to now we can say that we have been investing in our country. It is actually quite an important value for a market such as ours in which production takes place under the counter.

“We produce every type of mastic, silicone, foam and similar products for automotive and construction fields” Instead of listing all the chemistry terms one after another, I would like to give an answer that can be understood by anyone. We

produce every kind of mastic, silicone, foam, glue and similar products needed for a construction of a building, for the assembly of the hardwood, carpet, glass, mirror and shelves of bathroom and kitchen. For the past 3 years we have been investing in the automotive chemicals.

New products are added to our product range for the automotive sector every passing day.

“Products against the case of fire gained importance” I would like to give an answer to this situation in terms of global market. Now the products that are sensitive to environment with a characteristic called “fire stop”, that is to say noninflammable, in case of fire of any kind began to gain importance which already started in the world and which is becoming important in our country as well. These are actually glorious gains for our environment, our country and our world if we look at it from a wider perspective. Imagine a project of a gigantic building, you are paying an extra difference and you can save lives of the many in a possible destruction. These great gains are hidden in these small details though we have not realized them yet.

“Master series is a product that is sensitive to environment, and careful not to pollute and dirty” Master Series, I believe is today the symbol of quality and the 25-year-long produ17 Construction Kasım 2015

ction facility and culture. It is a product created by the masters that understand mastic, foam, glues, PU products from a distance of 100 meters. It is the packaged form of an experience presented to the people. It is a product with sensitivity to environment that pays great care not to pollute and dirty it. In fact it is the transformation itself. In time I think that it will be used more by the people and that we will see altogether the other products joining it in the future.

Selsil’s position in Turkish market I believe the most important feeling a product can offer to its customer is trust.

Trust can be measured in 2 ways. The first of these is related with quality. What is quality? Quality is a term that bears the possibility of settling in the perception of the customers in time. That means in practice receiving almost no complaints, the product explaining itself without needing any words or explanations. However, the customer must not ask for a product from everybody by going door to door.

The same brand must come to the same company’s customer with various product ranges and must know to offer the same product in same level in same quality and again in same price with a competitive manner.

Think football as an example, winning the match is not enough, you would want to be a champion as well; you 18 Construction KasÄąm 2015

cannot be a champion with merely a good forward or defense or mid-field. You must be successful at every field and must perform a team-play. The other condition for trust is the matter of how easy the products of the brand can be sold and turned into money. This is completely a different subject.

Selsil Operations Abroad We are a company that has been trying to move further for 25 years. We expanded overseas with the power we received at home 15 years ago. Today we are exporting 80 something countries. We are trying to represent our country in many countries abroad in the best way we can. I think there are many things we will do and we have to do.

2016 goals and expectations There is an air of uncertainty in the world. We have elections in November 1 in our country. I hope for better developments in our country, region and the world. Eventually, the crisis and uncertainty have always had bad impacts for stability.

If everybody try to perform their part better, I believe that the world get better as well.

I wish the best for Turkey. I wish for a better and happier 2016 for everyone. I hope that it will be a better year in which our economy gets better and our people become happier than the year 2015.

Apamet boiler and solar energy storage tanks

Hygienic boiler non nonhazardous for human health with % 100 titanium alloyed glazing.

Rang of 65 lt and 2000 lt dimensions

with the application of 44kg/m3 high density polyurethane ensures full insulation and maintains minimum heat loss.

Aydan HEKİM; “We are Developing Together, Growing Together” By providing the maintenance of our contribution to the economy of our country in the global and local scale in 2015; “With the responsibility and consciousness of being the leader in the sector, we are always aiming the better and acting in accordance with this manner; as Hekim Holding, we are rapidly developing our service and operations in the industry of prefabricated and light-weight steel construction sector.”

charge in various departments at our family company Hekim Holding during my university years. After graduation, my orientation process continued and I gained experience at each department of our company. At present, I continue my operations as Vice President of the Administrative and Financial Affairs at our foundation that consists of 8 companies and 8 establishments in which I’m member of board, as well.

Can you please talk about yourself, educational and professional background for our readers?

I was born in İstanbul in 1988.

I graduated from Yeditepe University, International Management (In German language).

I attended to SRH Hochschule 20 Construction Kasım 2015

in Germany, Department of Business, within the framework of Erasmus program, in order to support my academic achievement. My hobbies are; photography, swimming and nature sports. Regarding my professional background, firstly I took

Can you please talk about Hekim Holding?

(About Foundation Year, Number of Staff, Production Capacity) Hekim Holding was established in 1989 by Dr. Öner Hekim, the Chairman, and Ünal Nafiz Hekim, the Vice Chairman, with the first company Prefabrik Yapı A.Ş.; grew its service and activities rapidly and became a leader establishment in prefabricated and light steel construction sector. Our company is an industry leading with Prefabrik Yapı A.Ş in prefabricate sector, and maintains its prestige with leading the way with its projects and joint ventures.

Hekim Holding proved its suc-

cess with Prefabrik Yapı A.Ş., Özge Yapı A.Ş., Hebo Yapı A.Ş., Hekim Süt A.Ş., Hekim Yapı A.Ş., Hekim Boya ve Plastik Ltd., Piraziz Foreign Trade Co. companies, Hekim Madencilik, HekimBoard, HekimPanel, HekimPor, HekimPlast, HekimPan, Hekim Profil and Steelin enterprises, each one is professional and has a value in its own sector; and enhanced its prestige in global area with its 170.000 m2 production area, 17.000 m2 prefabricated showroom, over 1000 employee, export line over 90 countries in 6 continents, over 100 domestic and foreign branch offices and with over 42.000 references.

Bringing in new technologies to the sector with its research and development activities; it also leads the way of Turkey’s first autoclaved fibercement and non-welded construction manufacturing technologies.

Hekim Holding, which produces its own materials in its various integrated plants in prefabricated sector, is one of the important establishment with its technology, facility, production, high capacity and wide range of product in the world.

As you are the first institution that brought in the non-welded construction technology and Fiber cement production to Turkey; can you also mention briefly about Fibercement?

All the construction elements are produced by cold forming of galvanized steel with its special designed non-welded construction technology. Wall, chassis, roof, truss and other building components belongs to construction designed during project process are formed with the combination of screws and nuts that produced from special designed Hekim Structure ROBOT machine lines.

There are 3 main groups within the fiber cement product range: HEKIMBOARD large scale natural cement sheets, TURKSIDING fiber cement planks and FIBERCEMENTLAM sheets laminated with cellulose or PET based foil.

Some of the advantages are as below: Totally produced from natural materials, so it is nature, environment and human friendly and in A1 class “Incombustible” material class. It is non-asbestos, waterproof, imperishable,

long-life, easy maintenance and has very good heat and sound insulation. Easy to install, less work menship and resistant against all climate conditions.

As one of the autoclaved fiber cement manufacturer, can you please also give us information about the new Hekimboard facility brought into sector this year?

As being the first autoclaved fiber cement sheet producer in Turkey, we have reached 125.000 m3/ year production capacity with our new line started the production in the first quarter of 2014. We carry on our business with the advantage of the biggest production capacity in Turkey and as well as in our geography with the existing 3 lines. Breaking grounds in construction industry as Hekim Holding, is leading the autoclaved fiber cement natural cement sheet technology and non welded construction technology in Turkey. With the ongoing investments at full speed Hekim Holding continues to bring in new technologies to our country.

21 Construction Kasım 2015

gement of new Polyurethane Insulated Sandwich Panel facility, which will be constructed in our Hendek plants, we will have one of the most developed Sandwich Panel lines of our country and Europe.

And, can you please also give information about you Quality Standards?

We would like to draw attention to application of quality and standards in the entire sector.

All of our productions are in compliance with the wide world quality standards and norms with our 21 certificates. NPFA 5000 Fibercement Board Fire Resistance Document and Metal Cabins Product Document are the only in our establishment production. In this respect, producing the innovative products within the scope of international quality standards is our essential principle. It is necessary for an inspection institute of quality standards in the entire sector both for the companies that have TSE K 118 document, which is constituted

by Turkish Standards Institute and the other companies that hasn’t the relevant document.

Can you please give us information about your Research & Development studies? And your investments?

Undoubtedly, Research & Development and Production & Development are all important 22 Construction Kasım 2015

in the era of innovation. Continuity and progress are our essential principles. Among our R&D and P&D activities; non-welded construction technologies, folding and telescopic containers established in 2 minutes, zero carbon emission modules, environment friendly ecological buildings come into prominence of our innovations. We will continue to bring in new products to our domestic sector that make difference and will increase competitive power in the world market. We will also complete the R&D studies on wide span industrial buildings and lead the way of multilayered light steel constructions in the sector.

With a new technology used for multilayered light steel construction system, an 8-storey light steel buildings will be designed and applicable. Besides, we, as Hekim Yapı A.Ş., will start the production of Polyurethane Insulated Sandwich Panel production in the fourth quarter of the year.

Also, we have investments on EPS insulation and packing line of products and EPS and Rockwool insulated sandwich panel line of products. By the enga-

How did you spend last year?

It has been a productive year, we have implemented successful collaborations across the globe and as well as in the domestic market, we have undertaken important projects and we strengthened our organization with our initiatives.

We continued to pioneer; we have once again demonstrated our strength in the industry with the initiatives of 8-storey light steel building implementations, which will be held for the first time in Turkey; our fair participations in the value of making a difference in overseas and domestically; our projects implemented in North Africa, Asia, in the Middle-Eastern countries.

In addition, we have laid the way in the sector at Hekim Yapı A.Ş. 3rd HekimBoard Facility Inauguration and Launch of Brands held in Suada. We have displayed the innovations in the sector, different point of views brought to architectural structure unprecedentedly during the fashion show consisting of front and insulation materials. We are proud of mentioning that our growth figures have been increasing with acceleration since our foundation year and providing our continuity of our service quality in parallel to increasing turnover with 30% of capacity increase. We continue to be the first choice of new and important projects with our technological investments, ecological sensitivity, our wide range of products and offering professional solutions to our clients.

Can you please talk about your exportation works? Do you have plans on penetrating into new markets?

Protecting our brand equity in the global markets is among our priority targets. We aim to accomplish our long and medium term strategical plans within the next 5 years and in the next periods our investment power by reflecting our importance to our sector.

Can we learn your overseas targets?

We, as Hekim Holding, have proven our success by continuous increase of our production capacity since 1989. We have direct exports abroad to nearly 90 countries in 6 continents and we aim to increase the number to 100 countries by extending our market share. We are planning to protect the value we have added to our economy and country with the exemplary worldwide projects and activities; and to increase our success rate.

By which competitive feature, the Hekim Holding comes to the forefront in the sector?

Can you please talk about your successes?

Hekim Holding always comes to the forefront with the innovative products in the sector. It always obtains a concession with its sustainable brand policy, stance in the sector and its innovation

power. It’s an institution that plans its investments to add value to its own developments with the successes achieved without sacrificing quality, having signatures on important projects. Hekim Holding makes difference by creating its own competition via its existing companies and brands. It continues its success rate in parallel to its targeted chart. Innovations brought into the sector have always been pursued closely and we are honored of this success.

Hekim Milk is one of the important source of income in Black Sea… After construction materials and sector, how did you decide to take a step to food sector? What are the advantages and disadvantages between these different sectors?

Hekim Süt Endüstrisi Gıda ve Yapı Sanayi Ticaret A.Ş., linked to Hekim Holding companies, established in 1992, with its 13.500 m2 production area it came into operation with a production equipment that a few company has; and it is one of the important corporation with a high brand value in Black Sea, particularly in Giresun. We are originated from Giresun. The most important reason of taking a step towards this sector is to make economic contribution to Black Sea, especially to Giresun.

As of Hekim Holding, you make supports to schools and community health centers via civil society initiatives. Can you please talk about these valuable approaches that would be served as a model for our country?

We, as Hekim Holding, have made it a principal to give back to community what they received from the community through investments they make for the community since their establishment and they are continuing to provide social benefits with their contributions in the field of culture, sports, health and education.

It is a significant awareness for all our employees within the body of our holding to be a part of the social responsibility projects for the sake of our society’s development and sustainment within the frame of modesty, kinship with public and respect to people.

Finally, what else would you say?

We, as Hekim Holding, aim always the better with the responsibility and consciousness of being pioneer in this sector and act towards this approach and comprehension.

By providing product and service beyond the expectations of our customers and business partners, we never compromise our quality. We develop together, we grow together.

23 Construction Kasım 2015

in Turkey. Research and development studies provide Emülzer® with a wide range of products as well as great cost advantages.

“Waterproofing since 1935!”

As the first company of waterproofing industry in Turkey, Emülzer® has been producing and supplying the most reliable liquid insulation materials since its foundation in 1935. Its brand name and high quality has got so identified with insulation that Emülzer® has become, and still is, the generic name for some of the insulation materials widely used in the construction industry in our country. It is our vision to maintain this longstanding leadership in liquid insulation technology in Turkey, and we owe this achievement to teamwork, discipline and stability as well as innovation and premium quality.

A wide range of products with premium quality Based in İstanbul, Turkey, Emülzer® operates in the production of ISO9001:2000 and CE certified insulation materials. Equipped with the highest technologies, it has the widest range

24 Construction Kasım 2015

of products in insulation industry in Turkey. Bitumen, acrylic, polyurethane and cement based products of Emülzer® are easily available in construction and home improvement markets all over Turkey, and widely used at all types of construction sites. Exporting its products to many countries in Europe, Asia, Africa and Australia, Emülzer® manages a wide distribution network in retail and wholesale through these four continents.

Built on research and development Developing innovative products to meet the continuously changing needs of the construction industry, research and development unit of Emülzer® works for improving and perfecting our existing products as well. Emülzer® Bituminous Fillet and Swell-Flex have been developed in our own laboratories like our other products and Emülzer® is still the only manufacturer of these products

Best references for each and every application Since 1935 Emülzer® products have been used in projects of all scales, from the suspension bridges of Bosphorus to the largest irrigation projects of Southeast Anatolia, from business centers to motorways. Architects, engineers, and technicians increasingly prefer our specialized insulation materials in construction sites, and in renovation, for all kinds of projects including housing, business centers, factories, hotels, swimming pools and various landscaping applications.

Exportation through four continents Emülzer® products are not only widely used in Turkey, but also exported to many countries such as Angola, Albania, Australia, Azerbaijan, Belarus, Bulgaria, Croatia, Cyprus, Germany, Georgia, Ghana, Greece, Hungary, India, Iraq, Iran, Italy, Jordan, Kirghizistan, Kosovo, Kuwait, Libya, Lebanon, Malaysia, Mauritius, Morocco, New Zealand, Nigeria, Qatar, Romania, Russia, Saudi Arabia, Spain, South Africa, Sudan, Tanzania, Turkmenistan, Ukraine and Uzbekistan. Emülzer continuously improves its exportation and distribution network through international contacts, regular visits and fairs, and it stably increases its market share both globally and nationally.

A brand that has become identical with tool bag: Port-Bag

Işık KAFTAN Işık Kalıp 26 Construction Kasım 2015

Işık Kalıp which has been started its commercial life with its die design and then has been directed its commercial life with the production of tool bag, continues its commercial life with the export that has been made to more than 90 countries also with the position in the domestic market with its goal of being the best at its position. Işık Kalıp which follows the developing, changing, domestic and international markets at close range created Port -Bag which is a brand that has become identical with tool bag with the universial solutions, ARGE projects. With Işık Kaftan who is the company owner and with the product range of the development of Port-Bag, we have got the opportunity to recognize Işık Kalıp more closely by developing a conversation about the activities in domestic and foreign markets.

Işık Kalıp stands out with diversity Işık Kalıp which goes into operation on design and manufacture of die in 1971, has given support in the design and manufacture of die to all important firms of our country in the first years of its establishment. Işık Kalıp which forms the plastic injection process within the scope of itself for the test production of die in this process, started the production of tool bags by designing the first plastic tool bag in 1990.

Later, as a result of the developing customer needs and growing market, it has always been a company which is a pioneer in the industry in terms of expanded and diversity of products including the range of product of plastic tool bags, plastic toolboxes, plastic organizers, drawer sets, moduler systems, etc.

Port-Bag, the brand which has become identical with tool bag Our company has produced the first plastic tool bag in Turkey. Therefore, our brand has become identical with Port-Bag plastic tool bag. If you enter into any of the hardware shop /ironmongery today and if you say that you want have a Port-Bag, you moslty confront

a product that belongs to a different manufacturer or country. We, as a manufacturer company, offer the widest range of product options of Turkey by supporting the range of our product at least with 4-5 products each year in accordance with the demands of our customers. Our product range which has been started with 1 tool bag, is shaped in the presence of our customers’ needs by developing day by day.

Port-Bag produces in the light of the universal solutions The answer of this question shows a change within the historical development.

In fact it is a situation which is in use within all sectors and markets. It is a product which has high quality but is secular and expensive product at first, then cheap, fast but the level of its quality is low but recently it has high quality, is cheap, fast and fully identical in accordance with the requirements of the customer. We take those which we can provide these equations of the products and product groups that our customers have a need for those, to our investment programs. We are trying to create the universal solutions as a result of the critics and reviews came, not only by sharing the the investment projetcs which have been deemed appropriate with a customer or a country but by sharing with more than one customer.

We are trying to measure the efficiency and success figure more than the digital data.

We export 70% of our products. We make constantly and regularly export to more than 70 countries around the world. We are absolutely certain digital figures as the production capacity but what we focus on in the recent years is how much feedback we provide including time, capacity, target price, quality, etc. to request of customer - market.

Rather than the digital capability, we 28 Construction KasÄąm 2015

are trying to measure the efficiency, success figures requested on behalf of customer, orders, etc. In this sense, we are one steap ahead of the Far East manufacturers which are the more than us in the digital capability.

I can say that we are very good manufacturer which is very close to Europe and Middle East as well as poviding quick feedback.

There is ARGE continuously in Port-Bag This subject should be explained in a few different titles. We have an important budget in product design, prototype manufacturing, die design and production. We make the assessments very fast on the basis of within the company or customer by bringing the products that we design the production by ourselves with the 3D printer that we added to our site recently, qucikly to the level of sample within ourselves. To make our products more resistant, durable and usable we increase the use of compound material in our raw materials.

Even if the production costs are increasing, we are receiving positive feedback in terms of customer satisfaction and production utility value.

To become more efficient and about the customer request in packaging we are making investments in a serious bedget. We are buying new packaging, labeling machines and

apparatus. In order to be more efficient and faster on behalf of production, we are trying to minimize these losses with rapid die fastening, idle time reducing planned maintenance- repair plans, in order to save energy and cost, we follow and check all operational energy consumption.

Sales contracts cover the operation and production system as well as the products It becomes difficult to enter a market every day, to start working with a new client or to protect your position in the market.

Our customers’ buyinh behavior and criteria change day by day.

The sales contracts which have been made focused on products in early days, cover operation and production systems now.

As well as the ISO 9001:2008 management system that we have, the majority of our customers in accordance with the requests of market where they are within either themselves or their accredited institutions that they assigned themselves make us checked.

These audits which are over the many regulations of our country are the primary condition for the export customers to work with us. It is not enough only to produce the products but you also need to manage and arrange many issues including work safety and fire prevention measures, your educations, the rights, race, language, religion, discrimination of your employees.

The product and production logic which is called as under the counter have already gone bankrupt especially on behalf of European customers. Our company follows a sensitive policy to provide the required conditions in the light of these audits and 30 Construction KasÄąm 2015

management philosophy since 2011and keeps its production facility and system a constant specific order in this matter.

On the other hand, the product and raw material tests have gained a significant importance. We make so many test if the product and the raw material used, materials are harmful to human health or not in internationally accredited laboratory again every year and we share this with our customers. We make a significant budget for these tests and researches which increase the scope of these each passing year.

Şişecam Flat Glass: Fast Growing Global Company with Its Strong Brands and Innovative Solutions

Şişecam Flat Glass was founded in 1978 as a subsidiary of Şişecam Group, a global actor in business fields including all main areas of glass, i.e. flat glass, glassware, glass packaging and fiberglass, as well as soda and chrome compounds. Şişecam Flat Glass carries out the activities of the Şişecam Group in the field of flat glass and is the second largest flat glass producer in Europe and the fifth in the world.

With its plant inaugurated in 1981, Şişecam Flat Glass became the first company across a broad region spanning from Eastern Europe and Balkans to the Middle East and North Africa to use the modern float technology in production. Since then, the Company has been a pioneer in the development of flat glass both in Turkey and in the region, introducing many firsts to the industry.

Today, Şişecam Flat Glass carries out its production activities in a total of 10 production facilities and in four main segments. These four segments are: • Architectural glass (flat glass, 32 Construction Kasım 2015

patterned glass, mirror, laminated glass and coated glass) • Automotive glass and glass for other vehicles, encapsulated glass • Solar glass • Home appliances glass In the second half of the 2000s, Şişecam Flat Glass adopted multi-focus production approach in line with its vision of regional leadership.

It expanded its activities beyond the borders of Turkey for the first time in 2006. Having thus set up its first float line in Bulgaria, Şişecam Flat Glass then launched a mirror line and home appliances glass production line, followed by the Bulgaria Automotive Glass Plant in 2010 and its laminated and coated glass lines in 2013.

Meanwhile the Company also continued to grow in the domestic market by setting up two more float lines and one coated glass line in Yenişehir, Bursa in 2007. The company also established a strategic partnership in 2009 to develop its flat glass activities in Egypt and Russia, undertaking a joint venture

with Saint-Gobain, one of the leading players in the global flat glass industry.

The latest investments of Şişecam Flat Glass included the establishment of a joint venture in flat glass in 2013 by taking over 50% stake in HNG Float Glass Limited (HNG) in India, and the acquisition of Richard Fritz Holding in Europe. In 2014, the Company launched one float line each in Polatlı, Turkey, and jointly established a float line in Alabuga, Russia in partnership with Saint-Gobain. Regarding automotive glass investments, two new facilities went into operation in Russia and Romania.

As a major glass supplier for the construction, automotive, energy and home appliance industries with its manufacturing activities in nine different countries, its strong partnerships and expanding product range, the Company currently pursues operations in line with its vision spelled out as “being a fast growing global flat glass company with its strong brands and innovative solutions”.

“ Quality of Standart, Standard of Quality “

As a member of Balcıoglu Group, Standart Insulation was established in İstanbul in 2001 to manufacture polymer bitumen based waterproofing membranes,bitumen based roof membranes with its quality understanding. By the first year of our establishment, we has started PENGUEN, PANDA, FOK brand waterproofing membranes with polymer bitumen which can be adaptable to different climate conditions. It recently manufactures all type of bituminous membranes in the sector.

(Mineral coated aluminum foil coated, root resistant, etc.). It has started SHINGLE with APP 34 Construction Kasım 2015

production in 2007 by the brand name of SIMSHINGLE. At the same period, it has started to manufacture self-adhesive bituminous membranes and tapes (flashing tapes) with SIMSELF brand.

Right after, in 2009 by the result of continuous research and development works, the company presented some innovative bituminous membranes into the sector which were not in the sector and the patents of them were taken first time by Standart Insulation. Apart from these products, the company has enriched the product range with the items such as bitumen

emulsion, liquid membranes, and bitumen waterproofing membranes, drainage sheets and additional waterproofing products.

Standart Insulation has established a modern premise which is Simplan synthetic membrane factory with its capacity of 3.000.000 sqm in 2011. So, it has started the production of some synthetic membranes such as PVC, TPO, LDPE, HDPE…etc. with SIMPLAN brand. We are producing PVC membranes (homogenous or reinforced) under different names; BASECAP, WATERCAP, LAKECAP, ROOFCAP, PANELCAP etc. which can be

used for different applications It has supported the sensibility about the product and production quality with quality certificates of TSE, CE, DIN, Broof etc. Besides, Standart Insulation pays attention service and establishment quality and work with ISO 9001-2000 quality management system.

As of today, STANDART INSULATION is operating as being one of the biggest producers in Turkey and we are exporting our different products more than 40 countries by following the developments in the world and achieve new dealerships abroad. Our products are being

used in many prestigious projects abroad. Some of our export markets are ; Greece, Belgium ,Albania, Romania, Norway, Israel, Iran, Iraq, Morocco, Libya, Lebanon, Qatar, Nigeria, Angola, Ethiopia, Somalia, Ghana, Vietnam, Senegal, Ukraine, Azerbaijan, Ukraine, Turkmenistan… and many others. It keeps on its success increasingly in this field by defining serious export targets for future.

CORE BUSINESS – BITUMINOUS 1- PENGUEN, PANDA, FOK SERIES bituminous membranes for different climate conditions

Areas of use: Sloped Roofs, foundations, roads, bridges, safety walls…etc. Applied with torch 2-INNOVATIVE BITUMINOUS MEMBRANES Garden Series: Special bituminous membranes with very high root resistance for roof gardens Marine Series: Special bituminous membranes highly resistant to sea water, for docks, harbors, etc.

Via Series: Special bituminous membranes with great performance under very heavy conditions where loads are extreme like bridges, viaducts, parking areas, railways, etc.

35 Construction Kasım 2015

3- SHINGLES (Brand name: SIM SHINGLE) . Ease and high speed of application saves time and workmanship cost . Either nailed or adhered . 100 % flexible with unbreakable structure . Long term and strong adhesion of granules . UV resistant

36 Construction Kasım 2015

4- SELF ADHESIVE TAPES and MEMBRANES (Brand name: SIMSELF) . Applicable on any surface such as wood or metal comfortably . Quickly installed, saves costs . No hurtful accidents thanks to torch-free application CORE BUSINESS – SYNTHETIC MEMBRANES (Brand name: SIMPLAN) We are producing PVC membranes (homogenous or reinforced) under different names ; BASECAP, WATERCAP, LAKECAP, ROOFCAP, etc. which can be used for different applications like as roofs, foundations, roads, water channels, tunnels, potable water tanks, pools, lakes, dams, etc.

-Applied with Hot Air Welder and mechanical fixing SIMPLAN BASECAP: Homogenous (without reinforcement) PVC waterproofing membranes

which can be used for foundations, tunnels, wet area etc.

SIMPLAN BASECAP SIGNAL: Homogenous (without reinforcement) PVC waterproofing membranes with signal layer which can be used for subway tunnels, highways, concrete roofs…etc.

SIMPLAN WATERCAP: Vapor permeable, without reinforcement, Anti-bacterial, applied to drinking and potable water tanks soft PVC waterproofing membranes.

SIMPLAN LAKECAP: UV resistant, water permeable, without reinforcement PVC waterproofing membranes have plant root resistance, they can be used for artificial lakes and dam applications.

SIMPLAN LAKECAP- UV PLUS: UV resistant, polyester reinforced and water permeable PVC waterproofing membranes

have plant root resistance, they can be used for artificial lakes and dam applications.

SIMPLAN ROOFCAP- UV: UV resistant, polyester reinforced and water permeable PVC waterproofing membranes have plant root resistance, they can be used for roof waterproofing applications. In addition to PVC membranes we can also produce TPO, LDPE and HDPE membranes according to our customer demands.

WHAT OUR TARGET IS; KEEP GOING ALTOGETHER TO OUR WAY WITH OUR CUSTOMERS BY THE PHILOSOPHY OF RIGHT INFRASTRUCTURE, RIGHT MATERIAL AND RIGHT APPLICATION WITHOUT ANY COMPROMISE ON OUR PRINCIPALS. 37 Construction Kas覺m 2015

Between Two Continents Highest and widest suspension bridge in the world in the world completed byw PERI systems

Istanbul, with over 15 million residents is one of the most populated metropolitan cities of the world.

The Bosphorus, a strait between Black Sea and Aegean Sea divides the city in two parts, as well Asia and Europe. While 40 Construction Kas覺m 2015

having two present bridges, first constructed in 1973 and second in 1988 over the Bosphorus, the city suffers highly from traffic conjunction. Thus the government decided to construct another bridge on the northern side of the city, with

an investment of 2.25 billion USD. When completed, The 3rd Bosphorus Bridge will be the highest suspension bridge with four pillars height over 322 meters in the world and widest suspension bridge with a railway system with a width

of 59 meters. With a span width of 1.408 meters, the bridge will contain 8 lanes of motorway and 2 lanes of railway PERI is proud to be a key partner of this highly regarded project. Mostly concrete pillars were completed with PERI systems, VARIO GT24 Wall Formwork which proved to be a perfect match for variable geometry of the towers and ACS-R – V Climbing System completed with the perfect RCS-P Site-Wind Protection Panel System which were completely custom designed for the project. With

being present and active on the site, on a height of 322 meters PERI secured a complete safe working space. Besides responding technical and safety needs of the project, also the challenging commercial and logistic tasks were completed by PERI Turkey with the help of PERI Germany. The experienced PERI team; delivered an excessive amount of materials on site right on on schedule without causing any delay.

Currently the steel cables and slabs are almost completed and it has been announced that the bridge will be completed in the end of 2015.

41 Construction KasÄąm 2015

We are “PERI”

PERI Formwork Scaffolding Engineering, was founded in Weissenhorn, Ulm city of Federal Republic of Germany, in 1960 by Arthur Schwörer.

Currently, with the 6800 employees, PERI is the worldwide leading company in the formwork and scaffolding sector in terms of both turnover, production and storage areas as well as in the distribution network, also 42 Construction Kasım 2015

awareness of the value of innovation.PERI has led with a high performance to the formwork and scaffolding sector, except manufacturing and warehouse facilities in Ulm, Germany, with the daughter companies in 57 countries and 180 units of warehouses in various countries, also the production units established in Istanbul and the warehou-

ses in Anatolia to ease the transportation to Asia, Middle East and Caucasus. Research and development laboratories in Ulm PERI maintain the leadership because of their commitment to effective working and through the engineers, service to all kinds of industry innovation and high quality, and the supremely trained personnel in spreading

daughter companies.When it is said that range of production in the basic systems, the first thing coming to mind, VARIO system in which made with main beams GT 24 and VT 20 or TRIO, LICO and QUATRO made with steel panels. Once again, in wall formworks, the VARIO system in which made with GT24 and VT20 and TRIO,LIWA systems made with steel panels comes to mind.

Slab formworks are made with PD 8 and PERI UP slab table systems. Slab formworks can be obtained also with the high performance MULTIPROP systems and with the SKYDECK system which is drop head spindle, made by

aluminum and can be manually set up and removable very fastly and without crane. We offer

scaffolding systems PERI UP ROSETT, PD 8, PD 8 ECO and ST 100, which is very high(5ton/foot) considering the bearing capacity, to the service of the world’s construction industry.

In order to provide plywood, we have been serving our customers with UPM, the leading company in this sector. Apart from all these, in high-rise buildings, dams, bridges, ACS the hydraulic climbing formwork and RCS-P exterior wind protection panels are gaining the admiration of the sector.

Because in today‘s

world, job security has great importance because of the accidents especially in high scaffolding and working platforms. In the worldwide BAUMA trade fair, held every 3 years in Munich, Germany, related to heavy construction equipment, formwork and scaffolding systems, PERI serves with friendly and equipped engineers to the customers all around the world as a leading company in the sector.Thus, we expect all employees in the construction industry to BAUMA fair between 10th-17th April, 2016.

We are pleased to meet you.

43 Construction Kasım 2015

Advertorial

44 Construction Kas覺m 2015

Advertorial

45 Construction Kas覺m 2015

Foster Group continually improves quality, comfort, and safety aspects

FOSTER GROUP was founded in 1996, which is a specialized manufacturer all kind of Footwear; Safety, Military & Police also all kind of Textile Garments and outdoor protective product. FOSTER covers an area of 12.000 square meters, with 8000 square meters of production workshops and warehouses, Besides, FOSTER owns over one 400 skilled workers and a large number of professional technology and management staff, which is equipped with modern equipment and advanced management mode.

FOSTER has succeeded in expending her products categories to diversification, making it far beyond the traditional textile and apparel industry and maintains her high quality to adapt to the international market diversified demand.

FOSTER major product is as follows: Various Military and Police Uniforms, Field Jacket, Multiple Pockets Trousers, Wool Overcoats, Tactical Vest, Raincoats, Sweaters, Shirts, T- shirts, Overall, Ballistic vest, Ballistic helmets, Hard Plates, Goggles, Binoculars. Our factory that can also produce all kinds of special designs presents the special orders according to the demands of the customers by producing in best quality and most appropriate way.

Because FOSTER superior quality and excellent workmanship is praised by the customers from whole Turkey, Middle East, Central Asia , Africa, East Europe and Latin America.

46 Construction Kas覺m 2015

We are produced with all certificates as specials on safety shoes and boots Our Company, started production under the registered brand of FOSTER by using latest technology. We will continue to follow the technological developments related to production process, materials and market standards in accordance with our long-term investment plans.

Our main objective is to continually improve the quality, comfort, and safety aspects of our products with competitive prices.

We are main supplier of all kind of Safety uniform, safety helmet, safety work glasses, work gloves all other equipment’s customer request We can supply whatever you need to m.a.ke your workplace and workers safety.

Our range covers the full scope of safety supply including safety equipment, work wear and safety footwear – plus all the hard to get stuff that others shy away from.

So if you want all the usual safety gear but also want to be looked after for first aid, fire safety, traffic control, safety signs, height safety, environmental spill control, safety lighting and everything else then foster is the outfit you’ve been looking for.

47 Construction Kasım 2015

Gravit Bathroom Drains

Er Kalıp is a family company, which was established in the year 1990. Its founder Necmettin Çelebi, is also a plastic injection molder; in other words, he came up through the ranks. Er Kalıp produces swimming pool equipment, and since 5 years, in addition to these, it has been producing building equipment, channel grilles, rain gutters and bath traps; Er Kalıp is on a big rise since the last 10 years,

48 Construction Kasım 2015

continuously increased its customer portfolio, also leading to the increase of our product range. The firm still continues to produce new products. It started to carry out export 10 years, ago, and now, it has become a firm carrying out export to approximately 25 nations, having dealerships and representatives abroad. Firm executives, stating export’s significant contribution to Er Kalıp’s growth,

transmitted they displayed an extraordinary effort, particularly for export. New Gravit bathroom drains bring you quality and style at the same time. It’s anti-odour system blocks bad smell.

Strong polypropylene body with 32mm - 50mm side and bottom outflow. Gravit bathroom drains have 10x10cm – 15x15cm stainless steel and colored polycarbonates plastic lid options.

Gravit is an ER Kalıp brand.

Ozmetal produces extremely durable and great sinks for long-term use Manufacturing exclusive sinks at international standards, Ozmetal offers exceptional performance and stylish design

With its superior technology and exceptional design, Ozmetal products are the sustainable choice of professionals for commercial and residential projects worldwide.

Found in 1988, Ozmetal (Özmetal Paslanmaz Çelik San. ve Tic. Ltd. Şti ) performs in the stainless steel effectively. Importing raw material from the largest steel manufactures in the world, Ozmetal strives to provide its customers with top-quality products. Utilizing AISI 304, 309, 310, 316, 320, 420 and 430 quality, size and size-free on glossy, matte, stone and patterned surface, rolled and slabbed stainless steel raw materials, including a wide range of products consist of stainless steel profiles, tubes and rods, Ozmetal serves notably abroad and the domestic market as well. They provide rich variety of products, inventory tonnage, professional service quality and competitive prices for exporters.

Ozmetal is one of the most reputed manufacturers and exporters Manufacturing a style statement for classical and contemporary interiors, Ozmetal (under the brand 50 Construction Kasım 2015

name of “Oscar Sink”) is one of the most reputed manufacturers and exporters of international quality like stainless steel basins, stainless steel kitchen sinks and undermount kitchen sinks. They have been in the business for more than twenty five and have earned the faith and trust of global buyers.Oscar Sink has a monthly sink production capacity of 40.000-50.000 units.

Ozmetal’s operations are efficient and high tech, and the company’s customer focus is intense. Ozmetal has been making sink since 1988, always with an eye to serving customers’ needs in the most cost-effective ways possible. Constantly being fine-tuned to anticipate shifting demands and developing sink trends, all products are supported by bold branding and personalized service, inspiring confidence in the company, its products and its design direction.

Ozmetal continually strives to meet and set world-class standards in everything Companies that want to be competitive in an increasingly global marketplace must have a global outlook and presence. Ozmetal continually looks for opportunities to strengthen the company’s existing presence in the global arena and strives to meet and set world-class standards in everything it does.

At Ozmetal, creating value for the company’s stakeholders is a priority.

To ensure the company’s long-term

success, it aims to build value for customers, employees, shareholders, creditors, and the communities in which it operates using the same responsible approach that has positioned Ozmetal (“Oscar Sink”) as a leader in the global sink industry.

Ozmetal (“Oscar Sink”) today, with each sink carefully handcrafted sinks in Turkey with the distinctive their own designs. Each piece is hand-poured, shaped. The company makes these superior pieces available Turkey.

Attaching great importance to exceptional customer service, the company strives to export With more than 25 years’ experience in sink, Ozmetal (“Oscar Sink”) becomes one of the most professional manufacturers of Turkey. They acquired ISO9001, ISO13485, CE and GOST-R certificates and our products have been sold to Asia, Mid-east, Africa, South America and so on.

They will keep committing to innovating technology and striving for excellence. Ozmetal sincerely looks forward to cooperating with friends from all over the world.

As always, Ozmetal attaches great importance to exceptional customer service, from helping clients with their initial enquiries through to ensuring shorter delivery times, and this has helped us build into an internationally successful company.

Ege Seramik Is In The Way Of a Global Brand

Göksen YEDİGÜLLER – General Manager of Ege Seramik A.S

52 Construction Kasım 2015

an you talk about the firm Ege Seramik?

After Ege Seramik Sanayi ve Ticaret A.S founded in Izmir by İbrahim Polat in 1972 started to manufacture in 1975, it has become a significant company with the stable investment and the development determination.

It gave importance to the infrastructure, technology, design and quality standards especially in 1990s and it has become one of the significant and successful brands in the sector at the present times.

I can comfortably say that we are a company experiencing the firsts in the sector. As an example of this, the shares of company which are accessible

to the public have been processed in the Istanbul Stock Exchange since 1992. The first firm who had right to get ISO 9001 certificate in 1994 is Ege Seramik. It also contributed to the development of the sector by introducing the digital printing technology with the brand of “Digital Tile by Ege Seramik” to the Turkish Ceramic Sector in 2009.

We are having justified pride of being a firm having a 24 million 500 thousand m2 production capacity in a year 26 km away from Izmir center and port in 350 thousand m2 with the investment works for the products with high added value.

We have a powerful distribution

channel with more than 150 thousand authorized sellers and more than 2 thousand sub dealers in the Turkish market.

At the same time, we are protecting our power in the foreign market with the exportation which we carry out with more than 50 countries and we are conducting our works in order to strengthen our position.

We are employing approximately white and blue collar 200 people in our company.

What is your product portfolio and what is your difference in the sector?

The product portfolio of Ege Seramik has many dimensions, concepts and color options which are designed by appealing to every pleasures and needs. There are products with which are produced with digital printing technology as well as some products in which we use with Hi-Coat Nano technology in our portfolio in which some unique dimensions such as

60x120, 33x99, 45x90 and 25x75

nic property are largely prefer-

are developed. Hi-Coat Nano

red in order to prevent slipping

coated products which are en-

in the wet floors such as bath

durable against spot and mark

by creating a water-repellent

on the surface and have hygie-

surface in the shiny and slippery

53 Construction Kas覺m 2015

and modern touches, CAMPUS series which has natural stone mosaic appearance and CONCORDE series which has natural marble and shining appearance.

surfaces. It is observed that the product dimensions are growing in the ceramic sector. As Ege Seramik, we are in the market with 60x120 dimensions approximately 3 years and our leadership has maintained. 80x80 and 45x0 dimensions which we alternatively developed are our products whose demand has increased in the market. In our collection in which naturalness is in the forefront, there are also wooden products as well as natural stone and marmoreal products which is trend all over the world. Also, we are closely following the innovations related to the production technology. We are continually developing our product portfolio by gaining importance to the research development and production development. Another issue I want to talk about our research and development works is that we reserve a significant part of our endorsement for the research and development activities every year.

All wastes which occur after the production are reusable in 54 Construction Kasım 2015

the production after the recycling processes due to our sensitivity to the product and environment.

As a result of these works, we are the first Turkish company which took the certificate of “US Green Building” in the Platinum level.

We are developing the products appealing various pleasures and standards by young, skilled and dynamic design team in the experienced managers for having a company which is based on the domestic selling and the exportation. Also, we are a firm which closely follows the market trend and tendency and this is the most significant features in the market.

What are your new prominent models in the new season?

Ege Seramik is always continuing the pioneer of the firsts in the marker. We are desiring that our consumers will experience a brilliant harmonization in the living spaces in the new season with HIMALAYA series which is produced with Onyx marble and has the shining property without being processed, SAVANNAH series which we combine with wood touches

What are your works and targets for the exportation?

Our exportation works beginning in 1980s have made progress since the beginning of 1990s. In the direction of marketing and introduction activities, we closely followed our target market and final consumers by participating to the prominent abroad fairs. We are targeting to introduce our new products, to reach them to our final consumers and to increase our selling by introducing our firm in the best way since approximately 20 years in the international market. As of today, 29 per cent of our selling has been conducted abroad. The prominent countries among the exportation market are USA, Israel, Canada, England, France, Azerbaijan, Iraq, Bulgaria, Turkmenia, Saudi Arabia and Libya. There are also some countries to which we newly connect instead of some countries which can’t be exported due to political disturbances in our geography.

Turkey is prominent among many countries with the product quality, technology and service concept in the world and European ceramic sector.

When regarding the exporting countries, Turkey is the fourth exporter and the ninth producer after Turkey, China, Italia and Spain. The Turkish ceramic sector is in the good position in the world. We are aiming to present continually new products against our consumers in the bid international fairs such as CERSAIE, BATIMAT and COVERINGS which we attended and will attend during the year. We will continue our way as an innovative, qualified and creative firm.

A Great Threat For Polyester Sand Filters (WATER HAMMER)

Water hammer arises from the sudden changes in the velocity of the water inside the pipe system.

Sudden change in the kinetic energy of water turns into potential energy and it generates shock waves accompanying a great loud noise.

Pressure waves, knocking and vibration continue to expand to the every section of the plumbing until the energy is completely absorbed.

In this situation, the system is in a great danger. Each components in the plumbing are effected from it.

But the one that is effected most is the polyester filter which has

56 Construction KasÄąm 2015

the greatest volume in the system.

Waves create pressure when they are in positive direction and create vacuum effect when they are in negative direction. The filter which can resist the pressure proportionally is exposed to the vacuum which it has no resistance right after the pressure. It corrugates like in a suction of a plastic bottle. If the water hammer is huge enough, the explosion of the filter is inevitable.

The water hammer demolishing each components of the system should be definitely prevented.

How does water hammer occur ?

1. Due to the sudden movement of the static water in the plumbing, If the pumps are running when the control valves on the suction and discharge sides are in turned-on position, the static water suddenly gains kinetic energy and so the water hammer occurs. Whole pump manucturers recommend to bring the control valve on discharge side to turned-off position before running the pump and so it should be. In this position the electric motor consumes minimum energy. The pressure

in the pump is at maximum level when the valves are turned-off. But do not let it to mislead you. Because the pump does not consume energy as it’s not discharging. The motor does nothing more than shaking the water, self friction and internal leakage. When the pump reaches to full speed the valve should be turned on gradually to release the water to the system. We would like to emphasize it one more time; the suction side control valve of the pump should never be turned off.

This valve is only used for uninstallation of the pump in case of a malfunction. If a flow rate adjustment is needed, it can be done only through the discharge side control valve. If you forget to turn on the discharge side valve after running the pump, the water will overheat as aresult of continuous swash and friction and this will damage the pump. If there is a danger of forgetting, both sides of the discharging valve can

be by-passed with a small diameter pipe and a valve.

2. Due to the the sudden stoppage of the water in motion in the plumbing, hile the system is running, turning a valve, a check valve off or shutting the pump down causes the air in the system to run out and so water hammer occurs. Time is a very important factor herein. It’s the change speed of momentum in question. How short the time is so intensive the water hammer to be.

If you turn the valve off gradually you should be slower when you get 20% close to turned-off position. So that water hammer will not occur.

If the pump is needed to be shut down, first the control valve on discharge side should be turned-off gradually. After it was turned-off completely the pump should be shut down. The case is that : The water flowing through the plumbing has a kinetic energy and it is formulated as (m.v²/2). In this formula “m” refers to volume and “v” refers to speed. That means ; as the volume and speed of the water increase the amount of energy increases too.

Speed is a much more effective factor as it increases the energy proportional to its square.

How to prevent water hammer?

The operator who performs according to the points mentioned above will prevent the water hammer substantially. The knowledge and experience of the operator can not prevent water hammers arising from the project designing of the plumbing or power breakdowns. Measures that will lessen the effects of water hammer, should be taken yet in project stage. Water hammer which can occur through the system, should be prevented with a good project.

4 Air expansion tanks, 4 Surge shaft, 4 Water hammer valves, 4 Enlarging pipe diameter,

Should be used as water hammer preventers in project. .

It can be needed to install a pipe shaft up to 20-30 m height for a surge shaft to meet the maximum operation pressure in swimming pools. Water hammer is a complex system containing valves and lots of other equipments. It can be necessary to consider malfunctions and operating under vacuum status. Enlarging pipe diameter can be taken into consideration to lessen the effects of water hammer to decrease the flow speed in the system. Air expansion tanks seems to be best solution as a pulse damper for swimming pools.

Technical Issues To Be Taken Into Consideration While Choosing The Filter The most important issues, which should be taken into consideration while choosing a sand filter, are the surface where water touches the sand and the height of the sand in the filter. The flow rate of water increases in a filter whose hub is wide and the upper side is narrow. In addition, if the height is low, the large hub diameter of the filter is of no importance. In order for the particles to be kept in the filter, the flow rate of water should be minimized as much as possible. Slow rate and high sand level are sine qua non conditions for fine filtration. For example, in a conical filter whose hub is Ø1600 mm and upper side is Ø800 mm, while the rate in the wide section is 50 m³/h, it will be 100 m³/h in the upper

section. Particles can not be kept at this rate and the dirt accumulated in the upper section is pushed to the sand ground. A significant pressure is formed against the water flow and the flow rate decreases significantly, and the water circulation time nee-

ded for the pool increases. It will be a more accurate approach to deem such a filter as a filter of Ø800mm. It is a known fact that the said conical filter is not accepted in any of the developed countries and it is a non standard product.

Ø1600 mm Ø800 mm

200 m/hour

Sand Level

50 m/hour

Sand Level

Ø1600 mm Ø1600 mm

Ø 50 m/hour

Ø 50 m/hour

Wrong Choice

Correct Choice

57 Construction Kasım 2015

Number 1 Adhesive Exporting Companies For The Last 4 Years in Turkey

Soner ÖZBUĞA Marketing Team Leader Beta Kimya Co. started its production activities in 1987 with water based PVAc. wood glues. Today in its 28th year, it is among the foremost furniture and industry glues and adhesives producer in Turkey with its 3 production facilities and 1 HQ located in İstanbul – TURKIYE. In the product portfolio of Beta 60 Construction Kasım 2015

Kimya Co. you can find; P.V.A. Based Wood Glues, Cyanoacrylate Based Adhesives, Polyurethane Based Wood Adhesives, Polyurethane Dispersions, EVA Based Hotmelt Adhesives, Constructional adhesives such as Silicone Sealants, Polyurethane Foams and PU Sealants…

Beta Kimya Co. which has

come a long way since it was started as a small production plant in İstanbul Gaziosmanpaşa and then brought things even forward with the factory established in Aydın Organized Industrial Zone in 1996. It has increased the product range with great speed due to the activities in this factory and in 2007,

moved its production activities to the new factory established in Tuzla with advanced technologies. Beta Kimya Co. is proud to represent quality and trust in glue and adhesives both in domestic and abroad with its high production capacity and even increasing product range and 2 new factories established in 2010 and 2012.

As of 2015 Beta Kimya Co. is one of the leading companies in the sector, providing service with its ISO 9001,14001 and OHSAS 18001 integrated quality systems, with over 190 employees and working areas which is in compliance with local legislation, clean and healthy chemical plants and with 3 factories located in 襤stanbul Tuzla Industrial Zones and the production lines.

As a result of the process which was started with a supply level which is modern,

61 Construction Kas覺m 2015

high quality and produced with advanced technology, the raw materials are taking their end shapes after the detailed and systematic processes and tests carried out in quality control laboratories equipped with advanced technology in the light of modern technology and in the hands of expert engineers of Beta Kimya.

The steady growth, products of standard quality which are unchanged over the years of Beta Kimya Co. has caused the birth of brands which influences the sector such as APEL and MITREAPEL. This has enabled Beta Kimya Co. to reach the well-deserved esteemed place in especially Furniture and Wood Industry.

With the increase in the product variety Beta Kimya provides services to its customers 62 Construction Kasım 2015

in Turkey in 7 geographical regions with its sales offices and has raised its work towards the foreign markets and in the last years started to export to neighboring countries and from China to Canada and has spread in Europe, Asia, Middle East, North America, Russia, South Africa and North Africa countries.

This fast and steady growth in export as proved itself and Beta Kimya Sanayi ve Ticaret A.Ş has taken the first place ad received awards for the success shown in exports made in the “adhesives” category according to the data of “İstanbul Chemicals and Chemical Products Exporters Association”.

Beta Kimya Co. has made a name for itself in the global market with the international trade shows attended both in

home and abroad. Beta Kimya is an influence to other companies in its sector with its endless energy of creating new markets and strengthening existing markets.

The company has adopted complying with human health and workplace health safety requirements, enabling the continuation of product quality, protection of environment as a working and living style Before and after the production process by cooperating with its employees, suppliers and customers.

Beta Kimya Co. will go on to look for the best and perfect parallel to the constant improvement and customer satisfaction with the team of experts and modern, clean and proper production areas with the goals of strategic growth and improvement and corporate works…

Ege Vitrifiye is In The Way Of a Global Brand One of the youngest and the most powerful brands in the vitrified sector, Ege Vitrifiye, is ambitious in the middle and high segments. Ege Vitrifiye which has become popular after domestic and foreign fairs in 2015 is directing to the European markets.

Ege Vitrifiye has been experiencing a reorganization process for 2 years has taken many radical decisions about changing its product portfolio.

Ege Vitrifiye General Manager Merter Savaş stated in Cersaie Fair that they have targeted to be more powerful brand in middle and luxury segments with their new designs and also said that they submitted new 24 models in 4 series in the past year in the market and the design of 2 series which they have developed for middle and high segments belong to Italian Designer Claudio Papa with whom they have worked in the past year. He also added that we have worked for producing global models with its modern design and design language and for being a global brand. Savaş stated that they care about feedbacks of final producers and distributers and underlined that they give importance in creating a firm paying attention to its consumers as well as qualified and modern manufactures in this challenging market conditions.

Merter Savaş - General Manager of Ege Vitrifiye

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The share of export will increase Ege Vitrifiye is exporting its products which are produced in the factory in Kemalpasa,

Izmir to 35 countries as well as the domestic market and is targeting to increase its export rate, which consists of 45 % of its production, by 55 % in the following year. It has made im-

portant strides for changing its product portfolio and its brand organization structure in the reconstruction process for two years and is taking firm steps forward being a global brand.

Savaş emphasized that they have got important feedbacks in the domestic and foreign markets in return for their works and stated that they were conducting the contract manu-

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facturing for firms requesting OEM manufacturing at abroad and they gave importance to the exportation with their own brands. Moreover, he also said about this issue “70 per cent of our exportation consisted of the contract manufacturing for the firms requesting OEM production. However, the condition becomes reversed and 20 per cent of our exportation is for the firms requesting OEM production. 80 per cent of it consists

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of our products selling with Ege Vitrifiye brand around 35 countries.

Crises created opportunities Merter Savaş stated that they directed to the alternative market after the shrinkage experiencing in the European countries after 2008 crises and they were active in Middle East, Turkish Republics and Gulf countries. He said that their exportation increased as a result of these works but the

aimed number is around 55 per cent. Savaş also said that the costumer countries of Ege Vitrifiye Germany, England, France and Scandinavian Countries but Qatar, Kuwait, BAE, Jordan, Bahrain, Turkmenia and Georgia have significant potentials in the developed market.

Saying that they are competing with very big brands of Spain, Italia and Germany at abroad, Savaş stated that they have used some advantages in the right way against these brands for their Ege Vitrifiye products.

He also said “While a closet isn’t produced before 6 months in the sector, we are giving new design closet to the mass production in 3-4 months. This duration can decrease to 1.5 month for sink, reservoir, and foot. The design department and the good management for technology ensure this.”

While standard firms can make 1-2 casts with plaster mold in one day, Ege Vitrifiye brand which makes 85 per cent of its production with the die casting can make 75 casts by using resin castings in the die casting in one day.

Paksay globalizes with water meters ...

It has an history of lead the way of various relevant products, however, after dissolution of partnership, it has drawn a new way with the partnership between Hasan Öztunç and Hüseyin Akdeniz.

“Our company is the only establishement İn Turkey which has certified as ‘’real’’ by turkish standarts institute” Amongst our product catagories the most important one is the water meter (water counter) Besides this inheriting from our past experiences we are continuing to manufacture sanitaryware such as chrome plated kitchen and bathroom armatures, taps and valves with different dimensions and

With 40 years of history, Saray Water Armatures became one of the valuable brand on water meters and armatures; and continues its progress by improving its efficiency in Turkey and overseas market. We have talked with Hasan Öztunç, Chairman of the Executive Board, about Saray Water Armatures’ place in the sector, production potential, knowledge and thoughts on armature market.

“Saray Water Armatures dates back to 40 years” Our Company Saray Su Armatürleri ve Ölçü Aletleri TİC. LTD. 70 Construction Kasım 2015

ŞTİ., was founded in 2009 with the partnership of Hasan Öztunç and Hüseyin Akdeniz, but it dates back to 40 years. Considering the long history, our company started production, with the BERKE brand name, of chromium plumbing materials consist of faucets and batteries, and then started manufacture of valves in line with the demands of our clients in different models and diameters again under the brand name BERKE. In the forthcoming process, it started production of water meters under the brand name of PAKSAY.

models which are named as ‘’yellow group’’ “By the development of new technologies our production capability has increased” the most important 3 subjects(topics) for consumers are ; quality,functionality(performance) and visuality. On this matter we are continiously developing ourselves and following the new trends and trying to produce the best.By the improvement of technolocy our production capability has increased,and the reflection of such performance can easily be noticed our our products and we are creating new adaptations on our models and and products according to our clients’ demands. Likewise , for our clients who are very keen on virtuality various types and models of our products are avaible amongst our product portfolio.Quality brings a long lasting usagelife cycle.

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When we pin point this matter as priorıty than comes the customer satisfaction at upmost level.

“By the EC-Type Approval Certificate from Turkish Standards Institution our water meter export share will grow rapidly” While faucet, battery and valve

production constitutes 90% of our export production; water meter exportation is only around 10% level. However, by means of EC-Type Approval Certificate from Turkish Standards Institution in the forthcoming period, we aim to increase our export share in water meters rapidly.

Our first purpose is to increase our export

in door and window industry, aluminum and pvc.

Murat KADARAYI /ABC SEALANTS /General Manager

In our interview with Murat KARADAYI, General Director of ABC Sealants , Karadayı said that ‘ABC Sealants is an important firm which provides an important contribution to the national economy and is an innovative, reliable, has high quality, is healthy, provides environmental friendly product and services, including North and South America, many countries of Africa, the Middle East, Republic of Turkey and Europe.’

We have a large product range that thw industry has a need for We make production in accordance with European standards.

Especially in the sealant group, our products have approximately 10 different quality

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and diversity and we have the most extensive product line in the market. I can say that we have a very extensive range of products that the industry may have a need for such as silicones again, from the all purpose silicones to the shower silicone, exterior silicones, high temperature silicones, mirror silicones (certified by Şişecam), with the different colors and types of packaging, polyurethane sealants, construction, automative and auto windscreen bonding, hybrid sealants and adhesives, mdf kits, epoxy chemical anchors marine glue, wax silicone, all fix adhesives and polyurethan foams. We are a firm which makes brand for the corporate firms such as poject-based, etc., especially

First thing that we care about is the stability of the product quality The most important thing that we gave importance is the stability of the product quality. By closely following the innovations in the world, our ARGE work focused on customer request and needs will be the main work in this year too. We are a company that aims the customer’s absolute satisfaction.

Our purpose is zore problem, zero complaints. I think that we work very well in areas such as education and information about the use of the products in the right place and in the right way. The technical support and the producing solution capacity that we provide after-sales respond to the requests and the needs of the companies. One of the most important features of the ABC firm is that they keep the customer satisfaction about their products in the related market at the highest level. The most important reason that we became successful in a very short time is this.

Export is been made to 40 countries Our firm is a firm which continues to offer the last technology brand new products to the market by continuing to give weight to much more AR-GE activities each year in our country, has product diversity which will meet any kind of needs of the industry with its professional

public of Turkey and Europe and is an innovative, reliable, has high quality, is healthy, provides environmental friendly product and services.

isolaation materials. If we evaluate the place of our firm in the world market, it is a firm which follows the innovations in our industry in the world very close, participates in the fairs pole to pole for this purpose, brings the innovations in the world to its

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country with AR-GE activities very fast, is an important firm which provides an important contribution to the national economy by making rexport to 40 countries including North and South America, many countries of Africa, the Middle East, Re-

Our first purpose is to increase our export Our first purpose for the next year is to increase our export.

Now we export the 30 percentage of our productions. We aim to maket his 50 percentage at the first stage. We pull out all th stops for this. We continue to our way both by complying with the countries’ standards as certification where we go and by completing our deficiencies if available. Our export to European market continues without stop. We exceed 40 countries including North and South America, many countries of Africa, the Middle East, the Republic of Turkey and the Far East. I wish that our country’s and immediate environment’s problems have a solution as soon as possible. I thank you for your close interest for our brand and I wish you a continued success in your broadcast life.

Erol ÜÇÜNCÜ, Member of Board of Kar Group, General Manager of KarKim

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Construction Chemicals Dual Component Waterproofing Mortar

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