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namib times SERVING THE COASTAL COMMUNITY SINCE 1958 NO 6495 FRIDAY 9 OCTOBER 2015 Tel: 064 - 205854 / 064 - 461866 / Fax: 064 - 204813 / 064 - 461824 / Website: www.namibtimes.net
Prime Minister calls for Nation Branding Marshallino Beukes Prime Minister, Saara Kuugongelwa-Amadhila urged all stakeholders to come together and come up with a National Brand at the official opening of the Swakopmund International Trade Expo on Wednesday. She noted that the Government, through the Ministry of Industrialisation, Trade and SME Development can coordinate the drive towards branding of Namibia together with key stakeholders, such as Team Namibia, Namibia Tourism Board, Namibia Trade Forum and Namibia Chamber of Commerce and Industry. “What is needed is a nationally coordinated umbrella strategy to brand and position Namibia as a source of quality goods and services and also as a tourism and investment destination. According to her, there have been attempts in the past to design and introduce a unique Namibia country brand. However, it still does not seem to reach the stage of designing, introducing and launching, the Prime Minister remarked. She explained that a country's identity – whether conveyed by a brand or otherwise – and reputation can provide a competitive advantage in a global market for tourism, education and investment, and built evidence for proactive country brand management. Prime Minister Kuugongelwa-Amadhila is also against dependency on importation and stressed that the culture of perpetual dependency on importation should be discouraged, as it does not only result in the side-lining of local products, including young local talents, but also drains the country's foreign reserves. She went on noting that local savings can also be put to better use at home to finance local value addition initiatives, instead of being exported abroad in pursuit of short term gains. She expressed the hope to see Namibians, both corporate entities and individuals, buying local products, be it goods or services, including labour.
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All Roads lead to Swaitex Page 2
Nathanael Maxuilili remembered
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Doloris receives her wheelchair
Prime Minister Saara Kuugongelwa-Amadhila led by Heinrich Hafeni
Jacques Burger Ruled Out of Argentina Game, as Brave Welwitschias Celebrate Maria Davel-Wallis en Liesl Losper First Point at World Cup And 'Our' Walvis Bay Boys share their feelings Omake! Elation, as the national senior rugby team, the Welwitschias on Wednesday night scored their first ever point at the Rugby World Cup after going down 16-17 to Georgia. That is the feeling here at home, and in the UK, where the team is preparing for its last 2015 World Cup Match against Argentina. Late last night we established contact with our home boys, scrum-half, Damian Stevens and full-back Chrysander Botha, who said “The game was on a very high tempo and very physical. Great to see that we fought for the win but unfortunately it didn't go our way. We want to say thanks to all support back home… we appreciate it.” The Welwitschias have played three games at the 2015 Rugby World Cup currently underway in England. In their first match of the tournament against defending champions New Zealand, they lost 14-58 and in the second game they lost 21-35 to Tonga. On Wednesday night, the Welwitschias lost to Georgia in a nail-biting encounter that made history in many ways. With the 16-17
defeat, Namibia earned its first ever World Cup point - a historic losing bonus point for finishing within seven points from the winners score. The one point is the first they have ever earned since their first appearance at the World Cup in 1999. Speaking after the game, Namibia's inspirational captain Jacques Burger said it was a nerve breaking game with him watching from the side-line. “We deserved to win the game today, but it all did not go our way. I am proud of the boys and what they did today for putting up a very brilliant display in the defence against a Georgia team that was attacking throughout the match. We are now looking forward to our next game at the World Cup,” Burger told reporters. In a press release last night the Namibian Rugby Union confirmed that Burger has been ruled out of his country's final Continues on page 2
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New Strand Hotel Opens today
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People’s team Ready! Damian Stevens and a fan at the Rugby World Cup
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