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BARBIE
Visual Strategy Guide
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Nandita Rajan // 041023 Barbie Rebranding Academy of Art University No portion of this book, may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photo-copying, recording, or otherwise with-out the written permission of the publisher. All rights reserved
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Visual Strategy Guide
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Brand History
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OUR HISTORY Background
Inspiration
Barbie is a fashion doll manufactured by the American
During a trip to Europe in 1956 with her children
toy-company Mattel, Inc and launched in March
Barbara and Kenneth, Ruth Handler came across a
9th 1959. American businesswoman Ruth Handler is
German toy doll called Bild Lilli. The adult-figured
credited with the creation of the doll. Ruth Handler
doll was exactly what Handler had in mind, so she
claimed her daughter Barbara, who was becoming
purchased three of them. She gave one to her daughter
a pre-teen, played with paper dolls by pretending
and took the others back to Mattel.
they were adults. Handler noticed that in such play, children would act out future events, rather than the present.
The Lilli doll was based on a popular character appearing in a comic strip drawn by Reinhard Beuthin for the newspaper Bild. Lilli was a blonde
Handler noted the limitations of the paper dolls,
bombshell, a working girl who knew what she wanted
including how the paper clothing failed to attach
and was not above using men to get it. The Lilli doll
well. She wanted to produce a three-dimensional
was first sold in Germany in 1955, and although it
plastic “paper doll” with an adult body and a wardrobe
was initially sold to adults, it became popular with
of fabric clothing, but her husband and Mr. Matson
children who enjoyed dressing her up in outfits that
thought parents would not buy their children a doll
were available separately.
with a voluptuous figure.
Upon her return to the United States, Handler
Mattel conducted primary research with mothers and
redesigned the doll (with help from engineer Jack
daughters before they introduced Barbie. Barbie’s sex
Ryan) and the doll was given a new name, Barbie,
appeal frightened many of the women. The women
after Handler’s daughter Barbara. The doll made
were horrified and did not want their daughters
its debut at the American International Toy Fair in
playing with Barbie, fearing that Barbie would be
New York on March 9, 1959. This date is also used
a bad influence. The women felt that Barbie had
as Barbie’s official birthday.
too shapely of a figure and was not appropriate for children. The findings in this research prompted Mattel’s marketing team to target a new consumer that had never been targeted before children.
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THE LAUNCH In 1959, Barbie was introduced at the American International Toy Fair in New York City. Ruth was inspired to create an adult doll for little girls, as she saw the need from her own daughter. Named after Handler’s daughter, Barbara, Barbie Millicent Roberts was born.
The First Doll The first Barbie Doll was marketed as a teen fashion model and came with a signature high ponytail, a vertically striped bathing suit that came with sunglasses, high-heeled shoes and earrings and was available as both a blonde and a brunette. They mirrored the sophisticated glamour of 1950s stars like Marilyn Monroe, Rita Hayworth and Elizabeth Taylor, donning high arched brows, pursed red lips, a sassy pony tail with curly bangs and a coy, sideways glance. Even her figure was high fashion and model-esque, with pale, ivory skin, long slim legs and a narrow waist and hips. Barbie was the first doll in American history with a mature, adult body.
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MARKETING TOOL The post war era in the 1950s produced a strong economy, especially for middle class suburban families. Children finally had their own spending money and didn’t have to rely on their parents or wait for Christmas to get things they wanted. Also, with the invention of the television, children were being exposed to advertisements. Barbie appealed to children because she was different than other dolls on the market.
Television Appearance Barbie’s first television appearance was seen on the Mickey Mouse Club in 1959. These television ads and other marketing techniques helped the brand sell 3,51,000 Barbie’s in the first year, which was a sales record. This large number displayed the powerful influence of targeting children.
Physical Appearance Barbie was used as a teaching tool for femininity. She idealized the western perception of beauty by having long legs and arms, a small waist, a round and high chest, blemish free skin and the proper amount of make up on. Barbie added a vogue look to the traditional role, leading a balanced lifestyle for young girls to follow. She taught women what was expected of them by society. As Barbie evolved, she began to portray a new idea of life for women. She displayed a life before marriage, without discarding traditional values. And she maintained a balanced life by being poised, having proper behavior and remaining glamorous.
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“Barbie is a feminist because she has every job and Ken is just an accessory!�
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THE 1950’s & 60’s 1950’s
1960’s
Barbie’s packaging and accessories always fit the trends
There was a Barbie and Ken comic book that
in the market. In the 1950s she was packaged with
further portrayed the male and female relations
accessories for homemaking and tools for hygiene
of the early 1960s before the hippie culture of the
that fit American attitudes towards females. Barbie
1970s. As fast as 60s fashions evolved, so did Barbie
was then debuted in her wedding dress which was
from her famous bouffant bubble-cut hairstyle and
popular because in the 50’s marriage was a sacred
fashions that mirrored First Lady Jackie Kennedy
and necessary step in adulthood.
to the sleek hair and clothes of the multi-colored,
Ken Doll
swirling Modern era.
Mattel feared that Barbie’s image was too perfect
In 1960 Barbie sported softer looking eye makeup, a
so they developed a boyfriend and female friend for
less arched eyebrow and blue irises for the first time.
Barbie. Ken, named after Handler’s son, was introduced
Also, Barbie was offered in a third hair color “Titian”,
in 1961. The first advertisement for Ken said, “He’s a
a popular term for red hair at the time. Her long
doll!” He was given the image of innocence, cleanliness,
lists of “firsts” also began with the introduction of
extroverted playfulness, boyish masculinity, and a
Miss Barbie who featured “sleep eyes” that opened
hint of shyness. Ken also came with teenage male
and closed, as well as the first time Barbie had
essentials, like a letter sweater and tuxedo.
bendable legs.
Ken was developed with permanent underwear; this was a big decision for Mattel. During this time it was necessary to create a male counterpart because cultural attitudes of the time considered women “incomplete” without a man. Barbie and Ken were portrayed as the stereotypical teenage couple. Ken and Barbie had coordinating outfits for the beach, fraternity dances, after school sodas and more. They were seen as being so in love that they could not go anywhere without the other.
Executive ‘Career Girl’ Barbie, 1963 Outfitted in a tweed skirt suit and gloves, Barbie had her first stint as a corporate exec in 1963 — a time when women were almost entirely absent from top-level roles in companies and were making 59 cents on the dollar compared to men.
First African American Doll 1967, Mattel introduced the first African American version of Barbie named Francie. However, she was produced using the existing head molds for the white Francie doll and lacked African characteristics other than a dark skin.
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THE 1970’s & 80’s 1970’s
1980’s
Mattel changed Barbie’s look from the formerly
Throughout the previous years Barbie had gone from
averted, side-glance, and submissive undertones and
a housewife and teenager to an astronaut in 1986 and
in 1971 Barbie looked straight forward. In 1971, Malibu
became not the nurse but the doctor in 1988. As the
Barbie debuted with a new face sculpt, including
country was becoming multicultural, so did Barbie
the addition of an open smile with pearly white
as she displayed different races and nationalities.
teeth, and, thanks to the groundswell of the feminist
In 1981, MTV debuts and forever changes the music
movement and female empowerment, her sparkling
industry. In 1986, Barbie has her own band– Barbie
blue eyes faced-forward for the first time. Malibu Barbie was the ultimate surfer girl– suntanned with long, straight hair. Barbie doll’s diverse style
Barbie & The Rockers took shoulder pads, scrunchies,
reflected the 70s alternative lifestyles. Skirts went
big belts and leggings to a whole new level. Shattering
from mini to maxi and hair styles were long and
the “plastic ceiling”, Day to Night Barbie became a
straight. In 1977, Superstar Barbie had a wide smile
briefcase-carrying power executive-by-day and date
and fuller hair, blue shimmer eye shadow, brightly
night ready by night. Launching the “We Girls Can
painted eyes, and pale pink lip gloss that were
Do Anything” campaign, Barbie reminded girls that
in-step with the glittering disco glamorous look
the anything is possible.
found gyrating on dance floors across the country.
Cultural Icon Barbie has become a cultural icon and has been given honors that are rare in the toy world. In 1974, a section of Times Square in New York City was renamed Barbie Boulevard for a week. On the positive side, many women saw Barbie as providing an alternative to traditional 1950s gender roles. She has had a series of different jobs, from airline stewardess, doctor, pilot and astronaut to Olympic athlete and even U.S. presidential candidate. Others thought Barbie’s never-ending supply of designer outfits, cars and “Dream Houses” encouraged kids to be materialistic.
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and the Rockers and she rocks the ‘80s scene with big hair and big shoulder pads.
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1959
1961
1965
1967
1971
1973
Ken also came with teenage male essentials like a letter sweater and a tuxedo.
First black version of Barbie named Francie, lacked any other African
Made it’s debut at the
characteristics other
American International
than dark skin.
70’s alernative lifestyles
Toy Fair in New York on
is now a more versatile
March 9th 1959.
lifestyle choice, hence featured more job outfits for barbie.
First astronaut Barbie at the same time the first American man landed on the moon. Malibu Barbie debuted and thanks to female empowerment, her sparkling blue eyes Famous bouffant bubble
faced-forward for the
cut hairstyle and
first time.
fashions that mirrored First Lady Jackie Kennedy
1985
1990
1992
2000
2016
In 1992, known as the “Year of Woman” in politics, 24 new women
Mattel has recently
were elected into the
released a new range
House of Representa-
of dolls, boasting seven
Barbie targeted a new
tives and Barbie made
different types of skin
group, Hispanics
her first presidential
tone, in a variety of
campaign debut.
body types to promote a healthy body image.
Many fashion designers have collaborated with Barbie, dressing her in the wildest or most stylish outfits. Some Day to Night Barbie
designers signed the
that launched the
miniature versions of
“We can do Anything”
their iconic clothes,
campaign, Barbie
like Christian Lacroix,
reminded girls that
Jean Paul Gaultier,
anything is possible.
Agnès B, Cacharel and Christian Louboutin.
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THE 1990’s & 2000's 1990’s
2000’s
In the 1990’s Mattel expanded marketing channels and
In 2004, a time of celebrity power couples, makeups
targeted a new group, Hispanics. Barbie merchandise
and breakups, Barbie created a bigger worldwide
was also licensed in 1990. Barbie sales reached one
scandal when she broke up with long-time boyfriend,
billion dollars in 1993. This was reached through
Ken, than when mega celebrity’s Britney & Justin
effective advertising promotions, merchandising
and Ben & J.Lo cut ties a few weeks earlier. She dated
and sales teams in 35 countries.
dreamboat Australian surfer Blaine. Debuting in 1959
Year of Woman In 1992, known as the “Year of Woman” in politics, 24 new women were elected into the House of Representatives and Barbie made her first presidential campaign debut. The “fab five” of the ‘90s now refers to Cindy (Crawford), Linda (Evangelista), Claudia (Schiffer), Naomi (Campbell) and Christy (Turlington) whose ultra-glam lifestyle reflected the pace of the decade’s race to the new millennium.
as “The Teenage Fashion Model,” Barbie allowed girls to experience fashion play and to explore various dreams, fantasies and aspirations without ever leaving home.
50th Birthday In 2009, Barbie celebrated her 50th birthday. The celebrations included a runway show in New York for the Mercedes-Benz Fashion Week. And then went on to a celebrity-filled birthday bash at her Malibu Dream House, Barbie celebrated her 50th anniversary in style.
The 1992 Totally Hair Barbie, the best-selling Barbie doll to date, celebrated the “big hair” craze and loud fashions of the early 90s. The doll featured the longest locks ever for Barbie, measuring 10½ inches. With the new millennium just around the corner, Generation Girl Barbie took on a new sassy, edgy, street-fashion look.
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“My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be.” —Ruth Handler, creator of Barbie
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New Visions
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NEGATIVE IMPACT On the positive side, many women saw Barbie as providing an alternative to traditional 1950s gender roles. She has had a series of different jobs, from airline stewardess, doctor, pilot and astronaut to Olympic athlete and even U.S. presidential candidate. Others thought Barbie’s never-ending supply of designer outfits, cars and “Dream Houses” encouraged kids to be materialistic. It was Barbie’s appearance that caused the most controversy, however.
Body Image Her tiny waist and enormous breasts,it was estimated that if she were a real woman, her measurements would be 36-18-38–led many to claim that Barbie provided little girls with an unrealistic and harmful example and fostered negative body image. Despite the criticism, sales of Barbie-related merchandise continued to soar, topping 1 billion dollars annually by 1993. Since 1959, more than 800 million dolls in the Barbie family have been sold around the world and Barbie is now a bona fide global icon. Barbie was different than other dolls; she displayed independence and showed little girls that they could be anything they dreamed of. Over the years, Barbie generated huge sales–and a lot of controversy. On the positive side, many women saw Barbie as providing Through Barbie, dreams of adulthood could come true. The original Barbie sparked the worry and concern in parents because of her grown up appearance, and Barbie Dolls have inspired debate for decades among women’s groups who believe she should reflect real life women. 34
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THE NEW IMAGE The brand name of Barbie has been surrounded by many controversies related to unhealthy body image and becoming less relevant in todays feminist world. In other words, Barbie Dolls are a means, not an end. When we see a child playing with a Barbie Doll it’s not a buxom babe projecting negative influence onto the child. It’s imagination at work, a blank slate, a world of possibilities shaped like a doll. Barbie has had over 130 different careers that challenge the stereotypes. She’s been a doctor, astronaut, teacher, presidential candidate, CEO, athlete and military officer to name a few. Barbie was created for girls to have an imaginative outlet. The creator of Barbie, Ruth Handler, wanted girls to be able to reflect themselves upon the doll and use it to spark their imagination. With the modern age that we live in now Barbie has been unable to find a niche for itself to stand out. To take Barbie to the next level it would help to have a stand with equality and help bring about educating kids about positive body image. Barbie as a brand has the potential to help children deal with body image issues and women empowerment. Barbie displayed independence and showed little girls that they could be anything they dreamed of.
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OUR MISSION STATEMENT Barbie displays independence and empowerment for little girls, showing them they could be anything and everything they dreamed about.
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“By creating a doll with adult features, Mattel enabled girls to become anything they want.” —The Economist, Leading Magazine
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BRAND GUIDE The brand guide helped in distinguishing who we were and who we are now. Before it was more pink and princess like and lost the meaning of empowerment somewhere in concentrating too much on the fashion aspect of Barbie. The after images allowed to expand to a more creative and empowered look for the company being more driven by purpose .
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BEFORE
Pink and Princess-like
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AFTER
Purple and Purpose Driven
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Audience
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The Soccer Mom Elizabeth Stanley, 42
Elizabeth is a stay at home mom looking after her
She was adopted at an early age by 2 lovely Spanish
husband and kids. She prides herself in being an
mothers who she adores.
amazing cook and loves making healthy and fun homemade meals for her kids. She makes sure she picks the best things for her kids be it clothing, food
She believes in equality and works as an activist for feminism.
or toys. She has a busy schedule ahead of her everyday
From a young age she believes in teaching her
so she looks for different games and activities to
son to treat women well and her daughter to
keep her children occupied rather than looking at
fight for her rights.
digital things such as the television everyday. She balances her chores and driving around her kids to all their activities.
She allows her kids to explore their imagination and take part in various extra curricular activities. She looks for different games and activities to keep her children occupied.
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The Curious Kid Charlie Webber, 08
Charlie is an active child who loves to playing with his toys and driving his sports car. He was always good at school and his parents were hardly worried about him. He loved his play time with his sister as
Charlie is an active and energetic kid. He has an older sister who he adores, and follows around everywhere.
he always looked up to her and enjoyed playing in
From a very young age he was curious and questioned
a fantasy world. His favorite books were the Harry
his parents on their way of life which they found
Potter series as he loves the imaginative world. He loves reading with his family and spending time with them. Charlie is an active and energetic kid.
enduring. His imaginations ran wild and he loved story time
He has an older sister who he adores, and follows
with his parents , his favorite book was the Harry
around everywhere, they always played in a make
Potter series which he enjoyed watching with family.
believe world with her dolls. From a very young age he was curious and questioned his parents on their way of life which they found enduring.
He loved spending time with his sister as they always played in a make believe world with her dolls. He was also a good student and worked well in school. 49
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The Activist Allison Grey, 30
Allison is a strong independent woman with and
Allison is a strong, independent women who loves
educational background in art. She works at a big
her job and has fun time with her team being an
firm as a creative director but take time out to
easy going loving person.
volunteer and empower girls to reach the same heights that she has accomplished. As a child she was bullied for her looks and the way she dressed which made her strive to help others who go through
She volunteers to stir children from a young age to be motivated and empower them to strive for greatness.
it and survive. She works hard to balance both as she
Her past experiences have led her to volunteer
views both with equal importance. She volunteers to
and help children to be positive and not judge
help young children understand the importance of
other people.
being independent, treat everyone with respect and empower them to strive for greatness. To empower them no matter how they look or the gender they identify with.
She loves reading and nature hiking in her spare time. Most of her personal art work is based on women empowerment and positive body image.
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The Partner Parents Tom Sandoval, 35
Tom was born in Arizona to a catholic family, he was raised with strong values in the Christian faith. But as a child he always knew he was different, he wasn’t sure how he could voice out his opinions as his family didn’t discuss it. He would always play
Tom is a loving dad and a hardcore lawyer. He rallies to fight for LGBTQ rights and fights the system constantly for legal rights. He tries making sure that his kids are educated
with sisters things and never understood why he felt
and well informed about day to day affairs and lets
different. It took a long time for his to understand
them form their own opinion which he respects.
that what he felt and moved away from his family as they couldn’t accept him. But he finally met the love of his life and is now taking care of his small family and working as a lawyer to fight for LGBTQ rights. Tom is a loving dad and a hardcore lawyer. He rallies to fight for LGBTQ rights and fights the system constantly for legal rights.
He plays a huge role is educating and informing young adults that its okay to be unique and different and promote positivity. He loves the environment and funds a lot of NGO’s In his spare time he loves cycling and watching old movies.
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The Millennial Mom Jessica Edwards, 27
Jessica is ambitious and determined, and takes pride
Jessica worked extremely hard to get where she
in handling, not juggling, all aspects of her life,
is in her career fighting all odds.
from raising her kid and managing her household to building her career in advertising and dedicating time to causes, crafts and sports. Growing up in a Spanish household with many siblings she is used
Growing up without a father she learned the hard way to be independent and be a role model to her sisters.
to juggling many activities and working to help her
She has fought against pay gap issues in her
family being the oldest. She lost her dad at a very
company being the only girl in her team of
young age and has stepped up to set a good example
construction.
to her sisters. She works hard to teach her sisters to be independent and empower them to choose and follow what they believe in. Being a new mom she strikes a balance with her being a lovable mother and working in a construction team.
She hates sticking to the norms and teaches her sisters to be independent and empower them to choose and follow what they believe in. In her spare time she is a health nut and works out regularly and loves taking long hikes and camping.
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The Generous Grandparents Sandra Wills, 75
Sandra is a dotting grandmother who lives far away in
Sandra is loving grandmother and a respected
Missouri, from her children. She is loving grandmother
member of her community.
and a respected member of her community She loves knitting and speaking to her grandchildren on facetime. She constantly visits her daughter to help her with taking care of her children and loves
She has lived in the same house since she was a kid and loved playing in her backyard and is now playing with grandchildren in the same space.
spending time with them. She has lived in the same
She constantly visits her daughter to help her with
house since she was a kid and loved playing in her
taking care of her children and loves spending
backyard when she was a kid and now playing with
time with them.
grandchildren in the same space. Growing up in an older generations she has grown up with her children and allowed herself to be open and educating herself with the cultural norms.
In her spare time she loves knitting and reading romantic novels. Growing up in an older generation she has fought hard to empower her children to be independent and educated 53
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Competitors
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CURRENT COMPETITORS HASBRO, 1923
MGA, 1979
Hasbro, Inc is an American multinational toy and
MGA Entertainment is an American manufacturer of
board game company. Hasbro is the third largest toy
children’s toys and entertainment products founded
maker in the world with revenues of approximately
in 1979. Its products include the Bratz fashion doll
$4.45 billion.
line, Bratzillaz, Lalaloopsy, Mooshka, Moxie Girlz, Moxie Teenz, BFC and Vi and Va.
JAKKS PACIFIC, 1923
TOYS R US, 1923
Jakks Pacific, Inc. is an American company that
Toys “R” Us, Inc. is an American toy and juvenile
designs and markets toys and consumer products,
products retailer founded in 1948 and headquartered
with a range of products that feature numerous
in Wayne, New Jersey
children’s toy licenses.
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LEGO, 1949
IDEAL, 1949
Lego is a line of plastic construction toys that are
Ideal Toy Company was an American toy company
manufactured by The Lego Group. The company’s
founded by Morris and Rose Michtom. During the
flagship product, Lego, consists of colorful interlocking
post–World War II baby boom era, Ideal became the
plastic bricks accompanying an array of gears, figurines
largest doll-making company in the United States.
called mini-figures, and various other parts.
Their most popular dolls included Betsy Wetsy.
WALT DISNEY, 1929
AMERICAN GIRL, 1986
Disney Consumer Products (DCP) is a subsidiary
American Girl is an American line of 18-inch (46 cm)
and business segment of The Walt Disney Company
dolls released in 1986 by Pleasant Company. The dolls
that engages in merchandising of the Disney brand
portray eight- to eleven-year-old girls of a variety
and Disney properties.
of ethnicities. They are sold with accompanying books told from the viewpoint of the girls.
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ADJACENT COMPETITORS
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BUILD A BEAR, 1997
LEAPFROG, 1994
Build-A-Bear Workshop, Inc. is an American retailer.
LeapFrog designs, develops, and markets technol-
Customers go through an interactive process in which
ogy-based learning products and related content
the stuffed animal of their choice is assembled and
for the education of children from infancy through
customized during their visit to the store.
grade school.
OSMO, 2014
CLAIRE, 1961
Osmo is a unique gaming accessory for the iPad
Claire’s is an American retailer of accessories and
that comes with games that will change the way
jewelry primarily aimed toward girls and young
your child plays.
women, founded in 1961.
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MARBLES, 2008
GYMBOREE, 1976
The store has games, puzzles, brain-teasers, software,
Learning alongside your child can be so much
and a variety of other things to entertain people
fun! Gymboree Play & Music’s creative classes are
of all ages from the young to the old. This store
perfect for every stage of your young child’s life,
encourages all kinds of fun since they encourage
with activities expertly designed to boost every
hands-on learning.
facet of development.
EXPLORATORIUM, 1969
The Exploratorium is a public learning laboratory in San Francisco exploring the world through science, art, and human perception. Its mission is to create inquiry-based experiences that transform learning worldwide.
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ASPIRATIONAL COMPETITORS
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GIRLS FOR A CHANGE, 2002
LADIES LEARNING CODE, 2011
Girls for a change is a non-profit organization whose
They are a not-for-profit organization with the mission
mission is to support girls of color to visualize
to be the leading resource for women and youth to
their bright future and potential through discover,
become passionate builders - not just consumers - of
development and social change innovation in their
technology by learning technical skills in a hands-on,
communities.
social, and collaborative way.
GIRLS WRITE NOW, 1998
SHE’S THE FIRST, 2009
Girls Write Now mentors undeserved high school
She’s the First is a non-profit organization based New
girls from throughout New York City’s five boroughs
York City, New York that sponsors girls’ education in
who must rise above the race and income-based
low-income countries, through creative and innovative
inequalities of the city’s public school system and
means — particularly leveraging the leadership of
the nation’s workforce.
students in the US and social media.
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YWCA, 1858
YFE, 2009
YWCA is dedicated to eliminating Racism, empowering
Young Female Entrepreneurs is an online community
women and promoting peace, justice, freedom and
for up and coming entrepreneurial women in their
dignity for all. YWCA has been at the forefront of
20s and 30s. The web platform aims to engage,
the most critical social movements for more than
strengthen, and expand the female entrepreneurial
150 years.
community online.
YWC, 2011
SCHOOL GIRLS UNITE, 2004
Young Women for Change is a women’s rights inde-
They aim to fight this discrimination, and advocate
pendent nonprofit organization in Kabul, Afghanistan
the powers of educating girls. They think education
based on volunteer work. They campaign for gender
is the starting point to solving almost every other
equality, and strive to empower and improve the
problem, including reducing diseases, ending poverty,
lives of women across Afghanistan.
creating equality, and building peace.
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“I’m excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices.” —Zendaya, Actress
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REFERENCE AND SOURCES https://en.wikipedia.org/wiki/Barbie#External_links http://blog.oskoui-oskoui.com/?p=2085 http://www.kidzworld.com/article/26649-the-history-of-barbie http://www.thebarbiecollection.com/collecting/barbie-fashion-icon http://www.history.com/this-day-in-history/barbie-makes-her-debut http://www.barbiemedia.com/about-barbie/history.html http://www.economist.com/node/1487595 http://time.com/3731483/barbie-history/# http://www.ibtimes.co.uk/barbies-historical-heritage-57-years-worlds-most-iconic-doll-1548665 http://historycooperative.org/life-in-plastic-its-fantastic-the-evolution-of-the-barbie-doll/ https://www.thoughtco.com/history-of-barbie-dolls-1991344 http://time.com/3977192/barbie-careers/ https://en.wikipedia.org/wiki/Ruth_Handler http://logos.wikia.com/wiki/Barbie http://mentalfloss.com/article/71158/26-things-you-didnt-know-about-barbie http://www.npr.org/sections/codeswitch/2016/02/05/465317939/roundup-heres-what-people-are-saying-about-barbies-diversity-makeover https://www.brainyquote.com/quotes/keywords/barbie.html https://www.forbes.com/sites/willburns/2015/10/29/mattel-reframes-the-barbie-brand-in-new-campaign-targeting-adults/#1365b0df2d87 https://killscreen.com/articles/mattel-revamps-barbie-marketing-strategy-empower-girls-through-play/ http://knowledge.wharton.upenn.edu/article/hains-reed-mattel-lego/ http://adage.com/article/cmo-strategy/barbie-revamps-marketing-diverse-product-makeover/299062/ http://brandchannel.com/2016/01/28/barbie-evolves-012816/ http://www.siegelgale.com/barbies-transformation-into-a-body-positive-brand-for-a-realistic-world/ http://time.com/4196179/barbies-new-body-meet-mattels-design-team/ https://play.barbie.com/en-us/shop/toytype/Playsets http://time.com/3728758/barbie-wardrobe/ http://www.dramandaforeman.com/barbie-many-ancient-sisters-wall-street-journal/#more-3191 http://www.clutchmagonline.com/2016/10/will-you-buy-your-daughter-barbie-dolls-viola-davis-wont/
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Chapter 01
Visual Strategy Guide
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BARBIE
BARBIE Visual Strategy Guide
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