Barbie_Visual Standards Guide

Chapter 01

Visual Standards Guide

BARBIE

Visual Standards Guide

1

BRAND HISTORY 05 THE LOGO 16 VISUAL STANDARDS 32 THE FUTURE 46

BARBIE

4

01 Chapter 01

Visual Standards Guide

Brand History

5

BARBIE

OUR HISTORY Background Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc and launched in March 9th 1959. American businesswoman Ruth Handler is credited with the creation of the doll. Ruth Handler claimed her daughter Barbara, who was becoming a pre-teen, played with paper dolls by pretending they were adults. Handler noticed that in such play, children would act out future events, rather than the present.

Handler noted the limitations of the paper dolls, including how the paper clothing failed to attach well. She wanted to produce a three-dimensional plastic “paper doll” with an adult body and a wardrobe of fabric clothing, but her husband and Mr. Matson thought parents would not buy their children a doll with a voluptuous figure.

Inspiration During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind, so she purchased three of them. She gave one to her daughter and took the others back to Mattel. Upon her return to the United States, Handler redesigned the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler’s daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959.

This date is also used as Barbie’s official birthday.

6

Chapter 01

Visual Standards Guide

7

BARBIE

8

Chapter 01

Visual Standards Guide

WHO WE WERE Body Image Her tiny waist and enormous breasts,it was estimated that if she were a real woman, her measurements would be 36-18-38–led many to claim that Barbie provided little girls with an unrealistic and harmful example and fostered negative body image. Despite the criticism, sales of Barbie-related merchandise continued to soar, topping 1 billion dollars annually by 1993. Since 1959, more than 800 million dolls in the Barbie family have been sold around the world and Barbie is now a bona fide global icon.

Positive Response On the positive side, many women saw Barbie as providing an alternative to traditional 1950s gender roles. She has had a series of different jobs, from airline stewardess, doctor, pilot and astronaut to Olympic athlete and even U.S. presidential candidate. Others thought Barbie’s never-ending supply of designer outfits, cars and “Dream Houses” encouraged kids to be materialistic. It was Barbie’s appearance that caused the most controversy, however.

Over the years, Barbie generated huge sales–and a lot of controversy. On the positive side, many women saw Barbie as providing Through Barbie, dreams of adulthood could come true. The original Barbie sparked the worry and concern in parents because of her grown up appearance, and Barbie Dolls have inspired debate for decades among women’s groups who believe she should reflect real life women.

9

“Barbie has always been an inspiration.

Dressing her was part of ever girl’s dream.”

—Reem Acra, Designer

BARBIE

12

Visual Standards Guide

Chapter 01

WHO WE ARE NOW Empowerment Barbie as a brand has the potential to help children deal with body image issues and women empowerment.

Barbie displayed independence and showed little girls that they could be anything they dreamed of.

Barbie was seen providing an alternative to traditional 1950s gender roles. She displayed independence and showed little girls that they could be anything they dreamed of.

Creativity Barbie was created for girls to have an imaginative outlet. The creator of Barbie, Ruth Handler, wanted girls to be able to reflect themselves upon the doll and use it to spark their imagination. Barbie added a vogue look to the traditional role, leading a balanced lifestyle for young girls to follow. She taught women what was expected of them by society. Barbie could reinvent herself with simply a wardrobe change.

She could go from doctor to housewife to a party.

As Barbie evolved, she began to portray a new idea of life for women.

Diversity Barbie has had over 130 different careers that challenge the stereotypes. She’s been a doctor, astronaut, teacher, presidential candidate, CEO, athlete and military officer to name a few. Although Barbie has been known for being with the trends and in style with the times. Barbie was different than other dolls; she displayed independence and showed little girls that they could be anything they dreamed of. Through Barbie, dreams of adulthood could come true.

13

BARBIE

OUR MISSION STATEMENT Barbie displays independence and empowerment for little girls, showing them they could be anything and everything they dreamed about.

14

Chapter 01

Visual Standards Guide

15

02 BARBIE

The Logo

16

Chapter 01

Visual Standards Guide

17

BARBIE

THE NEW LOGO The new logo for Barbie is a combination of a symbol and the word mark. The symbol has a stylized B which is part of the creative group and is combined with a star that shows empowerment. The Star symbolized purity and good luck. The overall mark showed empowerment. It is still a kid’s brand and the star helped add that spark to the logo mark.

Color Scheme The colors used for the logo will be Barbie blue, Barbie purple and Barbie pink. The Barbie purple represents creativity and the Pink represents femininity. By using just one color it allows the logo to stand boldly.

Barbie will now be seen giving more importance to empowering women and promoting a healthy body image. Giving young girls the confidence they need to be anything they want to be.

18

Chapter 01

Visual Standards Guide

19

BARBIE

20

Chapter 01

Visual Standards Guide

21

BARBIE

LOGO ANATOMY This is the full signature logo of the new Barbie. It contains the logo mark and the type mark proportionally. This is the lock up of the logo and must be maintained. Do not mess with any of the proportions of the logo lockup.

Clear Space The clear space is defined to ensure the breathing space for the logo to give it visibility. It should be maintained without any other invasion of graphic elements, typography, photography or anything else.

The clear space must be respected as it plays an important role is making the signature logo have an impact without any distractions.

22

Visual Standards Guide

2.25x

Chapter 01

y

3.25y

4.25y

7.25x

x

11.25y 3y

y

x

7.25y

2.50y

2.25x

9y 1.25x

x

2x

.25x

45˚ x

7.25x

11x 45˚ 1.25x

7.25x

7.25x

x

x 3.25x

7.25x

x

7.25x

23

BARBIE

ALTERNATE VERSIONS The new logo mark exists in three versions and can we used in any of these forms. (A) The logo mark and the logo type together as one. (B) The logo type can be used separately. (C) The logo mark used

Option (A)

The logo mark and the logo type together as one

separately. (D) Just the star.

The alternate color versions are also listen below.

They may be used in any of brand colors. If for any reason the logo cannot be produced in the brand colors mentioned then the black and white logo can be used either on a black or white background which still allows good contrast.

Option (B)

The logo type separately

Option (C)

The logo mark separately

24

Chapter 02

Visual Standards Guide

25

BARBIE

26

Chapter 01

Visual Standards Guide

27

BARBIE

LOGO DIMENSIONS Every situation calls for a different form of the logo depending on size. It is important to understand the size dimensions and the use of our mark. At a small size only the word mark or the icon can be used separately, not together.

Legibility is the most important part of the logo.

Follow these specs for logo usage. The chart shows the use of the logo mark and the logo type according to the size. The minimum size the logo may be used in is half an inch.

28

Visual Standards Guide

Chapter 02

Option (A)

Larger than 1 inch

Option (B)

Smaller than 1 inch

Option (C)

Smaller than half an inch

29

BARBIE

INCORRECT USAGE The logo usage rules are very simple. Do not mess with the structure of the logo in any way. Do not stretch or distort the mark. Do not use any effect on the type or the symbol. Do not add any more lines or any structure to the logo. Do not do a gradient of colors on the logo as well. These are the examples of what not to do.

30

(A) Stretch or shrink

(D) Drop Shadow

(B) Distort

(E) Outline

(C) Outline

(F) Gradient

Visual Standards Guide

Chapter 02

barbie (G) Different Colors

(J) Size of star

(M) Font

(P) Effects

(H) Clear Space

(K) Size of star

(N) Color

(Q) Skew

(I) Pattern

(L) Outline

(O) Fill Image

(R) Feather

31

BARBIE

32

03 Chapter 01

Visual Standards Guide

Visual Standards

33

BARBIE

TYPE STANDARDS Brandon Grotesque

BRANDON GROTESQUE LIGHT

The typeface choice was Brandon Grotesque and

ABCDEFGHIJKLMN OPQRSTUVWXYZ

Alda. Brandon Grotesque is a sans-serif typeface designed by Hannes von Döhren of HVD Fonts during 2009 and 2010. The spacing and kerning was done by Igino Marini of iKern. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights with the Italic versions

abcdefghijklmnopqr stuvwxyz 1234567890 ~!@#$%^&*()_+{}|:“ <>?[]\-=;‘,./ BRANDON GROTESQUE REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 ~!@#$%^&*()_+{}|:“ <>?[]\-=;‘,./

34

Chapter 03

Visual Standards Guide

The typeface can be classified as a geometric sans-

BRANDON GROTESQUE BOLD

serif, heavily inspired by the typefaces of same classification during the 1920s and 1930s. It was designed to appear elegant through having a low x-height, a less common characteristic for sans-serif fonts which is a perfect fit for the brand.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 ~!@#$%^&*()_+{}|:“ <>?[]\-=;‘,./ BRANDON GROTESQUE BLACK ITALIC

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 ~!@#$%^&*()_+{}|:“ <>?[]\-=;‘,./ 35

BARBIE

Alda CEV

ALDA CEV LIGHT REGULAR

Alda was designed by Berton Hasebe in 2008, while

ABCDEFGHIJKLMN OPQRSTUVWXYZ

attending Type and Media and was awarded the 2008 judges pick from the Type Directors Club in New York. In the same year Alda was also selected by the Tokyo Type Directors Club to be included in its annual publication.

abcdefghijklmnop qrstuvwxyz 1234567890 ~!@#$%^&*()_+{}|:“ <>?[]\-=;‘,./ ALDA CEV REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 ~!@#$%^&*()_+{}|: “<>?[]\-=;‘,./

36

Chapter 03

Visual Standards Guide

Of course, Alda has everything you need in a

ALDA CEV LIGHT ITALIC

modern text typeface, like different figure styles, ligatures and small caps. With this set of features, the font Alda performs outstandingly in the fields of advertising and publication design, especially magazines. With the Alda project, Berton Hasebe took on the challenge of designing a type family whose members not only shift in weight, but also in their quality of expression.

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz 1234567890 ~!@#$%^&*()_+{}|:“ <>?[]\-=;‘,./ ALDA CEV REGULAR ITALIC

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz 1234567890 ~!@#$%^&*()_+{}|:“ <>?[]\-=;‘,./

37

“I just used my imagination and played with Barbies.”

—Sabrina Carpenter, Singer/Songwriter

BARBIE

BRAND COLORS These 3 colors are the brand colors. They are Barbie blue, Barbie purple and Barbie pink. The logo should never be seen in any other colors other than the exception of black or white. These are the colors that will be most recognizable for the brand. The new color palette has a range of colors that express confidence and empowerment. It is relatable in this modern world.

The Barbie pink has a little bit of red added the feminine touch without it becoming too pink and girly. The purple was added as a sense of creativity, fantasy and more purpose driven. The last color blue was chosen as it is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence which relates to the soul of the brand.

40

Visual Standards Guide

Chapter 03

BARBIE BLUE C

80

R

94

M

0

G

185

Y

20

B

206

K

0

HEX #5eb8cd PMS 3115C/C

BARBIE PURPLE C

50

R

124

M

100

G

49

Y

0

B

129

K

0

HEX #7b3181 PMS 88-8/C

BARBIE PINK C

0

R

205

M

100

G

47

Y

60

B

81

K

0

HEX #cc2e50 PMS 1785/C

41

BARBIE

IMAGE STYLE The image style portrayed that the new Barbie showed confidence, empowerment and female strength to support and build one another. The images are always colorful and show free spirited kids and the Barbie dolls staged in various settings. The images should be natural and light hearted.

42

Chapter 03

Visual Standards Guide

43

BARBIE

BUSINESS SYSTEM The business system is an important part of the branding and marketing is the strength of the brand.

The logo on the stationary is detail oriented and shows the brand unity. The brand comes alives in the business system bringing about unity.

44

Chapter 03

Visual Standards Guide

45

04 BARBIE

The Future

46

Chapter 01

Visual Standards Guide

47

BARBIE

OUR FUTURE Barbie will expand in the future to different sectors.

The new initiatives will be targeted to empower young girls, give them confidence, build self esteem and spark creativity among the little girls to dream and be anything they want to be

Educational Sector

Health Sector

E1. Barbie Outreach Program

H1. Barbie Bare to be Fit

E2. Barbie Show

H2. Barbie Wellness

E3. Barbie Help Center

H3. Barbie Fitness Camp

E4. Barbie Feminism 101

H4. Barbie Self Defense

E5. Barbie Community

H5. Barbie Help Center

E6. Barbie Mentor Program

H6. Barbie Sex Education

E7. Barbie Career Camp E8. Barbie Politics E9. Barbie Leadership E10. Barbie LGBTQ

C1. Barbie Environment C2. Barbie Caregivers C3. Barbie Dads

Retail Sector

C4. Barbie Workshop

R1. Barbie Dolls

C5. Barbie Career Camp

R2. Build your Dream Barbie

C6. Barbie Jewelry Classes

R3. Barbie Store

C7. Barbie Dress for Success

R4. Barbie Art Kits R5. Barbie D.I.Y Kits

48

Community Sector

Visual Standards Guide

Chapter 04

Empowerment

Confidence

E8

E5 E4

C8

E1 E2

R2

R3

E9

E10

C2

E5

C5

H5

R1

S8

C3 C4

E3

R4 C7

H4

E6

E7 H1

H6

S24 C1 H3 C6

H2 R5 E4

Inner Beauty

BARBIE INC

49

BARBIE

EDUCATIONAL SECTOR E1: Barbie Outreach Program (Educational)

E6: Barbie Mentor Program (Event)

The school group would give the young girls a chance

The mentoring programs helps getting young girls

to be together and discuss issues relating to positive

career advice and other tools that will be useful for

body image, inner and outer beauty and empowerment.

them to succeed. The program will assign a mentor

Starting things at a younger age would help build

for each individual to help them and advice them.

a solid foundation to them not feeling insecure or inferior and make them confident.

The camp exposes young girls to the various possi-

E2: Barbie Show (Experience)

bilities that are out there and give them an insight

The show would educate young girls about various

to help them decide what they might be interested

ladies whoâ&#x20AC;&#x2122;ve made a stand and created a difference

in and how they can achieve their goals.

in the world. It would highlight that girls can do anything and everything.

E3: Barbie Help Center (Co-Branding) This helpline partners with different organizations that provide young students to master in different courses and extra curricular activities that will help achieve their goal.

E4: Barbie Feminism 101 (Co-Branding) History Classes on Feminism to share what it actually means to be a feminist. The history of feminism is vital to learn and to understand before appreciating the freedom you have today and the many leaders before us who fought hard for the equality of women

E5: Barbie Community (Service) A community set up to help one another, motivate each other and help each other through good times and the bad. It would be a safe place to share and help the little ones..

50

E7: Barbie Career Camp (Service)

E8: Barbie Politics (Educational) Introduction to women in politics. More hands on education on political science.

E9: Barbie Leadership (Educational) Empowering young girls to be more confident and help them be the leaders they could be. Confident to stand up for themselves and get what they want

E10: Barbie LGBTQ (Service) A community center for girls to be around a safe space to discuss and educate them on issues and learn. A meeting place to discuss topics pertaining to sexuality and gender.

Chapter 04

Visual Standards Guide

51

BARBIE

RETAIL SECTOR R1: Barbie Dolls (Products)

R5: Barbie D.I.Y (Event)

Ruth Handler, the creator of Barbie claimed her

Introducing the kids to the thrill and pride of making

daughter Barbara, who was becoming a pre-teen,

things with our collection of fun maker and D.I.Y.

played with paper dolls by pretending they were

kits. Fun and creative ways for young minds to

adults. Handler noticed that in such play, children

explore their creativity. Let them create anything

would act out future events, rather than the present.

their imagination.

Barbie was used as a teaching tool for femininity.

It showed little girls everywhere that they could be whatever they wanted to be. Barbie always represented the fact that a woman has choices.

R2: Build your Dream Barbie (Products) Building their own Barbie would give them a chance to customize the doll however they want and whoever they aspire to be. It would help establish self confidence and being a group activity inspire young girls to chose any profession they want.

R3: Barbie Store (Products) The Barbie Store would allow you to pick and chose any dolls and any outfit. The store would carry various outfits for different professions and different builds.

It would have the complete experience.

R4: Barbie Art Kits (Product) A creative outlet with our selection of arts and crafts for kids, to help bring imagination to life. Exploring bead and jewelry kits, scrap booking albums, and knitting sets or our collection of crayons, pencils, and easels.

52

Chapter 04

Visual Standards Guide

53

BARBIE

HEALTH SECTOR H1: Barbie Bare to be Fit (Event)

H6: Barbie Sex Ed (Event)

The program helps woman athletes with scholarships

Sex education at a young age makes a huge difference.

to pursue they dream. It would teach the young girls

It has a positive impact and makes things like body

motivate the girls to go for their dreams in sports

language, consent and anything sexual easy to

and help train them every step of the way, The

understand.

program would help with changing the perception of women in sports and empower girls.

H2: Barbie Wellness (Service) The mentoring programs helps getting young girls career advice and other tools that will be useful for them to succeed. The program will assign a mentor for each individual to help them and advice them.

H3: Barbie Fitness Camp (Service) Fitness camp to help them be more active, encouraging them to work out and stay active. Providing more confidence and feel comfortable with their body.

H4: Barbie Self Defense (Events) Self defense specializing in helping the girls on how to defend them in different situations if the need arises.

H5: Barbie Help Center (Service) A help center to educate the young girls on how to take care of their body health and hygiene. These health centers provide a wide range of safe, reliable health care.

54

Chapter 04

Visual Standards Guide

55

BARBIE

COMMUNITY SECTOR C1: Barbie Environment (Service)

C6: Barbie Jewelry Classes (Events)

Preparing them for a sustainable future. Making

A team of highly trained, experienced, enthu-

changes at a younger age and keeping them more

siastic staff love teaching the art of jewelry

informed of the environmental changes and how

making to children in a fun, engaging and age

to help the environment.

C2: Barbie Caregiver (Event) Program supporting, encouraging and educating

C7: Barbie Dress for Success (Event)

parents on how to support,help and empower their

Every woman has the right to realize her full

young girls. Giving them every tool to help them

potential and achieve financial independence in a

help their young girls be more strong, confident

more egalitarian world. We believe that with the

and be whatever they want to be.

proper education, tools and action this world is

C3: Barbie Dads (Event) Program encouraging, supporting and educating male members of the family on how to help their young girls to be more empowered, strong, confident and help them strive to achieve their dreams.

C4: Barbie Workshop (Event) The workshop is conducted every month in school for young girls to encourage them to be more creative and cultivate self-esteem through various activities.

C5: Barbie Career Camp (Event) The camp exposes young girls to the various possibilities that are out there and give them an insight to help them decide what they might be interested in and how they can achieve their goals.

Putting them together would help them bond and respect one another.

56

appropriate way. Learn a new skill & increase your creativity.

possible. They provide young girls with opportunities to envision themselves as who they want to be

Chapter 04

Visual Standards Guide

57

BARBIE

BARBIE CAREER CAMP Getting young girls together for some fun and activities to educate them on the various career opportunities that are available out there. The camp would conduct activities to show the girls the various possible career opportunities and cultivate their skills.

58

Chapter 04

Visual Standards Guide

59

BARBIE

60

Chapter 04

Visual Standards Guide

The camp exposes young girls to the various possibilities that are out there and give them an insight to help them decide what they might be interested in and how they can achieve their goals.

Putting them together would help them bond and respect one another.

It would encourage them to dream and show them how to achieve their dreams. Starting things at a younger age would help build a solid foundation to them not feeling insecure or inferior and make them confident.

61

BARBIE

62

Visual Standards Guide

Chapter 04

BUILD YOUR OWN BARBIE Building their own Barbie would help in building self esteem. The creator of the Barbie dolls, Ruth Handler was inspired when she saw her daughter play with paper dolls but enacted out the future. She wanted young girls to be able to dream that they could be anything, which is why the Barbie Dolls came out with various outfits and occupations.

63

BARBIE

Ruth Handler, the creator of Barbie claimed her daughter Barbara, who was becoming a pre-teen, played with paper dolls by pretending they were adults. Handler noticed that in such play, children would act out future events, rather than the present.

Barbie was used as a teaching tool for femininity.

It showed little girls everywhere that they could be whatever they wanted to be. Barbie always represented the fact that a woman has choices.

Building their own Barbie would give them a chance to customize the doll however they want and whoever they aspire to be. It would help establish self confidence and being a group activity inspire young girls to chose any profession they want.

64

Chapter 04

Visual Standards Guide

65

BARBIE

BARBIE SUMMER CAMP The summer camp is mainly to help in creating a positive body image and teach them to be fit and mentally healthy. Helping them be body confident and strong and stop the issues of having a negative body image such as an eating disorder, suffering from feelings of depression, isolation, low self-esteem, and obsessions with weight loss.

66

Chapter 04

Visual Standards Guide

67

BARBIE

68

Chapter 04

Visual Standards Guide

The Summer Camp would teach the young girls healthy eating habits, moderation and how to be fit over thin and unhealthy. It would give them an insight on how to be physically and mentally fit and get them started off at an early age.

Summer Camp to help them be more active, encouraging them to work out and stay active. Providing more confidence and feel comfortable with their body.

Being physically and mentally fit needs to go hand in hand this camp would help in the wholesome experience of both. In return giving them confidence, courage and strength.

69

BARBIE

BARBIE ART KIT Art Kits that are handy and allow free and self expression of the mind and soul. Creativity Counts! Creativity develops children's problem solving and critical thinking skills which are needed to achieve lifelong success. We believe in the importance of developing creativity in children.

70

Chapter 04

Visual Standards Guide

71

BARBIE

72

Chapter 04

Visual Standards Guide

A creative outlet with our selection of arts and crafts for kids, to help bring imagination to life. Exploring bead and jewelry kits, scrap booking albums, and knitting sets or our collection of crayons, pencils, and easels. They help develop skills, exercise the brain and keep them occupied.

73

BARBIE

74

Chapter 04

Visual Standards Guide

BARBIE MENTOR PROGRAM The Mentor Program allows young girls to team up with educators, activists, career women and influential people to help strive to achieve their goals. This program focuses on skills development help the young girls learn specific skill sets in order to develop herself and feel empowered.

75

BARBIE

The mentoring programs helps getting young girls career advice and other tools that will be useful for them to succeed. The program will assign a mentor for each individual to help them and advice them.

These opportunities are very important to the young girls as it shows them the various possibilities that are out there and how many people have achieved it. Giving them the confidence to go after what they want.

76

Chapter 04

Visual Standards Guide

77

BARBIE

BARBIE BARE TO BE FIT The Bare to be Fit program helps athletic student scholarships. Women in sports are powerful, whether they are watching, participating, or announcing. By changing the perception of women in sports we will empower girls.

We need to show through our own watching and playing that women in sports will open doors. We need to teach our girls that if they enjoy doing something, they should do it, no matter what anyone says.

78

Chapter 04

Visual Standards Guide

79

BARBIE

80

Chapter 04

Visual Standards Guide

Sport has been one of the most important socio-cultural learning experiences for boys and men for many years. Those same benefits should be afforded to women. Girls and women who play sports have higher levels of confidence and self-esteem and lower levels of depression. We strive to remove the barrier for young girls to achieve their athletic goals.

81

BARBIE

THE BARBIE SHOW Showing them previous female achievers to see how much potential they have to grow and explore. When we are growing up we look to our role models for inspiration and use this as a blueprint for how we should behave when weâ&#x20AC;&#x2122;re older. Which is why showing them female achievers are very important.

82

Chapter 04

Visual Standards Guide

83

BARBIE

84

Chapter 04

Visual Standards Guide

The show would educate young girls about various ladies whoâ&#x20AC;&#x2122;ve made a stand and created a difference in the world. It would highlight that girls can do anything and everything. An interactive play with the Barbie will help with visualization of their future dream no matter what it is. An interactive play with the Barbie will help with visualization of their future dream no matter what it is.

85

BARBIE

86

Chapter 04

Visual Standards Guide

BARBIE SELF DEFENSE Protecting them from an early age and making them stronger and more confident. Nothing feels better than knowing you can take care of yourself mentally, financially, and physically. Being able to protect themselves in all situations is a confidence booster.

87

BARBIE

One of the biggest advantages to taking self defense classes is the way it makes you feel afterwards. A lot of people are not confident with their abilities to protect themselves before they join a practice, or take classes. This can be due to personal experiences, as well as driven by the news. We hear a lot about the negativity in our society, and this can leave people feeling unprotected. Self defense classes will build confidence in yourself. If you are getting bullied, it is also a great way to protect yourself and grow confidence in yourself, ultimately molding you into a better person.

88

Chapter 04

Visual Standards Guide

89

BARBIE

90

Chapter 04

Visual Standards Guide

BARBIE LEADERSHIP The teen and tween years are awkward enough for anyone, but young girls have it especially rough. From online bullying to continually unrealistic beauty standards, it's no surprise that girls' self-esteem tends to plummet as soon as they're out of elementary school.

It's time to take action against all the negativity young girls face For every type of young girl battling todayâ&#x20AC;&#x2122;s societal standards the leadership program helps young girls to get them out of the house (and their comfort zones) and into a world of confidence. Because girls these days have to be prepared as ever to fight the power and be empowered and confident.

91

BARBIE

92

Chapter 04

Visual Standards Guide

The camp exposes young girls to the various possibilities leadership possibilities It would encourage them to dream and show them how to achieve their dreams. Starting things at a younger age would help build a solid foundation to them not feeling insecure or inferior and make them confident. A community set up to help one another, motivate each other and help each other through good times and the bad. It would be a encourage them and give them a means to achieve their goals.

93

BARBIE

94

Chapter 01

Visual Standards Guide

“I loved make-believe.

I was the child in the cupboard playing with my Barbies.”

—Lupita Nyong'o, Actress

95

BARBIE

96

Chapter 01

Visual Standards Guide

97

BARBIE

REFERENCE AND SOURCES https://en.wikipedia.org/wiki/Barbie#External_links http://blog.oskoui-oskoui.com/?p=2085 http://www.kidzworld.com/article/26649-the-history-of-barbie http://www.thebarbiecollection.com/collecting/barbie-fashion-icon http://www.history.com/this-day-in-history/barbie-makes-her-debut http://www.barbiemedia.com/about-barbie/history.html http://www.economist.com/node/1487595 http://time.com/3731483/barbie-history/# http://www.ibtimes.co.uk/barbies-historical-heritage-57-years-worlds-most-iconic-doll-1548665 http://historycooperative.org/life-in-plastic-its-fantastic-the-evolution-of-the-barbie-doll/ https://www.thoughtco.com/history-of-barbie-dolls-1991344 http://time.com/3977192/barbie-careers/ https://en.wikipedia.org/wiki/Ruth_Handler http://logos.wikia.com/wiki/Barbie http://mentalfloss.com/article/71158/26-things-you-didnt-know-about-barbie http://www.npr.org/sections/codeswitch/2016/02/05/465317939/roundup-heres-what-people-are-saying-about-barbies-diversity-makeover https://www.brainyquote.com/quotes/keywords/barbie.html https://www.forbes.com/sites/willburns/2015/10/29/mattel-reframes-the-barbie-brand-in-new-campaign-targeting-adults/#1365b0df2d87 https://killscreen.com/articles/mattel-revamps-barbie-marketing-strategy-empower-girls-through-play/ http://knowledge.wharton.upenn.edu/article/hains-reed-mattel-lego/ http://adage.com/article/cmo-strategy/barbie-revamps-marketing-diverse-product-makeover/299062/ http://brandchannel.com/2016/01/28/barbie-evolves-012816/ http://www.siegelgale.com/barbies-transformation-into-a-body-positive-brand-for-a-realistic-world/ http://time.com/4196179/barbies-new-body-meet-mattels-design-team/ https://play.barbie.com/en-us/shop/toytype/Playsets http://time.com/3728758/barbie-wardrobe/ http://www.dramandaforeman.com/barbie-many-ancient-sisters-wall-street-journal/#more-3191 http://www.clutchmagonline.com/2016/10/will-you-buy-your-daughter-barbie-dolls-viola-davis-wont/

98

Chapter 01

Visual Standards Guide

99

BARBIE

BARBIE Visual Standards Guide

100