BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Brief/Session/Document Title Elementary Brief Using the starting point of the four basic elements: earth, air, fire and water, create a brand identity for each. Translate them into realistic brands (ie, plumber, glass blower, pilot, etc) which need an identity. They should reflect the basic element in the design. Focal Points: Colour, identity, typographically focussed, logo. Resolutions: Full identity ephemera for each, suitable for the needs of the clients.
Background / Considerations The necessary promotional/branding/advertising materials required for each ‘profession’. Consider visual imagery that can be interpreted in the designs. Use typography as a primary focus. Consider appropriate methods of printing, stocks, formats.
Mandatory Requirements Resolved identity for each ‘element’, Development & reasoning & testing of stocks, colours, and typography.
Deliverables Four full sets of identity of four professions. Blog, development, research & reasoning. On going evaluation.
Studio Deadline
Module Deadline 30th May 2012