BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Brief/Session/Document Title Fashion Branding Brief Create branding for two different fashion designers. Typographically based, and representative of the brands. Also design and take to print other deliverables required for the brand- lookbooks, swing tags, packaging, labels, the designers own branding materials. Background / Considerations Consider appropriate stocks, print processes and materials for the deliverables. Understand what each brand is trying to communicate, and represent it through the identity.
Mandatory Requirements Use typography to create an identity that represents the brand and it’s concepts/values. Apply this identity appropriately through a range of media, design lookbooks for promotion.
Deliverables Branding for each designer (or collection), lookbooks for each, self promotion for each. Swing tags and labels, presentational materials.
Studio Deadline 30th May 2012
Module Deadline 30th May 2012