BRIEF 4- FASHION BRANDING

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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD30

Module Title

LEVEL

06

Semester Doc. Code

OUGD30

Brief/Session/Document Title Fashion Branding Brief Create branding for two different fashion designers. Typographically based, and representative of the brands. Also design and take to print other deliverables required for the brand- lookbooks, swing tags, packaging, labels, the designers own branding materials. Background / Considerations Consider appropriate stocks, print processes and materials for the deliverables. Understand what each brand is trying to communicate, and represent it through the identity.

Mandatory Requirements Use typography to create an identity that represents the brand and it’s concepts/values. Apply this identity appropriately through a range of media, design lookbooks for promotion.

Deliverables Branding for each designer (or collection), lookbooks for each, self promotion for each. Swing tags and labels, presentational materials.

Studio Deadline 30th May 2012

Module Deadline 30th May 2012


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