BRIEF 5- CREATIVE BRANDING

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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD30

Module Title

LEVEL

06

Semester Doc. Code

OUGD30

Brief/Session/Document Title Creative Branding Brief Create branding for two creative- Jenna Wilkinson, a photographer setting up a professional photography business, and Lauran Dunn, a graduate working in printed textiles, fashion and accessories. Each needs their own brand for a different reason- Jenna to help set the tone for her business and establish what the brand represents. And Lauran an identity representative of an already strong style of work. Background / Considerations Understand the values to be represented, and the necessary applications of each. Consider the longevity and usability of the brands, and make sure they are adaptable or ‘endurable’. Avoid clichés, especially with the photography branding.

Mandatory Requirements Two separate identities, appropriate to each, and applied through appropriate medias.

Deliverables Branding for each designer & self promotion for each. Presentational materials, as well as a web presence design concept for Jenna.

Studio Deadline 30th May 2012

Module Deadline 30th May 2012


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