BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Brief/Session/Document Title Swimming Brief Promote swimming as a leisure activity for fun, rather than sport. Use methods such as packaging of swimwear & accessories, and promotional items to do this. Create a brand for swimming in a certain environment, and apply it across this place. Create a brand to tie all elements together. Focal Points: typographical representation of swimming, publication and focus on appropriate stocks. Brand guidelines. Background / Considerations Existing promotional material for swimming Packaging for swimwear, and promotion of it. Suitable materials for packaging, and for promotional items. Items to be packaged. The audience- although aimed at families, who is the customer directly? What tone does the brand want to communicate?
Mandatory Requirements Research into appropriate imagery & visual styles for context and audience. Define the audience, make sure context of products/design existing is appropriate.
Deliverables Packaging of a range of products. Developed typeface for use by a brand & branded ephemera. Consider the environment in which the brand lives. Blog, development, research & reasoning. On going evaluation.
Studio Deadline 30 May 2012
Module Deadline 30th May 2012