ink ink ink Naomi Farrar
A brief to brand and design the identity, products and
and brand of the Ink shop is focussed on the use of laser
OUGD301 – Brief 2 – Stationery Shop
packaging for a hypothetical stationery shop, with a focus on
cutting and the way that pattern and colour can be visible
Ink Identity
colour. Using techniques of reversing out the application of
through these spaces, emphasising the use of colour, while
colour through negative spaces and voids. The whole identity
the application isn’t the key design feature. 1/5
Naomi Farrar
Using a double sided print process and stock across the set of Controlling the use of colour like this on the functional side
OUGD301 – Brief 2 – Stationery Shop
stationery creates a consistent design feature. Along with the of the paper enables a professional space for type and
Identity Stationery
patterns created from the basic shapes and simple colours,
information to be placed, whilst still keeping a fun and playful
the laser cut voids are able to deliver the colour in a
tone to the overall style used across the stationery.
pre-defined area through the page. 2/5
Naomi Farrar
Employing the same techniques of laser cut logotype and the so the products are not hidden whilst the brand colours
through extended usage. Geometry equipment has been
OUGD301 – Brief 2 – Stationery Shop
contrast of pattern and colour with the selected stock, the
and patterns are still used. Wrap arounds for the notebooks
laser cut and etched from acrylic, with a variety of prints onto
Ink Products & Packaging
packaging and products make up the consistent look of the
are using heavy weight tracing paper for it’s durability. The
clear stickers applied underneath. Measurements and units
Ink shop brand. Acrylic pots for packaging pencils, crayons
tracing paper works well, being light enough to fold and
are accurate, which was enabled through precision laser cuts.
and pastels have been used with tracing paper wrap arounds
manipulate whilst being heavy and strong enough to last 3/5
Naomi Farrar
Proposed shop would use colourful vinyl stickers for window
have been designed to be used with purchases, the design
OUGD301 – Brief 2 – Stationery Shop
displays, changeable according to seasons or trends. The
again fitting with the brand identity. As well as receipts, the
Application & Usage
signage uses the same logotype featuring changing light
bags would be clear to show the colourful products through
cycles to create a constantly updating look. Loyalty cards
with subtle branding applied. 4/5
Naomi Farrar
The products, packaging and identity all create a consistently
OUGD301 – Brief 2 – Stationery Shop
playful, fun brand. The shop would be similar to Paperchase
Overview
in terms of audience and product style, whilst focussing more on the art materials and stock supply elements, rather than general gift ephemera. 5/5