BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Brief/Session/Document Title Number 17 Brief Make Number 17 cosmetics the essential product for it’s target audience of 14-19 females. Make the products engaging and impossible to ignore.
Background / Considerations Different environments, different uses and occasions. Instore and online presentation for sale. Offers and promotions (think Orange Wednesdays) Products and ranges BRAND EXPERIENCE not just product. People will buy for the enjoyment of interacting with a brand. Reconnect with audience. Mandatory Requirements Works across at least 3 touch pointspackaging, advertising, promotion. Keep brand tone the same, chic, sassy, modern and fast paced. Young and part of an identity.
Deliverables Renewed packaging and point of sale for products. Including sales packaging and how products are packaged for delivery etc. Proposals & design concepts for advertising and for promotions/offers. How these will be working across medias. Blog, development, research & reasoning. On going evaluation.
Studio Deadline
Module Deadline 30th May