Naomi Farrar & Jonathan Finch
A concept based Black and White themed high end
marble, matched with the angular and sharp cuts of tiles
OUGD301 – Brief 3 – Collaborative
restaurant. Marble is a restaurant featuring predominantly
and cut stone. Heavy line weights mixed with the thinner
Restaurant
black and white foods, interiors, and branding– an experience
ones reflect the style of traditional typography used with
Identity
rather than an eating establishment. The identity has been
stonework. A logo type and a symbolic logo have been
created from influences of natural curves and shapes within
designed to be used either together or individually. 1/5
Naomi Farrar & Jonathan Finch
Stationery created for correspondence and promotional use.
purpose designed typography. Manipulating the logo shape
high class finishing effect. Spot varnish and matte laminate
OUGD301 – Brief 3 – Collaborative
Using only black and white again, alongside the logotype and
slightly enables a more appropriate format for the paper
are proposed as further effects that would be used for small
Restaurant
symbol logo. Interstate was used in two weights- Light and
based branding. Using the same curve and angled edges, a
design features such as the logo on the business card.
Identity Stationery
Extra Light, as a complimentary typeface to accompany the
die cut effect has been incorporated into the design, giving a 2/5
Naomi Farrar & Jonathan Finch
Menu and wine list are designed with the same finishes and
menus. Double sided formats are used for both, so space
OUGD301 – Brief 3 – Collaborative
format of typography as the stationery. Using the logotype
is maximised. A single sheet style implies a more high class
Restaurant
on the first side of each, and the symbol logo incorporated
experience, with a limited menu featuring only black and
Menus
as an em dash to break up paragraphs and sections of the
white based foods and drinks. 3/5
Naomi Farrar & Jonathan Finch
House products including wine and water have been created
and style. The barcodes on the bottles all also take the shape
OUGD301 – Brief 3 – Collaborative
for use in the restaurant. Labels are designed for both white
of the logo. Black and white plates incorporating the logo
Restaurant
and red wine, and still and sparkling waters. Using the logo
are proposed for use in the restaurant, along with black and
Products & Packaging
shape as the format for the label shape, the ways in which
white napkins and cutlery with the logo on.
they are applied have been done according to bottle shape 4/5
Naomi Farrar & Jonathan Finch
Interior signage has been developed based on the logotype
individually to create abstract shapes for window vinyls.
OUGD301 – Brief 3 – Collaborative
font, combined with arrows created from the logo. These
Again, using only black and white throughout the restaurant
Restaurant
compile infographics for directional signage for bathrooms
for walls and furnishings. The hanging sign outside uses the
Context & Signage
and the bar. The exterior signage uses the logotype letters
full logo so it is clear where and what the restaurant is. 5/5