BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Brief/Session/Document Title Typographic Games Brief Promote swimming as a leisure activity for fun, rather than sport. Use methods such as packaging of swimwear & accessories, and short magazine publications to do this. Create promotional posters to engage the audience and make them take up swimming. Create a brand to tie all elements together. Focal Points: typographical representation of swimming, publication and focus on appropriate stocks. Brand guidelines. Resolutions: Packaging, promotion and publication. Brand guidelines. Background / Considerations Existing promotional material for swimming Packaging for swimwear, and promotion of it. Stereotypes in this area. Suitable materials for packaging, and for promotional items. Items to be packaged- not just swimwear but accessories too, goggles, caps, waterbottles, floats.
Mandatory Requirements Research into appropriate imagery & visual styles for context and audience. Define the audience, make sure context of products/design existing is appropriate.
Deliverables Packaging of a range of products, accompanying publication. Developed typeface for use by a brand & guidelines on identity. Blog, development, research & reasoning. On going evaluation.
Studio Deadline
Module Deadline 30th May 2012