Naomi Farrar
Two fashion designers, Sinead O’Herlihy and Tiffany Rose, each required identities for their individual
was approached separately, and type based identities created for both brands. Branded ephemera
OUGD303 – Brief 4— Fashion Branding
fashion brands. House of Herlihy, an upmarket chic brand for contemporary womenswear &
such as stationery has been designed, as well as lookbooks, swing tags, & sales materials for each.
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Purereflection, a playful summer collection of futuristic inspired garments by Tiffany Rose. Each
Professionally printed resolutions have been created, appropriate to each brand.
Naomi Farrar
A luxury brand, House of Herlihy has been designed with a premium finish in mind. Foil blocking on
and adds in an edgier element whilst still being elegant and feminine. Lighter colour choices for stock
OUGD303 – Brief 4— Fashion Branding
the business cards and lookbook, as well as swing tags and packaging brings this vibe to the brand.
and packaging, as well as the premium nature of the papers and foils, help provide a contrast to the
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The custom type logo, based upon the font ‘Konstata’ represents the polished finish of the clothing,
clothes themselves without the value or impact of the branding being compromised.
Naomi Farrar
Using simple colours and a photographic based layout for the production and design of the lookbook
photography, as well as being distinctive when viewed on its own. Flyers and editorial advertisements
OUGD303 – Brief 4— Fashion Branding
meant that the focal element of all the promotional materials was still the range of clothing. The
have been designed to run alongside the showing of the collection at Manchester Fashion Week, and
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branding had been designed to be subtle when combined with the products and promotional
the business cards and lookbooks have also been designed and printed with this audience in mind.
Naomi Farrar
A fusion of organic, colourful prints and architecturally formed clothing, Purereflection is a collection
with the clothes themselves. An angular and futuristic logotype has been created, playing upon the
OUGD303 – Brief 4— Fashion Branding
that needed a playful brand, representative of the range of shapes explored in the garments. Using
name of the collection itself with the reflected letters. A simple typelogo has also been created for
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flowing ribbon lines which incorporate the pattern of the collection, the branding is clearly unified
Tiffany Rose, for use on self promotion outside of the Purereflection collection.
SKYHOOK MONO manipulation of existing font
typeface: RBNo2 increased tracking
Naomi Farrar
The logotype and ribbon imagery has been used across a range of materials including Tiffany Rose’s
brand. The angular structure of the garments in the collection has been reflected in the shapes of
OUGD303 – Brief 4— Fashion Branding
stationery and branding for presentation of the clothing. Materials such as laser cut acrylic have
the swing tags, which are individual for each piece. This has been combined with the flowing ribbon
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been used, so as to show off the pattern through the swing tags, whilst still being in keeping with the
shape to represent the rest of the contrasting pieces in the collection.
A contemporary womenswear collection for Spring/Summer 2013 — Inspired by modern architecture and influenced by robotic and futuristic traits. The structure of the garments, metallic foils and fused sequins reflect innovative aspects found in contemporary architecture and technology. The explosion of vibrant colours in the print is an ultramodern representation of human cells found in microscopic imagery.
Zenith Top Model — Lucaya Make Up — Illamasqua
Naomi Farrar
A lookbook to showcase the garments has been designed for promotion of the Purereflection
for larger scale images, and a closer insight to the products being promoted. Skyhook Mono has
OUGD303 – Brief 4— Fashion Branding
collection. The simple shape based influence of the collection has also been considered, with the
also been used for body copy, in keeping with the branding of the collection. Colours have all been
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simple circles and colours used alongside the photographs. A US Letter format to the book allows
selected based upon the garments in the photographs.