Portfolio Sept 2011

Page 1

Naomi Farrar

+44 (0) 7970 449918 cargocollective.com/njdesign

njfarrar@hotmail.co.uk @ohyaynj


Product, Range, Distribution Create a typeface to use within packaging designs for a range of high-end women’s cosmetics products. Focus on the design solutions for the product, and the range and distribution of it.

Selected products from the Vela range of proposed cosmetics, incorporating packaging and typography designs.


Product, Range, Distribution Create a typeface to use within packaging designs for a range of high-end women’s cosmetics products. Focus on the design solutions for the product, and the range and distribution of it.

Above typeface is based upon patterns in constellations of stars, created for use with the range of cosmetics named after the stars in the constellation of Vela. Fontographer was used to create a working typeface.


Product, Range, Distribution Create a typeface to use within packaging designs for a range of high-end women’s cosmetics products. Focus on the design solutions for the product, and the range and distribution of it.

Papercut invitations for a selected client list which would announce the launch of the products; an evening prompting the distribution of the range from prestige outlets, as well as publicising it to the media and public.


Pantone Warm Gray 11 M

Pantone 7477 M

Pantone 564 M

Pantone 5595 M

Pantone 5655 M

Product, Range, Distribution Create a typeface to use within packaging designs for a range of high-end women’s cosmetics products. Focus on the design solutions for the product, and the range and distribution of it.

The range works with a five colour palette, combining soft subtle blues with a complimenting chocolate brown. Appealing to a feminine market, but without approaching the clichĂŠd pinks or monochrome schemes.


YCN- Whyte & Mackay Work collaboratively to promote Glayva liqueur to an audience of young professionals, and inform them on ways in which to drink it. Help people to discover the ‘best liqueur in the world’.

By repackaging the existing bottle, the drink becomes more prominent on a shelf, the tube shaped container suggesting a more superior position. The liqueur is accompanied by a drink recipe book, featuring exciting new ways to mix it.


YCN- Whyte & Mackay Work collaboratively to promote Glayva liqueur to an audience of young professionals, and inform them on ways in which to drink it. Help people to discover the ‘best liqueur in the world’.

Both packaging and booklet incorporate bronze foil blocking, visually implying the richness of the liqueur, combined with its golden colour. A proposed TV or screen advertisement and a print campaign were also pitched with the submission.


Fortuntea Design and create packaging for a product that will sell the concept of fortune to a specific audience. Resolution must be print based.

Using fortune as a starting point, this was developed into a product to be used for fortune telling— a set of loose tea for beginners’ tasseography (the art of reading tea leaves). Three different sets of Fortuntea, to suit different tastes.


Fortuntea Design and create packaging for a product that will sell the concept of fortune to a specific audience. Resolution must be print based.

Packaged alongside the tea is a guide to symbols and how to read them. An abbreviated version of the symbol dictionary is found within the booklet, and a more comprehensive one is proposed to be found online.


Raven- a typeface based on ‘light’ A brief set by Raw design studio in Salford- to design a typeface based on the theme of light. Including A-Z and numbers 0-9.

A typeface based on the theme of light, Raven combines the natural shapes and weights of bird feathers to provide a clear and delicate font for decorative use.


Raven- a typeface based on ‘light’ A brief set by Raw design studio in Salford— to design a typeface based on the theme of light. Including A-Z and numbers 0-9.

Also submitted to Raw­— a showcase poster for the Raven typeface. Quote from Edgar Allan Poe’s poem ‘The Raven’.


Top Ten Dinosaurs Using After Effects, create a 50 second title sequence for a new tv show ‘Top Ten...’. Also create five 10 second idents for the tv show. The theme is of your chosing. To be submitted as a DVD with consideration to the packaging.

The theme of dinosaurs and a target audience of CBBC viewers lends a childlike, lighthearted style to the sequence. A linear style of movement throughout the 50 seconds creates a steady progression to the show’s content.


Top Ten Dinosaurs Using After Effects, create a 50 second title sequence for a new tv show ‘Top Ten...’. Also create five 10 second idents for the tv show. The theme is of your chosing. To be submitted as a DVD with consideration to the packaging.

Continuing with the theme of dinosaurs, the DVD was submitted in a scale-like pentagon shape, laser cut from fluorescent acrylic. Lined and edged with green foam for safety, appropriate for the young target audience.


Speaking from Experience Design a solution to help with the issue of time management in the first year of Graphic Design at Leeds College of Art.

Three termly diaries were designed for use by first year students. They include course information and tips. Brighter and more engaging than standard issue diaries, they are designed for continuous use throughout the year.


Speaking from Experience Design a solution to help with the issue of time management in the first year of Graphic Design at Leeds College of Art.

Scheduled module information, such as briefings, are already noted in the diaries, making important dates hard to forget. The wirebound format includes a variety of extra paper stock for reference, as well as space for notes and extra info.


Layer Typeface Starting with the theme of layers, design 10 letters representing the theme. This may be through visual style or method of design.

Created by layering sans serif, serif and decorative fonts, and subtracting layers that didn’t overlap, the resulting typeface is given a rough and and distorted style. Twenty-six lowercase letters have been created.


ames essop

Artistic Vandal 23rd June from 5pm at Leeds College of Art

ames essop

Artistic

Vandal

23rd June from 5pm at Leeds College of Art

In 2004 he was part of Charles Saatchi’s ‘New Blood’ exhibition. In 2010 he was a Threadneedle Prize shortlisted artist and his next solo show open on June 2nd at Charlie Smith London.

In 2004 he was part of Charles Saatchi’s ‘New Blood’ exhibition. In 2010 he was a Threadneedle Prize shortlisted artist and his next solo show open on June 2nd at Charlie Smith London. This event coincides with the Leeds College of Art annual end of year show which is open to the all from 20th – 23rd June. If you want to have a good look at the degree shows of particular interest to you, we recommend you arrive early.

James Jessop- Creative Networks Promotion Using provided images and sponsor logos, propose an A5 size leaflet/flyer that publicises the Creative Networks evening, and can also be used to digitally promote the event.

Proposed design includes essential information, plus brief additional and contextual details. The large image captures attention, an effect aided by the use of typographical imagery.


Collection 100 Find 100 facts, figures, opinions, statements or general ‘things’ out about a chosen subject. Translate these into a functional design which will impact your chosen audience in an effective way.

Collecting 100 real life examples of secrets, the Frank Warren ‘Postsecret’ project influenced the design of 100 different stamps, each incorporating someone’s secret. Designed to provoke discussion of secrets between friends.


Leeds International Artists’ Bookfair Design and product twenty hot-dog style books, based upon the letter A.

Using six prominent typefaces, the book showcases the lower case a from each. Transparent colourful shapes engage the viewer, and display the different shapes of the letters.



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