Naomi Farrar
njfarrar.co.uk design@njfarrar.co.uk
07970449918 @ohyaynj
Naomi Farrar Ocean
The Edge sports centre in Leeds is a perfect environment for families to take part in sports and activities, yet is not marketed to this audience at all. In taking the existing environment and designing a re-brand for a target audience of young families, Ocean family leisure centre has been created. An appropriate colour palette and shape
based brand identity create a playful and engaging experience for the audience, whilst still presenting a professional, clean and safe environment. The office stationery, packaging of own brand products, and building environments have been considered.
Naomi Farrar Ocean
Naomi Farrar Daily Drop Cap
Design a drop cap for each character of the alphabet in a way which represents a news article. The resulting typeface should represent a cross section a newspaper on one particular day.
Exploring how characteristics of type can communicate content, the articles informed the design decisions in creating the letters. A lot of the letters have a split style appearance because the balanced content in the articles.
THE DROP CAP STILL ONLY 90P
– ide day e to –Z gu sid A E in p cap E FR r dro you
YOUR DAILY A to Z
WEDNESDAY 3RD OCT 2011
Celebrating A to Z for 26 years Stelios has new plans to rival Easyjet profits asyJet, an airline founded on the principles of inspired public relations, is finally rediscovering its mojo– despite the bizarre actions of its creator, Stelios Haji-Ioannou. It emerged last week that Sir Stelios, still the airline’s largest shareholder with a 38% stake, is planning to launch a rival airline called Fastjet. Stelios resigned last year amid a long-running spat with easyJet’s current management over strategy. But he recently upped the ante, claiming a smear campaign against him in the media. It is so different from the min-Nineties when Stelios was rarely seen without an orange t-shirt in endless promotional stunts. He was the star of ITV’s Airline, making easyJet a household name. Sadly his declining love affair with the airline sapped easyJet’s confidence and PR sparkle. But it is fighting back. The plans for Fastjet appear to have been leaked
Rugby success in world cup match UK 90p ROI €1
Naomi Farrar Dialy Drop Cap
ictory in a gruelling match against the ancient rivals Scotland would normally be the cause for unqualified celebration for supporters of the England rugby team. All the more so when it means qualification for the quarter-finals of the World Cup. England’s success in Auckland on Saturday was followed, however, with depressing inevitability, by news
that Martin Johnson, the team manager, had reprimanded three of his players for unacceptable behaviour off the field.This is a distraction that the team and its supporters could do without. The fuss had scarcely died down over the foolish nightclub antics of a senior England player who happens to be married to the granddaughter of the Queen. With better teams unexpectedly handicapped – the French are in disarray, the mighty All Blacks are mourning the loss to
to the media by easyJet, which has taken the gloves off. This combatitive stance can be explained by several factors. First, its chief executive Carolyn McCall is established, after 18 months, and last week forecast record profits. Second, McCall this year hired a new comms director, Paul Moore, to drive the PR strategy, along with Roland Rudd’s Finsbury for City PR. Moore formerly looked after the reputation of Sir Richard Branson’s Virgin Atlantic. Thirdly, the airline’s punctuality has improved. EasyJet regularly came bottom of the table for late arrivals. But it will give business flyers a free flight if they arrive more than 15 minutes late during October and November. EasyJet may have lost the chirpiness and orange boiler suits from its days as a challenger brand but it is gradually forging a fresh and rather formidable reputation.
injury of their inspirational fly half Dan Carter – this is now a World Cup in which England have more than a fighting chance. It is a change they must show that they deserve. The cliché that rugby is a game for ruffians played by gentlemen may just be one of those odd manifestations of social anxiety that define the English middle classes. Boorishness among rugby players is nothing new. But there are standards that players representing their country
in any sport may and should be expected to maintain. The qualities so deplorably lacking in the England players’ off-field conduct are precisely those that have so far been absent (even in victory) from their performance on the pitch: intelligence, imagination, self-awareness and discipline. Johnson needs to ensure that those qualities are instilled in his squad. As England meet France for a place in the semi-finals, nothing less will do.
Newspaper spreads have been designed to provide the correct context for the drop caps, observing traditional newspaper layouts. A guide to the design decisions made while creating the drop caps takes the form of a book.
Naomi Farrar Ink Shop
Brand and design the identity, products and packaging for a stationery shop, with a focus on the application and representation of colour.
Using laser cut type to deliver the colour in a predefined area through the page controls the use of colour and enables a professional space on the reverse for type and information to be placed, whilst still keeping a fun and playful tone.
Naomi Farrar Ink Shop
The whole identity and brand of the Ink shop is focussed on the use of laser cutting and the way that pattern and colour can be visible through these spaces, emphasising the use of colour, while the application isn’t the key design feature.
Naomi Farrar Black & White Concept Restaurant
Design branding for Marble – a concept based restaurant featuring predominantly black and white foods, drinks and interiors– an experience rather than an eating establishment. Create full branding for the restaurant’s identity & products. The identity has been
influenced by natural curves and shapes within marble, matched with the angular and sharp cuts of tiles and cut stone. A logo type and a symbolic logo have been designed to be used together or individually.
Naomi Farrar Black & White Concept Restaurant
Labels have been designed for wine & waters using the logo for the label shape. Black and white plates incorporating the logo are proposed for use in the restaurant. A single sheet menu and wine list imply a high class experience.
FILM C 60 M 0 Y 100 K 0
GAMES C 100 M 20 Y 0 K 0
& C 0 M 25 Y 95 K 0
ANIMATION C 0 M 100 Y 80 K 0
Naomi Farrar DFGA Yearbook
Beginning with a brief to create a yearbook to represent the 2012 graduates from the Leeds College of Art BA (Hons) and FD Digital Film, Games and Animation course, to showcase students’ work in a required format. The concept worked using a visual representation of the course through colours to categorise, and simple typographical indications to indicate further information. Broken down into three
main sections— film, games and animation— the yearbook worked with an RGB colour scheme, which was felt best represented the digital nature of the course. Yellow was also added to break up the book more, and add another level of information. Brand guidelines for the college had to be considered, as well as factors such as the equal representation of each student and their work.
DFGA Helvetica Lt Std Bold Roman Oblique in point sizes 10pt–170pt on a 4pt baseline grid
Naomi Farrar DFGA Yearbook
ANJU MIAH
HELVETICA LT STD BOLD 19pt
anjumiah87@googlemail.com anjumiah.wordpress.com
Helvetica LT Std Roman 10pt on 15pt leading
The typographical skeleton for the yearbook sat on a 4pt baseline grid, using Helvetica LT Std for the only font. Different weights within the font were employed in various appropriate layouts, as were a wide range of point sizes. The reoccurring shape within the book is a rectangle with two alternating curved corners. The concept being that the deliverables common on the course were predefined as
a certain format for screen media, within the yearbook it was felt that these boundaries had to be more dynamic when presenting the students and the work in print. The shapes help to contrast with the inflexible formats of the work itself, while also creating a more informal and lively pace for the content that goes alongside the work. This shape continues through the layouts of the divider pages.
Naomi Farrar Graze
Naomi Farrar Graze
Naomi Farrar Typocircle
An extension of the D&AD brief to create a set of publications for the Typographic Circle. The publications are to represent the events that are held monthly, and go alongside the Typographic Circle’s magazine ‘Circular’. The brief has been extended to include a bimonthly publication to go alongside the talks, as well as a brand
overhaul, tickets and exclusive poster prints for subscribers to the magazine. An online presence has also been proposed, with a flexible nature to the design which allows for monthly updates in keeping with the speakers at the events.
Naomi Farrar Typocircle
Tickets and exclusive poster prints have been designed as a part of the brief, extending the refreshed look given to the Typocircle as a collective. Working with the circular ‘preview’ shape on each element, the shape creates a spotlight on the photograph beneath, symbolising the intentions of the magazine as being an insight and
preview into the world of the featured creative, before the ‘big-reveal’ on the evening of the talks. Exclusive posters featuring the speaker at the talks have been designed as a gift to attendees, each one rolled up to support the circular elements throughout the brand.
Naomi Farrar PureReflection
Naomi Farrar Creative Branding
Naomi Farrar Herlihy