Naomi Farrar OUPD201 June 2011
“Take on some form of work experience, or at least more work on live briefs.�
Target for second year
Raven Typeface
Great work with the RavenTypeface I really like the shapes... letter R is my favorite! - Robert Walmsley, Teacake Design
Feedback
Alphabet Soup- Layered Typeface
Constellation Typeface
“Have my own website up and running by the end of the year.�
Target for second year
njdesign- Cargo Portfolio
Identity Development
GLAYVA
Product Packaging Packaging created for products from the VELA ranges. Three ranges are available: body, hair and face. Packaged products here show products items across the ranges. Further products are proposed within each range- eg, make up remover within the face range. Suhail & Regor- Hair products, Markab- Body product, and Ke- Face product.
We created a three part solution that will not only raise awareness of Glayva Liqueur with an audience of young professionals, but also encourage people to mix and enjoy the drink in a variety of ways. My own part of this was designing packaging and a cocktail book, as well as constructing the type logo.
Matte finish moulded plastic with spot varnish on the type and logo shapes. CMYK Printing with a 5 colour palette.
Range Packaging Naomi Farrar Product Range Distribution
Printed Folio
Overall Resolution OUGD203- YCN- Whyte & MacKay Naomi Farrar
“Work with type further, to build up a more specialised portfolio.�
Target for second year
www.fontshop.com
toll free at 888 ff fonts
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415.252.1003
t ypeface anatomy Quick Reference
Ascender
Handglovery Stem
Bracket
Ear
Terminal
Bowl
Counter
Crossbar
Link/Neck
Axis
Eye
Overshoot
Loop/Lobe
Shoulder
Serif
Aperture Tail
Descender
Typeface Anatomy — Basic parts of a typeface
ascender The upward vertical stem on some lowercase letters, such as ‘h’ and ‘b’, that extends above the x-height is the ascender. aperture The aperture is the partially enclosed, somewhat rounded negative space in some characters such as ‘n’, ‘C’, ‘S’, the lower part of ‘e’, or the upper part of a double-storey ‘a’.
Typography Module
axis An imaginary line drawn from top to bottom of a glyph bisecting the upper and lower strokes is the axis. baseline The imaginary line upon which the letters in a font appear to rest.
bowl The curved part of the character that encloses the circular or curved parts (counter) of some letters such as ‘d’, ‘b’, ‘o’, ‘D’, and ‘B’ is the bowl. bracket The bracket is a curved or wedge-like connection between the stem and serif of some fonts. Not all serifs are bracketed serifs.
cap-height x-height
baseline
“Take advantage of living in Leeds.�
Target for second year
“a graphic designer who works with type for print, with attention to layout and colour within her work�
Strategy
Teacake, Salford
Firpress, Workington & The Design Associates, Surrey
Use my own type within print layouts and identity work, and create working digital font files for each full font I develop.
Aims for the third year
Keep up consistent progress with blogging & documenting work, using my blog as an ongoing evaluation of my process and a place to articulate and reflect on decisions.
Aims for the third year
Keep in touch with the existing contacts I have made, seek more specific feedback from them, & take the time to make further professional contacts.
Aims for the third year
Hurrah! Thank you!