Vela Product Range Distribution

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Orion Typeface Based upon constellations of stars, this typeface combines simple geometric shames and lines to form a full set of capitals and small caps.

Typeface Naomi Farrar Product Range Distribution


Product Packaging Packaging created for products from the VELA ranges. Three ranges are available: body, hair and face. Packaged products here show products items across the ranges. Suhail & Regor- Hair products, Markab- Body product, and Ke- Face product.

Matte finish moulded plastic with spot varnish on type and logo shapes. CMYK Printing with a 5 colour palette.

Range Packaging & Colours Naomi Farrar Product Range Distribution


Launch Night Invitation Sent out to patrons of Harvey Nichols, cosmetics & beauty specialists and media. Invitation also available upon request via website. Die-cut on white ~200gsm stock. CMYK colour process.

Launch Night Invite Naomi Farrar Product Range Distribution


Vela Website Website showcasing all products in each range, The Proposed products would also be included. Site would have features for online ordering, RSVP-ing to the launch night, and further information about all the products.

Screen Media Naomi Farrar Product Range Distribution


Product Sales Signage for the store front- will be positioned within Harvey Nichols as a department on the cosmetics floor. Bag for product sales would be given out with purchases and free samples on the launch night.

Distribution Naomi Farrar Product Range Distribution


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