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BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
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FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Naomi Farrar Blog Address: n-farrar0912-fmp.blogspot.com
Rationale My intention is to undertake an investigation into typography through colour and shape. The resolutions of my design practice will be print based, in varying formats, including but not limited to: packaging, publication, type specimens, branding. I want my work to be able to work for itself, to be simple enough not to require an explanation and to be visually reasoned with logic and precision. I prefer the content to inform the solution to a brief, and for this content and context to be provided within the brief, so as not to make biased or ill-informed decisions. (This way I need to conduct research, without thinking I know enough already!) My deliverables are resolved aesthetically (rather than sustainably or audience focussed etc), with the outcomes defined by the appropriateness within the brief, not as a primary concern. I want my design decisions to be for a reason, and driven by the content of the brief and the context of the solution. Design for a reason, not design for design’s sake. Subjects / Themes Overall visually pleasing– engaging whilst still representative of the content. The effects of using colour, and why an audience responds to it. Packaging– household and home ephemera, including cosmetics, furnishings, interior decoration elements. Using custom made and purpose built typography to provide a specific function within a brief, not just for everyday use. For branding and identity.
Using shape as a representation of imagery. In place of other illustration or photography, using shape and colour to visually represent content. Formats of publications, or printed media. Newspapers in particular. Cooking and food, logical communication of progression through typography. The representation of senses through typography. Elements– Earth, Air, Wind, Fire… Could be transferable into ‘real’ subject matters, as businesses needing branding for example? Pattern– using repeated shape and colour to engage an audience and provide a secondary medium for a message after the typography. Etsy– community feel and spirit, I like the network that is in place here, and I find some of the products really inspiring. Shape and form are free, which makes for interesting inspiration. Organic and naturally inspired tones– simplicity. Using patterns/colours/shapes found naturally and extracting elements into vector based design. Design Disciplines / Creative Development Typeface design, branding through type. Focussing on how shape controls the format of typography, as well as it’s use in pairing type with image. Developing type specimens and full branding guidelines for smaller scale products, businesses or services– boutique type shops, or independent brands, eg, Howies, Lush. Developing a body of more ‘real world applicable’ design, not just to make something that looks nice. Vector based design, clean cut and neat. Clipping masks, capturing essentials and details without revealing a bigger context or picture. Revealing enough to be intriguing.
Practical Skills / Workshops – what, why and when? Adobe Illustrator– vector based image and type work. All typography created within Illustrator to provide a scalable working design. Pattern is also scalable with vectors. Editorial– Using InDesign to set up and work to grids and stricter formats. Digital Print– using a variety of stocks. Stock Consideration– consider professional usage of stocks, and their application through work in a real scale. Costs– Consider design at a cost, limiting print effects. Obviously explore them when necessary, but not as a ‘go to’ option or default.
Brief 1: Deadline 12th Jan 2012 Yearbook Proposal Rationale: Develop concept and design ideas to pitch for the Graphic Design yearbook for 2012. Working in a group, pitch a workable yearbook for use in 2012. Brief 2: Deadline 9th March Number 17 Rationale: Develop a strong concept that sells Number 17 make-up to a specified audience. Consider a variety of points including; packaging, in store promotion, events, advertising, Brief 3: Deadline Branding & Identity for Elements Rationale: Four independent businesses to be fully branded. Fire, earth, water & air. Could move into secondary elements too (metal, etc) Brief 4:
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Contextual references / Designers / Studios / Companies (specific)
RESEARCH ACTIVITY:
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RESEARCH ACTIVITY:
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RESEARCH ACTIVITY Details
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BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced)
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)
The Die Line, packaging blog– thedieline.com Lovely Package/Lovely Stationery– lovelypackage.com / lovelystationery.com September Industry– septemberindustry.co.uk Oh So Beautiful Paper– ohsobeautifulpaper.com Moxee– Lifestyle Blog– moxee.ws
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1
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