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a r b o Year Two Fashion Design and Marketing Northumbria University
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DESIGN REALISATION AND PROMOTION Design, develop and construct a garment based on Industrial Heritage and presenting key pieces within a concept book.
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Drawings of uniforms from the Working Life exhibition which showcased working uniforms for waitresses, factory workers and welders during the 1920s and 1970s. Despite the 50 year period, the overall look of the clothing is very similar. Both drawings are very baggy and oversized on the arms, suggesting comfort or basic fitting rather than tailored.
Drawings taken from the Soldier’s Life exhibition which inspired silohette and possible details for garment development. The trims on these uniforms were gold coloured which gave the clothing a sense of luxury.
Naomi Harbottle Northumbria University
These detail drawings were to help influence direction. These observational garment drawings were taken from high-end brands such as Diesel, Barbour and Ralph Lauren; inspiring the selected tweed fabric.
Taking the arrows from the uniform and creating a pattern for potential print or garment design. This pattern could also link to the material. A herringbone fabric could be used for the selected garment.
Naomi Harbottle Northumbria University
Taking inspiration from more recent Soldier uniforms and combining the camouflage with the hood and neck fastening. Camouflage has since worked its way into designer labels as part of khaki colour palettes.
Experimentation with different styled garments but using the same materials and silohette. The cut-out shoulders were inspired by 2015 ready-to-wear garments, adding extra detail to the design, aside from the obscure shaped pockets.
Naomi Harbottle Northumbria University
This selection of designs were inspired by the earlier periods of the Soldier’s Life exhibition, taking the silohette and formal trims. This combined with the modern camouflage made an interesting design which could be altered into many different forms.
With tweed being a completely different fabric and texture to camouflage these designs focused more on the fastening and detail. This is one example of the tweed designs which is very similar to the garment design, with three centre straps and a neck strap.
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
PHOTOGRAPHY STYING
Consideration for photography stying took place before the shoot, using inspiration from Pinterest. This helped decide what positions to put the model in and what would work best on location. The model was able to look at the images and know exactly where to put her hands, how to position her feet and the expression to have on her face with visual and verbal direction.
Naomi Harbottle Northumbria University
At the start of the research process, soldier’s life was very significant with exploration into Northumberland Soldiers. Through the development process and fabric selection, this theme slowly became more agricultural based. With tweed commonly associated with hunting and farming, this inspired the location choice of the shoot. Growing up with relatives that live on a farm allowed the shoot to be a little more personal. Having access to all areas of the farm, gave much opportunity for experimentation. Having gone to the location with styling inspiration, this made it easier to select areas which would give a similar effect and give the desired result.
The selected model is a horse rider, regularly spending her time in these kind of agricultural areas, making her no stranger to the lifestyle. She was the perfect model choice for this shoot.
Naomi Harbottle Northumbria University
Through the shoot it was important to capture the scenary and incorporate the surroundings into the photographs to set the mood. If this garment was photographed in a studio, it would not have had the same effect as it does with the outdoor farm land in the background.
Naomi Harbottle Northumbria University
HAY-FEVER Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
CONCEPT GENERATION
Design and Develop a collection based on a selected ‘Sense of Place’ The Sense of Place in this project is home and taking ones ‘home’ comfort bubble outdoors. The collection is an outerwear collection based on indoor garments.
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
RESEARCH, SHAPE AND SILOUHETTE
Naomi Harbottle Northumbria University
OUTFIT ONE
Bodysuit with geometric print Full length cigarette trousers long cocoon coat with fur neck and cuffs
OUTFIT TWO
Turtleneck long-sleeved top with geometric strips Bodycon skirt with gathers and centre back zip Oversized coat with wide translucent sleeves and fur neck.
Naomi Harbottle Northumbria University
OUTFIT THREE
Turtleneck short-sleeved cropped top with oversized wrap. Wide-leg oversized trousers with geometric strips wrap coat with fur neck and wide ties.
OUTFIT FOUR
Off-the-shoulder baggy jumpsuit with furred arm holes, attached belt and gathers.
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University