FASHION TREND RESEARCH
Choose a two current trends and design three looks per trend based on trend research. Trends do not have to be Fashion related, but must produce a collection.
Naomi Harbottle Northumbria University
URBAN MOVEMENT
Urban Movement is inspired by the travelling teen craze, incorporating vibrant decks and the rustic city and scraped skateboards. A contemporary trend collaborated with an on-going and advancing leisure pursuit. (Digital project)
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
This collection development is using a print fabric and mesh. The fabric is stretch, but the mesh allows air to pass through.
Naomi Harbottle Northumbria University
‘Galaxy’ has no age limit, but it cannot be denied that it has become a popular print amongst younger generations. By incorporating this into a collection, it clearly targets a specific age group.
Naomi Harbottle Northumbria University
With a collection comes consideration of potential graphics. By shortening ‘Urban Movement’ to UM, this has been branded onto items to help promote and label UM products. On the hoodie, there is a logo on the back of the garment which not only labels the product, but it promotes this product. If someone was to wear this hoodie in a gym, or casually in public, people would be made aware of this brand.
Other branded items include a postage box for those ordering products online, a clothing tag to view the price and barcode for an item of clothing and an deodorant bottle as this is a sportswear trend.
Naomi Harbottle Northumbria University
Considering approproate accessories for this trend would include a UM barrel bag, trainers, a watch, a cap and UM undergarnemts; all following the same theme to clearly show they are accessories specifically for the UM trend.
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
FINAL COLLECTION
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
With the growing interest in cupcakes and fancy designs, Sweet Tooth brings a range of pastel colours inspired by cupcake casing and decoration incorporating 1950’s fashion. Any wardrobe will be complete with a hint of pastel to sooth the vibrance. (Hand-drawn project)
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University
FINAL COLLECTION
Naomi Harbottle Northumbria University
Naomi Harbottle Northumbria University