Leeds College of Art (Hons) ILLUSTRATION BA OUIL603 Extended Practice
Level
06
Credit s
60
STUDIO PRACTICE Statement of Intent Naomi Smith Name
14/05/2017
Blog Address
n-smith1417.blogspot.co.uk
Rationale
Date
I want to stick to analogue drawing processes this year because I have learnt from experience that I really struggle with the process of drawing digitally, especially with vectors. Avoiding this will Rationale allow me to develop my drawing skills further and start to really understand how I work best. Focusing on ink as my primary medium, I hope to experiment with techniques and tools. I need to develop my Photoshop skills for editing scanned imagery created with analogue processes as I tend to use Photoshop t arrange my compositions and piece my images together from separately drawn components. This will allow me to produce professional quality outcomes effectively. I also have a strong interest in pattern and learning how to create repeating designs digitally. I need to be making high quality outcomes that are presented professionally because I need a strong portfolio behind me for when I leave my final year of formal education. This means I will be able to enter the working world with a clear collection of work which really highlights what I am good at and shows it contextualized in a professional format. I need to explore wider applications of my work beyond product ranges, although this is still a fundamental part of my practice. I want to be able to understand more about how and where I Themes / Subjects really see my work existing in the world and make my work more relevant to a wider range of briefs and contexts. It will help me build a portfolio showing a wider range of skills and ways of working. I want to make work that I am proud of because then I will be able to talk about it with confidence and believe it is worth something. This means I will be able to be more professional in my approach to my own work when talking to other people about it and I will have a more positive attitude towards my practice as a whole which is really important. Themes/Subjects Natural forms, plants, animals, food, positivity, seasonal events, occasions (seasonal), greetings, social issues, science, nature, lifestyle. Products/Methods of Distribution Products / Methods of Distribution Paper and fabric products: stationery, gift market, greetings cards, gift wrap, mockups of my designs on physical products. Prints: complete pieces of artwork that exist as stand alone images. Online: sharing imagery on professional social media accounts to build a following, some of my outcomes could be adapted for sale on my Etsy shop. In person: craft/print fairs, face to face selling. Editorial and publishing. Practical Skills/Media/Formats Drawing, experimenting with drawing tools, utilizing my sketchbook, analogue processes, digital editing and enhancement on Photoshop, pattern making, presenting outcomes professionally.
Brief 1 : Harrison Developments Ltd Advent Calendar Design Rationale : Design an advent calendar for Harrison to deliver to their contacts at Christmas. The design should be bold, clean and modern. Brief 2 : Illustrated Facts [not completed] Rationale : Produce an illustration each week in response to a fact about the natural world. Brief 3 : Virgin Media Communication Box Rationale : Propose a design to be painted onto a communication box to brighten up the streets of Headingley, Leeds. The front, top and sides can all be utilised. Brief 4 : The Little Art Collection Rationale : Design some unisex patterns the spring/summer 2017 babywear collection. The theme is hobbies and interests. Brief 5 : Whittard of Chelsea Tea Caddy Rationale : Create a design for a limited edition tea caddy based on the theme ‘A Very Autumnal Halloween’. The caddies will hold either Pumpkin Spice or Toffee Apple tea. Brief 6 : Hallmark/Tigerprint Gifted Rationale : An Instagram competition to create a post including the word ‘gifted’ within it. Brief 7 : We Are Boutique Mural Rationale : Design a ‘white sketchy’ mural for one wall in the main meeting room. The room is called ‘The Fell’ and the building is ‘The Old Saw Mill’. Brief 8 : ‘Out of Order’ Miscommunication Print Rationale : Produce a print relating to ‘Out of Order’ for an exhibition at Colours May Vary. Brief 9 : Papyrus Colouring Book Rationale : Create a double page spread for a colouring book which depicts something that helps you relax. This is for a charity project to tackle stress and anxiety in young adults. Brief 10 : Papyrus Extra Work Rationale : Design a pattern based front and back cover for a colouring book. Design a double page spread with space for the introduction and another double page spread incorporating the helpline number into the design. All content must be along the theme of self-care and relaxation. Brief 11 : Penguin Random House Adult Fiction Award Rationale : Design a book jacket for Harper Lee’s ‘To Kill A Mockingbird’ to appeal to a new generation of readers. Brief 12 : Framework Exhibition Print Rationale : Produce a print for an exhibition at The Old Red Bus Station. The theme is open. Final Major Project – Scandinavian Lifestyle Rationale : Produce a set of editorial illustrations inspired by Scandinavian lifestyle and design. Explore further potential uses of imagery through pattern design and product application.
Uncompleted Briefs YCN UK Greetings Not completed due to this being quite a substantial brief and not having enough time to do it. YCN Roald Dahl I started but did not completed due to the brief’s focus on character design which is not one of my strongpoints. Penguin Random House – Adrian Mole Did not complete this due to spending more time on the To Kill A Mockingbird design than I had expected and therefore not leaving myself enough time to complete this brief in time for the deadline. Batsford Prize I am disappointed I didn’t complete this brief because it does suit the subjects I am interested in. Other briefs were taking priority for me during the lead up to the deadline for this which explains why I did not complete it. Additional Project Proposals Roald Dahl Print Rationale – produce a print based on the Dahl’s story of Esio Trot. Scandinavian Inspired Product Range Rationale – Produce a range of projects as a continuation from my final major project. Colouring Book Rationale – Create a colouring book based on collections of natural objects. Contextual References Stylist Magazine Wellnesstoday.com LivingEtc Country Living Magazine Qi.com Oh Comely Magazine The Little Book of Hygge – Meik Wiking The Year of Living Danishly – Helen Russell The Almost Nearly Perfect People – Michael Booth The Art of Scandinavia – 3 Part Documentary BBC Small is Beautiful – A Tiny House Documentary Clean Slate – A Cookbook and Guide Research Activity - Primary research into where I see my work existing. Going to shops and identifying where my work could sit. Deadline – Ongoing Research Activity – Primary research in Amsterdam, document people, atmosphere, buildings, customs, places, lifestyle. Deadline - March Research Activity – Magazine research, identifying sections and features where my illustrations could potentially work. What themes would I want to work with, which magazines commission a lot of illustration? Deadline – Ongoing