our first lookbook
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Dreams only live when you napp R
Get your napp, refresh your mind and unleash your imagination. To achieve great things in life, you must first dare to have big dreams. And dreams only live when you napp. In this book we’re really proud to show you the realization of our dream. So pay attention: It’s time for your napp. nappjeans.com
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If you only dream in black & white Scandinavia is one big country Rendered in black and white, the Nordic flags are extremely similar. You’d think Denmark, Sweden, Norway, Finland and Iceland were all just one big country. And of course, in many ways we are. Scandinavian design is always clean, simple and sophisticated, be it from Stockholm, Reykjavik or Copenhagen. So when we dream at napp, we dream monochromatically. We imagine that all the Nordic flags are alike, that we’re a Nordic brand, and that napp is also short for Nordic Apparel: Classic and classy with Scandinavian design details, and a Nordic emphasis on great quality (in our case: a perfect fit and unique washes). The napp tab on all our jeans symbolizes our Nordic dreams: The ubiquitous Nordic cross, rendered in black and white and thus instantly recognizable by any Scandinavian as representing his or her country. nappjeans.com
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You create greater fashion when you napp
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How big are you allowed to dream when you’re a nobody, based in a small town in Denmark, trying to make it in the fashion business? Nowhere near as big as we are dreaming, that’s for sure. We’re breaking every unwritten rule in the book. Most new fashion brands tread carefully at first, with the easy stuff like t-shirts, shirts and chinos. Only later do they add more complicated products. But we napped and imagined greater things for our brand. So here we are, with leather jackets and jeans as our core products from day one. One thing we do know a lot about is branding, so we’ve come up with a great brand message and unique identity that’s sure to connect with our end users. This is going to be a great journey. So join us. It’s time for your napp. nappjeans.com
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Great fit, details & craftsmanship. Aviators would have approved. Aviators and soldiers loved leather jackets long before they became fashionable. The way leather adapts to your body temperature made it the perfect item for people who wanted to stay warm and comfortable, even in a primitive cockpit. When James Dean slipped into a leather jacket – for no other reason than to look cool – the old bomber jacket suddenly became an extremely desirable object and received the iconic status it has retained ever since. At napp jeans we have so much respect for the bomber jacket as well as the biker jacket that we’ve decided to produce them in the very best quality: Perfect fittings, attention to details, and wonderful hides and skins that are expertly crafted, tanned and stitched. The jackets all carry the napp jeans design signature, translated into iconic and shape-embracing cut lines, typically adding special attention to the backside. nappjeans.com
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It’s time someone put some class back into denim You know the old story already: The garment from the French city of Nimes (“de Nimes”) became known for its durability and found work in the mining industry. Our story begins when denim took the jump from its low-class origins and became a fashion item rather than work clothes for manual labourers. Amazingly, that happened just 50 years ago. The film Easy Rider introduced worn-out and faded jeans to the masses and helped denim’s rise to the top, and by the 1980’s the denim market was firmly established. Soon, you could get your denim in every possible item – from jackets and dresses to shorts – and in every imaginable wash, dye or coating. Today, jeans are often very flashy with big back pocket stitching and the works. At napp jeans, however, we remain Scandinavians at heart, so our style is sophisticated, discreet and classical, and our focus is on delivering great quality, perfect fit and up-to-date washes. napp jeans combines the best features from the biggest players on the market. Our standard straight jeans – Stevie Straight Jeans – sport a regular waist and straight / slim legs, and is crafted in solid denim. Your fashion conscious customers will probably go for our skinny jeans – Slimmy Jimmie Jeans – with low / regular waist, skinny legs and denim with elastane nappjeans.com
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Across waist 41,5 cm / 16,6 in
Front rise 24 cm / 9,5 in
Leg opening 16,5 cm / 6,6 in
Slim fit Nappjeans operate on 2 basic fits, available in the size range “29 - ”36 inseam “32 & ”34 Indicated measurements in size “32 waist
Slimmy Jimmie jeans
Slimmys features
Slimmy jimmie jeans sits low on the waist and is tight and narrow at hip, thigh and knee. Compared to Stevie the leg opening is more narrow and waist more low.
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Tight fit Normal / low waist Tight leg Narrow leg opening
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Across waist 44 cm / 17,3 in
Front rise 26 cm / 10,2 in
Leg opening 19 cm / 7,5 in
Regular fit Nappjeans operate on 2 basic fits, available in the size range “29 - ”36 inseam “32 & ”34 Indicated measurements in size “32 waist
Stevie Straight jeans
Straight features
Stevie straight jeans sits straight from hips to knee, and regular in rise. Leg opening is semi narrow. Compared to Slimmy the fit is more relaxed and waist less low.
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Straight / slim fit Normal waist Straight / slim leg Semi narrow leg opening
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No disrespect, but this is just another bloody t-shirt We’d love to enchant you with a great yarn about t-shirts, but hey – it’s just a bloody t-shirts! Ever since Marlon Brando transformed the humble t-shirt into an iconic fashion statement, every single fashion brand in the world produces t-shirts. As do we. Now, we mean no disrespect to the t-shirt. On the contrary, we’ve invested blood and tears into crafting the perfect t-shirt with just the right fit, softness, quality and colours. 50% cotton & 50% modal. But really, there’s not a lot to say. You just have to look and feel yourself. nappjeans.com
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Jacket // Rough leather jacket - red edition Jeans // Slimmy jimmie - Smoking T-shirt // Pa x SS O-neck
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shirt // Bond denim shirt Jeans // Slimmy jimmie - Noir
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shirt // Bond leather shirt jeans // Stevie straight - dive
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shirt // Bond leather shirt
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jacket // Chase leather - washed t-shirt // Pa x ss o-neck - wash Jeans // Slimmy jimmie - new grey
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Jacket // College leather jacket Jeans // Slimmy jimmie - True blue T-shirt // Pa x SS O-neck
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shirt // Bobby sweatshirt Jeans // Slimmy jimmie - Trueblue
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shirt // Bobby sweatshirt Jeans // Stevie straight - Grey hound
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Jacket // Goose bicker jacket T-shirt // Pa x SS O-neck Jeans // Slimmy jimmie - zuma
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Jacket // Rough bl ack shirt // Bond denim shirt Jeans // Slimmy jimmie - noir
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shirt // Bond denim - bl ack T-shirt // Pa x SS O-neck Jeans // Slimmy jimmie - the grey
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The secret lair of great dreamers napp jeans is headquartered on the outskirts of one of Denmark’s historic towns, housed in a building originally devoted to an outdated industry. We feel our old printer’s building is the perfect place to launch a 21th century company. It’s personal, impressive, with plenty of space to welcome friends, and most importantly: ample opportunity to grow. The ceiling rises almost 40 feet above the floor of our show room, where some of the old fittings for the giant machines that used to inhabit the space are still visible. Even before we’ve officially opened, lifestyle photographers are already clamouring to shoot here. nappjeans.com
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Collection Rhythm 2012
Collection
Delivery to shop Show time
Limited Express November / December / January
2013
Right now!
Collection
Delivery to shop Show time
Limited Express Spring // Summer
April / May
February / Marts
Autumn & Winter
July / August / September
January / February
Limited Express Autumn & Winter
October / November
August / September
Nappjeans presents 2 collections a year, and inbetween a follow up / Express on each season. The objectives of the collection rhythm are as follows: * Own choice of size assortment - S-XXL, “28 - 36� * Own choice of colours * Good Nappjeans range of qualities, prices and trend * Good mark up and the best selling prices with Value for Money
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32 Moments
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– While building up napp
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Leather bond leather shirt bl ack 100 % sheep naplon leather
Goose bicker jacket bl ack 100 % sheep leather + tumble
Rough leather jacket bl ack 100 % goat leather veg. tan. + tumble
Rough leather jacket red edition 100 % goat leather veg. tan. + tumble
college leather jacket bl ack 100 % sheep nappa 100 % suede
Chase leather jacket bl ack 100 % goat leather veg. tan. + tumble
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Denim
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Stevie straight
slimmy jimmie
dive
trueblue
100 % cotton
98 % cotton // 2 % el astan
Stevie straight
slimmy jimmie
bob raw
totem
100 % cotton
98 % cotton // 2 % el astan
Stevie straight
slimmy jimmie
Grey hound
zuma
100 % cotton
98 % cotton // 2 % el astan
bond denim shirt
slimmy jimmie
grey
the grey
100 % cotton
98 % cotton // 2 % el astan
bond denim shirt
slimmy jimmie
bl ack coated
noir
100 % cotton
98 % cotton // 2 % el astan
slimmy jimmie Smoking 98 % cotton // 2 % el astan
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Jersey
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Bobby sweatshirt grey 100 % cotton
Bobby sweatshirt blue 100 % cotton
Pa x ss o neck wine red Pa x ss v neck wine red 50 % cotton // 50 % modal
Pa x ss o neck green Pa x ss v neck green 50 % cotton // 50 % modal
Pa x ss o neck grey washed Pa x ss v neck grey washed 50 % cotton // 50 % modal
Pa x ss o neck bl ack Pa x ss v neck bl ack 50 % cotton // 50 % modal
Pa x wifebeater tank bl ack 50 % cotton // 50 % modal
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Contact Denmark
Iceland
Anders Christiansen CEO +45 4091 0702 abc@nappjeans.com
UK
Napp Jeans ApS
Morten LĂŚgsgaard Sales Manager +45 2894 4896 ml@nappjeans.com
Sweden
Agents wanted
Norway
Agents wanted
Agents wanted Agents wanted
Austria
Agents wanted
Germany
Agents wanted
Netherland
Agents wanted
France
Agents wanted
Finland
Agents wanted
Head office
Napp Jeans ApS Snaremosevej 23A 7000 Fredericia Denmark Direct: +45 7070 7012 Cell: +45 4091 0702 E-mail: hello@nappjeans.com
nappjeans.com
Press contact
e-mail: press@nappjeans.com phone: +45 2869 0047
Graphic design napp studios
Photographed by Kasper Fuglsang
Model
Lasse Hansen
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