Our elements LOGO
OUR BELIEFS
The Northern Star is a symbol of our Nordic roots. It has also been an important navigational aid for thousands of years, and we believe a little bit of navigation may be just what our lives need right now.
Be the Logo. Be positive, embrace the world, and live your life to its full extent. Our payoff embodies a strong and compelling brand universe, and we’ll use it to tell some great stories.
MAX
NORDIC FLAG
At HQ we call him Max, because here is someone who lives life to the fullest – to the max! We want Max to inspire people and remind them how life is worth celebrating. Max is our unique and compelling logo, and he is much more than just a fashion icon: Max is a way of life.
Our black and white symbol represents all the Nordic flags, just without their usual red, yellow and blue colours, and reminds the customers of our proud heritage. We are Scandinavians by birth and at heart. Positive, relaxed, easy-going. And with a reputation for quality, design and clean lines.
FOTOGRAPHY EMIL MONTY FREDDIE | MODEL MOUNIER LACOSTE | DIRECTION NAPP JEANS
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WE ARE THE LOGO. We embrace life. We dare to dream. We bear any burden and fight any obstacle in our quest to achieve great things. Finally, we celebrate our achievement. We rejoice in our success. We share our joy. And we invite you to join our state of mind: Be the logo. We are eager to show you our big and varied line of quality shirts and jeans. But this year’s highlight is unquestionably our spectacular, line of more than 20 premium leather jackets. They range from the classic, over the classic-with-a-twist, via the bold and modern, to the truly bold. All jackets have two things in common: They’re great workmanship with beautiful detailing. And they’re not to be missed.
Spring / Summer collection
2015
CONTACT
info@nappjeans.com
Napp Jeans ApS
nappjeans.com
Snaremosevej 23A
facebook.com/nappjeans
DK-7000 Fredericia +45 7070 7012
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The napp world Partners
DENMARK Menta Clothing
FRANCE JV Fashion
GERMANY Hiluxe Fashion
NORWAY Cotton Kitchen
NETHERLANDS Lexson Brands BV
ENGLAND presentdaystudios
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PRODUCTION PARTNERS
Production
TURKEY, ISTANBUL Jeans, Sweatshirts, Shirts and T-shirts CHINA, HONG KONG Knitwear and Shirts.
INDIA, NEW DEHLI Leather PORTUGAL, LISSABON Sweatshirts, Shirts and T-shirts
Our way of thinking is very Scandinavian: Great design, attention to details, and superior quality of workmanship. But our philosophy is universal: When our logo and payoff dare you to embrace the world and live your life to its full extent, these are universal values – and probably more Asian than Scandinavian. We opened our store this spring in Bangkok’s new and luxurious shopping mall on fashionable Siam Square. And the fusion of Nordic looks and Asian philosophy has been an instant hit.
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Nordic meets Thai
It may seem surprising that our first flagship store is located nowhere near our headquarters in our native Denmark, but rather in faraway Bangkok, Thailand. But on closer inspection it makes perfect sense.
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Craftmanship When your starting point is a perfect, exquisite piece of leather of the highest grade, it would be a crime not to proceed with the quality of workmanship it deserves. Rest assured, we’re no criminals: A careful inspection will show you how great care we take in constructing a beautiful, well-fitting, figure-flattering jacket. Notice how it fits perfectly in the sleeves when you move your arms around. Feel how the zippers seem sturdy and move smoothly. Enjoy how the cutlines are complementary to your shape. We make a number of different leather jackets that are attractive in each their own unique way, but it may take you some time and difficult decision-making to decide which one you love the most. But whatever you choose, you can count on one thing: This is the beginning of a beautiful friendship.
STYLE:
Charlie Leather Jacket MATERIAL:
SEASON:
100% Leather
SS15
CALLE CREW NECK SWEAT
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CHARLIE LEATHER JACKET CALLE HOOD SWEAT SLIMMY JIMMIE / METAL GREY
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LARRY OXFORD SHIRT / WHITE SLIMMY JIMMIE / BLUE DESTROYED PAGE 14 | SS15
LARRY OXFORD SHIRT / WHITE SLIMMY JIMMIE / BLUE DESTROYED
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Looks napp jeans entered its young life with denim, but now we’re also joined by leather on our path to greatness. While we still proudly produce amazing jeans, people now also know and love us for our premium leather jackets. The jackets range from the classic, over the classic-with-a-twist, via the bold and modern, to the truly bold. All jackets have two things in common: They’re great workmanship with beautiful detailing. Our jackets are quickly becoming known for their outstanding styling and superb fit. We combine the tradition of Scandinavian craftsmanship and design with a great sense of flair and edgy fashion.
STYLE:
Self Leather Jacket MATERIAL:
SEASON:
100% Leather
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LARRY OXFORD SHIRT / LIGHT BLUE CAYDEN SHORTS / NAVY PAGE 18 | SS15
The right colour matters
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New Larry’s in oxford
LARRY OXFORD SHIRT / STRIPED
LARRY OXFORD SHIRT / LIGHT BLUE
LARRY OXFORD SHIRT / LIGHT GREY
LARRY OXFORD SHIRT / RED
LARRY OXFORD SHIRT / WHITE
LARRY OXFORD SHIRT / DARK BLUE
BROWN SIMPLE LEATHER JACKET GUSS NYLON SHIRT / NAVY CAYDEN CHINO / DESERT PAGE 20 | SS15
GUSS NYLON SHIRT / NAVY CAYDEN CHINO / DESERT
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STYLE:
Matt Zip Sweat SEASON:
60% Cotton / 40% Polyester
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MATERIAL:
ROUNDABOUT LEATHER JACKET SLIMMY JIMMIE / LIGHT BLUE DESTROYED PAGE 24 | SS15
CALLE HOOD SWEAT SLIMMY JIMMIE / METAL GREY
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The
3
ACROSS WAIST 42 cm / 16,5 in
FRONT RISE 28 cm / 11 in
denim fits
LEG OPENING 14 cm / 5,5 in
The Carrot Fit Nappjeans operates on 2 basic fits, available in the size range “28 - ”36 inseam “32 & ”34 Indicated measurements in size “32 waist CAYDEN JEANS & CAYDEN CHINO The Cayden model basicly has the same cut as the Slimmy Jimmie, however the front rise is longer and the leg opening is more narrow. CAYDEN FEATURES - Tight fit - Long Crotch - Low waist - Tight leg - Narrow leg opening
ACROSS WAIST 44 cm / 17,3 in
FRONT RISE 26 cm / 10,2 in
FRONT RISE 24 cm / 9,5 in
LEG OPENING 19 cm / 7,5 in
LEG OPENING 16,5 cm / 6,6 in
The Regular Fit
The Slim Fit
Nappjeans operates on 2 basic fits, available in the size range “28 - ”36 inseam “32 & ”34
Nappjeans operates on 2 basic fits, available in the size range “28 - ”36 inseam “32 & ”34
Indicated measurements in size “32 waist
Indicated measurements in size “32 waist
STEVIE STRAIGHT
SLIMMY JIMMIE
Stevie straight jeans sits straight from hips to knee, and regular in rise. Leg opening is semi narrow. Compared to Slimmy the fit is more relaxed and waist less low.
Slimmy jimmie jeans sits low on the waist and is tight and narrow at hip, thigh and knee. Compared to Stevie the leg opening is more narrow and waist more low.
STEVIE FEATURES
SLIMMY FEATURES
- Straight fit - Normal waist - Straight leg - Semi narrow leg opening
- Tight fit - Normal / low waist - Tight leg - Narrow leg opening
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ACROSS WAIST 41,5 cm / 16,6 in
THRONE LEATHER JACKET CALLE CREW NECK SWEAT SLIMMY JIMMIE / BLACK SHADOW PAGE 28 | SS15
Black Diamonds. 18K Blackened White Gold Shields on calf leather.
The strong, splendid shield of the Armadillo finds rich expression in new editions of Shamballa Jewels’ Korne Bracelet with shields. Sublime leather is armored with customisable yellow, white, rose, or black rhodium plated gold shields. Armadillo, ‘Little Armored One,’ is symbolic of boundaries and shields - of protecting our inner selves. Made by hand in Copenhagen. www.shamballajewels.com
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Shamballa Jewels Korne Bracelet
CLIVE COMBO JACKET GUSS NYLON SHIRT / ARMY SLIMMY JIMMIE / BLACK SHADOW PAGE 30 | SS15
GUSS NYLON SHIRT / ARMY SLIMMY JIMMIE / BLACK SHADOW
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PIPELINE LEATHER JACKET PAX O-NECK TEE / WHITE SLIMMY JIMMIE / TOTEM PAGE 32 | SS15
PIPELINE LEATHER JACKET
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STYLE:
Castro Combo Nylon Jacket THE NYLON & LEATHER COMBINATION
SEASON:
100% Leather / 100% Nylon
SS15
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MATERIAL:
DAMIEN DENIM SHIRT
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DAMIEN DENIM SHIRT CAYDEN CHINO / DESERT
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COUNT LEATHER JACKET SLIMMY JIMMIE / STONE DESTROYED PAGE 38 | SS15
COUNT LEATHER JACKET SLIMMY JIMMIE / STONE DESTROYED
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MATT CREWNECK SWEAT
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SELF LEATHER JACKET MATT CREWNECK SWEAT CAYDEN SHORTS / NAVY
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GUSS NYLON SHIRT / BLACK SLIMMY JIMMIE / BLACK SHADOW PAGE 42 | SS15
HANSON HOODIE JACKET DAMIEN DENIM SHIRT PAX O-NECK TEE / WHITE SLIMMY JIMMIE / BLACK SHADOW
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Be all you can be. Be the Logo.
STYLE:
Clive Combo Jacket MATERIAL:
SEASON:
100% Leather / 100% Wool
SS15
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SELF DENIM JACKET SLIMMY JIMMIE / BLACK SHADOW PAGE 46 | SS15
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SELF DENIM JACKET
SULLY LEATHER JACKET SLIMMY JIMMIE / LIGHT BLUE DESTROYED PAGE 48 | SS15
COLLEGE LEATHER JACKET SLIMMY JIMMIE / NOIR
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Wayne Leather Jacket MATERIAL:
SEASON:
100% Leather
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NELSON NYLON JACKET CAYDEN CHINO / DESERT PAGE 52 | SS15
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NELSON NYLON JACKET
CHASE NYLON JACKET LARRY SHIRT / BLUE STRIPED SLIMMY JIMMIE / BLUE SHADOW PAGE 54 | SS15
GUSS DENIM ZIP SHIRT / BLUE ENZYME MATT ZIP SWEAT SLIMMY JIMMIE / NOIR
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Reach for the stars Not too long ago this galaxy was nothing but a white speck on the night sky. But over the course of just a few decades we have gained a close-up view of the heavens that would have been unimaginable science fiction to our grandparents. All it took was some visionary men and women to quite literally reach for the stars – and succeed. At Napp we find achievements like the Hubble Space Telescope incredibly inspirational, because it beautifully and perfectly embodies our philosophy. We believe everyone should reach for the stars. Obey your dreams and be all you can be. Don’t let anything or anyone stop you from achieving them. Gravity will always try to hold you down, but if you set your mind to it your opportunities are infinite. Be the Logo is an invitation to feel alive. To feel how it is to dream, to rejoice, to live life to its full extent.
STYLE:
Pax Galaxy Tee MATERIAL:
SEASON:
100% Cotton
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PAX GALAXY TEE SLIMMY JIMMIE / TRUE BLUE
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The shape of shops to come Authentic oak furnishings, cool black surroundings, exquisite lighting, and a great attention to details. The Napp Store oozes Scandinavian style and quality, and you don’t even have to go to Bangkok to experience it (sorry!). A visit to our headquarters in Fredericia, Denmark will reveal this full-size mock-up.
nappjeans.com