THE STYLE BOOK
Our elements LOGO
OUR BELIEFS
The Northern Star is a symbol of our Nordic roots. It has also been an important navigational aid for thousands of years, and we believe a little bit of navigation may be just what our lives need right now.
Be the Logo. Be positive, embrace the world, and live your life to its full extent. Our payoff embodies a strong and compelling brand universe, and we’ll use it to tell some great stories.
MAX
NORDIC FLAG
At HQ we call him Max, because here is someone who lives life to the fullest – to the max! We want Max to inspire people and remind them how life is worth celebrating. Max is our unique and compelling logo,
Our black and white symbol represents all the Nordic flags, just without their usual red, yellow and blue colours, and reminds the customers of our proud heritage. We are Scandinavians by birth
and he is much more than just a fashion icon: Max is a way of life.
and at heart. Positive, relaxed, easy-going. And with a reputation for quality, design and clean lines.
AW 2014
STYLE:
Lucas Padded Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 4 | Stylebook
SEASON:
AW14
STYLE:
Paulo Padded Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 5 | Stylebook
SEASON:
AW14
STYLE:
Harris Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 6 | Stylebook
SEASON:
AW14
STYLE:
Brown Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 7 | Stylebook
SEASON:
AW14
STYLE:
Bruno Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 8 | Stylebook
SEASON:
AW14
STYLE:
Dock Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Suede
S / M / L / XL / XXL
Black
PAGE 9 | Stylebook
SEASON:
AW14
STYLE:
Walter Combi Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Suede
S / M / L / XL / XXL
Black
PAGE 10 | Stylebook
SEASON:
AW14
STYLE:
Brick Clean Biker Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 11 | Stylebook
SEASON:
AW14
STYLE:
House Biker Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Blue
PAGE 12 | Stylebook
SEASON:
AW14
STYLE:
Moon Biker Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 13 | Stylebook
SEASON:
AW14
STYLE:
Cool Biker Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 14 | Stylebook
SEASON:
AW14
STYLE:
Actor Pilot Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 15 | Stylebook
SEASON:
AW14
STYLE:
James Waistcoat MATERIAL:
SIZES:
COLOR:
100% Cotton / 100% Suede
S / M / L / XL / XXL
Black
PAGE 16 | Stylebook
SEASON:
AW14
STYLE:
Orbit Combi Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Cotton
S / M / L / XL / XXL
Black
PAGE 17 | Stylebook
SEASON:
AW14
STYLE:
Ross Combi Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Wool
S / M / L / XL / XXL
Black
PAGE 18 | Stylebook
SEASON:
AW14
STYLE:
Nephew Wool Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Wool
S / M / L / XL / XXL
Black
PAGE 19 | Stylebook
SEASON:
AW14
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Blue Wax PAGE 20 | Stylebook
SEASON:
AW14
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Dark Blue Wash PAGE 21 | Stylebook
SEASON:
AW14
SS 2014
STYLE:
College Zip Combi Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Denim
S / M / L / XL / XXL
Black / Grey
PAGE 23 | Stylebook
SEASON:
SS14
STYLE:
Street Mix Bomber Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Denim / 100% Suede
S / M / L / XL / XXL
Black / Denim
PAGE 24 | Stylebook
SEASON:
SS14
STYLE:
Varsity Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Denim
S / M / L / XL / XXL
Cognac / Denim
PAGE 25 | Stylebook
SEASON:
SS14
STYLE:
College Air Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Light Sandy
PAGE 26 | Stylebook
SEASON:
SS14
STYLE:
Hamel Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Suede
S / M / L / XL / XXL
Light Sandy / Navy
PAGE 27 | Stylebook
SEASON:
SS14
STYLE:
Guss Full Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Grey
PAGE 28 | Stylebook
SEASON:
SS14
STYLE:
Bond Leather Shirt MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Olive
PAGE 29 | Stylebook
SEASON:
SS14
STYLE:
Cast Pocket Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Light Blue
PAGE 30 | Stylebook
SEASON:
SS14
STYLE:
Cast Pocket Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Mid Blue
PAGE 31 | Stylebook
SEASON:
SS14
STYLE:
Cast Stripe Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Blue Striped
PAGE 32 | Stylebook
SEASON:
SS14
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Blue Worn PAGE 33 | Stylebook
SEASON:
SS14
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Red Button PAGE 34 | Stylebook
SEASON:
SS14
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
32
• •
• •
33
• •
34
• •
36
• •
Black Bleach PAGE 35 | Stylebook
SEASON:
SS14
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Black Acid PAGE 36 | Stylebook
SEASON:
SS14
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Light Blue Destroyed PAGE 37 | Stylebook
SEASON:
SS14
STYLE:
Thor Stripe Shorts MATERIAL:
SIZES:
100% Cotton
28
•
COLOR:
29
•
30
•
31
32
•
•
33
•
34
•
36
•
Blue Striped PAGE 38 | Stylebook
SEASON:
SS14
STYLE:
Stevie Straight Shorts MATERIAL:
SIZES:
100% Denim
28
•
COLOR:
29
•
30
•
31
•
32
•
33
•
34
•
36
•
Blue Optic PAGE 39 | Stylebook
SEASON:
SS14
SS 2014 Express
STYLE:
Chase Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Navy
PAGE 41 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
College Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Suede
S / M / L / XL / XXL
Navy
PAGE 42 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
College Air Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Navy
PAGE 43 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
Guss Canvas Zip Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Navy
PAGE 44 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
Hanson Hoodie Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 45 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
Calle Hood Sweat MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Grey Melange
PAGE 46 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
Calle Crew Neck MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Grey Melange
PAGE 47 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
Pax Turn-Up Tee MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Navy
PAGE 48 | Stylebook
SEASON: SS14 EXPRESS
STYLE:
Pax Turn-Up Tee MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
White
PAGE 49 | Stylebook
SEASON: SS14 EXPRESS
NOOS
STYLE:
Chase Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 51 | Stylebook
SEASON:
NOOS
STYLE:
College Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Suede
S / M / L / XL / XXL
Black
PAGE 52 | Stylebook
SEASON:
NOOS
STYLE:
College Air Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 53 | Stylebook
SEASON:
NOOS
STYLE:
Goose Biker Jacket MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Suede
S / M / L / XL / XXL
Black
PAGE 54 | Stylebook
SEASON:
NOOS
STYLE:
Rough Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 55 | Stylebook
SEASON:
NOOS
STYLE:
Self Leather Jacket MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 56 | Stylebook
SEASON:
NOOS
STYLE:
Bond Leather Shirt MATERIAL:
SIZES:
COLOR:
100% Leather
S / M / L / XL / XXL
Black
PAGE 57 | Stylebook
SEASON:
NOOS
STYLE:
Nasa Waistcoat MATERIAL:
SIZES:
COLOR:
100% Leather / 100% Suede
S / M / L / XL / XXL
Black
PAGE 58 | Stylebook
SEASON:
NOOS
STYLE:
Guss Canvas Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Black
PAGE 59 | Stylebook
SEASON:
NOOS
STYLE:
Larry Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Blue
PAGE 60 | Stylebook
SEASON:
NOOS
STYLE:
Larry Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Blue Striped
PAGE 61 | Stylebook
SEASON:
NOOS
STYLE:
Larry Shirt MATERIAL:
SIZES:
COLORS:
100% Cotton
S / M / L / XL / XXL
01. White / White Max. 02. White / Blue Max 03. White / Green Max. 04. White / Red Max
PAGE 62 | Stylebook
SEASON:
NOOS
STYLE:
Larry Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Grey
PAGE 63 | Stylebook
SEASON:
NOOS
STYLE:
Larry Shirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
01. Black / Black Max. 02. Black / Red Max
PAGE 64 | Stylebook
SEASON:
NOOS
STYLE:
Bobby Sweatshirt MATERIAL:
SIZES:
COLOR:
100% Cotton
S / M / L / XL / XXL
Grey Melange
PAGE 65 | Stylebook
SEASON:
NOOS
STYLE:
Pax SS Tee MATERIAL:
SIZES:
COLOR:
50% Cotton / 50% Modal
S / M / L / XL / XXL - Comes in V- and O-Neck
Black
PAGE 66 | Stylebook
SEASON:
NOOS
STYLE:
Pax SS Tee MATERIAL:
SIZES:
COLOR:
50% Cotton / 50% Modal
S / M / L / XL / XXL - Comes in V- and O-Neck
White
PAGE 67 | Stylebook
SEASON:
NOOS
STYLE:
Pax SS Tee MATERIAL:
SIZES:
COLOR:
70% Cotton / 30% Polyester
S / M / L / XL / XXL - Comes in V- and O-Neck
Dark Grey Melange
PAGE 68 | Stylebook
SEASON:
NOOS
STYLE:
Pax SS Tee MATERIAL:
SIZES:
COLOR:
50% Cotton / 50% Polyester
S / M / L / XL / XXL - Comes in V- and O-Neck
Light Grey Melange
PAGE 69 | Stylebook
SEASON:
NOOS
STYLE:
Slimmy Jimmie MATERIAL:
SIZES: ALSO AVAILABLE AS
Stevie Straight COLOR:
98% Denim / 2% Elastane 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Totem PAGE 70 | Stylebook
SEASON:
NOOS
STYLE:
Slimmy Jimmie MATERIAL:
SIZES: ALSO AVAILABLE AS
Stevie Straight COLOR:
98% Denim / 2% Elastane 28
•
29
• •
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Noir PAGE 71 | Stylebook
SEASON:
NOOS
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Denim / 2% Elastane 28
•
29
• •
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Shane PAGE 72 | Stylebook
SEASON:
NOOS
Stock Jeans
STYLE:
Slimmy Jimmie MATERIAL:
SIZES:
COLOR:
98% Cotton / 2% Elastane 28
•
29
•
30
•
31
• •
32
• •
33
• •
34
• •
36
•
True Blue PAGE 74 | Stylebook
SEASON:
STOCK
STYLE:
Stevie Straight MATERIAL:
SIZES:
COLOR:
100% Cotton 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Bob Raw PAGE 75 | Stylebook
SEASON:
STOCK
STYLE:
Stevie Straight MATERIAL:
SIZES:
COLOR:
100% Cotton 28
•
29
•
30
• •
31
32
• •
• •
33
• •
34
• •
36
•
Grey Hound PAGE 76 | Stylebook
SEASON:
STOCK
STYLE:
Stevie Straight MATERIAL:
SIZES:
COLOR:
100% Cotton 28
•
29
• •
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Blue Optic PAGE 77 | Stylebook
SEASON:
STOCK
STYLE:
Stevie Straight MATERIAL:
SIZES:
COLOR:
100% Cotton 28
•
29
•
30
• •
31
• •
32
• •
33
• •
34
• •
36
• •
Dive PAGE 78 | Stylebook
SEASON:
STOCK
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