Contents
Introduction We, NASA India Our Journey Mission & Vision Branding Appearance Brand Identity Prism
Annual colour scheme 01 02 03
04
Logo Introduction Logo History Logo Version Logo Guidelines Logo Usage Grid System Logo Gridlines & Spacing Print Grid System for Competition Entries Grid System for Posts Grid Guidelines for Posts/Banners/Flyers/ Invites/Advertisements Colour Scheme Primary colour scheme
NASA India Branding Manual
06 07 08 09 10
11 12 13 14
15
Typography Typeface - Website, Official Documents and Social Media Iconography Style & Dos and Don’ts
16
18
19
Stationary ID Cards and Visiting Cards Letterheads Envelope
21 22 23
Website NASA India’s Website
25
Social Media Official Social Media Handles
26
NASA TV Intro templates for NASA TV/IGTV/Reel
27
Merchandise NASA India Merchandise
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Page
i
Hello! Who we are...
The National Association of Students of Architecture (NASA, India) is an architectural student organization with over 300+ associated colleges all over India and around the world. NASA India’s primary objective is to establish a platform for architecture students to learn and engage, directly and indirectly, through both online and offline resources. NASA India conducts events, conventions, seminars, workshops, design competitions & trophies, and several other activities that aim to enhance the holistic development of students.
What we believe... At NASA India we believe that architects can come together, learn and create a huge positive impact on the world, and strive for the same through our activities. Millions of students have gone through the NASA India experience in its rich history since its foundation in 1957. Today, NASA India along with providing students enriched learning experience; it is also connecting students across the country and staging the voice of the student community.
What we aspire... The association aims to provide a platform for learning and interactions for students across the country with varied cultural backgrounds. NASA India includes over 300 colleges divided into 6 zones strategically. NASA India is a non-profit and non-political association registered under the Society’s Act 1860 vides no. 24786 as applicable to the National Capital Territory of New Delhi, India. NASA India has its headquarters currently located at the Department of Architecture, School of Planning and Architecture, New Delhi.
NASA India Branding Manual
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Our Journey
NASA India Branding Manual
Page 02
Mission & Vision
1
Being the Voice...
Of all architecture students in the Nation. To address issues and get solutions.
2
6
From 7 colleges in 1957 to 290 and counting today it can only get better!
5
Bridging the Gap...
Between students and professionals. For the overall benefit of the Indian architecture student fraternity as a whole
3
Creating a Platform...
For students from across the country to share critical ideas about Architecture and showcase their skil
NASA India Branding Manual
Growing...
Sustaining...
The works the students do through a democratically elected council who ensure that the hardwork gets results throughout the year.
4
Making a Difference...
By collectively volunteering to assist various government and non- government organizations in their programs like relief work, rehabilitation, research and documentation.
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Branding Appearance
Externalisation
Our Social Media is more expressive than functional. This is done so that the viewers that are not part of the organisation can easily find what they are looking for.
NASA India Branding Manual
Internalisation
We tone down the expression in documents that are referred internally. It helps us be more efficient and functional.
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NASA India Branding Manual
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Logo Introduction The NASA India Logo is the primary identifier of the association. It portrays our core values of who we are and what we stand for. The logo comprises of three main elements, namely;
The strongest of structural elements; symbolises the association’s strength: “the students.”
Welcome everyone, the doorway opens for you.
The whole world of creativity, innovation and support in you, for you.
The Word NASA and National Association of Students of Architecture uses the typeface M I C R O S O F T S A N S S E R I F set in Black and regular font format. The Name and Logo of NASA India mainly captures a broad sense and essence of the Association.
Colors Used
C:0%, M:0%, Y:0%, K:100% R:0 G:0 B:0 WEB: #000000 HSV: 0%,0%,0% HSL: 0%,0%,0%
NASA India Branding Manual
C:0%, M:0%, Y:0%, K:0% R:255, G:255, B:255 WEB: #ffffff HSV: 0%,0%,100% HSL: 0%,0%,100%
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Logo History
The Arch was formulated
No definite font style was used
No defined rules regarding usage of logo in negatives
NASA India applied for trademark
Trademark officially registered
1985
1993
2002
2014
2018
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Logo Versions
External Logo Usage Collaboration External Communication Social Media Posts Outreach content Certificates Letterheads Publications Visiting cards
Internal Logo Usage Sheets Reports Submissions Unit Secretary Certificates Minutes of meeting ID Cards Council Badges Trophies Constitution Other Legal Documents
NASA India Branding Manual
*Always maintain 1:1.66 proportion in our logo and place it at bottom right corner of the sheet.
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Logo Guidelines
Do not emboss or bevel
Do not recolor
Do not grain
Please maintain the sanctity of our logo
Do not drop shadow
NASA India Branding Manual
Do not stretch
Do not flip or mirror
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Logo Usage With White Background for logo which are to be printed/sticked/ glued on materials like, Paper Acrylic Canvas Plastic Glass
Without White Background for logo which are to be etched/engraved/ embossed/inlayed/sculpted/carved/ embroidered/woven on materials like, Wood Metal Jute Fabric Ceramics
*All Digital Content should bear the white background for logo Usage of logos based on different materials NASA India Branding Manual
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Grids Logo Gridlines & Spacing Always maintain 1:1.66 proportion in our logo and place it at bottom right corner of the sheet. The logo must have a spacing of 0.33x on all the sides where x is the width of the logo.
0.33x
x
0.33x
0.33x 1.75x 0.33x
NASA India Branding Manual
where x = 30mm for A1 x = 25mm for A2 x = 20mm for A3 x = 10mm for A4
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Print Grid System For NASA Entries Any entry that does not follow the grid guidelines will be disqualified.
A2 Paper Size
SHEET TEMPLATES
A4 Paper Size
NASA India Branding Manual
For any sheet/entry/publication displayed on an online platform shall have “www.nasaindia.co” watermark, evidently placed on the sheet.
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Grid System for Posts POST FORMAT
Current Instagram Post
Iteration for Instagram Post
Subsidary Logo* XX Year of NASA India
Collaborator’s Logo
Theme Logo
website link/committee email
NASA India Branding Manual
website link/committee email
*Trophies Logo/ Programs/ Events/ Zone/ NASA TV **Placement of dotted boxes left to the discretion of the designer
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Grid Guidelines for Posts/Banners/Flyers/Invites/Advertisements
Safe area is used to prevent from placing other elements near the logo that may distort the perception of the sign. The module used to determine the safe area around logo is half the width of the Arch in NASA Logo.
Z
Logo of Collaborator/ Moderator/ Host/Sponsor
Y/2
Y/2
Incase of logo being shared with logos of other parties, the heights of all logos should match as illustrated. This should be followed everywhere on banners/ flyers/social media posts/invitation cards/ merchandise/Advertisements/etc.
Y/2 Y Annual Theme Logo Collaborator’s Logo
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Colour Scheme Primary Colour Scheme The mentioned colours are the widely used colours to represent the association in documents, websites official reports.
NASA India Branding Manual
100
C81 M75 Y58 K78
95
C84 M78 Y54 K71
90
C81 M76 Y53 K63
80
C80 M76 Y52 K62
60
C60 M53 Y42 K13
40
C41 M34 Y30 K0
#09091A
#151525
#222231
#3A3A48
#6B6B76
#9D9DA3
C30 M25 Y20 K0
#F2F2F4
C24 M20 Y15 K0
#E6E6E9
C19 M15 Y11 K0
#D9D9DE
C14 M11 Y8 K0
#CDCDD3
C8 M6 Y5 K0
#C0C0C8
C4 M3 Y2 K0
#B2B2BA
120
100
80
60
40
20
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Name of Colour
Possible Usage
#706C61
Nickel
Written Content
Annual Colour Scheme Usage of an annual colour scheme allows asserting value towards the specific period of time and activities pertaining to that specific year of NASA India. The annual colour scheme was first introduced in the 64th year (2021-22 session) to be implemented from the 65th Year (2022-23), represented using the following colours:
65th Year Annual Colour Scheme This specific colour scheme shows the annual theme (XXXXXXXXXX) and how it touches the soil (Nickel colour) & uses water (Celeste colour) to grow into a green earth (Light Green Colour)
#899E8B
Morning Blue
Accent against Celeste
#99C5B5
Cambridge Blue
Elements in poster
#AFECE7
Celeste
Backgrounds
#81F499
Light Green
NASA India Branding Manual
Main Accent
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NASA India Branding Manual
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Typography
Ubuntu
The text being the most prominent method of showcasing information, typefaces/fonts become a vital factor that defines the mood and image a brand or organization is projecting. NASA India being one of the largest student-body organizations in the world, it is necessary for the content shown on websites/social media pages/documents of NASA India to truly represent the organization as a whole and also provide enough flexibility during usage. NASA India binds itself to use the following fonts, starting from the date this manual comes into execution.
a
AaBbCcDdEeFf abcdefghijklmnopqrstuvwxyz 0123456789
Website Navigation & Links
Heading
8pt UPPERCASE Hex #000
15pt UPPERCASE Hex #6767 Bold
Sub Heading 13pt UPPERCASE Hex #4747 Bold
Content Body 11pt Sentance Case Hex #2727
Regular
Century Gothic
AaBbCcDdEeFf abcdefghijklmnopqrstuvwxyz 0123456789
Social Media
Official Documents Content Headlines Heading
18pt or H2 UPPERCASE Hex #6767 Bold
NASA India Branding Manual
Content Headlines
Sub Heading
14pt or H4 Sentance Case Hex #4747 Bold
Content Body
Content
12pt Sentance Case Hex #2727
Freedom to Designer
Regular
Footer/Information Century Gothic 12pt Sentance Case Hex#2727 Medium
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Iconography
Do not add a background
The icons used must be flat black and solid filled.
Do not color with any other color
Do not use a 3D icon
Do not make it transluscent
NASA India Branding Manual
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NASA India Branding Manual
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Cards
Visiting Card For Executive & Zonal Council
64
QR Code
Years of NASA India
Front Side
Front Side
ID Card For General Council
Theme Logo
Theme Name
Name Post
Name
Post
Theme Logo National Association of Students of Architecture
Validity
Zonal Code
Email ID Phone Number
College Name College Address
Back Side
Back Side
Passport Size Photograph
Headquarters : SPA Delhi Architecture , Block 6- Block B, IP Estate, New Delhi, Delhi 110002
Theme Name
Email Address
Bar Code
NASA India Branding Manual
The design of ID Card and Visiting Cards are as per the discretion of designer, the above illustrations depict the mandate requisites on cards.
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Letterhead
Council Post Abbreviation
Lettercode Number
NASA : 64 : PRE : MM : 001L Association Initials of Year Council Member
HQ Stamp (Red ink only)
Paper size: A4 Should be printed on Executive bond paper only
NASA India Branding Manual
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Envelope
NASA India Branding Manual
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NASA India Branding Manual
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Our Website
C li
NASA India Branding Manual
iew our w eb s
ite
v to ck
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Our Social Media Presence
NASA India Branding Manual
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NASA TV
NASA TV
Click on the screens to download intros for NASATV and IGTV/Reels NASA India Branding Manual
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Merchandise - For any product produced with the banner of NASA India shall have its external logo on it. - Any Design created should be an original creation. - The Design must be in accordance to this Manual and its guidelines. - Prior approval from the Executive Council of NASA India is mandatory for any product before manufacturing.
NASA India Branding Manual
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