NASA India Branding Manual

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Contents

Introduction We, NASA India Our Journey Mission & Vision Branding Appearance Brand Identity Prism

Annual colour scheme 01 02 03

04

Logo Introduction Logo History Logo Version Logo Guidelines Logo Usage Grid System Logo Gridlines & Spacing Print Grid System for Competition Entries Grid System for Posts Grid Guidelines for Posts/Banners/Flyers/ Invites/Advertisements Colour Scheme Primary colour scheme

NASA India Branding Manual

06 07 08 09 10

11 12 13 14

15

Typography Typeface - Website, Official Documents and Social Media Iconography Style & Dos and Don’ts

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18

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Stationary ID Cards and Visiting Cards Letterheads Envelope

21 22 23

Website NASA India’s Website

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Social Media Official Social Media Handles

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NASA TV Intro templates for NASA TV/IGTV/Reel

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Merchandise NASA India Merchandise

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Hello! Who we are...

The National Association of Students of Architecture (NASA, India) is an architectural student organization with over 300+ associated colleges all over India and around the world. NASA India’s primary objective is to establish a platform for architecture students to learn and engage, directly and indirectly, through both online and offline resources. NASA India conducts events, conventions, seminars, workshops, design competitions & trophies, and several other activities that aim to enhance the holistic development of students.

What we believe... At NASA India we believe that architects can come together, learn and create a huge positive impact on the world, and strive for the same through our activities. Millions of students have gone through the NASA India experience in its rich history since its foundation in 1957. Today, NASA India along with providing students enriched learning experience; it is also connecting students across the country and staging the voice of the student community.

What we aspire... The association aims to provide a platform for learning and interactions for students across the country with varied cultural backgrounds. NASA India includes over 300 colleges divided into 6 zones strategically. NASA India is a non-profit and non-political association registered under the Society’s Act 1860 vides no. 24786 as applicable to the National Capital Territory of New Delhi, India. NASA India has its headquarters currently located at the Department of Architecture, School of Planning and Architecture, New Delhi.

NASA India Branding Manual

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Our Journey

NASA India Branding Manual

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Mission & Vision

1

Being the Voice...

Of all architecture students in the Nation. To address issues and get solutions.

2

6

From 7 colleges in 1957 to 290 and counting today it can only get better!

5

Bridging the Gap...

Between students and professionals. For the overall benefit of the Indian architecture student fraternity as a whole

3

Creating a Platform...

For students from across the country to share critical ideas about Architecture and showcase their skil

NASA India Branding Manual

Growing...

Sustaining...

The works the students do through a democratically elected council who ensure that the hardwork gets results throughout the year.

4

Making a Difference...

By collectively volunteering to assist various government and non- government organizations in their programs like relief work, rehabilitation, research and documentation.

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Branding Appearance

Externalisation

Our Social Media is more expressive than functional. This is done so that the viewers that are not part of the organisation can easily find what they are looking for.

NASA India Branding Manual

Internalisation

We tone down the expression in documents that are referred internally. It helps us be more efficient and functional.

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NASA India Branding Manual

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Logo Introduction The NASA India Logo is the primary identifier of the association. It portrays our core values of who we are and what we stand for. The logo comprises of three main elements, namely;

The strongest of structural elements; symbolises the association’s strength: “the students.”

Welcome everyone, the doorway opens for you.

The whole world of creativity, innovation and support in you, for you.

The Word NASA and National Association of Students of Architecture uses the typeface M I C R O S O F T S A N S S E R I F set in Black and regular font format. The Name and Logo of NASA India mainly captures a broad sense and essence of the Association.

Colors Used

C:0%, M:0%, Y:0%, K:100% R:0 G:0 B:0 WEB: #000000 HSV: 0%,0%,0% HSL: 0%,0%,0%

NASA India Branding Manual

C:0%, M:0%, Y:0%, K:0% R:255, G:255, B:255 WEB: #ffffff HSV: 0%,0%,100% HSL: 0%,0%,100%

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Logo History

The Arch was formulated

No definite font style was used

No defined rules regarding usage of logo in negatives

NASA India applied for trademark

Trademark officially registered

1985

1993

2002

2014

2018

NASA India Branding Manual

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Logo Versions

External Logo Usage Collaboration External Communication Social Media Posts Outreach content Certificates Letterheads Publications Visiting cards

Internal Logo Usage Sheets Reports Submissions Unit Secretary Certificates Minutes of meeting ID Cards Council Badges Trophies Constitution Other Legal Documents

NASA India Branding Manual

*Always maintain 1:1.66 proportion in our logo and place it at bottom right corner of the sheet.

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Logo Guidelines

Do not emboss or bevel

Do not recolor

Do not grain

Please maintain the sanctity of our logo

Do not drop shadow

NASA India Branding Manual

Do not stretch

Do not flip or mirror

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Logo Usage With White Background for logo which are to be printed/sticked/ glued on materials like, Paper Acrylic Canvas Plastic Glass

Without White Background for logo which are to be etched/engraved/ embossed/inlayed/sculpted/carved/ embroidered/woven on materials like, Wood Metal Jute Fabric Ceramics

*All Digital Content should bear the white background for logo Usage of logos based on different materials NASA India Branding Manual

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Grids Logo Gridlines & Spacing Always maintain 1:1.66 proportion in our logo and place it at bottom right corner of the sheet. The logo must have a spacing of 0.33x on all the sides where x is the width of the logo.

0.33x

x

0.33x

0.33x 1.75x 0.33x

NASA India Branding Manual

where x = 30mm for A1 x = 25mm for A2 x = 20mm for A3 x = 10mm for A4

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Print Grid System For NASA Entries Any entry that does not follow the grid guidelines will be disqualified.

A2 Paper Size

SHEET TEMPLATES

A4 Paper Size

NASA India Branding Manual

For any sheet/entry/publication displayed on an online platform shall have “www.nasaindia.co” watermark, evidently placed on the sheet.

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Grid System for Posts POST FORMAT

Current Instagram Post

Iteration for Instagram Post

Subsidary Logo* XX Year of NASA India

Collaborator’s Logo

Theme Logo

website link/committee email

NASA India Branding Manual

website link/committee email

*Trophies Logo/ Programs/ Events/ Zone/ NASA TV **Placement of dotted boxes left to the discretion of the designer

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Grid Guidelines for Posts/Banners/Flyers/Invites/Advertisements

Safe area is used to prevent from placing other elements near the logo that may distort the perception of the sign. The module used to determine the safe area around logo is half the width of the Arch in NASA Logo.

Z

Logo of Collaborator/ Moderator/ Host/Sponsor

Y/2

Y/2

Incase of logo being shared with logos of other parties, the heights of all logos should match as illustrated. This should be followed everywhere on banners/ flyers/social media posts/invitation cards/ merchandise/Advertisements/etc.

Y/2 Y Annual Theme Logo Collaborator’s Logo

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Colour Scheme Primary Colour Scheme The mentioned colours are the widely used colours to represent the association in documents, websites official reports.

NASA India Branding Manual

100

C81 M75 Y58 K78

95

C84 M78 Y54 K71

90

C81 M76 Y53 K63

80

C80 M76 Y52 K62

60

C60 M53 Y42 K13

40

C41 M34 Y30 K0

#09091A

#151525

#222231

#3A3A48

#6B6B76

#9D9DA3

C30 M25 Y20 K0

#F2F2F4

C24 M20 Y15 K0

#E6E6E9

C19 M15 Y11 K0

#D9D9DE

C14 M11 Y8 K0

#CDCDD3

C8 M6 Y5 K0

#C0C0C8

C4 M3 Y2 K0

#B2B2BA

120

100

80

60

40

20

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Name of Colour

Possible Usage

#706C61

Nickel

Written Content

Annual Colour Scheme Usage of an annual colour scheme allows asserting value towards the specific period of time and activities pertaining to that specific year of NASA India. The annual colour scheme was first introduced in the 64th year (2021-22 session) to be implemented from the 65th Year (2022-23), represented using the following colours:

65th Year Annual Colour Scheme This specific colour scheme shows the annual theme (XXXXXXXXXX) and how it touches the soil (Nickel colour) & uses water (Celeste colour) to grow into a green earth (Light Green Colour)

#899E8B

Morning Blue

Accent against Celeste

#99C5B5

Cambridge Blue

Elements in poster

#AFECE7

Celeste

Backgrounds

#81F499

Light Green

NASA India Branding Manual

Main Accent

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NASA India Branding Manual

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Typography

Ubuntu

The text being the most prominent method of showcasing information, typefaces/fonts become a vital factor that defines the mood and image a brand or organization is projecting. NASA India being one of the largest student-body organizations in the world, it is necessary for the content shown on websites/social media pages/documents of NASA India to truly represent the organization as a whole and also provide enough flexibility during usage. NASA India binds itself to use the following fonts, starting from the date this manual comes into execution.

a

AaBbCcDdEeFf abcdefghijklmnopqrstuvwxyz 0123456789

Website Navigation & Links

Heading

8pt UPPERCASE Hex #000

15pt UPPERCASE Hex #6767 Bold

Sub Heading 13pt UPPERCASE Hex #4747 Bold

Content Body 11pt Sentance Case Hex #2727

Regular

Century Gothic

AaBbCcDdEeFf abcdefghijklmnopqrstuvwxyz 0123456789

Social Media

Official Documents Content Headlines Heading

18pt or H2 UPPERCASE Hex #6767 Bold

NASA India Branding Manual

Content Headlines

Sub Heading

14pt or H4 Sentance Case Hex #4747 Bold

Content Body

Content

12pt Sentance Case Hex #2727

Freedom to Designer

Regular

Footer/Information Century Gothic 12pt Sentance Case Hex#2727 Medium

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Iconography

Do not add a background

The icons used must be flat black and solid filled.

Do not color with any other color

Do not use a 3D icon

Do not make it transluscent

NASA India Branding Manual

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NASA India Branding Manual

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Cards

Visiting Card For Executive & Zonal Council

64

QR Code

Years of NASA India

Front Side

Front Side

ID Card For General Council

Theme Logo

Theme Name

Name Post

Name

Post

Theme Logo National Association of Students of Architecture

Validity

Zonal Code

Email ID Phone Number

College Name College Address

Back Side

Back Side

Passport Size Photograph

Headquarters : SPA Delhi Architecture , Block 6- Block B, IP Estate, New Delhi, Delhi 110002

Theme Name

Email Address

Bar Code

NASA India Branding Manual

The design of ID Card and Visiting Cards are as per the discretion of designer, the above illustrations depict the mandate requisites on cards.

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Letterhead

Council Post Abbreviation

Lettercode Number

NASA : 64 : PRE : MM : 001L Association Initials of Year Council Member

HQ Stamp (Red ink only)

Paper size: A4 Should be printed on Executive bond paper only

NASA India Branding Manual

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Envelope

NASA India Branding Manual

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NASA India Branding Manual

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Our Website

C li

NASA India Branding Manual

iew our w eb s

ite

v to ck

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Our Social Media Presence

NASA India Branding Manual

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NASA TV

NASA TV

Click on the screens to download intros for NASATV and IGTV/Reels NASA India Branding Manual

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Merchandise - For any product produced with the banner of NASA India shall have its external logo on it. - Any Design created should be an original creation. - The Design must be in accordance to this Manual and its guidelines. - Prior approval from the Executive Council of NASA India is mandatory for any product before manufacturing.

NASA India Branding Manual

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