AIESEC IN NICARAGUA
national support team APPLICATION BOOKLET FOR NST TEAM MEMBERS
Dear Applicant,
Application Overview
Thank you for taking the chance to apply for a National Support Team role and support the movement of Nicas that achieve! Both domestic and international applications will be accepted! If you have any questions about the application process please contact the NST Application Manager, Natalie (natalie.rodgers@aiesec.net). If you have any questions about the specific job descriptions or roles, please contact the MC responsible.
The deadline for the application is Thursday, November 17th at 11:59PM GMT -6 The link to apply is the following: bit.ly/TMPNICANSTFRUITPEAK2017 In the application, there are [GENERAL] questions that are required by everyone to answer as well as a few specific questions for some positions. Be sure to answer all questions for each position that you are applying for. We are looking forward to your applications!
Sincerely,
MC MAGMA
The Process Nov 2nd Release NST TL Applications
Nov 9th NST TL Applications Due at 11:59PM
Nov 17th NST Team Member Applications Due at 11:59pm Nov 10th Release NST Team Member Applications
Nov 12th NST TL Announcement
Nov 18th NST Team Member Announcement
Nov 19th NST Kick-Off 11am-3pm
General NST Requirements 1. Weekly meetings with the MCVP responsible 2. Approximately 5-10 hrs of work per week 3. Attendance at the Fruit Peak NST Kick-Off on Saturday, Nov 19th from 11am to 3pm (preferred) 4. Attendance at NST Training Spaces approx. every 2 months 5. Living AIESEC Values 6. A passion to help lead the movement of #nicasthatachieve
marketing
MC VP MKT
SOCIAL MEDIA COORDINATO R
BLOG CREATION COORDINATO R
AUDIOVISUAL PRODUCTION COORDINATOR
VISUAL & DESIGN COORDINATO R
PUBLIC RELATIONS COORDINATO R
TWITTER & INSTAGRAM
iGV & TM BLOGGER
VIDEO PRODUCER B2C-1
VISUAL DESIGNER
EVENTS
oGV BLOGGER
VIDEO PRODUCER B2C-2
NST WEB DEVELOPMENT & EMAIL MKT
FACEBOOK COMMUNITY MANAGER
TEAM LEADER: Social Media Manager
Measure of Success
Roles & Responsibilities
Required for the Role
# opens via social media
Manage social media platform (facebook).
Aware of trends in media
Key Performance Indicators
Social media calendar
# posts Engagement
Innovative strategies on social media platform to promote the growth of all programs
Post reach
Manage Facebook ads
# of likes or followers
Weekly report or meeting with Social Media Coordinator
DESCRIPTION
Grammar skills Copywriting skills TLP experience (preferred) Creative thinking Affinity to social networks Take Facebook Blueprint course
The role of the Facebook CM is to ensure that the social media channels are managed and aligned to the National strategy, At the same time provide guidance to the LC on how to do a better management of their own social media. Mainly responsible for online post creation and execution. She will work closely together with the designers and social media coordinator.
TWITTER / INSTAGRAM COMMUNITY MANAGER Measure of Success
Roles & Responsibilities
# opens via social media
Manage social media platform (Twitter / Instagram).
Key Performance Indicators
Social media calendar
# posts Engagement
Innovative strategies on social media platform to promote the growth of all programs
Post reach
Manage Instagram ads
# of new followers
Weekly report or meeting with Social Media Coordinator
DESCRIPTION
TEAM LEADER: Social Media Manager
Required for the Role Aware of trends in media Grammar skills Copywriting skills TLP experience (preferred) Creative thinking Affinity to social networks
The role of the Twitter / IG CM is to ensure that the social media channels are managed and aligned to the National strategy, At the same time provide guidance to the LC on how to do a better management of their own social media. Mainly responsible for online post creation and execution. He/she will work closely together with the designers and social media coordinator.
WANDERLUST BLOGGER
TEAM LEADER: Blog Creation Coordinator
Is the person responsible for creating content for the national blog. Working along with the Blog Coordinator, developing fresh new ideas to attract customers in topics that millenials can engage, using inbound marketing.
Measure of Success
Roles & Responsibilities
% Growth in visitors on the website
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Key Performance Indicators
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#blogs created #reach of blog posts
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Coordinate and train team Participate in summits, conferences and webinars as FACI to the network if needed Have content created on time Apply team standards to team Weekly report or meeting with bl og coordinator Apply team standards to team Creative thinking on blog ideas
Required for the Role -
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Grammar skills Communication skills Background on communication, marketing, publicity or similar Copywriting skills
STORYTELLING BLOGGER
TEAM LEADER: Blog Creation Coordinator
Is the person responsible for creating content for the national blog. Working along with the Blog Coordinator, developing fresh new ideas to attract customers, using storytelling as a tool to attract customers, using inbound marketing.
Measure of Success
Roles & Responsibilities
% Growth in visitors on the website
● ●
Key Performance Indicators
● ● ●
#blogs created #reach of blog posts
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Coordinate and train team Participate in summits, conferences and webinars as FACI to the network if needed Have content created on time Apply team standards to team Weekly report or meeting with blog coordinator Apply team standards to team Creative thinking on blog ideas
Required for the Role -
-
Grammar skills Communication skills Background on communication, marketing, publicity or similar Copywriting skills
VIDEO PRODUCER B2C
TEAM LEADER: Audiovisual Coordinator
Is the person responsible for co-producing the strategy of video development for national campaigns, social media content. Delivering fresh new ideas for storytelling or ways to engage our market with audiovisual material.
Measure of Success
Roles & Responsibilities
# opens via social media
● ● ● ●
Key Performance Indicators # of videos produced # videos published # views per video
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Coordinate and train team Create collection of video material Video content creation Support OC COMM during conferences Weekly report or meeting with audiovisual coordinator Participate in summits, conferences and webinars as FACI to the network if needed
Required for the Role -Video and design skills -Grammar skills -TLP experience (preferred) -Creative thinking -Time management skills
2 POSITIONS OPEN FOR THIS ROLE
WORKS UNDER: Visual Coordinator
VISUAL DESIGNER
Is the person responsible for co-create the national strategy of graphic design development for national campaigns, social media content. As a visual producer is a duty to propose new ideas for engaging our market.
Measure of Success
Roles & Responsibilities
#Opens via social media
●
●
Key Performance Indicators # of designs produced # photos published on social media % work completed on time
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Coordinate the creation of promotional materials for national campaign Support LCs local promotion design Weekly report or meeting with visual coordinator Participate in summits, conferences and webinars as FACI to the network if needed
Required for the Role -Design skills (Illustrator, Photoshop, InDesign) -Grammar skills -TLP experience (preferred) Creative thinking -Time management skills
WORKS UNDER: PR Coordinator
EVENTS MANAGER
Is the person responsible for co-creating the national strategy to improve the public and media image of AIESEC in Nicaragua. As manager, he/she would have the responsibility to propose, do market research and create allies to help the diffusion of our purpose across private and public sector. Propose ideas to engage our customers via events.
Measure of Success
Roles & Responsibilities
#Opens via events
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Key Performance Indicators
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# press releases ●
# media contacts # events maded #external training
Sales Intelligence ( Market prospection, Sales analysis) Weekly report or meeting with PR coordinator Participate in summits, conferences and webinars as FACI to the network if needed Apply team standards to team
Required for the Role -Communication skills -Networking skills TLP experience (preferred) MKT or PR experience (preferred) Professional attitude
outgoing global volunteer
oGV INTERNAL CAMPAIGN SPECIALIST Measure of Success
Roles & Responsibilities
#Realizes
●
●
Key Performance Indicators #Interactions in the Posts %Weeks with a communication “Creativity” of ideas and Design %Weekly Recognition fulfilled
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Supporting the strategic implementation of Project based Timeline for oGV Creation of Project based Campaigns Create appealing Design and Communication for the Campaigns Creative recognition for success in the Campaigns Work with NST 4DX to align Campaigns with 4DX Close work with VPs to adjust according to their needs
Required for the Role Creativity Advanced Design Skills Network Management Strategic Thinking
Skills You Will Develop Advanced Network Management Project based Execution Intrinsic and Extrinsic Motivation
oGV VALUE DELIVERY & LEAD RESPONSIBLE Measure of Success
Roles & Responsibilities
#NPS #Survey Responses #Leadership Development of EPs %SnS Implementation
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Key Performance Indicators Survey Created on Time #Meetings with VPs #Sessions Facilitated %Response rate Survey
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●
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Support Facilitation of LEAD at OPS Facilitate Sessions to support oGV in Leadership Development for EPs Create a survey to evaluate: ○ NPS ○ Leadership Development ○ SnS Implementation Create Strategies to get responses Monthly Reports on the Survey Results Track Regular Communication between EP Managers and EPs
Required for the Role Facilitation Skills (ideally TtT) Advanced Survey Skills Physical presence required Good understanding of oGV Customer Flow Basic Coaching Skills
Skills You Will Develop Advanced LEAD Facilitation Skills Analytical Reporting Skills Advanced Coaching Skills Network Management
incoming global volunteer
MC VP iGV
International Relations Coordinator
TMP IR For Americas
TMP IR Global
B2B Marketing Coordinator
TMP Visual Designer
TMP Video Producer
TMP Social Media Manager
TMP Blog Creation
Customer Care Coordinator
TMP Familias Globales
TMP Iknelia Events
INTERNATIONAL RELATIONS FOR AMERICAS Roles & Responsibilities
Measure of Success % of Approved coming from cooperations
Key Performance Indicators # of Newsletters sent # of new cooperations
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Main job is to follow up clear actions with oGV and MKT from our top partnerships from Latin America, generating effective communication and integration between Nicaragua and partners. Design a biweekly newsletter for the cooperations Create and track a weekly approved plan with the cooperations from Latin America Engage, develop and create a partnership movement around Latin America
TEAM LEADER: International Relations Coordinator Required for the Role ● ● ●
Operational Knowledge Speaks spanish 12 hours\week availability
Skills You Will Develop ● ● ●
International Relations Deal with multiple stakeholders International Networking
INTERNATIONAL RELATIONS GLOBAL Measure of Success % of Approved coming from cooperations
Key Performance Indicators # of Newsletters sent # of new cooperations % Contact plan reached
Roles & Responsibilities ●
● ● ● ●
Main job is to follow up clear actions with oGV and MKT from our top partnerships around the globe, generating effective communication and integration between Nicaragua and partners. Design a biweekly newsletter for the cooperations Create a contact plan for the cooperations Create and track a weekly approved plan with the cooperations from world Engage, develop and create a partnership movement around the world
TEAM LEADER: International Relations Coordinator Required for the Role ● ● ●
Operational Knowledge Speaks English 12 hours\week availability
Skills You Will Develop ● ● ●
International Relations Deal with multiple stakeholders International Networking
FAMILIAS GLOBALES Measure of Success # of new familias globales
Roles & Responsibilities ● ●
Key Performance Indicators % of Promotion Reached # events with promotion of Familias Globales % of NPS in Familias Globales achieved # of familias globales reopen
TEAM LEADER: Customer Care Coordinator
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Create strategies to increase the Familias Globales program in Nicaragua To build and track, together with the NST TL B2B, a strategic promotions plan for Familias Globales To coach LCVPs and Host Managers about the promotion and the program itself To create tools to facilitate the flow of Familias Globales Weekly report or meeting with MCVP Bi weekly analyses To write monthly reports about Familias Globales Create, together with the MCVP and the NSTeam, strategies to implement better ways to deliver Familias Globales
Required for the Role ● ● ●
12 hours\week availability iGV Experience Mkt Experience Preferred
Skills You Will Develop ● ● ●
Brand Management CX Skills Creative Thinking
TEAM LEADER: Customer Care Coordinator
IKNELIA EVENTS Measure of Success
Roles & Responsibilities
#NPS #Events Delivered
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Key Performance Indicators
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% of satisfactions in Impact Day
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Responsible for be the Conference Manager of Iknelia Impact Day Alignment between Agenda and logistics of Iknelia Impact Day Responsible for structure and realize the Iknelia Mentors Program Responsible for structure and realize the Iknelia Training Week Responsible for organize, together with Marketing, the National Global Village
Required for the Role ● ● ●
12 hours\week availability iGV Experience Mkt Experience Preferred
Skills You Will Develop ● ● ●
Brand Management CX Skills Creative Thinking
TEAM LEADER: B2B Marketing Coordinator
VIDEO PRODUCER Measure of Success # Materials Created
Key Performance Indicators % of Contend Plan Achieved # New Videos # Trainnes recording videos
Roles & Responsibilities ● ● ● ● ● ● ●
Collection and creation of video material Create showcasing of trainees Train network about how to collect showcasing Create materials to train the trainees about to do showcasing Video content creation Weekly report or meeting with B2B coordinator Participate in summits, conferences and webinars as FACI to the network if needed
Required for the Role ● ● ● ●
12 hours\week availability Iknelia Nicaragua Knowledge Marketing Knowledge Preferred: Video XP
Skills You Will Develop ● ● ●
Brand Management CX Skills Video creation skills
TEAM LEADER: B2B Marketing Coordinator
VISUAL DESIGNER Measure of Success # Materials Created
Key Performance Indicators % of Contend Plan Achieved # New Images Produced # Trainnes taking pics
Roles & Responsibilities ● ● ● ● ● ● ●
Collection and creation of image material Create showcasing of trainees Train network about how to collect showcasing Create materials to train the trainees about to do showcasing Imagecontent creation Weekly report or meeting with B2B coordinator Participate in summits, conferences and webinars as FACI to the network if needed
Required for the Role ● ● ● ●
12 hours\week availability Iknelia Nicaragua Knowledge Marketing Knowledge Preferred: Image XP
Skills You Will Develop ● ● ●
Brand Management CX Skills Image creation skills
SOCIAL MEDIA MANAGER Measure of Success # Applies Coming From Social Media
Key Performance Indicators # posts Engagement Post reach # of likes or followers
TEAM LEADER: B2B Marketing Coordinator
Roles & Responsibilities ● ● ● ● ● ●
Manage Facebook and Instagram calendar Facebook ads Weekly report or meeting with B2B coordinator Analyze and create reports of performance of SM platforms Innovative strategies on social media platform to promote the growth of all programs Participate in summits, conferences and webinars as FACI to the network if needed
Required for the Role ● ● ● ● ●
12 hours\week availability Iknelia Nicaragua Knowledge Marketing Knowledge Grammar skills Copywriting skills
Skills You Will Develop ● ● ●
Aware of trends in media Creative thinking Affinity to social networks
TEAM LEADER: B2B Marketing Coordinator
BLOG MANAGER Measure of Success % Growth in visitors on the website
Key Performance Indicators #blogs created #reach of blog posts
Roles & Responsibilities ● ● ● ● ●
Have content created on time Weekly report or meeting with B2B Coordinator Creative thinking on blog ideas Innovative strategies on the blog platform to promote the growth of all programs Participate in summits, conferences and webinars as FACI to the network if needed
Required for the Role ● ● ● ● ●
12 hours\week availability Iknelia Nicaragua Knowledge Marketing Knowledge Grammar skills Copywriting skills
Skills You Will Develop ● ● ●
Grammar skills Communication skills Creativity
organizational development
EXPANSIONS MANAGER Measure of Success
Roles & Responsibilities
Required for the Role
Open 2 New LC’s that achieve 50 oGV exchanges each during Fruit Peak
Create a Local Committee Development strategy with the MCVP TM/OD
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Key Performance Indicators
Research, contact, and meet with Universities to open 2 LC’s
# of Universities Contacted # of Meetings Held # of Exchanges for Fruit Peak % Team Standards Implementation
Meet with and train the new LC’s about AIESEC, Team Management, and oGV Processes (possibly in other cities) Meet weekly with MCVP TM/OD
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Sales skills Strong understanding of AIESEC Way, LDM, and Team Standards Strong understanding of the oGV processes Ability to travel to other cities 10-15 hrs per week
Skills You Will Develop Team Management Training & Facilitation Local Committee Development Project Management Coaching
FLA + partnership development
FINANCIAL OPERATIONS Measure of Success
Roles & Responsibilities
100% Book-keeping delivered 100% Budget implementation 2 GFB report data Financial Report Model at MC/LC level LCs start making Investment and track ROI
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Key Performance Indicators ● ● ●
7 Book-keeping delivered in the term # of Coaching meetings to LCVPs FLA # of meetings with MCVP FLA
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Responsible for recording the national income and expenditures through book entries print and collect all documents supporting each bank movements for file due, both physically and virtually. Ensure that each LC delivered accounting in digital tool the 10th of each month. Prepare the national bank movements according each program, revenues and costs for GFB report.
Required for the Role -
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Intermediate accounting/financial knowledge MS Excel knowledge 12 hrs a Week
Skills You Will Develop -
Training and Facilitation.
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Project Management
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Organization Sustainability
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ROI Tracking
UNIVERSITY RELATIONS COORDINATOR Measure of Success # of official university partnerships # Of Y4GG proposals accepted
Roles & Responsibilities ● ●
Key Performance Indicators
●
#University partnership with academic validation
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# New University partnerships established Minimum of Students Recruited per University # activities of the university that AIESEC is involved
●
Planning and Tracking University partnerships. Establishment of new University relations Academic validation of Global Citizen Program. Calendar with University activities AIESEC can be present. Weekly report or meeting with MCVP
Required for the Role Networking skills Writing skills TLP experience (preferred) MKT or PR experience (preferred) Professional attitude
Skills You Will Develop Communication skills Partnership Management Sales skills
SME PD SPECIALIST Measure of Success ● ● ●
To Achieve Sustainability Goal 7 long term partnerships Fulfill Partners Promise
Key Performance Indicators
Roles & Responsibilities ●
● ● ●
# of Weekly Meetings ● # of Weekly Calls
Sell National portfolio adapted to Small and Medium Businesses. Keep tracking of ongoing sales Deliver the promise for every new partner Refresh National Portfolio when needed Segmentation and Lead Generation
Required for the Role Sales Kills Strong Intercommunication Skills 15 hours a Week Availability
Skills You Will Develop Work under Pressure Time Management Innovation
# of verbal agreement # of new partnerships
Solution Orientation Customer Relationship Management
CORPORATE PD SPECIALIST Measure of Success ● ● ●
To Achieve Sustainability Goal 5 long term partnerships Fulfill Partners Promise
Key Performance Indicators
Roles & Responsibilities ●
● ● ●
# of Weekly Meetings ● # of Weekly Calls
Sell National portfolio adapted to Corporate and Big Enterprises. Keep tracking of ongoing sales Deliver the promise for every new partner Refresh National Portfolio when needed Segmentation and Lead Generation
Required for the Role Sales Kills Strong Intercommunication Skills 15 hours a Week Availability
Skills You Will Develop Work under Pressure Time Management Innovation
# of verbal agreement # of new partnerships
Solution Orientation Customer Relationship Management
CONTACT INFORMATION NAME
ROLE
JORGE GONZALEZ
MCP
JORGE2.GONZALEZ@AIESEC.NET
KEVIN HERNANDEZ
MCVP MKT
KEVIN.HERNANDEZAVALA@AIESEC.NET
TOBI KORB
MCVP oGV
TOBIASKORB@AOL.COM
BRANDON DELGADO
MCVP iGV
BRANDON.DELGADO@AIESEC.NET
NATALIE RODGERS
MCVP TM/OD
NATALIE.RODGERS@AIESEC.NET
STEFAN BUITRAGO
MCVP FLA/PD
STEFAN1.BUITRAGO@AIESEC.NET
Apply Today! bit.ly/TMPNICANSTFRUITPEAK201