VISUAL DEVELOPMENT GUIDE
TABLE OF CONTENTS
03 01 CONCEPT —The old face —Brand background
FINAL LOGO
02 DEVELOPMENT —Initial sketches —Develop sketches —Digital sketches —Final sketch options
—Final digital options —Final logo —Similar logos —Brands inspirations —Conclusion —Resources
GIBSON
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CONCEPT
01 CONCEPT
—The old face —Brand background
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THE OLD FACE
Gibson's old logo was a wordmark in black and white calligraphy.
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THE OLD FACE
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THE NEW MISSION
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BRAND BACKGROUND
TO PROVIDE, INNOVATE, AND SUPPORT THE CREATION OF THE BETTER SOUND FOR ALL MUSICIANS TO REACH THEIR PEAK PERFORMANCE.
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DEVELOPMENT
02 DEVELOPMENT
—Initial sketches —Develop sketches —Digital sketches —Final options —Brands inspirations
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KEYWORDS _SPIRIT _ENHANCE _DISSEMINATE
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BRAND BACKGROUND
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SPIRIT
Being conf ident and powerful.
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INITIAL SKETCHES
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SPIRIT
SYMBOL INITIAL SKETCHES
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INITIAL SKETCHES
These elements have an interesting shape. They're curv y and dynamic.
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SPIRIT
GRAPHIC INITIAL SKETCHES
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INITIAL SKETCHES
This is a circle ripple depids the spreading of sound.
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SPIRIT
LOGOTYPE INITIAL SKETCHES
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INITIAL SKETCHES
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ENHANCE
Improving sound and musicians’s performances.
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INITIAL SKETCHES
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ENHANCE
SYMBOL INITIAL SKETCHES
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INITIAL SKETCHES
We created a shape based on a sound wave.
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ENHANCE
GRAPHIC INITIAL SKETCHES
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INITIAL SKETCHES
We combined swoosh shapes and forms together to become the letter G.
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ENHANCE
LOGOTYPE INITIAL SKETCHES
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INITIAL SKETCHES
The initial Letter G can be developed into a symbol followed by "GIBSON".
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DISSEMINATE
Spreading the best sound to make better music.
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INITIAL SKETCHES
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DISSEMINATE
SYMBOL INITIAL SKETCHES
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INITIAL SKETCHES
Spreading lines as the sound wave represents the feeling of amplify sound. 39
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DISSEMINATE
GRAPHIC INITIAL SKETCHES
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INITIAL SKETCHES
We could place only the letter G, but the idea is interesting and also could develop more base on the sound wave. 41
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DISSEMINATE
LOGOTYPE INITIAL SKETCHES
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INITIAL SKETCHES
Placing the whole name in the middle of the symbol conveys connecting and relating of sound and musicians clearly.
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IMPROVING MUSIC + SPREADING SOUND = AMPLIFY
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DEVELOP SKETCHES
We ref ined the logo based on all rough sketches in the previous version. Moreover, we combined two camps together which are improving music and spreading sound. The new direction is to distribute improvements. It sends the feeling of sound wave, dynamic, and movement of melody.
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DEVELOP SKETCHES SYMBOL
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DEVELOP SKETCHES
These swoosh lines combine with each other make dynamic shape and looks musical.
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DEVELOP SKETCHES GRAPHIC
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DEVELOP SKETCHES
These swoosh curcle shapes are good for technical company, but it doesn't f it for music brand enough. 49
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DEVELOP SKETCHES LOGOTYPE
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DEVELOP SKETCHES
We developed the ideas from the rough sketches. We made it more clear.
It would be nice if we try to f lip the swoosh as a letter G shape.
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DEVELOP SKETCHES
“YOU CAN'T REALLY IMAGINE MUSIC WITHOUT TECHNOLOGY. ” —Brian Eno
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FINAL OPTIONS SYMBOL
We decided to go with the sound wave, line, shape of movement and dynamic directions. We keep the dynamic feeling and combined the ideas of conf ident, improving, and spreading sound together.
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FINAL OPTIONS
These musical lines really convey the dynamic of melody and musical perfectly, it needs a ref inement to make a more perfect shape.
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FINAL OPTIONS GRAPHIC
In this process, we presented sound waves which surrounds the f irst letter of the brand's name in different directions.
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FINAL OPTIONS
The swoosh shape above the half letter G could come and go in the same directions. Moreover, they could have with the same size and curve.
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FINAL OPTIONS LOGOTYPE
For this part, we focused on the combination of all key words: spirit, enhance, and dissemination.
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FINAL OPTIONS
These bunch of lines build shiny letter G which represents the beat of musical, but it could stand as a symbol by itself. It's better to place the name underneath the symbol.
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“ALL MUSIC IS BASED IN ONE WAY OR THE OTHER, OR INFLUENCED THROUGH THE AGES, ON TECHNOLOGY.” —Hans Zimmer
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FINAL OPTIONS
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DIGITAL SKETCHES We ref ined these swoosh curcle shape ideas with placing the brand name in many directions.
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DIGITAL SKETCHES
GIBSON
GIBSON
GIBSON
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GIBSON 63
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DIGITAL SKETCHES We use stripe to represent the melody and the movement of musical.
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DIGITAL SKETCHES
GIBSON
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GIBSON GIBSON 65
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DIGITAL SKETCHES For the solid version, we think it can use for the small systems such as business card.
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DIGITAL SKETCHES
GIBSON
GIBSON
GIBSON
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GIBSON GIBSON
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DIGITAL SKETCHES This symbol conveys the dynamic of spreading sound and letter G.
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DIGITAL SKETCHES
GIBSON
G I B S O N GIBSON
GIBSON GIBSON GIBSON
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FINAL LOGO
FINAL LOGO
—Final digital options —Final logo —Similar logos —Brands inspirations —Conclusion —Resources
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FINAL DIGITAL OPTIONS
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FINAL DIGITAL OPTIONS
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FINAL LOGO
SYMBOL
WORDMARK
SIGNATURE
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24X X
42X
6X
6X
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SIMILAR LOGOS We have found logos from these brands, they have the swoosh shape that comes around the circle in similar form to our logo.
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SIMILAR LOGOS
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THE NEW IDENTITY INTRODUCTION'S INSPIRATION Vmware presents different identity of the brand clearly by comparing the old logo and the new design right next to each other. The new version took the symbol out and shows only logotype itself. It looks more modern than the old design. Gibson can show the old version before present the redesigned one because the audience can understand the processes directly.
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BRANDS INSPIRATIONS
BEFORE
AFTER
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LOGO ANATOMY'S INSPIRATION Vmware shows logo anatomy in a way that is easy to understand. It’s clean and simple. Gibson can take some ideas to develop logo anatomy placement of its own.
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BRANDS INSPIRATIONS
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MAIN ID COLORS'S INSPIRATION Norway shows the main id color palettes perfectly. They manage the color categories for many versions of the logo. Gibson can apply this idea about changing the color for different situations depending on specif ic purposes.
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BRANDS INSPIRATIONS
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ALTERNATE VERSIONS OF THE LOGO FedEx did a really great job with presenting their logo in several versions. It's really interesting that they created many colors and adjusted the words underneath the identitys. In the future, Gibson might have different versions for each deliverable.
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BRANDS INSPIRATIONS
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CONCLUSION
The logo and wordmark processes of our brand have come a long way through different key words and methods. This book is created to document the logo conceptual processes of the brand and represent the feature of our new position. The next step, we will present the future extensions of our brand and all new products and services to complete our new mission.
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CONCLUSION
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REFERENCES
https://sicherheitsdienst-stein.jimdo.com/ https://www.theodysseyonline.com/how-music-got-my-mind-right https://www.wallpaperup.com/981122/DANCE_electro_house_edm_disco_electronic_pop_dubstep_hip_hop_d-j_disc_jockey.html https://homesecurity.press/quotes/native-instruments-audio-2-dj.html https://dancingastronaut.com/2018/03/ultra-music-festival-photos-alive-coverage-phillippe-wuyts-edmkevin/ http://rockmove.ru/2017/05/18/ https://www.yellowpages.ca/bus/Quebec/Brossard/Les-Productions-SounDesign/101063039.html
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This book is a non-commercial project for education proposes and is not intended to represent the GIBSON brand. Designer: Natchapat Tribamrung 04444422 Class: GR604: The Nature of Identity Instructor: Hunter Wimmer Software: Adobe Creative Suite Typeface: Univers LT Std, Publico Binding and Printing: Blurb, New York