GR604_GIBSON_VISUAL STANDARDS GUIDE (STUDENT PROJECT) by natchapat.tr

VISUAL STANDARDS GUIDE

TABLE OF CONTENTS

02 01 THE NEW IDENTITY —The new identity —Logo anatomy —Proper logo usage —Clear space —Color palettes —Logo with background —Improper logo usage —Dimension and restrictions —Typography standards —Corparate identity system

BRAND LISTS —Future music experience —Conclusion —Resources

GIBSON

VISUAL STANDARDS GUIDE

CONCEPT

01 THE NEW IDENTITY —The new identity —Logo anatomy —Proper logo usage —Clear space —Color palettes —Logo with background —Improper logo usage —Dimension and restrictions —Typography standards —Corparate identity system 11

GIBSON

VISUAL STANDARDS GUIDE

THE NEW IDENTITY

We evolved the Gibsonâ&#x20AC;&#x2122;s new logomark in 2019. It represents the shape and tone of sound wave, movement, and dynamic combined with the letter G which is the f irst character from the brand name. We redesigned this new logo based on brand soul and new mission.

G L ETTER G

+ SOUND WAVE

THE NEW IDENTITY

24X X

42X

x = 0.5 cm. or 1 line.

GIBSON

VISUAL STANDARDS GUIDE

LOGO ANATOMY

These are our new logo which shows in vertical and horizontal versions.

x = 0.5 cm. or 1 line.

LOGO ANATOMY

x = 0.5 cm. or 1 line.

GIBSON

VISUAL STANDARDS GUIDE

PROPER LOGO USAGE

Gibson presents the brand in different design situations, medias, and purposes. Follow our guideline how to use them.

SIGNATURE LOGO

HORIZONTAL LOGO 16

PROPER LOGO USAGE

SYMBOL

LOGO TYPE 17

GIBSON

VISUAL STANDARDS GUIDE

CLEAR SPACE

We have the guideline how to place our logo by using clear space in different directions.

x = 0.5 cm. or 1 line.

CLEAR SPACE

x = 0.5 cm. or 1 line.

GIBSON

COLOR PALETTES

VISUAL STANDARDS GUIDE

COLOR PALETTES

ELECTRIC BLUE PMS: 3115C R: 46 G: 161 B: 191 C: 95 M: 0 Y: 20 K: 0

GIBSON

LOGO WITH BACKGROUND We provide the logo in black and white versions. Follow our guideline how to use them.

VISUAL STANDARDS GUIDE

LOGO WITH BACKGROUND

GIBSON

VISUAL STANDARDS GUIDE

DISTORT

IMPROPER LOGO USAGE

These are all improper logo in different versions which we do not allow to use them.

MISCOLOR

ROTATION

IMPROPER LOGO USAGE

BEVEL OR EMBOSS

SHADOW

GRADIENT

OUTER GLOW

SATIN EFFECT

CUT ELEMENT

INNER SHADOW

INNER GLOW

FEATHER

GIBSON

VISUAL STANDARDS GUIDE

DIMENSION AND RESTRICTIONS These guideline helps the proper size of our logo brand in several versions.

SYMBOL

SIGNATURE

LOGOTYPE

DIMENSION AND RESTRICTIONS

HORIZONTAL

SIGNATURE

SYMBOL

LOGOTYPE

50 CM

—

10 CM

—

2 CM

GIBSON

VISUAL STANDARDS GUIDE

TYPOGRAPHY STANDARDS UNIVERS

Gg 185 pt.

We use Univers to be the header and sub-header to represent modern, simple, and clean.

TYPOGRAPHY STANDARDS

ROMAN

65 BOLD

BOLD CONDENSED

ABCDEFGHIJKLMN OPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQ RSTUVWXYZ

abcdefghijklmnop qrstuvwxyz

abcdefghijklmnopqrst uvwxyz

012 3 4 5 6 7 8 9

0 12 3 4 5 6 7 8 9

$`^¢£¤¥¦§¨©®¯°´¶¸˘ ˙˚˛˜˝€™℮◊

$`^¢£¤¥¦§¨©®¯°´¶¸˘˙˚˛ ˜˝€™℮◊

+<=>|~¬±×÷⁄∂∆∏∑− ∕∙√∞∫≈≠≤≥

+<=>|~¬±×÷⁄∂∆∏∑−∕∙√ ∞∫≈≠≤≥

Ωμπ

²³¹¼½¾

!"#%&'()*,-./:;?@[ \]_{}¡«·»¿–—‘’‚“”„ †‡•…‰‹›

!"#%&'()*,-./:;?@[\]_ {}¡«·»¿–—‘’‚“”„†‡•… ‰‹›

GIBSON

VISUAL STANDARDS GUIDE

TYPOGRAPHY STANDARDS PUBLICO

Gg 185 pt.

Publico goes on our body-text to conveys the feeling of classical, traditional, and professional.

TYPOGRAPHY STANDARDS

ROMAN

ITALIC

MEDIUM

ABCDEFGHIJKLMNOP QRSTUVWXYZ

ABCDEFGHIJKLMNO PQRSTUVWXYZ

abcdefghijklmnopqrs tuvwxyz

abcdefghijklmnopqr stuvwxyz

01 2 3 45 6 78 9

01 2 3 456 78 9

01 2 3 45 6 78 9

$`^¢£¥¦§¨©®¯°´¶¸˘˙ ˚˛˜˝€™◊

+<=>|~¬±×÷⁄∂∆∏∑−∕∙√ ∞∫≈≠≤≥

Ωμπ

²³¹¼½¾

!"#%&'()*,-./:;?@[\]_{ }¡«·»¿–—‘’‚“”„†‡•…‰‹›

!"#%&'()*,-./:;?@[\]_{} ¡«·»¿–—‘’‚“”„†‡•…‰‹›

!"#%&'()*,-./:;?@[\]_{ }¡«·»¿–—‘’‚“”„†‡•…‰‹›

GIBSON

VISUAL STANDARDS GUIDE

CORPARATE IDENTITY SYSTEM

GIBSON

VISUAL STANDARDS GUIDE

BRAND LISTS

02 BRAND LISTS —Future music experiences —Conclusion —Resources

GIBSON

FUTURE MUSIC EXPERIENCE To achieve the better future for Gibson, we provided divergent stages of development to work on; education, environment, service, experience, and etc. Weâ&#x20AC;&#x2122;ll give you a better experience through music.

VISUAL STANDARDS GUIDE

FUTURE MUSIC EXPERIENCE

GIBSON

VISUAL STANDARDS GUIDE

CATEGORIES

DIAGRAMS

EX > EXPERIENCES SV > SERVICES ED > EDUCATION OPPORTUNITIES EN > ENVIRONMENTS EV > EVENTS PD > PRODUCTS

MBM > MAKE BETTER MUSIC EMB > EXPERIENCE MUSIC BETTER IME > IDEAS OF MUSIC EXPERIENCE

MBM EXPERIENCES

G_ EX1 > Harmony Music Auditorium G_ EX2 > Sound Meet up G_ EX3 > Music Festival G_ EX4 > Battle and the band Challenge G_ EX5 > Music Label G_ EX6 > Music Variety G_ EX7 > Radio Station SERVICES

G_SV1 > Rental Theather Hall G_SV2 > Sound Care Center G_SV3 > Recording Studio G_SV4 > Sound Optimization App G_SV5 > Sound Website EDUCATIONAL OPPORTUNITIES

G_ ED1 > Melody Academy G_ ED2 > Beat Library G_ ED3 > Euphonic Hour ENVIRONMENTS

G_ EN1 > Music Garden EVENTS

G_ EV1 > Sonic Fair PRODUCTS

G_ PD1 > Electronic Sound Instrument

EMB

IME

MAKE BETTER MUSIC

FUTURE MUSIC EXPERIENCE

G_SV1 G_SV2 G_SV3 G_SV4 G_SV5 G_EX5 G_ED1 G_ED2 G_ED3 G_EV1 G_PD1

G_EX1 G_EX2 G_EX3 G_EX4 G_EX6 G_EX7

EXPERIENCE MUSIC BETTER

G_EN1

IDEAS OF MUSIC EXPERIENCE

GIBSON

VISUAL STANDARDS GUIDE

MBM > MAKE BETTER MUSIC EMB > EXPERIENCE MUSIC BETTER IME > IDEAS OF MUSIC EXPERIENCE

G_SV1 > MBM

G_SV2 > MBM

1. RENTAL THEATER HALL

2. SOUND CARE CENTER

We offer event planning support and sound services at our rental theater hall.

We offer musical instrument care and sound tuning services for our guests.

We provide a rental theater hall equiped with the best sound to let our guests design whatever out of our place. Our guests can rent our theater to create seminar, video conference, wedding, business meeting or any event which requires professional sound quality and music such as projectors, multimedia voice, etc. to make best performance.

We have a care center which provides the service that take care of our guest’s musical instruments. Our music technicians are all professionals in sound equipments to develop a better sound for your musical instruments.

Mission: We provide a space where everybody can create their events, so that they can reach the best sound experience and performance. Similarities: sfplayhouse.org, Bay Area Performing Arts Spaces Differentiators: Our consumer just only needs to plan or design their own events because our theater is already equiped with the best sound service, so that they don’t need to worry about finding other sound brands.

Mission: We do maintenance of our guest’s musical instruments, so that their equipments will have better sound. Similarities: Guitar Center, Sweetwater sound, Musician’s friend Differentiators: Not only the guitar or one type of musical instruments that we’ll take care of, but all of the music genres.

FUTURE MUSIC EXPERIENCE

G_EX1 > EMB

G_SV3 > MBM

3. HARMONY MUSIC AUDITORIUM

4. RECORDING STUDIO

We provide an auditorium for people to enjoy the show with better performance.

We provide studios with the best sound for everybody to make their music.

We build an auditorium which has the huge stage and many seats where people can enjoy a new experience as a performance venue with better sound. We provide better sound for people all around the auditorium can hear clearly. This music auditorium is designed and prepared for indoor concerts such as opera, symphony, acoustic, classic orchestra, rock, jazz, hip-hop, country, etc.

Recording Studio is the music studio where guests can rent space to create their music, practice, record, or check the quality of their sound. Our sound technicians are on stand by to assist our guests.

Mission: We provide the space where people can enjoy the best sound, so that they can experience music in the best possible way. Similarities: Shrine Auditorium, Broadway Theatre Differentiators: Instead of only watching the shows, we think about the details of hearing sound deeply for our audience to have the best music experience.

Mission: We aim to provide people in every skill levels with a chance to practice and create their music with the best sound, so that they can improve their music and experience music better. Similarities: Red Bull studios, Electric Lady studios, Abbey Road studios London Differentiators: We offer a studio for people who love music to come in and create their music with our best sound which we already have provided in the studio not only for professional musicians.

GIBSON

VISUAL STANDARDS GUIDE

MBM > MAKE BETTER MUSIC EMB > EXPERIENCE MUSIC BETTER IME > IDEAS OF MUSIC EXPERIENCE

G_ED1 > IME

G_ED2 > IME

5. MELODY ACADEMY

6. BEAT LIBRARY

We provide life long learning in musicianship to improves our studentâ&#x20AC;&#x2122;s skills to reach their dreams.

We provide a library of sound recordings for anybody to gain knowledge and improve their music skills.

Melody Academy is a school where we improve the musiciansâ&#x20AC;&#x2122; skills for the long term. We provide highly qualified instructors with knowledge of sound and musical instruments to educate students of all ages to reach their best performance. Our experts are well trained in every music genre.

Beat Library is a music public library where we serve our guests diverse knowledge about musicology and sound. Everybody is allowed to lend and share records to research and investigate for the development of their musical performance.

Mission: We provide the long-term sound classes for people who have the musical talent to improve their skills, so that they can become musicians with peak performance.

Mission: We would like to disseminate music through lending and sharing sound knowledges, so that our guests can find some knowledge and create new ideas to get better performance.

Similarities: Yamaha music school, Berkeley College of Music

Similarities: Chicago Music Library, Killertracks.com

Differentiators: We not only teach students to play any musical instrument, but we let them create their music.

Differentiators: We focus on music and sound knowledge directly. In our library, we serve our guests the different kinds of the better sound for learning.

FUTURE MUSIC EXPERIENCE

G_ED3 > IME

G_EX2 > EMB

7. EUPHONIC HOUR

8. SOUND MEET UP

We offer intensive classes and workshops for people who have not had much time to learn the long music lesson, and want to practice a specific skill to reach their best performance.

We set dates for our audience to come and gain inspiration from professionals.

Instead of taking a whole music program from Melody Academy, we offer short-term classes for musicians who have passion in a specific genre. This class will advise you in particular details deeply, so that students can enhance their skills and talents more directly.

Inspiration, inf luence, and motivation are important for musicians to perform better. We furnish the date when popular musicians and professional sound technicians can meet up and share their music experiences with amateur musicians and fans to exchange and learn about new ideas.

Mission: Our purpose is to train people in a timely manner, so that they can get their best performance quickly.

Mission: We think that sometimes our audience may need some motivation from the people whom they love and respect, so that they can push their performance to top form.

Similarities: UCLA extension, Stanford Summer Session

Similarities: Musicforpeople.org, musicworkshopedu.org

Differentiators: We offer intensive classes for our students who do not have much time to perform their best performance.

Differentiators: Instead of learning only in the classroom, we provide an opportunity for our audience to get new ideas and inspiration to make their music with best performance anywhere outside of the classroom.

GIBSON

VISUAL STANDARDS GUIDE

MBM > MAKE BETTER MUSIC EMB > EXPERIENCE MUSIC BETTER IME > IDEAS OF MUSIC EXPERIENCE

G_EN1 > IME

G_EX3 > EMB

9. MUSIC GARDEN

10. MUSIC FESTIVAL

We created the music garden so people can relax and enjoy mini-concert with the best sound which can spread all around the area.

We create new music experiences for our audience to enjoy at our annual music festival which they can’t get anywhere else.

We provide an open green space for people to enjoy music by our projected sound equipment. We aim to provide an environment for people to relax and spend time with their family and friends. Moreover, there is a mini-concert for entertainment, so everybody can enjoy the show. Also, everyone can communicate with other music enthusiasts and practitioners to exchange ideas to make their music better.

Music Festival is an exciting experience everybody look forward to. We provide outdoor concerts to show how far our sound can go. We invite popular musicians from all around the world to join and present their terrific performances using our best sound. We guarantee that our audience will have the most enjoyable music experience that they can’t get antwhere else.

Mission: We want to provide a green and sound-rich environment in our garden for music audience, so that they can enjoy and entertain people by using our space to make better performances and get the best music experience. Similarities: Red rocks, Jay Pritzker Pavillion Differentiators: We provide not only the garden, but the sound-optimized environment that can go heard anywhere in the garden, so that our audience can have the best music experience.

Mission: We’re proudly opening up the new sound world of serving entertainment, so that our audience can experience the best sound. Similarities: Outside Lands, Coachella, Ultra Differentiators: We support people who always want to explore new music experiences with the best in electronics to carry sound and audio performance to the next level.

FUTURE MUSIC EXPERIENCE

G_EX4 > EMB

G_EV13 > IME

11. BATTLE AND THE BAND CHALLENGE

12. SONIC FAIR

We prepare space for people who have musical talents and skills. They can show it with their best performances and compete with others with our best sound.

Our music fair promotes our best sound instruments for the consumer to achieve their best performance and experience the better sound.

We provide a place where all musicians available to present their best performances compete with others to win our award. For be fair, there are all will have the same best sound from our brand to support their shows.

Sonic Fair is a music fair where we’ll promote our sound tested products that we’ve reseached and explored for all musicians to have the best sound equipment. Also this is where we give an opportunity to users to give feedback for the next product. Moreover, our music fair educates and customizes the sound instrument which fits for their work and lifestyle. We’re confident that our consumer will get the best sound instrument from our event on their hands.

Mission: We provide a space where people can use our best sound to show their musical skills, so that they can experience better sound and music to make their best performance possible. Similarities: Stagelight, Unsigned only Differentiators: Our contest provides the best sound instrument for every competitors to let them only focus on their show.

Mission: We provide the best sound instrument for our consumer, so that they can make the music better and experience better sound to reach their best performance. Similarities: PRG, Bose Differentiators: Our event has many kinds of sound products that we’ll show case through a guest at the event.

GIBSON

VISUAL STANDARDS GUIDE

MBM > MAKE BETTER MUSIC EMB > EXPERIENCE MUSIC BETTER IME > IDEAS OF MUSIC EXPERIENCE

G_EX5 > IME

G_EX6 > EMB

13. MUSIC LABEL

14. MUSIC VARIETY

We build music labels to give a chance to people who have musical talents to work with our professional sound team to improve their skills and make better music together.

We produce music TV shows and the best sound for many varieties to entertain our audience so they will have a good time and can enjoy better music.

Our Music Label is a place where we produce a sound production for musicians who have the musical talents and skills come to join our professional sound technicians to make better music and experience music better with us. We aim to generate good musicians to make the best sound and music for our audience.

Music Variety or TV show is the closest way to give the best sound for our audience in this wide world. This industry always need the best sound to send the music and message to the audience clearly.

Mission: We want people who love music to join our professional sound technicians, so that they can have a chance to participate in our sound development to make better music together. Similarities: Universal Music Group, Sony Music Entertainment Differentiators: We support people who love music to have a chance to improve their music skills by getting the music experience at our label.

Mission: We provide sound and music to entertain our audience through multimedia, so that they can experience our best sound and music anywhere easily. Similarities: The voice, American Idol Differentiators: Our variety doesnâ&#x20AC;&#x2122;t only entertain people with the show, but we pay deep attention to the better sound to make the best performance as well.

FUTURE MUSIC EXPERIENCE

G_EX7 > EMB

G_SV4 > MBM

15. RADIO STATION

16. SOUND OPTIMIZATION APP

We support innovations in sound and music. Our radio station spreads the sound all around the area for the people to listen to the music and hear the sound clearly.

Our application enables musicians to optimize their sound quality anytime and anywhere they want.

Radio Station is a music radio channel which will spread the sound all around the area wherever our audience are. Mostly, when people listen to the radio from a distance, they canâ&#x20AC;&#x2122;t hear the sound clearly. It might be because the signal doesnâ&#x20AC;&#x2122;t carry well, we provide the best sound for everybody so they will get the music and message clearly. Mission: We provide a music radio channel which our audience can listen the music anywhere they want, so that they can experience better sound wherever they are. Similarities: KIIS FM 102.7, MYFM 104.3 Differentiators: Instead of only turning the radio on, we think about how to spread the perfect sound for our audience clearly.

Sound optimization app serves the sound program checking and optimizing anytime. Our users can play their musical instrument, then the application will assess sound quality or show where there is a discordant, an off key, or what needs tuning. Moreover, our application will give recommendations for making better sound. Mission: This application will help our users check the sound quality whenever they want easily, so that they can make better music and performance. Similarities: PreSonus Qmix, SoundCheck Hearing Test Differentiators: Not only we do check sound quality for the audience, but we provide suggestions for making and developing better sound which all musicians can apply by themselves.

GIBSON

VISUAL STANDARDS GUIDE

MBM > MAKE BETTER MUSIC EMB > EXPERIENCE MUSIC BETTER IME > IDEAS OF MUSIC EXPERIENCE

G_PD1 > IME

G_SV5 > MBM

17. ELECTRONIC SOUND INSTRUMENT

18. SOUND WEBSITE

The cutting edge automatic electronic sound instrument will help and guide our users to create their music and performance to the next level easily.

We provide an online space for our guests to learn, create and exchange ideas about how to improve sound and music with musicians all around the world.

We researched and invented automatic electronic sound instrument to help and guide all beginner musicians as they create and beats and melodies with a palette of hundreds sounds to improve and push them to the next level. It’s portable and easy to use. All amateur musician will make best music quickly.

Our website provides an online space where everybody can share questions and answers to help each other make the best sound and music performance. It’s a webboard where they can exchange their music experience. Moreover, our sound technicians and assistent will stand by to answer questions and give recommendation to push our quests to reach their best potentials.

Mission: We provide the best electronic sound instrument for our users, so that they can experience making the better music. Similarities: PreSonus Qmix, SoundCheck Hearing Test Differentiators: We provide the better electronic sound instrument for our users to help them to create the best performance.

Mission: We provide a space where people can learn and exchange their music experience, so they can get new ideas and inspiration from other musicians to apply and improve upon their skills to make their performance the best possible. Similarities: Soundcloud, Google Play Music Differentiators: We do not only provide the space for people to share ideas and experiences, but our website also give suggestions about making better sound and music to help everybody get the best performance through the online world.

FUTURE MUSIC EXPERIENCE

GIBSON

VISUAL STANDARDS GUIDE

G_EX1 > EMB

HARMONY MUSIC AUDITORIUM We provide an auditorium for people to enjoy the show with better performance. We build an auditorium which has the huge stage and many seats where people can enjoy a new experience as a performance venue with better sound. We provide better sound for people all around the auditorium can hear clearly. This music auditorium is designed and prepared for indoor concerts such as opera, symphony, acoustic, classic orchestra, rock, jazz, hip-hop, country, etc.

FUTURE MUSIC EXPERIENCE

Our best sound is ready to show for our audience to experience music better.

GIBSON

VISUAL STANDARDS GUIDE

G_ED1 > IME

MELODY ACADEMY We provide life long learning in musicianship to improves our studentâ&#x20AC;&#x2122;s skills to reach their dreams. Melody Academy is a school where we improve the musiciansâ&#x20AC;&#x2122; skills for the long term. We provide highly qualified instructors with knowledge of sound and musical instruments to educate students of all ages to reach their best performance. Our experts are well trained in every music genre.

FUTURE MUSIC EXPERIENCE

Mission: We provide the long-term sound classes for people who have the musical talent to improve their skills, so that they can become musicians with peak performance. Similarities: Yamaha music school, Berkeley College of Music Differentiators: We not only teach students to play any musical instrument, but we let them create their music.

Every student enjoys learning with the better sound to improve their music skills for the best performance. 53

GIBSON

VISUAL STANDARDS GUIDE

G_SV3 > MBM

RECORDING STUDIO We provide studios with the best sound for everybody to make their music. Recording Studio is the music studio where guests can rent space to create their music, practice, record, or check the quality of their sound. Our sound technicians are on stand by to assist our guests.

FUTURE MUSIC EXPERIENCE

Our music studio provides the best sound technology for our guests to make their better music.

GIBSON

VISUAL STANDARDS GUIDE

G_EX3 > EMB

MUSIC FESTIVAL We create new music experiences for our audience to enjoy at our annual music festival which they canâ&#x20AC;&#x2122;t get anywhere else. Music Festival is an exciting experience everybody look forward to. We provide outdoor concerts to show how far our sound can go. We invite popular musicians from all around the world to join and present their terrific performances using our best sound. We guarantee that our audience will have the most enjoyable music experience that they canâ&#x20AC;&#x2122;t get anywhere else.

FUTURE MUSIC EXPERIENCE

Mission: Weâ&#x20AC;&#x2122;re proudly opening up the new sound world of serving entertainment, so that our audience can experience the best sound. Similarities: Outside Lands, Coachella, Ultra Differentiators: We support people who always want to explore new music experiences with the best in electronics to carry sound and audio performance to the next level.

Even the music festival builds up outdoor, the sound spreads widely.

GIBSON

VISUAL STANDARDS GUIDE

G_EX4 > EMB

BATTLE AND THE BAND CHALLENGE We prepare space for people who have musical talents and skills. They can show it with their best performances and compete with others with our best sound. We provide a place where all musicians available to present their best performances compete with others to win our award. For be fair, there are all will have the same best sound from our brand to support their shows.

FUTURE MUSIC EXPERIENCE

These competitors are showing their best performance by our sound supporting on the stage.

GIBSON

VISUAL STANDARDS GUIDE

G_EN1 > IME

MUSIC GARDEN We created the music garden so people can relax and enjoy mini-concert with the best sound which can spread all around the area. We provide an open green space for people to enjoy music by our projected sound equipment. We aim to provide an environment for people to relax and spend time with their family and friends. Moreover, there is a mini-concert for entertainment, so everybody can enjoy the show. Also, everyone can communicate with other music enthusiasts and practitioners to exchange ideas to make their music better. 60

FUTURE MUSIC EXPERIENCE

Mission: We want to provide a green and soundrich environment in our garden for music audience, so that they can enjoy and entertain people by using our space to make better performances and get the best music experience. Similarities: Red rocks, Jay Pritzker Pavillion Differentiators: We provide not only the garden, but the sound-optimized environment that can go heard anywhere in the garden, so that our audience can have the best music experience.

Everybody comes to our music garden will experience the best sound.

GIBSON

VISUAL STANDARDS GUIDE

G_EX7 > EMB

RADIO STATION We support innovations in sound and music. Our radio station spreads the sound all around the area for the people to listen to the music and hear the sound clearly. Radio Station is a music radio channel which will spread the sound all around the area wherever our audience are. Mostly, when people listen to the radio from a distance, they canâ&#x20AC;&#x2122;t hear the sound clearly. It might be because the signal doesnâ&#x20AC;&#x2122;t carry well, we provide the best sound for everybody so they will get the music and message clearly.

FUTURE MUSIC EXPERIENCE

Mission: We provide a music radio channel which our audience can listen the music anywhere they want, so that they can experience better sound wherever they are. Similarities: KIIS FM 102.7, MYFM 104.3 Differentiators: Instead of only turning the radio on, we think about how to spread the perfect sound for our audience clearly.

Our Radio Station spreads the best sound for our audience wherever they are clearly.

GIBSON

VISUAL STANDARDS GUIDE

G_SV4 > MBM

SOUND OPTIMIZATION APP Our application enables musicians to optimize their sound quality anytime and anywhere they want. Sound optimization app serves the sound program checking and optimizing anytime. Our users can play their musical instrument, then the application will assess sound quality or show where there is a discordant, an off key, or what needs tuning. Moreover, our application will give recommendations for making better sound.

FUTURE MUSIC EXPERIENCE

Mission: This application will help our users check the sound quality whenever they want easily, so that they can make better music and performance. Similarities: PreSonus Qmix, SoundCheck Hearing Test Differentiators: Not only we do check sound quality for the audience, but we provide suggestions for making and developing better music which all musicians can apply by themselves.

This application helps musicians to optimize the sound quality before they perform.

GIBSON

VISUAL STANDARDS GUIDE

G_PD1 > IME

ELECTRONIC SOUND INSTRUMENT The cutting edge automatic electronic sound instrument will help and guide our users to create their music and performance to the next level easily. We researched and invented automatic electronic sound instrument to help and guide all beginner musicians as they create and beats and melodies with a palette of hundreds sounds to improve and push them to the next level. It’s portable and easy to use. All amateur musician will make best music quickly.

FUTURE MUSIC EXPERIENCE

Mission: We provide the best electronic sound instrument for our users, so that they can experience making the better music. Similarities: Bragi, Monster Differentiators: We provide the better electronic sound instrument for our users to help them to create the best performance.

All musicians will have fun and reach their better experience with our best eletronic sound instrument easily. 67

GIBSON

CONCLUSION

The last book, we focus on two directions which are making the better music and experience music better. These two sections are aiming to our ultimate goal; providing, innovating, supporting the creation of the better sound for all musicians to reach their peak performance. In order to achieve our new mission, we build up stronger foundation of educations, environments, experiences, services, and products based on a step by step program.

VISUAL STANDARDS GUIDE

CONCLUSION

GIBSON

VISUAL STANDARDS GUIDE

REFERENCES

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REFERENCES

This book is a non-commercial project for education proposes and is not intended to represent the GIBSON brand. Designer: Natchapat Tribamrung 04444422 Class: GR604: The Nature of Identity Instructor: Hunter Wimmer Software: Adobe Creative Suite Typeface: Univers LT Std, Publico Binding and Printing: Blurb, New York