School
Course
Instructor
Academy of Art University School of Graphic Design Master of Arts
GR 700 MA Portfolio Seminar
Mary Scott
Semester
Typefaces
2017–2019
Spring 2019
Fairfield LT Std Univers LT Std
Selected Work by Vanda Natchapat
00 07
Rise to the occasion.
Approach I believe that each person is like the seed of a plant, waiting to appear at the right time and place to rise. Plants need to be nurtured to ensure they grow to their fullest potential. Throughout this portfolio, by exploring the many different areas of graphic design, I nurtured and developed the skills required to be a great designer. I’m ready for any challenge– the sky is the limit. As a designer, it’s my time to rise.
School
Course
Instructor
Academy of Art University School of Graphic Design Master of Arts
GR 700 MA Portfolio Seminar
Mary Scott
Semester
Typefaces
2017–2019
Spring 2019
Fairfield LT Std Univers LT Std
Selected Work by Vanda Natchapat
00 07
Rise to the occasion.
Approach I believe that each person is like the seed of a plant, waiting to appear at the right time and place to rise. Plants need to be nurtured to ensure they grow to their fullest potential. Throughout this portfolio, by exploring the many different areas of graphic design, I nurtured and developed the skills required to be a great designer. I’m ready for any challenge– the sky is the limit. As a designer, it’s my time to rise.
RISE TO T HE OCCASION
006
007
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Hear magnificence
01
(008– 025)
Systematize fun (062– 073)
Feel tranquility
02
(026 – 037)
05
Save lives (074–103)
Witness terror
03
(050– 061)
(038– 049)
06
Move stories (104–117)
TABLE OF CONTENTS
Share the love
07
Gratitude (118–119)
04
Course
Semester
Instructor
GR 604 The Nature of Identity
Fall 2018
Hunter Wimmer
Typefaces
Project
Deliverables
Univers LT Std Publico
Rebranding
Books Website Identity System Extensions
01 07
Hear magnificence.
Objective Choose a brand that is defunct and find its equity in order to revive it. Resurrect the brand by altering and enlarging the new brand’s identity. Create future extensions that drive the brand to a new triumph with the same core beliefs.
Approach I have selected Gibson because it is the first famous American manufacturer of musical instruments but recently failed in the marketplace. I am focusing on its brand soul and have produced a new visual system by creating clean graphics and a fresh and dynamic approach promoting its musical roots.
RISE TO T HE OCCASION
008
009
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HE A R MAGNIFIC ENC E
Logo
a. The old face b. The new identity
a.
b.
RISE TO T HE OCCASION
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019
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HE A R MAGNIFIC ENC E
RISE TO T HE OCCASION
022
023
SELEC T ED WORK BY VANDA NATCHAPAT
HE A R MAGNIFIC ENC E
RISE TO T HE OCCASION
024
025
SELEC T ED WORK BY VANDA NATCHAPAT
HE A R MAGNIFIC ENC E
Course
Semester
Instructor
GR 619 Type Composition
Fall 2017
David Hake
Typefaces
Project
Deliverable
Didot Minion Pro Avenir LT Std Adobe Garamond Pro Adobe Caslon Pro
Book cover redesign
Book cover series
02 07
Feel tranquility.
Objective Redesign the covers for a series of books about plants. Shoot three different kinds of plants from each season. Focus on a dynamic use of graphic elements and typesetting to create a cohesive set.
Approach I have picked three books about plants to convey the feeling of pure nature. They have the same target audience, which is people who are interested in plants. This book set is separated by different seasons: spring, summer and winter. Graphic elements on the cover are all consistent with the topic. Dynamic layout and movement of the typeface attract the audience.
RISE TO T HE OCCASION
026
027
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FEEL T R A NQUILIT Y
RISE TO T HE OCCASION
028
029
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FEEL T R A NQUILIT Y
RISE TO T HE OCCASION
030
031
SELEC T ED WORK BY VANDA NATCHAPAT
FEEL T R A NQUILIT Y
RISE TO T HE OCCASION
032
033
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FEEL T R A NQUILIT Y
RISE TO T HE OCCASION
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035
SELEC T ED WORK BY VANDA NATCHAPAT
FEEL T R A NQUILIT Y
RISE TO T HE OCCASION
036
037
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FEEL T R A NQUILIT Y
Course
Semester
Instructor
GR 613 Type Experiments
Fall 2018
Wioleta Kaminska
Typeface
Project
Deliverable
Akzidenz-Grotesk
Film poster set
Film poster set and trailer
03 07
Witness terror.
Objective Create a series of three film posters to express emotion through type. In this poster set, practical effects and experimental type take the stage to portray the feeling of the illusive, frightening mood of the film Annabelle.
Approach I turn the light on, put the paper in front of the camera lens, and swing the glass lens in different angles. The effects create the compositions and visuals for the poster series. The movement of light and lens create the illusion of all the characters, representing a feeling of horror and mystery.
RISE TO T HE OCCASION
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039
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W IT NESS T ERROR
RISE TO T HE OCCASION
040
041
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W IT NESS T ERROR
RISE TO T HE OCCASION
044
045
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W IT NESS T ERROR
Course
Semester
Instructor
GR 605 Digital Design Studio 1
Fall 2018
Bob Slote
Typeface
Project
Deliverable
Univers LT Std
App design UX / UI design
Mobile app
04 07
Share the love.
Objective Design a captivating mobile application which reflects a personal interest. Research and photograph the topic, then manage information well for an ideal user experience.
Approach I’m addicted to Matcha green tea. So, I have decided to create an application as a cookbook for people who also are interested in this wonderful green tea so they can learn, create and share new recipes with other users. The app has an abundance of color, type, graphic elements, negative space and photography.
RISE TO T HE OCCASION
050
051
SELEC T ED WORK BY VANDA NATCHAPAT
SH A RE T HE LOV E
RISE TO T HE OCCASION
052
053
SELEC T ED WORK BY VANDA NATCHAPAT
SH A RE T HE LOV E
RISE TO T HE OCCASION
054
055
SELEC T ED WORK BY VANDA NATCHAPAT
SH A RE T HE LOV E
RISE TO T HE OCCASION
056
057
SELEC T ED WORK BY VANDA NATCHAPAT
SH A RE T HE LOV E
RISE TO T HE OCCASION
058
059
SELEC T ED WORK BY VANDA NATCHAPAT
SH A RE T HE LOV E
RISE TO T HE OCCASION
060
061
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SH A RE T HE LOV E
Course
Semester
Instructor
GR 601 Type System
Spring 2018
David Hake
Typefaces
Project
Deliverable
Sabon LT Std Univers LT Std
CSR Book redesign
Infographic hardcover book
05 07
Systematize fun.
Objective Codify corporate social responsibility through infographics. Use graphic elements, photography, and typesetting to transmit and clarify an annual report into the easiest and most readable format.
Approach I have chosen to redesign the annual report for The Walt Disney company. Big type and colorful photography create a sense of fun and the good feeling associated with Disney. The movement of the infographics are presented in a progression that shows the development of the company.
RISE TO T HE OCCASION
062
063
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SYST EMATIZE FUN
RISE TO T HE OCCASION
064
065
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SYST EMATIZE FUN
RISE TO T HE OCCASION
066
067
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SYST EMATIZE FUN
TV Station Market Television Market Ranking
RISE TO T HE OCCASION
068
069
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SYST EMATIZE FUN
RISE TO T HE OCCASION
072
073
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SYST EMATIZE FUN
Course
Semester
Instructor
GR 620 Visual Thinking
Spring 2018
Sandra Isla
Typeface
Project
Deliverables
Univers LT Std
Problem Solving
Book Poster series Mobile app Video series Sign
06 07
Save lives.
Objective Analyze a problem that exists in the world. Investigate and overcome obstacles related to the problem through an essential process of creating a brand identity. Provide significant methods and functions that coordinate as a complete and integrated system.
Approach I have focused on and researched high school shootings, a sensitive problem which affects everybody. A poster series and video remind people how to be prepared all the time for the possibility of an active shooter. An app connects parents and their children in real time. Signs automatically light up and show the way out in the event of a shooting.
RISE TO T HE OCCASION
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075
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SAV E LIV ES
Because student doesn’t know that they’ll survive or not.
FRIGHTENED
FARE
STRESSFUL
UNTHINKING
APPREHENSIVE
UNSAFET Y
WEAK
SADNESS
CONFUSED
FREAKING OUT
SCARY
SENSITIVE
HURT
SHOCK
GET TING LOST
EMOTIONAL
VICTIM PHYSICAL
DON’T KNOW HOW TO SURVIVE
FIGHTING WHEN THEY HAVE NO CHOICE
NEED HELP
DEATH
SENDING MESSAGES TO PARENTS
RUNNING AWAY
USING SCHOOL SUPPLIES
CALL 911
PROTECTING THEMSELVES AND OTHERS
SCREAMING
FIND SOMEWHERE TO HIDE
THEY DON’T KNOW HOW TO FIND THE WAY OUT
INJURED
BEWARE
CRYING
Basically,when people feel very scary, they will run away from everything as fast as they can.
RISE TO T HE OCCASION
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077
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When shooters try to kill people, they can’t control themselves.
HATE
CARELESS
UPSET
DEPENDENT
UNCONTROLLING
ANGRY
UNFRIENDS
HOMESICK
CALLING FOR AT TENTION
BROKEN HEART
POWERFUL
MINDSET
BELIEF
GET TING MAD
MISUNDERSTAND
HIGH SCHOOL SHOOTING
SHOOTER
ADDICTED DRUG
VIOLENCE
GET TING POOR GRADES
AUTISM
SOCIALISM
PRESSURE FROM PARENTS
GET TING DRUNK
BEHAVIOR COPYING
AT TITUDES
STEALING GUN FROM PARENTS
ABUSE
CLINICAL DEPRESSION
MENTAL HEALTH
GAME PL AYERS
NEGATIVE THINKING
It’s a part of all reasons that shooters want to shoot somebody.
SAV E LIV ES
RISE TO T HE OCCASION
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SAV E LIV ES
RISE TO T HE OCCASION
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081
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SAV E LIV ES
RISE TO T HE OCCASION
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083
SELEC T ED WORK BY VANDA NATCHAPAT
SAVE LIVES
RISE TO T HE OCCASION
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085
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SAV E LIV ES
RISE TO T HE OCCASION
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089
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SAV E LIV ES
RISE TO T HE OCCASION
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097
SELEC T ED WORK BY VANDA NATCHAPAT
SAV E LIV ES
RISE TO T HE OCCASION
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099
SELEC T ED WORK BY VANDA NATCHAPAT
SAV E LIV ES
RISE TO T HE OCCASION
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101
SELEC T ED WORK BY VANDA NATCHAPAT
SAV E LIV ES
RISE TO T HE OCCASION
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103
SELEC T ED WORK BY VANDA NATCHAPAT
SAV E LIV ES
Course
Semester
Instructor
GR 601 Type System
Spring 2018
David Hake
Typefaces
Project
Deliverable
Publico Neue Haas Unica Pro
Future book
Hard cover book
07 07
Move stories.
Objective Design a book which describes the story of the evolution of animation from the past to the future. Use dynamic spreads on all layouts for consistency.
Approach I tell a long story of the evolution of animation by using graphic elements through every layout. Green conveys the green screen, an important tool to animate the story. Each chapter opener has movement, representing a dynamic feeling of animation and the characters in the narration.
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MOVE STORIES
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109
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MOVE STORIES
MOVE STORIES
110
111
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MOVE STORIES
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MOVE STORIES
My inspiration You
Gratitude.
Family
Instructors
To my mom, dad, brother and all my relatives. You all are just like a tree and stay no matter what. All my life’s problems have just one simple solution, a big hug and love from all of you. I am very fortunate to be a part of this incredible family.
To all my influential people. Mary Scott, Hunter Wimmer, David Hake, Sandra Isla, Wioleta Kaminska, Bob Slote, Jill Ballard, Alberto Attia and all my ESL teachers. Thank you for everything I’ve learned. Through your guidance I can achieve anything.
Friends
Micky
To all my friends both in Thailand and here in the States. Thank you for being such awesome friends and making such beautiful friendships. You guys have helped me over every tough obstacle I have faced. I have never felt alone even in hard times. I am glad having all of you around me and I want to keep you in the rest of my life.
To my smile. I really could never have done it without you. I appreciate all you do for me. Thank you, as always, for your unflagging support for this entire venture and many others. With you, I’m home.
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119
GR ATITUDE
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Rise to the occasion. Š 2019 All Rights Reserved No part of this publication can be reproduced without expressed permission from Natchapat (Vanda) Tribamrung.
Contact
School
Instructor
Vanda Natchapat natchapatdesign@gmail.com natchapatdesign.com 510.640.4531
Academy of Art University School of Graphic Design Master of Arts
Mary Scott
Book binding
Typefaces
Photography
Blurb
Fairfield LT Std Univers LT Std
Adobe Stock Unsplash Natchapat Tribamrung Nataporn Suphunjitwana
Contact Vanda Natchapat natchapatdesign@gmail.com natchapatdesign.com 510.640.4531