Support Her Campaign Plan www.suportherne.wixsite.com/aclunebraska
Schedule: May 31: Connect with ACLU of TX about campaign June 15: Draft Plan for campaign June 30: Develop MOU with local partners July 10: Draft campaign assets July 25: Finalize campaign assets and plans July 29: Production draft of campaign August 12: Campaign ready to launch
Purpose: Nebraska's Support Her campaign will focus on supporting the woman after she's made her decision to get an abortion, along with involving the people of Nebraska and their mindset of supporting the access to abortion. The ACLU of TX was successful in their campaign mostly in part because of the research they did in preparation. We will likely use some of this research to help us in our own campaign.
Goals: The obvious goals for this campaign are to change people's minds on their support for abortion. We want people to understand that abortion is more or less a natural part of life. All they need to be is supportive towards the women who decide to get an abortion. We want to ensure people understand the purpose of this campaign, in the end signing the petition and sharing on social media in support.
Website: For the website, we are looking to kind of copy the format of the ACLU of TX's website. When you go to the Support Her page, the first thing you see is a big image with the support her logo and saying. It would be smart to change the image – something that relates more to Nebraska. The point of their image is to make it look like a hashtag, but using an image that embodies women in Nebraska would be something worth looking into. Next, they have a little introduction about the campaign and what it's all about: respect. I don't know if we want to copy what they have, or write something our own, but what they have is really good.