Copywriting

Dreamers. Everybody dreams. Everybody has somewhere they’d rather be; something they’d rather be doing. And everybody believes their dreams will come true. But your dreams cannot grow into fruition until you stop dreaming and start working. Get up, get going, and work for your dreams.

What if Michael Jordan never worked toward his dreams of becoming the greatest basketball player of all time? What if Derek Jeter only dreamed, but never worked tirelessly to become the greatest shortstop in all of baseball? What if Serena Williams only wanted to become the queen of the court, but decided to never push herself and work for it?

You see what I’m saying?

Your dreams cannot become reality unless you work for it. Work dangerously. Work passionately. Work fearlessly. Work as if your dreams depended on it. Because in the end, they do.

Stop dreaming. Start working.

Nike.

Look to your right.

Look to your left.

Who’s in the back seat there?

See that car next to you?

Are your eyes on the road?

Put that phone down.

What’s the speed limit?

Are your lights on?

Turn your brights off!

Yellow light – hurry up.

Ugh stuck behind a semi now – MOVE! Can you get over?

Don’t forget about the blind spot.

Did he just give you the finger?

Okay, red light now.

Take a moment. Enjoy.

Deep breath.

Relax. You’re doing fine.

We know it’s hard. But it can be done.

Stop the violence. Drive safe.

Ecovia.

You love your sweets.

You have your morning donuts.

You brought cookies with your lunch.

Oh, and what’s that you have there? A mid-afternoon snack? Sweets again? Another cookie.

Oops, Jerry just stopped by with some chocolate.

But what about that diet you were supposed to start yesterday?

How’s that going?

Yeah, same here.

That’s why I skip out on all those sweet treats, And drink a Diet Dr. Pepper instead.

Loaded with the same great taste as the original, but with zero calories.

No more donuts, or cookies, or chocolate.

How can you say no to that? *cracks open can* *gulps* That’s right.

Have a Diet Dr. Pepper.

There’s Nothing Diet About It. *ahhh*

ANNOUNCER: It’s the start of a new week. And we don’t have to guess it. THIS is the week you start your diet. Today is the day. You WILL fit into those jeans. You brought my own lunch, your own snacks, your own newfound confidence into the office. You can do it. You were – Uh. Uhoh. No. No – WOMAN: Jerry. JERRY! What are those!? Did you bring donuts again? SERIOUSLY JERRY, NOT AGAIN! I told you I was starting my diet today. Why would you do such a thing, Jerry.

JERRY: Calm down, Barb. It’s fine.

WOMAN: No, no, it’s not fine, Jerry. How am I supposed to fit into my old jeans when you bring donuts every single week?

JERRY: Here, Barb. Just calm it down and try this.

BARB: A Diet Dr. Pepper?

JERRY: Trust me.

BARB cracks open the can and takes a drink.

BARB: Oh, oh, ohhhh, okay. I get it now. Thanks, Jerry.

ANNOUNCER: Diet Dr. Pepper. There’s nothing diet about it.

Target Profile for Windex: The primary target audience for this Windex campaign is women, aged 34-45, living in middle-to-upper class households. These middle-aged women are family women who have grown up in a traditional family. They have noticed what their family has done and used in the past, and continue on using what is normal to them. These are hard-working women who are also the main ‘doer’ of household – meaning they do all the shopping and cleaning around the house; the ‘basic housewife.’

These women are also set in their ways, making it hard for them to try/buy a new and different product. They like the routine they already have. They will buy Windex for window cleaning, but will more than likely not buy Windex as an all-purpose cleaner. With this said, they are loyal to Windex for window cleaning purposes, but on the other hand, are also loyal with another brand for other cleaning purposes.

The main thing Windex as a whole should focus on is trying to change the perception that Windex is used only for window cleaning; Windex is now an all-purpose cleaner, so they should buy it for all cleaning purposes.

Assignment: Write the background story and a :30 radio spot for a made with cereal with the ingredients of honey, lemon, and lavender.

Background story: Bear always gets his honey from the same bee hive. He loves his honey and has to have it everyday. Day after day, Bear goes to the same tree and climbs it in order to get his favorite honey. But one day, his favorite bee hive is gone. Instead, he searches for another hive and comes across a new, purple, bee hive.

Bear is scared and first. purple honey? He didn’t even know that was a thing. Bear is reluctant at first, but out of curiosity, and the emptiness of his favorite snack, tries the purple honey. And it turns out that this honey was tremendously better than his favorite honey.

The Queen Bee of the purple hive came out while Bear was treating his sweet tooth. She told Bear that this new, sweet, purple honey was actually Lavender Honey. She created this honey herself with help from her worker bees. And the secret ingredient was a splash of lemon. Bear became an everyday customer of the Queen Bee’s lavender honey.

It wasn’t long before those pesky humans caught on to this sweet taste and turned it into the welcoming and delicious cereal that Lavendo’s is today.

:30 spot: This podcast is sponsored by Lavendo’s. Are your kids, or even you, not satisfied with breakfast every morning. Is the cereal you’re feeding your kids high in sugar? Or just not as healthy as you’d like? Lavendo’s is the perfect cereal for your kids and yourself! Made with all-natural lavender honey – yes lavender honey; that’s a thing – this cereal will surely put a smile on the little one’s face, while also providing great benefits for your health. Lavendo’s cereal will be the perfect start to your family’s morning. Pick up a box of Lavendo’s at your nearest cereal retailer today!

Story Pitch: Subject: Finding Your Passion Haley Hamel: Think about your passion. What is it? What if you could turn that passion into your life? What if people knew you for that passion?

A College of Journalism and Mass Communications (CoJMC) student John Ficenec already has those questions answered. He is living his life through his passion of photography.

John is an awe-inspiring photographer who can, somehow, magically, make a picture come to life. His talents go beyond anything the classroom can teach you.

John is wonderfully interested and exceedingly talented, and has taken his photography skills and run (very, very fast) with them to become well-known throughout CoJMC and UNL as a whole. It is important to showcase all the talents that, not only have come through CoJMC, but that are still here! That’s why I believe this feature would be perfect for the Student Spotlight section of CoJMC News.

I, and I would guess most people, want to see awesome creations from students come out of CoJMC. I want to know what their experiences were like. What are they involved in? How do they spend their free time? How did they come to find their passion? What advice do they have to others with dreams like theirs?

And here we have a perfect example of that currently in our college. This feature story will showcase a current CoJMC student with opportunities galore and talents like no other.

Thank you for your time – I hope to hear from you soon.

Nathan Lemburg