Feel Good Drinks pride themselves for using 100% natural ingredients and no added sugar. Using this as the background information for the brief, I wanted to created the idea of forfronting this statement and making this the focus of the bottle design. The design of the bottles also needed updating and modernising to make them stand out in the vast competition of the drinks sector. This concept will work across all the different product range the company has. The idea to focus the bottle design around the use of 100% natural ingredients is to take away the bottle label and print direct onto the bottle. Incorpor taing the juice and ingredients into the label design by using the colour of the ingredients of the juice as the main accent colour, this will communicate and show that the ingredients is the best thing about the drink. To emphasise and home through the idea more, the back label will be taken away and produced as a bottle tag. In doing this the bottle has a much cleaner design making it more modern and standing out from the rest, but also the whole side and back of the bottle will be open to see the juice and bright vibrant colour of it due to the use of 100% natural ingredients.
Nathan Bolton
Feel Good Drinks Co.
01
Still Fruit Drink
Sparkling Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
The design of the bottle label is to be printed directly onto the bottle, this is so that the colour of the 100% natural ingredients can be showcasted and be the main focus of the bottle design, this also acts as the main accent colour for the label. The information for the label is set out into a structured grid which a hierarchy has been applied so the most impor tant information stands out and is seen first. The design of the bottle makes it more modern and now a better competitor in the vast drinks market.
Nathan Bolton
Sparkling Fruit Drink No Added Sugar 100% Natural Ingredients
Sparkling Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Feel Good Drinks co.
Feel Good Drinks Co.
02
Still Fruit Drink
Still Fruit Drink Flavours include - Orange & Mango, Apple & Blueberr y, Cloudy Lemon and Cranberr y & Pomegranate 375ml Glass Bottle
Still Fruit Drink
Still Fruit Drink
No Added Sugar 100% Natural Ingredients
No Added Sugar 100% Natural Ingredients
Feel Good Drinks co.
Feel Good Drinks co.
Still Fruit Drink No Added Sugar 100% Natural Ingredients
Still Fruit Drink Flavours include - Orange & Mango, Cranberr y & Pomegranate and Apple & Blueberr y 275ml Glass Bottle
Nathan Bolton
Feel Good Drinks co.
Feel Good Drinks Co.
Still Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Still Fruit Drink No Added Sugar 100% Natural Ingredients
No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Feel Good Drinks co.
Still Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
03
Sparkling Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Sparkling Fruit Drink Flavours include - Orange & Passion fruit, Cloudy Lemon and Cranberr y & Lime. 375ml Glass Bottle
Sparkling Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Sparkling Fruit Drink
Sparkling Fruit Drink
No Added Sugar 100% Natural Ingredients
No Added Sugar 100% Natural Ingredients
Feel Good Drinks co.
Feel Good Drinks co.
Sparkling Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Sparkling Fruit Drink Flavours include - Orange & Passion fruit, Cranberr y & Lime. 275ml Glass Bottle
Nathan Bolton
Feel Good Drinks Co.
03
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Still Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
The bottle neck tag holds the information about the juice drink - this includes ingredients, nutritional information and about the drink itself. The idea of this is to take the information off the back of the bottle, so there is more free area of the bottle to see the vibrant colour of the 100% natural ingredients.
Nathan Bolton
Sparkling Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Feel Good Drinks Co.
03
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Sparkling Fruit Drink
Sparkling Fruit Drink
No Added Sugar 100% Natural Ingredients
No Added Sugar 100% Natural Ingredients
Feel Good Drinks co.
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Nathan Bolton
Still Fruit Drink No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Still Fruit Drink No Added Sugar 100% Natural Ingredients
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No Added Sugar 100% Natural Ingredients Feel Good Drinks co.
Feel Good Drinks co.
Feel Good Drinks Co.
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Sparkling Fruit Drink Sparkling Fruit Drink
No Added Sugar 100% Natural Ingredients
Sparkling Fruit Drink
Feel Good Drinks co.
No Added Sugar 100% Natural Ingredients
No Added Sugar No Added Sugar 100% Natural Ingredients 100% Natural Ingredients
Feel Good Drinks co.
Feel Good Drinks co. Feel Good Drinks co.
03