The concept of this design for the beer label came from looking into the meaning of an eagle. The natives honor eagles for their opportunistic ways. They depicted this as work smarter not harder, this as a message and symbol would fit in well for a creative network, targeting young creatives. An eagle also represents masculinary, dominance, power and ruler which all have a relevance to the beer itself - its a masculine beer as it is as bitter, dominance shows through in the strength of the beer and power and ruler are reperented by it being the best on the market. Not only does this link in with the beer itself but the eagle also stands for opportunity, freedom, community, skill, inspiration, determination and vision. All these meaning link in with a creative person and the creative network. I have therefore used a double headed eagle to bring these two ideas and elements together to represent both the beer itself and creatives and the Creative Network.
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hel lf ire Leeds Brewery - Hellfire Redesign beer bottle labels and expand product range. Nathan Bolton
H e l l f i re
H ellfire
a fiery 5.2% pale ale
a fiery pale ABV bitter, premium malt, fruity, choicest hops, lasting bitterness, full well balanced.
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ALC 5.2% Vol 500ml
Leeds Brewery - Hellfire Beer Bottle label Front & Back
Leeds Brewery
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Hellfire a fiery 5.2% pale ale
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Leeds Brewery - Hellfire Full product range Bottle Label, Beer mat, Bottle top
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Leeds Brewe ry
Leeds Brewery
Hellfi re a fiery 5.2% pale ale
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Leeds Brewery - Hellfire Beer Bottle label in context Front, side and rear view.
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Hel lfi a fier re y 5.2 % pa le ale
Leeds Brewery
H ellfire a fiery pale ABV bitter, premium malt, fruity, choicest hops, lasting bitterness, full well balanced. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse justo dolor, vehicula ac vestibulum id, rhoncus sed ligula. In sodales, turpis a consequat sodales, lorem quam imperdiet nunc, id luctus nulla augue ut lectus. Pellentesque vitae nibh non tellus vulputate pellentesque non eget diam. Mauris lorem odio, fringilla id volutpat a, blandit quis mi. Pellentesque ut mauris risus. Donec ultricies dui mauris. Duis eget magna eget ligula bibendum tempor.Aenean augue enim, iaculis quis interdum nec, cursus et mauris. Donec aliquam, orci vel dignissim consectetur, tellus justo sagittis est, vitae mattis turpis arcu cursus justo. Ut ut hendrerit ipsum. Cras ac semper dolor. Vestibulum dignissim est ut turpis hendrerit sed porta leo pharetra. Nulla laoreet, magna a accumsan laoreet, nunc odio fermentum diam, sit amet consectetur felis sapien non augue. Donec venenatis, ipsum non dictum convallis, diam tellus pharetra neque, vitae aliquet enim sem iaculis lacus. Etiam neque metus, sollicitudin in auctor vitae, vulputate sit amet nibh. Nam luctus ligula a nunc lobortis vel facilisis nulla auctor. Integer ac neque volutpat nunc hendrerit convallis uti v at mi. Nunc non massa in ne e enim. Donec nec lectus tw at rhoncus dapibus id sed mi.o r k c r e erat
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ALC 5.2% Vol 500ml
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Leeds Brewery - Hellfire Beer Mats 2 variant designs - front and back.
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Leeds Brewery - Hellfire Beer Bottle Tops 3 variant designs.
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