brand guidelines content
Who we are
Brand story
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How we look
Signature Secondary logos Exclusion zone Minimum size Correct usage Incorrect usage
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Typography Colour pallete Pattern
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Stationary Logo
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Contact us
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Visual Elements
Application
Contact
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Imprint is a contemporary publishing company based in leeds. We produce high-quality, affordable books by combining impeccable design and production with insightful texts and information on a wide range of subjects. With a team of designers, copywriters and printers, imprint can provide a full publishing and editorial design package, with various print finishes. Along with an array of print design. Imprint was created by Nathan Bolton, a passionate designer of publishing, editorial and print design. Imprint have a portfolio of self published publications and magazines.
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Signature logo The signature logo is the main logo of the brand and the one which is preferred to be used. As you can see the small triangle within the logo makes a shape of a pencil, which implies design/craft which imprint offers. This logo should be for any imprint branding and stationary.
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Secondary Logo The secondary logo is a slight adaption of the standard logo. Here we have the addition of ‘publishing’ within the logo. This is to make clear what imprint is and advertising it better. This logo should be used inside books which have been published by imprint and on any third party marketing.
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Monogram The imprint monogram is the smallest logo availble for the imprint brand. This uses the letters to suggest imprint and incorporates the pencil symbol within. This monogram should be used on the spine, front and back cover. It can also be used if a logo is needed that is smaller than the minimum sized standard logo.
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Exclusion zone The exclusion zone is the minimum space that should be left empty around the logo. With the imprint logo the height of the lowercase letterforms is the size of the space that should be left empty. This is a minimum, where ever possible more room should be left so the logo is more visable.
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Minimum size The standard logo size is taken from the business card and letterheads. The minimum size that the logo can be used is 1/2 of the standard logo size. If a logo is needed smaller than this then the monogram should be used. The logo can be scaled to anything larger than the standard size.
Standard Logo
Minimum size logo
21mm
42mm
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Correct usage Use of logo To maintain the integrity and maximum clarity, the standard imprint logo is preferred to be used on a white background wherever possible. If the imprint logo is to be used on a coloured or image based background then the logo should be used in black or white.
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Colour combinations The imprint logo can be used in different colour variations which are within the colour pallete of the brand. Where possible the standard logo in imprint blue should be used, but if needed the logo can be used in imprint yellow, black, white and tints of the two brand colours.
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Space We love space. Less is more in our book. When using the logo there should be atleast the space specificied in the exclusion zone section, but this is a minimum ideally the more the better as the imprint logo is a clear and precise typographic symbol that stands for itself.
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Incorrect usage Always horizontal The imprint logo should always be used horizontally, as this is the cleariest and best way in which the logo can be read and the pencil within the logo seen. The logo should never be used vertically, or at any angle. This changes the who perspective of the logo and does not balance well as a typographic symbol.
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No colour changes The imprint logo should only be ever used with the imprint colour pallete. No other colours can be used in any part of the logo. The logo should always be one colour of which is from the brand colour pallete. The small triangle cannot change colour, niether can any single letter forms.
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No distorted or repositioned logos The imprint logo should never be structurally changed. It cannot be distorted in any way, if it needs re-sizing it should always be scaled. No letterforms can be moved within the logo. The small triangle that creates the pencil within the logo, should never be moved or duplicated.
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Typography Futura is the voice of imprint. Keeping things consistent and simple makes communication quicker and easier. When the audience is familiar with the hierarchy of information, it takes them just an instant to find what they’re interested in.
light medium bold 17
Typography usage imprint likes to be bold and strong in its communications, however with Futura we can also be quieter, more restrained and classical. Expression and play are what we’re about. But don’t forget to apply basic fundamental typographic principles.
Aa Bb Cc Dd Ee Ff Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz 1234567890&@?!; Futura Light should be used for body copy at point size 9 - 12 depending on the format. Aa Bb Cc Dd Ee Ff Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz 1234567890&@?!; Futura Medium should be used for the logo and headings; point size is dependant on context and format it is used within. Aa Bb Cc Dd Ee Ff Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz 1234567890&@?!; Futura Bold should be used for large headings and any text that needs to stand out. Point size is open to interpretation of the designer.
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Colour Pallete imprint likes to be bold and strong in its communications, however with Futura we can also be quieter, more restrained and classical. Expression and play are what we’re about. But don’t forget to apply basic fundamental typographic principles.
imprint blue
imprint yellow
C - 91
R - 17
C-2
R - 252
M - 53
G - 101
M - 10
G - 220
Y - 34
B - 130
Y - 84
B - 69
K - 11
HEX - #116582
K-0
HEX - #FCDC45
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imprint pattern The imprint pattern is formed from the small triangle that creates the pencil tip on the logo. This pattern has been developed to bring colour into the brand. This pattern should be used on both print and digital platforms,mainly on title / heading paper. The pattern should never distract from the bodycopy / image within the same design. As shown the pattern can be used in the imprint colours, either seperately or a mix together. An outlined version is also available for use when using a coloured background.
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imprint stationary imprint printed stationary. Letterhead, compliment slip and business card. This stationary impliments the full brand and uses all the elements of the brand, with the correct colours and pattern.
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imprint digital imprint digital products. imprint likes to be up to date with all the technology and offer our services over all platforms. This stationary also shows how to impliment the pattern over different formats and the use of it on a coloured background.
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imprint logo placement As stated in the logo section of the guidelines, the secondary logo should only be used in books that imprint have published. This should be placed on the title page of the book at the bottom. This shows the readers that imprint have published the book.
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imprint logo placement As stated earlier in the guidelines, the monogram should only be used on the spine and front and back covers. When used on the spine, it should be placed at the bottom. Using the monogram on the front or back cover should be at the top left or right or bottom right.
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Contact imprint For further information or to clarify any means of using the imprint brand, please dont hestiate to contact us.
For general enquires: T: 0113 549 824 F: 0113 549 825 E: hello@imprint.co.uk imprint, corn exchange call lane, leeds, ls1 7br
To work with imprint: Nathan Bolton Creative Publisher T: 0113 549 826 E: nathan@imprint.co.uk
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