What’s trending

FASHIONABLE OR A FAUX PAS? Whether you embrace them or buck them, we take a look at the latest trends.

IMAGES: ALAMY / SHUTTERSTOCK / ICEY MILLI / IMAXTREE CELEBRITY CELE ‘SKINFLUENCERS’ ‘SKI

Rihanna has topped a list Rihan of celebrity skincare of ce infl uencers. The singer, actor and beauty entrepreneur appeared in the most skincare searches according to data analysed by Google, with 51,680. Jennifer Lopez was second on the list, and Kylie Jenner third. Kylie was also the most popular make-up inspiration, with 571,400 searches, while Jennifer Aniston topped the most popular hair inspiration list, with 601,600 searches. The study went further and looked at celeb inspiration from the past, with Marilyn Monroe, Twiggy and David Bowie proving the most popular top three in searches. infl ue actor searc Jenn Kylie 571,4 popu Th the p prov

t Frenc face f ring-l been blond autum set to crims tumna this y lar ‘ro cross show tumn/ y pop ture o ose to ge ha likes as be torm.

WHAT’S UP, DUCK?

Duck nails are having a moment, according to TikTok. Also known as fl ared nails, wide tips or fan tips, the 2000s look is proving popular on social media. Adorned with gems, charms and bright colours, the trend has already racked up over 15 million views on TikTok.

While the shape might not be favoured by everyone, the trend for nails adorned with themes and charms is proving popular with celebrities like Megan Thee Stallion, who regularly has nails sparkling with artwork from Japanese anime.

RED HOTRED HOT

While the summer Whi W le hair trends of h rendhair t French balayage, F face frames and ring-lighting have been all about the blonde tones, autumn/winter is set to see more crimson-inspired hues creep in. Autumnal reds are nothing new, but this year the increasingly popular ‘rosewood balayage’, seen across various diff erent catwalk shows and beauty campaigns for autumn/winter 2021, will be particularly popular. Combining a mixture of auburn, strawberry and rose tones, the rosewood balayage has already been seen on the likes of Gigi Hadid and Ciara – and has been taking social media by storm.

HAIR REPORT UK WOMEN’S HAIRCARE 2021

Last year’s change in women’s haircare behaviours signifi cantly impacted the market, resulting in an 8% decline in value to £1.26bn. Styling has seen the greatest setback, according to Mintel’s latest report.

30%

of female shampoo users have shampooed their hair less frequently since the start of the pandemic

47%

of female haircare and styling users say hair density is a top fi ve interest when it comes to personalised haircare/styling

AGE-DEFYING HAIR AGE-

A new Sex and the City series A new is in production and the characters are breaking over-50s hair ‘rules’, with Miranda’s platinum bob, Charlotte’s bouncy waves and Carrie’s grey face frames making statements. Age-defying hair was also seen in Cannes this summer, with Tilda Swinton sporting a blonde pixie cut and Andie MacDowell’s curly dark mane embracing its natural contrasting grey hues – allegedly against her agent’s advice. Sharon Stone showed off a short blond crop and Helen Mirren was seen complementing her look with an on-trend hairband. There are no rules when it is in p chara Miran and C Ag summ pixie embr – alle Stone Mirre on-tr comes to age and hair – and we love it! come SECRET SKINCARE

Over half (56%) of UK males ‘steal’ their partner’s skincare products, a Clarins survey reveals. salonfocus highlighted the popularity of male skincare and grooming in our Summer issue, but it seems some guys are keeping it under the radar. The survey found that 14% of men used their partner’s products every day, while 19% used them ‘often’.

UK men’s top skincare concern is dry skin (41%), with dark under-eye circles second (35%). HAD ANY THOUGHTS ABOUT WHAT YOU’VE READ? TELL US ON OUR SOCIAL MEDIA PLATFORMS @NHBFSOCIAL

52%

of female haircare users are interested in using products made from sustainably sourced ingredients

THE LATEST

KEEPING YOU IN THE KNOW

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MASTERING GREY

The market potential of grey-haired clientele is growing every day – and if you want to fully capitalise on this exciting revenue opportunity, you need to be fully confi dent in your knowledge of grey hair and the services you are offering.

In line with the launch of the sensational new True Grey product from Wella Professionals, the Wella Studios are launching a brand new ‘Mastering Grey’ course, off ering the choice of either a 2.5 hour digitalonly session (£40), providing an introduction into this fascinating topic, or the full 1.5 day digital-studio hybrid, which gives a more comprehensive dive into the world of grey hair and includes a practical workshop (£174). Dates are available from October 2021 and continue into 2022, at all studio locations.

For more information, or to book, please call the London Studio on 0203 650 4700, Manchester or our Edinburgh Studios on 0161 834 2645 or the Dublin Studio on 01 4160 900. Alternatively, visit education.wella.com