TH E I N SPI R AT ION W H AT ' S T R E N D IN G
FASHIONABLE OR A FAUX PAS? Whether you embrace them or buck them, we take a look at the latest trends.
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IMAGES: ALAMY / SHUTTERSTOCK / ICEY MILLI / IMAXTREE
WHAT’S UP, DUCK? CELEBRITY ‘SKI ‘SKINFLUENCERS’ Rihanna has topped a list ity skincare ce of celebr rs. The singer, ue influence in the most skincare actor and beauty entrepreneur appeared le, with 51,680. Goog by ed search searc es according to data analys Jenner third. Kylie and list, the on d secon was Lopez Jennif Jenn er tion, with inspira -up make ar Kylie was also the most popul d the most toppe n Anisto er Jennif while es, search 571,40 571,4 0 searches. popul popu ar hair inspiration list, with 601,600 inspiration from celeb at d looke and r furthe went The study Th Bowie David and y Twigg with Marilyn Monroe, p the past, es. search in three top ar popul most the provin prov g
HAIR REPORT
UK WOMEN’S HAIRCARE 2021 Last year’s change in women’s haircare behaviours significantly impacted the market, resulting in an 8% decline in value to £1.26bn. Styling has seen the greatest setback, according to Mintel’s latest report.
Duck nails are having a moment, according to TikTok. Also known as flared nails, wide tips or fan tips, the 2000s look is proving popular on social media. Adorned with gems, charms and bright colours, the trend has already racked up over 15 million views on TikTok. While the shape might not be favoured by everyone, the trend for nails adorned with themes and charms is proving popular with celebrities like Megan Thee Stallion, who regularly has nails sparkling with artwork from Japanese anime.
30%
of female shampoo users have shampooed their hair less frequently since the start of the pandemic
While the summer While W ttrends of hair h trend h balayage, Frenc F s and f face frame ring-li ring-l ghting have been all about the blonde tones, autumn/winter is set to see more crimson-inspired nal reds are tumna hues creep in. Autum the y nothing new, but this year ood ‘ro ar ‘rosew increasingly popullar cross various balayage’, seen across shows and beauty different catwalk show n/winter 2021, tumn/ campaigns for autum pop ar. y popul will be particularly o auburn, re of ture Combining a mixtu , the to ose tones strawberry and rose ha already rosewood balayage has been seen on the likes of Gigi Hadid be taking as been and Ciara – and has torm.. social media by storm
47%
of female haircare and styling users say hair density is a top five interest when it comes to personalised haircare/styling
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