National Tiles Bi-Annual Magazine September 2021 Issue by nationaltiles

Edition Three THE COLOUR ISSUE

hellooo Sydney The brand new retail and trade store is open and ready to welcome you

talking trade

Check out the latest in the tile trade

designing with colour Stylist Julia Green takes us inside her bright and beautiful renovation

designer favourites Our design team gives us an insight into their favourite tiles

*All prices in this catalogue are valid at date of print until Dec 2022, for mainland Australia and are subject to change without prior notice.

Available in 7 stylish colours

2 NATIONAL TILES

Kimberley Hybrid Blackbutt Dark NATIONAL TILES 3

WHAT’S INSIDE

contents

22 7 9 11 16

note from the ceo editor’s note latest news designer favourites

Cover Floor Tiles: Nail Society - see page 22

4 NATIONAL TILES

26 24 26 34 38 40

product focus: concept oak designing with colour talking design: fenton & fenton hellooo sydney franchise focus

WHAT’S INSIDE

34 42 44 47 55

partner profile: porter davis talking design: amy spargo talking trade on the road with john zubovic

57 57 charlie talks tiles 58 partner profile: mirage 62 social snapshot 65 product focus: nordic ice collection 66 talking to simon cen

NATIONAL TILES 5

NOW AVAILABLE

Lavishly decorative and always on

trend,

Mosaics

Colosseum boast

the

Marble natural

patterning and hues of organic materials, injecting elegance and luxury into interiors.

EACH

Colosseum Basalt Honed Marble Mosaic

colosseum 6 NATIONAL TILES

NOTE FROM THE CEO

hellooo...

from Campbell Stott

ational Tiles was founded by Frank Walker in 1979 with very humble beginnings. It was a little

store in Geelong West in Victoria, with Frank and his family living upstairs in the apartment above the store. And now 42 years on, we have

40 stores across the country, more than 450 team members and sell in excess of 4 million square metres of tiles every year. Earlier this year, Frank’s son Nick Walker, who joined the business in the 1990s and took over the reigns as CEO 9 years ago, passed the baton and gave me the opportunity to take on the challenge of leading National Tiles. I am thrilled that Nick will be joining the Board, and continue to add his tremendous insights and industry knowledge to the business. Having been in the company for two years as Executive Director – Sales, Marketing and Strategy, I am honoured and privileged to be steering this family company into the next chapter of its incredible story. I am passionate about our team, customers and ensuring we are the destination for tiles, hard flooring and trade. On June 3rd of this year we officially opened our first NSW

Trade and Retail Superstore in Alexandria in central Sydney. It was a long time in the planning stage and a mammoth effort to make it all come together. Congratulations to everyone involved. Expanding our footprint and taking on the NSW market with our unbeatable range and prices, together with expert service and advice, is a major step in the growth of National Tiles. And then on July 19th we officially opened our first retail store in Cambridge Hobart, another mammoth undertaking and one we are so proud of. On a personal note, I would like to take this opportunity to thank the Walker family for putting their trust in me, and I would also like to thank each and every one of our team members here at National Tiles for their commitment and consistent efforts, and for their continued support.

campbell stott ceo

NATIONAL TILES 7

Canyon Stone Strath Natural 600x600mm

NOW AVAILABLE

From

95 PER SQM

canyon stone

Recreating the distinct colours and characteristics of natural stones and minerals, the Canyon Stone series emphasises the weathered textures and tonal nuance found in geological formations.

Equally

home

modern architectural spaces as it is in more traditional settings, Canyon Stone offers a refined rustic look with meticulous attention to organic design details. Featuring four colourways in three different sizes, Canyon Stone will effortlessly harmonise with a myriad of fittings, finishes and furnishings to

Canyon Stone Highland Natural 600x1200mm

create breathtaking results.

Canyon Stone Glacier Natural 600x600mm

8 NATIONAL TILES

EDITOR’S NOTE

ere we are again with edition three of National Tiles Magazine! It’s 2021 and after 12 months of lockdowns, border bans and curfews, it’s finally time to stop hoarding the toilet roll and tuna and

take a collective sigh of relief. 2020 taught us many lessons both professionally and personally. Through the months of missing loved-ones, work-mates and far-away friends we’ve learnt how to be more flexible, adaptable, innovative and resilient. We also figured out how to change the background to something funky on Zoom! Emerging with a thirst to embrace post-pandemic possibilities and new approaches, it’s set to be another huge year for us at National Tiles. We are focused more than

bart schofield editor

ever on empowering our customers to create stunning tile, stone and flooring installations. We launched our Sydney Superstore in June, with another massive distribution centre so we’re always in stock. We've also made the jump across the Bass to join our Tassie mates in Hobart with a new store located in Cambridge that opened July. Make sure to watch this space because there’s even bigger surprises ahead along with new adventures and greater achievements. We’ve been locked up for a year, don’t expect us to just sit still! In this edition you’ll read about our new and upcoming products, get insights and inspo from our team members, and see design projects, interviews and updates from our partners, collaborators and clients.

CREATIVES

rachel ward designer

charlie ashfield photographer

NATIONAL TILES 9

Available in 5 stylish colours

10 NATIONAL TILES

LATEST NEWS

simple solutions floor cleaner

Available in stores or online

BONA is a Swedish family-owned company established in

Says Greg, “The range was introduced to National Tiles over

1919, with a rich history of invention and innovation. Over the

a year ago. We are so impressed by National Tiles’ commitment

last century Bona has evolved from a modest supplier of floor

to its customers right around Australia. Both Nick Walker and

wax, into a global innovator of sustainable products that bring

Cam Whittaker look at every product they stock in terms of

out the beauty of all hard-surface floors. In 1979 Bona became

how it will benefit their customer, and this translates to the sales

the first company to launch safe, durable, non-toxic water-

teams at every National Tiles store. They believe in the features

based polyurethane finishes for timber flooring. Today Bona is

and benefits of the BONA floor care range for their customers.”

the world’s leading manufacturer and supplier of water-based polyurethane floor finishes.

BONA is the only manufacturer in the world of premixed cleaning solutions, with formulas designed for specific floor

“If floors are properly cleaned they will last longer,” explains

types. The BONA floor mop is pre-set to dispense a precise

Greg Wise, National Retail Manager for EFP, the exclusive

amount of these Ph neutral cleaning solutions. No more

distributer of the BONA range in Australia. “The greatest source

guessing - and the best possible results for avoiding scratching,

of damage to any floor surface is dust, grit and dirt, no matter

denting, chipping and fading.

how microscopic that is. The Bona Floor Care range is especially designed to keep your floor looking beautiful for longer.

The BONA floor cleaning range is available at National Tiles stores nationally.

NATIONAL TILES 23

PRODUCT FOCUS

stunning engineered timber

Concept Oak 750x150x14mm

$ 24 NATIONAL TILES

95 PER SQM

PRODUCT FOCUS

Concept Oak 750x150x14mm

95 PER SQM

CONCEPT OAK National

Tiles

Concept

Oak

Engineered

Timber

makes

the timeless look and feel of European Oak flooring achievable for just a fraction of the price. Manufactured with the latest German technology, Concept Oak Flooring is stabilised with a multi-ply core, making it not only stunning to look at but also able to endure the hustle and bustle of modern life and the extreme environmental changes across Australia. Along with its superior durability and climate stability, Concept Oak offers a stylish range of modern and classic colours that will suit any

Concept Oak Glenbrook

home and environment. 12 colour ways spanning light to dark are available in a traditional straight-lay pattern as well as three mid to light tones in herringbone for an extra-luxe look. All boasting a 3mm solid oak top layer for an authentic look and feel. Wolgan while

and the

Cygnet

offer

grey-tones and

Available in 12 stylish colours

Wentworth mid-toned

Lawson

Extremely

make

warmer

Bilpin, will

aesthetic.

Blackheath,

instill

simple

the

Glenbrook,

The

darker

Katoomba,

moodier

maintain,

light-toned

Esperance,

and

browns

and

Tomah,

modern

Concept

variants

Leura

Medlow

ambience..

Oak

Flooring

will stay beautiful for years to come by following a few care and maintenance guidelines. National

Tiles

also

offer

custom

stair

nosing

solution

in both standard mitre and traditional bullnose. These solutions can be ordered with a perspex, aluminium or brass inlay to ensure step treads meet slip requirements.

NATIONAL TILES 25

FEATURE ARTICLE

life is better with colour

26 NATIONAL TILES

FEATURE ARTICLE

JU LIA GRE EN

ounder

Interiors,

Julia

interior

producer,

Greenhouse

ambassador,

was simply a hobby for me, but a chance

shared studio space, yet in truth, all work

meeting with a photographer from

alone. It's really cool that we all work

writer,

Vogue (who came to my house to buy

together as a family, and our group spirit

brand-

a couch I had listed on eBay) changed

is always captured. A lot of our business

Green

stylist,

speaker,

Photography: Armelle Habib

"By simply changing the tiles in the bathroom with these stunning but affordable tiles I completely transformed the ‘wet area’ into a truly unique space full of style colour that reflects my personality.

and

that. He asked me who I styled for, and I

comes down to ethics. No ethics, no deal.

consultant, and a mum to two gorgeous

told him I had spent 16 years selling drugs

I don't work with anyone unless they

boys. Her company curates & designs

(legal ones). He gave me his card, told

have the highest of ethical standards.

artful creations and is one of Australia’s

me to call him, and I have not stopped

leading

running from job to job ever since. That

destinations

TV-host

for

textiles,

homewares and fine art.

was almost 10 years ago! did

Greenhouse

in interiors? I find interiors exciting! I'm following

Interiors

my passion and I've never looked

Julia chose to bring colour into her

come into being – what is the business

back. In my styling work, I love the final

bathroom with National Tiles Marrakech

founded on and how has it grown and

moment when an image is created. I love

Olive Gloss tiles. These green Moroccan-

evolved?

the collaboration it takes to get there

Re-renovating her home in 2020,

How

What drives your passion for colour

style tiles transformed a plain, white-

I've always had a passion for styling

too, with a brilliant creative team that

tiled bathroom, creating a dramatic yet

and colour. But in my styling work I

inspires me every time I work with them.

soothing effect. Explains Julia, “By simply

found other gaps in the market, such as

And I love that no two days are ever the

changing the tiles in the bathroom with

holding master classes and representing

same. We believe style is NEVER about

these stunning but affordable tiles I

emerging artists, so I now run a multi-

money or your bank account. It's instead

completely transformed the ‘wet area’

faceted business as well as style and

about creating warm, inviting spaces

into a truly unique space full of style

write for most mags here in Australia

with love and colour always. And we

colour that reflects my personality.”

and many overseas too.

think that was definitely achieved.

Tell me a bit about your background

We source the most amazing artists.

Our vibe is always fun, spiced with

and how you got involved in styling and

I am constantly fascinated as to how

colour. As our company tag line is 'Life

design?

our artists' pieces always look so good

is better with colour'. I'm drawn to ALL

together. It's like the artists have all

the colours of the rainbow! Although

It all happened by accident. Interiors

NATIONAL TILES 27

FEATURE ARTICLE I've always had a soft spot for green - so

as it had brilliant bones, but we have

Paint and tiles are always your best

much so that I married a man with Green

repainted, retiled, and decorated to

friend. And these projects can be done

as his surname. Ha ha!

add our own aesthetic... and we love the

on a budget too. They are hardworking

transformation.

spaces of the home and deserve the

Colour can work wonders in a space, and set the mood and tone as well. It's

What elements were important to

extra attention given the time we

all about knowing when to turn the dial

you when designing this home for your

spend in them, so treat them with some

family.

love and colour! We also offer design

“We believe style is NEVER about money or your bank account. It's instead about creating warm, inviting spaces with love and colour always."

We bought it as is. I shot it for a cover story for Inside

Out

mag,

and when I heard it was on the market a year later there

up or down with colour, and learning

was no hesitation

companion colours so that it feels

to snap it up! The

considered and not a chaotic mess.

floorplan

Ask yourself how you want to feel in the

perfect

space, and select the colour accordingly.

family, with zones

For instance, if it’s a bedroom you

for kids and lovely

are decorating and you are keen to

communal spaces

create a relaxed vibe, avoid the brighter

for all of us to come

spectrum of colour and opt for softer,

together too.

was for

our

quieter tones instead. The reverse can

A big focus in

be said for living rooms, where you may

my home is on art

wish to liven the space up with energy

- so I pick out some

and colour, in which case you can turn

of the colours in

up the dial!

the artwork and

Colour is all about emotion and so

repeat

them

tapping into it is vital to get the mood

soft

right for your space. If you are uncertain

or textiles, as this

about how to combine colours, reach for

will sew the room

the Pantone app, as it will help you find

together

companion colours. It takes the science

tapestry and make

out of the exercise ensuring they all work

the space feel very harmonious. The

services, to help people fit out their

together by spelling it out for you. It’s a

scale of an artwork is really important

homes with colours they love, so please

great tool not only for the colour lovers

for maximum impact. Always make sure

feel free to include the web address so

but also decorating novice.

you measure up the space with masking

people can discover how we can help:

tape first, to see how it will really translate

www.greenhouseinteriors.com.au/

onto the wall.

pages/our-services.

What trends in design are you noticing at the moment?

furnishings

I don't subscribe to trends, as a

You used National Tiles Marrakech

general rule. I really don't follow them. I

in your bathroom – what made you fall

know I must be influenced by them when

in love with this tile and how effective

they hit, but I am on my own merry path of

has the bathroom renovation been?

enlightenment, do what I like, and refuse

I have travelled to Morocco for years

to be a slave to trends. I was looking back

and take tour groups. The tiles remind

through some archives recently at work

me of these fond memories, as green

from 6 years ago, and I would still style it

tiles over there are like a plain white tile

the same way today. It's important to be

here - everywhere! I especially love the

true to your OWN style, and OWN it.

texture of the tile and the graduation of

Tell me about your home renovation – it’s a renovation of a renovation?

darker grout (rather than white) for less ‘grid lines ‘ which can create a more considered look. Grout tints can make or break the overall look so research your options.

colour in each one, they are special little

Follow Julia Green @

artworks, each one of them.

greenhouseinteriors)

We bought our house already

What advice would you offer to

renovated, but wanted to stamp it as our

home owners looking to update their

own. Structurally nothing has changed

bathroom or kitchen?

28 NATIONAL TILES

DESIGN TIP: If your tiles are dark, choose a

for your daily medicinal does of happy colourful interior vibes.

FEATURE ARTICLE

get the look: Julia Green with our curated selection of tiles and flooring. Julia Green used our Marrakech Olive Green Gloss Tile for its rich colour variation and fresh aesthetic. For a similar look in a slightly larger subway tile, Paloma Moss Green will create striking features and splashbacks. If your palette calls for a softer and brighter shade of green, check out our Marrakech Lake Gloss Tile. Crayon Ficus offers a more undulated surface without the dramatic shade variation characteristic of the Marrakech or Paloma ranges.

Marrakech Lake 50x150mm

9995

PER SQM

Paloma Moss Green 65x200mm

109

95 PER SQM

Crayon Ficus 75x300mm

95 PER SQM

NATIONAL TILES 29

PRODUCT FOCUS

our best DIY flooring solution

Kimberley Hybrid 180x1220x5mm

95 PER SQM

Kimberley Hybrid Black Butt Dark 30 NATIONAL TILES

PRODUCT FOCUS

Kimberley Hybrid Black Butt Light

Kimberley Hybrid 180x1220x5mm

95 PER SQM

KIMBERLEY HYBRID Combining the sought-after aesthetic of timber flooring with the versatility of vinyl and laminate, the Kimberly Hybrid series offers a beautifully natural looking finish that is costeffective and stylish. An embossed LVT surface carefully replicates various timber species while a micro beveled-edge recreates the classic look of wooden flooring planks. Its durable surface is perfectly suited to family life along with commercial spaces. The seven different shades offered by the Kimberley series reflect modern trends with a colour to complement any interior theme, from the mid-tones of Dark and Light Blackbutt and Spotted Gum through to the charcoal brown hues of Ash and Storm and calming grey of Driftwood. With no adhesive required and a simple click-locking system, Kimberley is easy to install for both professionals and DIYers, with a typical bedroom able to be laid in an afternoon. Available to take home today at all National Tiles stores for just $29.95 per square metre.

NATIONAL TILES 31

Now Available

95 PER SQM

Norr 2.0 Farge Structure 600x600mm 32 NATIONAL TILES

NEW PRODUCT

Norr 2.0 Gra Natural 600x600mm

PER SQM

norr 2.0

Capturing

the

natural

beauty

the iconic Ceppo di Gre stone, the porcelain Norr 2.0 series expertly recreates the irregular textures and tonal contrasts that Ceppo is so prized for. With a myriad of greys stacked tone on tone, Norr 2.0 artfully embellishes the Ceppo design, incorporating a corresponding collection of large and finer grained pebbles for a

distinctive

and

harmonious effect.

Available in three different colourways from light to dark, Norr 2.0 will coordinate with a range of colour schemes as either

Norr 2.0 Gra Natural 600x600mm

a base or accent while its natural and structured finishes make it the ideal solution for indoor and out.

Norr 2.0 Melk NATIONAL TILES 33

DESIGN FOCUS

Fenton

enton & Fenton is recognised for creating personalised spaces that are distinctive in style, with specially sourced or custom designed furnishing solutions. Their unique range of furniture, furnishings and decorator items combined with their bespoke manufacturing capabilities means you can be assured they will deliver diversity and style. The Fenton & Fenton design team works collaboratively with clients to

Explains Kate Kerin, Fenton & Fenton’s Marketing

Manager,

“Lucy

Fenton

launched the business with her sister

in 2009 as an expression of her love of global design. Having travelled extensively through India and Asia, Lucy developed an amazing eye for colour, fabrics, shapes and form – and this led to her opening a retail store where she curated a considered collection of beautiful homewares that she sourced or designed

Explains Kate, “Fenton & Fenton brings

and had manufactured.”

together an eclectic mixture of stories

With in

limited

running

experience

business,

and translates these to individual homes

and

in a way that is comfortable for the

launching during the GFC, Lucy

client. Sometimes just one statement

and her sister faced a series of

piece in an otherwise neutral palette

frustrations and setbacks. After

can really express the personality of the

the first year Lucy’s creative and

homeowner. Lucy doesn’t follow trends

sales skills came to the fore, and

at all. She creates her own sense of style

the sisters decided to part ways

with materials and textures that are

in terms of the business. Lucy

unexpected and familiar at the same time,

took over running the store on

with cultural influences and pops of colour

her own and then few years later

to create a unique look. Our ethos is to

opened a showroom in Prahran

provide clients with pieces they will love for

- and has never looked back.

life regardless of time and trend.”

“Lucy can translate her passion

With all that has occurred over the

for design into sales because

last 18 months, with CoVid-19, lockdowns

she has an incredible way with

and travel restrictions, Fenton & Fenton

people,” says Kate. “She lives and

is staying true to their original vision of

breathes design and has such a

offering inspiration to those who want to

distinct way with colour, style and

create beautiful spaces. They are focused

visual merchandising.”

on making their Prahran showroom and

a destination for all things design, to

commercial interior design and

The

residential

working with customers and to optimising

property styling aspects of the

the online experience to match the store

business

experience.

were

established

satisfy demand. Customers fell in

The

Fenton

Prahran

love with Lucy’s aesthetic and her

Showroom is open Monday to Friday

way of bringing together furniture

from 10am - 5.30pm, and Saturday

and decorative pieces to create

& Sunday from 10am - 5pm @ 471

create space that are truly unique – be it

a space that works in terms of form and

High street, Prahran, Victoria. And

residential or commercial. Tailoring their

function. That aspect of the business has

you

design solution to individual aesthetics,

grown exponentially over the last few

www.fentonandfenton.com.au

lifestyles

years because there is nothing formulaic

and

budgets,

they

guide

clients through a seamless journey of transformation with considered furniture and homewares selections.

34 NATIONAL TILES

can

shop

the

range

online:

about Lucy’s design style.

Fenton

DESIGN FOCUS

“Lucy can translate her passion for design into sales because she has an incredible way with people,” says Kate. “She lives and breathes design and has such a distinct way with colour, style and visual merchandising.

National Tiles and Fenton & Fenton are collaborating on some exciting design projects, working closely to bring the best in colour, texture and design to our customers. NATIONAL TILES 35

Available in 16 stylish colours and patterns

36 NATIONAL TILES

Available in 11 stylish colours

NATIONAL TILES 37

FEATURE ARTICLE

hellooo sydney

When National Tiles’ founder Frank

The team then made their way into

Walker first launched the business in

the NSW market. Says Nick, “Our

1979, he did so with one small store in

venture into NSW was driven by our

Geelong West in Victoria. The business

partnership with Metricon Homes.

quickly grew with several stores across

Launching into this new market and

Melbourne plus a few franchise stores.

adding installation to our supply

National Tiles operates over 40 stores

offering was a challenge, but the

and franchises in Victoria, NSW, South

partnership really flourished. Four

Australia and Queensland.

years on the store we opened in

Explains Nick Walker, “When we first considered expanding National

“National Tiles is more than just a business... It’s a family, we will never forget our humble beginnings and we’ll always look to the future.

38 NATIONAL TILES

Warner’s Bay near Newcastle has been very successful for us.”

Tiles into other states, Queensland

And now, Sydney. It has always

was the first market we wanted to

been a vision for National Tiles to take

pursue. My wife and I moved there

the business to Australia’s largest

and the whole process happened

city. After searching for the right

really quickly. It’s the best decision I

property for a number of years, the

ever made. To be honest it was very

team found the ideal site Alexandria.

challenging in the early days. But we

A very large building at over 8000sqm,

persevered and around 18 months

it’s the perfect location for making

after

a statement and launching into the

opened our first store. We’ve never

moving

Queensland

Sydney marketplace with maximum

looked back, and Queensland now

impact “It’s a cracking location, a

equates to around 45% of the National

great traffic hub and ideal for creating

Tiles business.”

the biggest National Tiles store in

After the foray into Queensland,

Australia,” says Nick.

National Tiles opened a number of

The store will bring a fantastic ‘in

stores in South Australia that have

stock’ range to Sydney offers great

become very successful operations.

value. “There are currently a number

FEATURE ARTICLE of high-end expensive tile retailers

very closely with architects, high end

in Sydney and some very cheap

builders and interior designers and

alternatives too, but I don’t believe any

will offer personal consultations by

other retailer offers the breadth and

appointment with our in-house design

depth that the brand new National

team. We have incredible technology

Tiles showroom will present. Stock

on site with our bespoke Tile Bar and

is king, so having stock on hand is

Tiles Express, and we have created

a key feature of the new store. We

an inspirational space where design

understand that when customers visit,

professionals can dwell, meet their

sometimes having travelled some

clients and take their time selecting

distance, they want to be able to select

the perfect tiles to create the very best

their tiles and either take them with

custom solution for their projects.”

them or have them delivered within a

“National Tiles is more than just

few days. We will bring a fabulous offer

a business,” says Nick. “It’s a family,

of European tiles at incredible prices

we will never forget our humble

that are in stock, delivering what the

beginnings and we’ll always look

market needs.”

to the future. Our core values are

The new National Tiles store in

our compass – respect, teamwork,

Sydney will have a multi-layered

customer

approach. As well as the cash and carry

improvement and innovation are what

commitment,

relentless

facility where customers can pick up

keep us on target as the ultimate tile

their tile purchases on the day, there

destination.”

is a 2000sqm double lane trade drive through right in the middle of Sydney. Importantly, there is a strong focus on design. “We have an unbeatable retail offering for consumers with $4million to $5million worth of tiles on the floor at any one time. We will also be working

NATIONAL TILES 39

FRANCHISE FOCUS

R TE

BE KS &

DEE TRAN

warrnambool The first National Tiles franchise

Adds Terry’s wife and business partner

“We are fortunate to have the space

store was established in Warrnambool,

Dee, “National Tiles is getting better and

to display the flooring as well,” says

a coastal town in Victoria’s south west

better at the tile selection that they offer

Dee. “It looks so effective, and we offer

in 2002. Warrnambool resident Terry

our customers, and we love getting the

an installation service for the flooring

Beks was looking for a career change

new ranges in. Especially the offering

which really helps. Our tiles are really

and was ready to open his own business

for the middle design market in terms

popular for the wet areas in homes, for

when he saw an advertisement in his

of style and price.”

kitchen splashbacks and bathrooms in

local newspaper about a tile franchise

The Warrnambool franchise store has

opportunity. He met with Frank Walker

been stocking National Tiles new range

particular.” Relocation from an industrial estate

in the Geelong National Tiles store, and

of flooring. Says Terry, “We sell a lot of

to the main highway has made a big

the first question Frank asked Terry was,

vinyl plank and hybrid flooring, and the

difference in terms of traffic flow and

“Can you love tiles?”.

three new colours of the Kimberley

the store’s profile, and this new site

Terry’s reply was, “I love tiles, I

range have been really appealing to the

combined with an extensive range of

have them for breakfast,” and the

local market too. The flooring category

well-priced tiles and an exciting new

relationship was cemented from there.

is a growing category for us, it’s a great

flooring category has seen National

Explains Terry, “National Tiles has grown

looking functional range that’s really

Tile’s first franchise store go from

exponentially since we first opened

well priced too.”

strength to strength.

our franchise. There were only a few stores in Victoria and the range was

1050 Raglan Parade, Warrnambool

so much smaller than the incredible collection that is now available. The product range is better, the retail prices are more appealing and there is an

amazing

design

offering.

Our

warehouse and supply chain are really streamlined as well.”

40 NATIONAL TILES

The product range is better, the retail prices are more appealing and there is an amazing design offering. Our warehouse and supply chain are really streamlined as well.”

FRANCHISE FOCUS

I TA HE MA T RA P TH ARFREY, WI

AN DE

FA MI LY

townsville

The newest franchise to join the

really confident. He was phenomenal.

advice to our customers based on his

National Tiles stable, Tamara and

He held our hand through the whole

own personal experience.”

Dean Parfrey launched the Townsville

process, helped us make the showroom

With three small children, becoming

franchise in August 2019. Dean had

as functional and appealing as possible

business owners has been a real

been a tiler for 25 years and when an

and was with us the week we opened the

adjustment for the Parfrey family. They

opportunity came up to open up a

store.”

have learnt an incredible amount about

National Tiles store in the area it seemed

north

tiles and flooring and have taken on the

like the ideal step for the couple. Whilst

Queensland franchise includes a lot of

franchise opportunity with eagerness

they hadn’t run their own retail business

builders, and DIY homeowners. As a one

and enthusiasm. “It’s been such a

before,

and

stop shop and the only dual franchise in

steep learning curve, and we love it.

experience were perfect for taking the

the area (the store is also a Carpet Call

With four team members and a plan to

leap into the world of retail tiles.

franchise), Tamara and Dean find that

employ three more staff, the business is

“Tiling is really taxing physically,”

their customers can purchase all of their

certainly growing. It’s been an awesome

explains Tamara. “It takes a toll on the

floor coverings in one space which is

experience.

body and after 25 years in the trade it

really appealing to the local market.

their

combined

skills

The

client

base

the

There are definitely some tile ranges

was really tough for Dean. So after hours

Dean’s experience as a tiler has also

that really resonate with our customers.

of talking, discussing, procrastinating

proved invaluable. Adds Tamara, “Dean’s

For Townsville homes the Carrara marble

and deliberating, we decided taking

biggest reservation about taking on the

tiles have been really popular. The

up the opportunity with National Tiles

business was that he isn’t a salesperson,

Concrete Fusion range for a minimalist

would be the best thing for us and for

but because he knows the product so well

look, and the Studio range is also a great

our three young children.”

he has a genuine ability to give hands on

seller. Tiles are fabulous for the warm

Tamara advises working with a bank

climate we enjoy all year round.”

that really understands the franchise concept. She and Dean found their local

ANZ

bank

extremely

301 Bayswater Rd, Garbutt

helpful,

knowledgeable and supportive of the undertaking, and facilitated the process quickly and efficiently. “The association with National Tiles was very smooth,” says Tamara. “It was John Zubovic that really encouraged us and inspired us and made us feel

NATIONAL TILES 41

PARTNER PROFILE

porter davis In 1999 three guys in their early 30s who had been working in the building industry saw a gap in the market. They realised that several critical elements missing from the industry - a guaranteed site start, architecturally-design homes that offered considered spacial planning, and homes that were built using materials. The result was Porter Davis, a home builder with a vision for offering landowners the perfect home to build on their property. Keith Fuller joined the Porter Davis team in mid2000 as a Senior Designer and brought with him his wealth of experience in architectural design. Working closely with fellow Senior Designer, Randall Pye, the pair focused on creating the ultimate lifestyle for Porter Davis homeowners, taking the architectural offering to a whole new level. A change in the philosophy of floor plan design saw the development of homes that featured large master bedrooms, dressing rooms and dual walk-in-robes, as well as large alfresco living areas. Explains Keith, “The client base encompasses a very broad demographic, with the largest house we design is around 54 to 60 squares including the garage and alfresco areas.” Right from the outset Porter Davis developed an incredible team of interior designers, supervisors and construction professionals. Importantly, they also concentrated on developing strong relationships with key supply partners including companies like Reese, Coco Republic and National Tiles. “There’s a lot of really great product available in Australia, however our goal was to ensure our clients not only have access to the best products and the latest designs, they also receive the best prices.” When Porter Davis launched World of Style in 2014, it was designed to offer clients an innovative, creative space. The World of Style showroom houses product from their major supply partners and encourages clients to work with the in-house designers, like the National Tiles team that is based in the showroom, to select the best possible materials that suit their budget. It’s an exciting and inspiring concept where you can experience first-class interior and exterior design. “It’s important to have an overall idea of what your aesthetic is, and what appeals to you, and then the design team can really help pull together the materials that will create a synergy throughout the home in a way that works with your vision of how you want to live in the home,” adds Keith.

42 NATIONAL TILES

H IT KE

innovative and interesting textured and coloured

FU LL ER

It’s important to have an overall idea of what your aesthetic is, and what appeals to you, and then the design team can really help pull together the materials that will create a synergy...

The Porter Davis team are extremely proud of the display homes they develop for the market, and find that their clients generally want to adopt one of the designs they have seen in the Porter Davis range. Says Keith, “We work painstakingly on our display homes so that our clients can envision living in the home and so they have a design aesthetic to work to. The styles are never too obscure or cutting edge – they are designed for people to live in comfortably so they can enjoy our amazing Australian lifestyle. We of course are always on trend but our focus is on quality and liveability. Our interior designers work really closely with the team at Coco Republic so the look and feel of the design trends are in keeping with what is available at a retail level. It’s a collaboration, as with all of our supply partners like Austral, Stegbar, National Tiles and CSR.”

Keith and Randall head up the design of every Porter Davis home, from the

and Queensland (Brisbane, the Sunshine Coast, the Gold Coast and SE Qld).

interior façade to the proportions to the

Whilst today’s Porter Davis homes

spacial planning - to create an overall

still carry all the emblems of excellence,

balance between indoor and outdoor

the company has evolved and adapted

living. “The major shift we have seen,

to how families aspire to live in today’s

especially since CoVID-19, is the shift in

society. Listening to what their customers

the flexible workspace. With more and

want has resulted in homes that are a

more people working from home, creating

reflection of consumer demand. With

work zones at home is so important,

an emphasis on innovative light-filled

and creating outdoor spaces where you

open plan designs with multiple living

can escape to for a bit of downtime. It’s

areas, Porter Davis takes great pride

been a very significant social shift for

in delivering homes that go beyond

Australian lifestyles.”

construction, design, service or style – 20th

their homes provide the cornerstone

year of operation, Porter Davis has

Currently

celebrating

its

of their customers’ hopes and aspirations

grown exponentially since it launched.

for building a life for themselves and

Originally focused on the Victorian

their families.

market (metro Melbourne and Geelong), they now proudly build thousands of new homes every year in both Victoria

NATIONAL TILES 43

INTERVIEW

talking design with

amy spargo

Y AM

Amy Spargo’s passion for design started as early as ten years of age. She remembers her first project – her bedroom – where she styled all her trinkets and toys (on her side of the room anyway). Once her bed was made perfectly she would ask her Mum, a decorator herself, to photograph the space.

PA RG O

From these early design days, Amy went on to graduate from Interior Design at RMIT and her formal design career started at Rothe Lowman Architects. It was there that she formed an understanding of large scale projects, working on the well known Art Series hotels. She then worked for Nexus Designs, a boutique design firm in Melbourne under Janne Faulkner AM, who was one of Amy’s greatest inspirations. After moving to Sydney to open their NSW office, and with over 12 years experience in the design industry, Amy founded Maine House Interiors.

Splashback: Matt White 100x100mm Floor: Arhus Natural

44 NATIONAL TILES

INTERVIEW What is your design ethos, and

The cedar beams were painted white

what do your clients look for when they

and the cedar ceiling a pretty beachy

engage you?

blue, this made an immediate impact,

I believe a house should represent the journey of your life. It should tell a

as it lightened the space and gave it a relaxed and soothing feeling.

What are your five top tips for selecting the right tile/s for a space? 1. Start from the ground up, choose your floor tile first. 2. Don’t be afraid to mix finishes,

story of where you have been and what’s

I kept the finishes to a minimum,

important to you. I aim to create spaces

choosing to use the same tiles in both

that feel like a home to my client, and

bathrooms and even using left over

a welcoming reflection of their lives to

floor tiles for the laundry splashback, all

maintenance too, I love marble mosaics

friends and family who visit.

cost saving while integrating the rooms

however not everyone wants the upkeep.

I enjoy working with colour and prints,

together in a cohesive way.

matt tiles on the floor and gloss on the walls can work well. 3.

Choose

tile

based

4. Think about the natural light in

and always ensure the addition of an

Most of the furniture was bought

the space, gloss wall tiles are great for

unexpected element of surprise. I like to

second hand or sourced from local

bouncing light around a small dark

source objects and furniture from both

Opportunity shops and given new life

room.

high-end, acclaimed Australian and

through paint and colour.

International suppliers; as well as one off

I repurposed the old built-in timber

pieces, found by scouring antique stores,

desk and re-used it for the laundry

which take my interiors from feeling

benchtop - I am strong believer in re-

predictable, to unique.

using, re-purposing and limiting waste

What is your design process when you take on a new client?

kitchen around standard sized cabinetry modules to keep the costs down, and

to know each other. I ask about how they

all the appliances and light fittings

live, what’s important to them and how

were sourced from Bunnings - for cost

they enjoy spending their time. Most

reasons and also because they were all

of the design process is really about

in stock suiting the very tight timeframe.

gaining an understanding of who they

You feature a range of National Tiles

are what they love. The designer and

product in the project – in the laundry,

client relationship is a very special one,

bathroom and kitchen. What tiles did

we are in each other’s lives for a long

you select and why?

time, so it’s making sure the relationship

I chose timber tiles (Arhus Natural)

is strong, even before we get to the

for the main flooring as they are super

design.

hard wearing, easy to clean and gave it

Martha house, what was your brief and your response to this brief?

space or too small for a large area.

wherever I can. Finally I designed the

I sit down with the client and we get

With the recent renovation of the Mt

5. Look at the scale of the space, don’t choose too large a tile for a small

the appearance of a timber floor without the maintenance and the cost. The wall tiles are 100 x 100mm matt

This was a great little project, a real

white (Pressed Edge White Matt). As the

challenge for me as it was a very budget-

bathrooms are small and needed to feel

driven design. I usually design high end

larger and brighter, I laid them in a brick

residential projects, however this was

bond pattern for a little fun. I kept the

the fourth project that I had completed

same tiles in the kitchen as we wanted

for this client so I couldn’t resist, as we

to reduce the cost and only tile the walls

I see a trend towards more natural

have a fabulous relationship. The brief

that were necessary, so this enabled

colours and finishes, terrazzo, stone,

was ‘a relaxed family beach house on

the tiles to blend into the white painted

handmade tiles with a clay base and

a shoestring budget and by the way,

wall seamlessly. The wet area floor tiles

uneven glazing. I feel that we are seeing

it needs to be ready in 3 months’. I still

are a porcelain Terrazzo look tile in a

a return to nature and natural forms

recall the laughter coming from my

perfect shade of blue (Dolce Vita Amalfi

in interiors.

client, I think it was the shocked look on

Mar Matt), and the terrazzo pattern

my face, that was actually making him

makes them easy to maintain and more

laugh! I knew I had to be clever, working

forgiving than a plain colour.

Do you see any particular tile trends emerging?

What is your favourite tile from the NT range? The Masia White Gloss 75 x 150mm, I

with the existing layout and injecting

seem to sneak it into most of my projects,

colour and texture through well priced

it’s just so easy to work with!

and well wearing materials.

NATIONAL TILES 45

TALKING TRADE

TALKING trade grants As one of Australia’s leading tile retailers, it was a natural step for National Tiles to develop a home brand range of tiling adhesives. The result was Grants – a range that is sold exclusively and extensively through National Tiles stores and franchises.

Darwin,” explains Grants manufacturer

AS EE FZ UBAIR I

“I first met Nick and Frank when I bumped into them in a store in

Waseef Zubairi. “The store owner was a good friend of mine and he introduced us, which proved to be a very fortuitous meeting. At that stage I was General Manager for the tiling adhesive division of a large company, and I forged a great association with National Tiles. To this day I have a fantastic relationship with both Nick Walker and Camron Whittaker.” Four years ago, after going out on his own and with his background as a chemist, Waseef and his company SAS were awarded the contract to further develop the Grants range. The tiling adhesives and affiliated products – primers and waterproofing – provide everything required for tiling installation. The key to the success of the range is the quality partnership with Waseef, who ensures consistent quality in his highly controlled manufacturing facility. Waseef developed a new to market product called PM700, a lightweight adhesive that provides additional coverage with less volume. The C2S2 formula combines the highest Australian Standards strength and flexibility classification. The 15kg bag of the white polymer, cement based tile adhesive is designed for internal and external applications and offers tilers the best possible application solution. The Grants range of tiling adhesives is available in National Tiles stores nationally.

46 NATIONAL TILES

TALKING TRADE

ER PET

ST EL LA NOS

clip it With over 35 years of toolmaking and injection moulding expertise and experience, Rack It Up designs and manufactures sports rack systems. These ‘Rack-ItUp Display and Storage Racks’ are made in Australia and make the task of storing or displaying sports equipment and accessories easy and cost-effective. The family owned and operated business is headed by Peter Castellanos. Several years ago Peter noticed that he was getting lots of comments from tilers complaining about the cost and effectiveness of the imported plastic spacing clips they were using for their tiling jobs. Peter also noticed that the wedges the tilers were using all had square edges rather than fingerfriendly rounded edges. Being tool makers with engineering backgrounds, he knew his team could come up with a viable, cost effective alternative that made the system all the more user-friendly. “Within a few weeks of deciding to develop a solution,

halt HALT is a national grass-roots suicide prevention charity. Their vision is that every tradie in Australia knows how to look after their mental health and well-being. The HALT team holds ‘Save Your Bacon’ brekkies and other events across Australia to remind tradies that they are valued by their community and to raise awareness of mental health. They encourage us to help out our mates if they are struggling and they provide information and guidance on how and where you can get help if you need it. During the COVID-19 pandemic restrictions you can find HALT online – they are offering live online events and post informative and uplifting videos to help tradies who might be struggling during these difficult and challenging times. There’s always help, and there’s always hope.

we had a designed a mould – and the result was CLIP-IT,” explains Peter. “We patented the tile levelling system and started supplying the local market. As demand increased so did our response to market, and now we have a range that works for a variety of different tile laying patterns including brick and herringbone.” The CLIP-IT system is a fantastic example of Australian solution-centric design and ingenuity. The tile clips have a unique ‘easy break’ design that assists tilers in achieving a quick and seamless installation that breaks cleanly underneath the tile every time. The clips also have a builtin spacer and are designed with a broad rounded back for ease of use which eliminates the need for tightening tools. Adds Peter, “We are very proud that our CLIP-IT range has really made a difference in the lives of tilers across Australia. All 100% Australian made and owned and manufactured in our factory located at Burleigh Heads, Gold Coast.” CLIP-IT Tile Clips and Wedges are suitable for floor and wall installations and can be used on porcelain, ceramic, vitrified, marble, granite and stone tiles.

NATIONAL TILES 47

Back Wall: Gloss White 300x600mm Floor and Side Walls: Elegante Terrazzo Uluru 48 NATIONAL TILES

TALKING TRADE

B.A.T Trims B.A.T. Trims has been serving the Tiling Industry for more than 36 years. This Australian owned family business started from humble beginnings in Dandenong, Victoria and is now

EY KL C U B PAUL

recognised as Australia’s most innovative supplier of tiling trims, tiling tools and accessories. The partnership with National Tiles began over ten years ago, and in late 2020 the company developed a core

MAPEI

range tailored for the trade customer. Shane Boland joined B.A.T. Trims two years ago as National Sales & Marketing Manager. Explains Shane, “We specialise in floor profiles, ceramic trims and commercial expansion joints, and we work extensively on major commercial projects like airports and shopping centres.

One of the most popular products available at National Tiles is Mapei’s Kerapoxy, a 100% waterproof and stain

Our aluminium trims provide a neat and stylish profile for

resistant grout. National Ceramic Manager, Paul Buckley

tiled feature walls and act as a transition from tiles to carpet

has been with Mapei for over 25 years, and explains that

or timber flooring. They are available in a wide selection of

Kerapoxy was developed for the market long before he

colours and finishes, and super easy to install and add the

joined the company, It really has stood the test of time.

perfect finishing touch. We are definitely the market leader in the tiling trade industry.”

Says Paul, “In the past Kerapoxy was traditionally used in commercial kitchens but they are so easy to use now

Over the last year Shane and Camron Whittaker have

that tilers are using them in residential projects. In the last

worked closely on expanding the tile tool range available in

five years there has been a real trend to using Kerapoxy

National Tiles stores. Part of this expansion is the Raimondi

in bathrooms. In fact we have been working with tilers to

range, the European market leader for tiling tools. The range

encourage them to offer Kerapoxy as a stain resistant and

includes tools that make life as easy as possible for tilers,

waterproof alternative. The result is an area that is much

with equipment for large format tiles, plus mixers and wet

easier to clean and maintain.”

saws.

With excellent cleanability and resistance to acids,

We are really passionate about the tools we supply to

Kerapoxy provides durability, is easy to work with, provides

the market, and the success proves how functional and fit-

a perfect finish and is highly resistant to heavy traffic. There

for-purpose these tools are,” says Shane. “About two years

is no shrinkage which eliminates cracks and fissures, and

ago we launched a new range of large format tools that

the uniform colours are resistant to ultra-violet rays and

assists tilers with carrying, cutting, placing and lifting large

atmospheric agents. Kerapoxy is ideal for:

format tiles. Not only are these large tiles expensive, being so large they are quite flexible. It’s so important to ensure they are handled with care, and these tools also help alleviate the intense strain these large tiles can add to the physical nature of tiling. National Tiles stores have the Raimondi

•

grouting floors and walls in the food industry where hygiene is required

•

grouting industrial floors and walls where high mechanical resistance and resistance to acid attack

biggest display in Australia.

is required •

grouting swimming pools

•

grouting tanks containing aggressive chemicals

•

grouting ceramic tiles on laboratory benches and kitchen work surfaces

•

acid-resistant bonding of tiles

•

bonding marble doorsteps and windowsills

•

bonding tiles in plastic reinforced by fibre glass swimming pools

NATIONAL TILES 49

NOW AVAILABLE

ceppo pavers

Precisely replicating the stony textures and irregular fragments of Ceppo di Gre, the 20mm Ceppo paver series opens up the outdoors to this sophisticated and popular look. Suitable for all external conditions, porcelain pavers are the ideal solution for outdoor environments. Easy to install and simple to clean, this hard

Ceppo Bianco Paver 600x600x20mm

95 PER SQM

50 NATIONAL TILES

wearing range adds a contemporary finish to any external space or garden.

TALKING TRADE

maximus Maximus Pedestals are taking the tiling market by storm. Developed, designed and manufactured by Phil and Andrew who own and operate a large Australian tiling company, Maximus pedestals are ideal for tilers who prefer best practice principles when it comes to installing raised decks and paving. Says Andrew, “As tilers, the issue for us was that most other

AU LH AYE S

roberts When Paul Hayes bought the business Roberts Designs six

pedestal systems available had small adjustment range – they would less than double in size. Hence we could never pre-order pedestals as we didn’t know what size we would need for the job until we started on site. The result was that we would require three to four different sized pedestals and have opened boxes and pallets of stock left that we couldn’t return. We realised that if we created a pedestal with a huge adjustment range our issues would be solved. So Maximus Pedestals are the brainchild of frustration.”

years ago, National Tiles had been a long-standing customer

Andrew and Phil developed two adjustable pedestals that

for products for trade stores throughout Australia. Paul has

they are perfect for any raised floor applications and allow

collaborated closely with National Tiles GM of Product and

access to the waterproof membrane. The Maximus Junior

Procurement, Camron Whittaker and GM of Supply Chain,

range expands from 20mm to 45mm and the Maximus Senior

Mark Chapman to ensure Roberts Designs provides products

range extends from 45mm to 145mm. No other pedestal gives

with a point of difference – that help tilers produce the best

a 100mm of adjustment, minimises wastage and ensures the

possible result.

best possible result. The Maximus system has been load tested

It’s a very positive partnership. “We have around 890 SKUs

to 1,000kgs in an Australian NATA certified laboratory, and can

across the business, split into two distinct categories. We are

be used with engineered porcelain (min 20mm), natural stone,

the exclusive importer/distributor of high-quality European

marble, granite, prefabricated concrete and decking. The two

tiling tools (predominantly from Italy). We understand what it

SKUs can replace every other pedestal on the market and

takes to source the very best tiling tools and accessories, tile

satisfy any tiling requirements. To work in with the Maximus

cutting equipment and silicone sealants.”

Pedestals, Phil and Andrew also designed a high speed chuck

Roberts Designs is also the brand owner of Maxisil. “The

to rapidly adjust the pedestal, which can be used with an

Maxisil brand was originally developed by two German

electric screwdriver or a drill on low clutch setting making on

immigrants, and Roberts Designs bought the brand from

site installations even faster.

them in 2005. The market leading silicone in the trade space,

The Maximus Pedestals are the most innovative solution

Maxisil is a premium Australian brand. It is the highest quality

that can be used on all installations, and it’s the simplicity and

product in its category, and the most effective – offering the

functionality of this system that makes it universally appealing.

best features and benefits for application in bathrooms, wet

Available from National Tiles stores nationally.

areas, on natural stone and in swimming pools.” The partnership between Roberts Designs and National Tiles has seen sales double over the last six years and it’s a testament to the time and effort both parties have put into National Tiles’ trade shops. “Working with National Tiles is such a pleasure, it’s not just a transactional association. It’s a strategic partnership where what we develop can be

maximus pedestals eliminates need for 3-4 pedestals

introduced to the market together to satisfy market demand.

high speed unscrew

The relationship recognises Roberts Designs as a supplier of innovative products that produce a quality result and save

rapid water outflow

durable + load rated

sound acoustic performance

tilers time and money. This our motivation, and the core of all we do.” explains Paul.

speed of increased thermal installation insulation

elevated system ease of to run services, maintenance conduits and pipes

excellent absorption for expansion

installs level with seamless connections

triple screw thread

hand unscrew

removable base

NATIONAL TILES 51

TALKING DESIGN

LL IE BR UNN ING

talking design with

abey Australia

Renowned for quality and innovation in the sink and tapware design market, Abey Australia is a family owned

with P.V.D. finishes that are durable and maintain their colour and tone over time.

and operated company that has been servicing the industry

When choosing a sink for your new

for over 60 years. National Design Showroom Manager, Ellie

home or renovation, Ellie explains how

Brunning explains, ‘Abey has four wholesale showrooms across

important it is to think about how you

Australia – Perth, Melbourne, Brisbane and Sydney, with our

use your kitchen and how you wash your

flagship store in Melbourne. Abey works closely with our retail

dishes. “With dishwashers becoming

partners.”

much more mainstream, you should

“Our origin was focused predominantly on trade product

consider how much bench space you

and we still manufacture our trade range in Melbourne,” says

want to allow for your sink, given that it

Ellie. “However as a result of our success in the trade arena

may not be used very often. A drainer

we decided to extend our offering by importing a European

may be integral to the way you use your

offering of products to complement our range.” Abey’s full

kitchen, or it may indeed be superfluous.”

collection now includes beautiful baths, stunning tapware and

Detachable drainers that sit in the sink are a popular

kitchen and bathroom sinks and basins. “It was a streamlined

alternative to more traditional sink design, so you don’t have

transition into this market, rounding off a complete offering

to sacrifice bench space. “Single bowl sinks are increasingly

so we cover every level of the

sought after, but our most

market,

architects

popular is the 1.5 sink design

and designers to homeowners – our

which has a smaller rinsing sink

range is accessible to every facet

alongside the standard size sink

of the market.”

for larger pots and pans.”

from

builders,

In terms of tapware and sinks,

Whilst the majority of Abey’s

there are definite trends emerging.

sinks and tapware range can

Explains Ellie. “Metallics are becoming

work with any design aesthetic,

increasingly popular, in particular

there are specific styles, like the

Brushed brasses which are taking

Butler sink, that suit a Hampton-

over from the more predominant

style or more Provincial kitchens.

choices of recent times.” Matt black,

And whilst traditional stainless

brushed nickel and chrome have

steel

dominated the market for a long time,

adaptable, coloured sinks are

but now black metals and coppers are

really making their mark to

also making their mark in residential

create a more individualised

and

The

look. You can check out Abey’s

increased

full range of sinks and tapware

commercial

quality

has

properties.

certainly

which has added to the popularity,

52 NATIONAL TILES

both

durable

here: www.abey.com.au

and

TALKING DESIGN

talking design with M Y

amy spasojevic

SP ASO JEVIC

At a major crossroads in her life in

talented professionals who work in that

visual merchandising program could

her early twenties and having travelled

industry.” After a variety of casual roles

do to increase sales. “Now visual

extensively, Amy Spasojevic decided

Amy landed a role with Tiger, a very

merchandising is only really 20% of my

it was time to take a long, hard look at

fast moving, low cost operation where

role and I am more focused on retail

what her next path should be. Making

she was responsible for opening stores

design and store development, and

a ‘Pros and Cons’ list about what she

all over London and training Visual

collaborating with our builder partners.

was good at, and potentially not good

Merchandisers for these stores.

at, and after conducting in depth

After returning to Australia a few

research on all her interests and skills,

years later Amy was offered a

she discovered Visual Merchandising.

position with Cotton On, based

Not really knowing what this career

in Brisbane. “Life really leads

would entail, Amy investigated courses

you in directions that you don’t

where she lived and a two year full

expect if you are open to moving

time

course

and exploring all options. Taking

happened to be starting the following

opportunities that push you

day. After submitting an application

can be so rewarding. Cotton On

and having an interview that afternoon,

was a huge operation with such

Amy

rapid growth.” Amy managed

Visual

Merchandising

embarked

her

Visual

Merchandising journey.

The team is so invested in the National Tiles brand and are really proud

the visual merchandising for

“Visual merchandising combined

about 60 stores across the state,

my creative side with best business

but after a few years was ready

practice where I can see sales results

to move back to Victoria, so the

from what I create, so it was the perfect

timing was perfect when a role

industry for me. No two days are the

came up at National Tiles.

of the company and all it represents.

same. One day I could be doing data

Amy joined the National Tiles team

They are so supportive and embrace all

entry and ordering collateral and the

as the National Visual Merchandising

that head office offers their stores, and

next day be on a three-storey high

Manager as part of the marketing team

it’s a huge credit to the whole team that

scaffolding hanging displays from the

in January 2018. “I really like the idea of

they are so open to new ideas and are

ceiling or on the floor cleaning windows

working with Darren Taylor as he had a

so adaptive. National Tiles is committed

before doing an installation.”

reputation for having a really strategic

to being the best tile retailer in Australia

After completing her course Amy

mind in terms of marketing and

so it’s exciting to be in a role where I

landed a job at Guess Denim looking

merchandising and I was keen to learn

am heard and given the opportunity

after all their Victorian retail stores

from someone with so much experience.

to execute my ideas. When a customer

before being put in charge of their key

And I loved the challenge of adapting

walks into a National Tiles store, it’s so

retail accounts in major department

all my fashion knowledge to creating a

easy to navigate. We really care about

stores. Three years later she moved to

visual brand strategy for a tile retailer.”

our in-store shopping experience and

London via Paris on a one way ticket

At the start of her journey with

offer both a self-service model and

and soon learnt the harsh realities

National Tiles there was a big education

full design service for customers who

of travelling on a budget. “Getting

and

want design advice, guidance and

work in London was difficult. It’s the

guidelines and explaining the retail

fashion capital and saturated with

teams what a strong and consistent

training

process,

formulating

inspiration.”

NATIONAL TILES 53

now you can have wood look tiles for less

PER SQM

Articwood Tile 150x900mm

made in Spain

lowest price guarantee

Available in 5 stylish colours

Articwood Amber 54 NATIONAL TILES

ON THE ROAD

on the road with

john zubovic

What is your role at National Tiles? Franchise & Store Development manager How long have you been working with NT and has your role evolved? I have worked in a number of roles, in two stints over 12 years. I started with National Tiles in B2B in Melbourne before managing the Port Melbourne site. After a two-year break I joined the team again as State Manager when we expanded into SA. From there I moved to Queensland and took on my current role. How has National Tiles evolved as a company over this time? The evolution of the company has been amazing. Although it’s still a family business, the biggest change has been the strategic injection of expertise and knowledge from outside the tile industry. Also, the overall look of our stores has seen a massive change. I remember the day I came back to National Tiles after being away for two years, I sent some pictures of the new Grovedale store to my wife. It was so different she questioned if that was ‘really’ a National Tiles store… How many days a month are you on the road? I’m certainly on the road more often than not, depending on where the projects are. The year before last – 2019 - was a huge year with the majority of our projects outside of Qld. During that 12-month period I racked up 96 plane trips! What does your usual day look like? A ‘usual’ day depends on what the project is. If I’m on the road, I will get to site early to make sure the trades have a clear direction for what needs to be done on that day. Then it’s a matter of making sure the tasks for the following days are on schedule which includes ensuring tiles are on site and joinery is delivered. When I’m in Brisbane, I spend considerable time liaising with suppliers and trades to plan upcoming projects. I’m constantly in touch with Amy Spasojevic, our National Visual Merchandising Manager, as we bounce ideas off each other and confirm the finer details for new projects. Throw in issues that arise at store level combined with maintenance issues and questions/ issues from our franchises - and my day quickly fills. What’s your favourite part about what you do at National Tiles? My favourite part about my role is contributing to the evolution of the business and brand. It’s great to be part of a business that is not complacent and is always striving to improve. Although travelling is far from glamorous, it gives me an opportunity to catch up with family and friends in Melbourne, Hobart and Adelaide.

NATIONAL TILES 55

Available in 3 stylish colours

Verona Stone Matt 56 NATIONAL TILES

ON THE ROAD

charlie talks tiles In a year where flights were grounded, we were forced to look for design inspiration elsewhere. Instead of visiting Adriatic villas & Scandinavian saunas, we found a greater appreciation for what can inspire us much closer to home. Our surroundings tend to influence, and indeed reflect our design decisions, and maybe all the inspiration we need is already around us. Each suburb has its defining characteristics, and one of my favourite destinations is Carlton. This area is home to numerous gorgeous Italian restaurants and wine bars, and rich in cultural tones. Walk down any street and you can't help but be inspired by the beautiful, tiled facades in rich jewelled tones, reminiscent of our Marrakech & Paloma range. Or the beautiful delis & gelato parlours with stunning terrazzo floors similar to the new colours in our Elegante Terrazzo range. The

beauty

these

surroundings

can

be incorporated into our own spaces. The tiled facade becomes a feature wall. The terrazzo floors become a way to upgrade a bathroom or kitchen space and add some luxury terrazzo to create a stunning new bathroom. Inspiration is everywhere. Charlie and

Ashfield

Content

National

Coordinator,

Tile’s and

Social in-house

photographer extraordinaire.

NATIONAL TILES 57

PARTNER PROFILE

mirage “In my region of Italy, which is a beautiful part of the country surrounded by mountains, Mirage is known as the leader in the ceramic tile sector.

FR AN I CESC O BEDIN

he association between National Tiles

visiting trade fairs (when travel was permitted). One

and Italian tile manufacturer Mirage

of the key trends over the last few years is based on

goes back many years, and it has been a

a minimalist aesthetic. In Europe in particular the

mutually beneficial and very successful

concrete effect and metallic effect are very popular,

collaboration. Mirage’s Export Manager,

however Mirage is committed to developing innovative

Francesco Bedini, has been working with Mirage

porcelain tiles across every design style for the global

since completing his studies nearly five years ago.

market.”

“In my region of Italy, which is a beautiful part of the

For the Australian market, the taste is in line with

country surrounded by mountains, Mirage is known

European trends in that a minimalist style is popular

as the leader in the ceramic tile sector. Working with

for both residential and commercial applications.

this ground-breaking company is very exciting for

Adds Francesco, “Whilst the demand for our marble

me. In my role as the Export Manager my focus is

and stone style tiles is definitely strong, it’s not as

on Australia and New Zealand, Israel and the Baltic

widely popular in Australia as it is in other the European

Republic, and National Tiles is our most significant

marketplace. Every market differs slightly based on

retailer in this sector.”

climate and culture.”

Mirage was established in 1973 and has always

The National Tiles and Mirage collaboration

been recognised in the field of porcelain tiles with

has been very successful for both parties. “I feel very

unconventional applications, including innovative

fortunate to work with National Tiles, they are such a

outdoor tiles. Every year Mirage ships around

strong partner for Mirage. They are not just a customer,

25,000 sqm metres of tiles per day, which equates to

the National Tiles team are inspiring partners in the

approximately 14 million square metres of tiles sold

development of our range. This is definitely a winning

globally each year. Leading the market in terms of

strategy for both companies, and we work closely

quality has always been important to the leadership

to ensure that we offer the best possible tiles to the

and design team.

Australian market via National Tiles.”

In terms of tile design trends, Francesco explains, “We have a marketing department dedicated to analysing worldwide trends. They communicate constantly with architects and designers as well as

58 NATIONAL TILES

PARTNER PROFILE

GLOCAL: Glocal is Mirage’s best selling tile worldwide. The concrete-style collection is perfect for the minimalistic trend. The success is due to the wide range of cold and warm grey tones and finishes within the one range. The power of concrete lies is the neutral, versatility designed to bring out the very best in all types of finishes and furnishing elements.

NORR 2.O: QUARTZITI:

Mirage was the first company to release a

The power of this

the iconic Ceppo di Gre, a natural stone that is

collection

very popular in northern Italy (in particular in

is the shade variation in

collection that captures the natural beauty of

Milanese architecture). The

each tile which creates

porcelain Norr 2.0 range

a unique and individual

expertly recreates

look. This classic stoneeffect ceramic collection is

the irregular texture and

characterised by a shading

contrasts that

effect that recreates the

this stone is so

authentic diversity

prized for.

of natural elements.

ULTRASLIM: The Ultraslim range offers extra large sheets - 1600 x 3200 x 6mm - making them ideal for floor to ceiling applications. Striking in design, these impressive tiles they can be cut to any size with minimal wastage and are perfect for complete coverage of indoor and outdoor walls to create a stunning, bold and low maintenance result.

JEWELS MARBLE: This marble-like collection reflects the most popular marbles around the world. It is an important collection for the market, taking a natural material and expanding its popularity by making it applicable to commercial and residential projects. An extraordinary amount of work has gone into researching and technically perfecting this collection, from highlighting the veins of marble to amalgamating delicate colour

CLAY:

nuances. The result is a masterpiece in each and every slab.

This is a new concept from Mirage which follows the minimalistic trend, combining concrete and resin wood. Readily accepted worldwide for architectural and design applications, these innovative porcelain tiles are ideal for creating grand, striking effects.

NATIONAL TILES 59

NEW PRODUCT

Play Dots Multi White Matte 200x200mm

95 PER SQM

60 NATIONAL TILES

NEW PRODUCT

Play Marble White Matte 200x200mm

95 PER SQM

NATIONAL TILES 61

SOCIAL SNAPSHOT

best of instagram lita.designs

nationaltilesau This gorgeous green toned flatlay by @lita.designs features our gorgeous new terrazzo in verde along with our newer crayon shade. theunitsalex

nationaltilesau This cosy corner by @theunitsalex is the perfect demonstration of what a patterned tile can do to add interest to a space. We love how our revival stachus looks in this nook.

62 NATIONAL TILES

emt.constructions

nationaltilesau This bathroom by @emt_ constructions has such a natural feel to it using our burlington stone tile in beige matt.

reno_inspo

nationaltilesau We love this beautiful clean white bathroom by @reno_inspo using our white whoosh tile, this tiles texture really adds something special to a space.

COMING SOON

orvietto Orvietto 1200x600mm, 1200x200mm, & 600x600mm from

95 PER SQM

An icon of timeless style, the Orvieto series evokes a strong connection to the earth’s natural elements, textures and tones. Inspired by marbles from the middle east, Orvieto displays a rare chromatic richness and superior graphic depth with its stunning reproduction of stone veins and grains. Available in four colours and three sizes with an outdoor finish in 600 x 600mm, Orvieto enables consistent transitions from inside to out.

NATIONAL TILES 63

SOCIAL SNAPSHOT

best of instagram nello_miles

nationaltilesau We love this gorgeous flatlay by @ nello_miles using our aria sage tile and Castello tile.

nationaltilesau

nationaltilesau We love this beachy combination by @modern_country_tale using our whoosh tile in turquoise and concrete fusion in sand.

64 NATIONAL TILES

nationaltilesau

nationaltilesau Our gorgeous elegant terrazzo in smoke. This is how to add a luxury feel to your space whether on the floor, wall or bench top.

nationaltilesau

nationaltilesau We know you all love terrazzo and we have heard your call for more colours!

PRODUCT FOCUS

natural stone collection In his role as Business Development Manager – Commercial (QLD), Brak Sheehy works closely with leading

residences with an airy and inviting private beachfront retreat. Working

closely National

with Tiles

Camron

commercial builders and developers,

Whittaker,

Head

particularly on the Gold Coast and

Product and Procurement, and Nick

Broadbeach high end markets.

Murray (National Tiles Commercial

One of the most significant projects

Account Manager), Brak put forward

that National Tiles has worked on over the

a submission based on the Nordic Ice

last

Broadbeach.

collection of natural stone. He was

few

These

years

designed

awarded the project, with National

residences were the vision of two of

architecturally

Tiles engaged to supply 4,500m2 of

Australia’s

design

610 x 610mm honed tiles that would

studios, Woods Bagot Architects and

be featured on the floors and walls

Carr Design. They collaborated on 31

throughout each apartments.

most

influential

Broadbeach to deliver a new benchmark in residential property design.

To ensure the best possible result for such a massive high-end project,

Brak had established a strong

Camron travelled to Turkey to personally

association with McNab, a renowned

source and select each piece to ensure

builder in Qld who was charged with

consistent quality, colour and tone. Brak

bringing 31 Broadbeach to life. He

explains, “The key to meeting the brief

was given a brief for National Tiles to

from the architect and builder was for us

supply tiles for the luxury beachfront

to achieve a perfect level of consistency

apartment complex. The goal for the

throughout

sophisticated design of the boutique

arranged for around 15 pieces of Nordic

20-storey residential tower was to create

Ice to be sent to McNab from Turkey so

a distinctive presence on the Gold Coast

they could select the pieces that were

beach skyline. Each of the 22 residences

ideal for the project. They signed off on

were carefully designed to optimise its

six pieces, approving the colour, texture

unique coastal position. An expansive

and tone.”

the

whole

build.

Cam

ground floor beach house, 14 full floor

With a clear understanding of the

apartments, six half-floor apartments

look the architect and builder wanted to

and

double-storey

achieve, Cam then went back to Turkey

penthouse were all expertly designed

to work closely with the supplier and

to maximise ocean views and provide

carefully select the blocks of stone that

unrivalled

would perfectly match

was officially opened in March this year. It was a real privilege to be involved in such an iconic build that has set the standard for Broadbeach.” The Nordic range was also featured in a project for Hutchinson Builders and developer Andrews Projects, with a colour variance called Nordic Ice which has a slightly darker tone. The brief for the major multi-residential project, also in Broadbeach, was for National Tiles to source the key tile for the project. Brak presented a 900 x 300 version of the Nordic Grey range to the builder and developer, and this was used in the common areas of the apartment complex. The Nordic Grey was complemented by a tile very similar to the Burlington Stone Nube tile, which was featured in every apartment - in each bathroom, on the floors throughout and on the balconies.

the six pieces that had been selected. As a result of this attention to detail, the supplier had 4,500m2 of stone cut and honed to size and delivered to 31 Broadbeach in full and on time. Says Brak, “The whole project took around 18 months, and the apartment complex

NATIONAL TILES 65

INTERVIEW

talking to

simon cen

Simon Cen grew up in Foshan, a large city in the

SIMON CEN

central Guangdong Province of China with an industry centered around tile manufacturing. After graduating from university, Simon joined a large tile company where he learnt about the production of tiles - and in his role as the Export Sales Manager he fell in love with the industry and with international sales. When Camron Whittaker, National Tiles’ General Manager of Product & Procurement, started working with Simon during his visits to Foshan and saw his potential, Simon was invited to move to Melbourne to join the National Tiles team. “Working in tiles for the export market, it was always one of my dreams to work in another country, so I was very honoured and excited to move to Australia and work with Australia’s leading tile retailer. I had travelled extensively but I had only ever lived in Foshan, so there were many going away lunches, dinners and parties before I made the big move!” During his first few years at National Tiles Simon worked as procurement assistant and with the commercial team, sourcing tiles overseas and expanding the supply base. Now Simon works closely with Cam on the product development range from China more specifically, and more generally on the global import program for the company. “With technology I am able to communicate every week with my family and friends, but Australia is my home now.”

“Working in tiles for the export market, it was always one of my dreams to work in another country, so I was very honoured and excited to move to Australia...

My favourite childhood memory is: Having Yumcha

My favourite home design style…

with my dad in the morning before going to school.

I think a mid-century house with wabi sabi design aesthetic

I am passionate about: Travels, architecture, tiles and plants! On the weekend you will find me: Probably playing badminton and some Chinese restaurants. My ideal dinner menu… everything with rice! Hmm I love a steak from time to time as well. I am inspired by… My late aunt, she was the greatest woman of my life.

is the pretty thing I would dream of. The best advise I have been given… Love what you do and do what you love. What I’m loving from National Tiles range at the moment… Frammenta is my all-time favourite. The texture and authenticity of the ceppo di gres replica is just the next level of tiles. What I love most about working at National Tiles… Definitely the challenge and thrill in my role, sourcing and

One thing most people don’t know about me…

working on new ideas of products with suppliers makes me

I have been to over 50 countries and want more.

feel accomplished too.

66 NATIONAL TILES

scan here for exclusive magazine offer

50 off

100 off 150 off $

when you spend over $500

when you spend over $650

when you spend over $1000

use code: MAG50-500

use code: MAG100-650

use code: MAG150-1000

Terms and conditions apply. Excludes trade, timber, stone, selected styles and trade pricing. Limited time only. Discount automatically applied at check out.

NATIONAL TILES 67

38 stores australia wide call 1300 733 000 nationaltiles.com.au

New Store 55 Bourke Rd, Alexandria Sydney NSW

National Tiles Bi-Annual Magazine September 2021 Issue

Articles inside

talking to simon cen

product focus: nordic ice collection

social snapshot

partner profile: mirage

charlie talks tiles

on the road with john zubovic

talking design: amy spargo

partner profile: porter davis

hellooo sydney

franchise focus

designer favourites

talking design: fenton & fenton

designing with colour

latest news

editor’s note

note from the ceo