DESIGN FOCUS
F
Fenton
enton & Fenton is recognised for creating personalised spaces that are distinctive in style, with specially sourced or custom designed furnishing solutions. Their unique range of furniture, furnishings and decorator items combined with their bespoke manufacturing capabilities means you can be assured they will deliver diversity and style. The Fenton & Fenton design team works collaboratively with clients to
Explains Kate Kerin, Fenton & Fenton’s Marketing
Manager,
“Lucy
Fenton
launched the business with her sister
in 2009 as an expression of her love of global design. Having travelled extensively through India and Asia, Lucy developed an amazing eye for colour, fabrics, shapes and form – and this led to her opening a retail store where she curated a considered collection of beautiful homewares that she sourced or designed
Explains Kate, “Fenton & Fenton brings
and had manufactured.”
together an eclectic mixture of stories
With in
limited
running
a
experience
business,
and translates these to individual homes
and
in a way that is comfortable for the
launching during the GFC, Lucy
client. Sometimes just one statement
and her sister faced a series of
piece in an otherwise neutral palette
frustrations and setbacks. After
can really express the personality of the
the first year Lucy’s creative and
homeowner. Lucy doesn’t follow trends
sales skills came to the fore, and
at all. She creates her own sense of style
the sisters decided to part ways
with materials and textures that are
in terms of the business. Lucy
unexpected and familiar at the same time,
took over running the store on
with cultural influences and pops of colour
her own and then few years later
to create a unique look. Our ethos is to
opened a showroom in Prahran
provide clients with pieces they will love for
- and has never looked back.
life regardless of time and trend.”
“Lucy can translate her passion
With all that has occurred over the
for design into sales because
last 18 months, with CoVid-19, lockdowns
she has an incredible way with
and travel restrictions, Fenton & Fenton
people,” says Kate. “She lives and
is staying true to their original vision of
breathes design and has such a
offering inspiration to those who want to
distinct way with colour, style and
create beautiful spaces. They are focused
visual merchandising.”
on making their Prahran showroom and
a destination for all things design, to
commercial interior design and
The
residential
working with customers and to optimising
property styling aspects of the
the online experience to match the store
business
experience.
were
established
to
satisfy demand. Customers fell in
The
Fenton
&
Fenton
Prahran
love with Lucy’s aesthetic and her
Showroom is open Monday to Friday
way of bringing together furniture
from 10am - 5.30pm, and Saturday
and decorative pieces to create
& Sunday from 10am - 5pm @ 471
create space that are truly unique – be it
a space that works in terms of form and
High street, Prahran, Victoria. And
residential or commercial. Tailoring their
function. That aspect of the business has
you
design solution to individual aesthetics,
grown exponentially over the last few
www.fentonandfenton.com.au
lifestyles
years because there is nothing formulaic
and
budgets,
they
guide
clients through a seamless journey of transformation with considered furniture and homewares selections.
34 NATIONAL TILES
can
shop
the
range
online:
about Lucy’s design style.
Fenton
