WIBISCO 100TH ANNIVERSARY SUPPLEMENT

OCTOBER 10, 2010

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OCTOBER 10, 2010

OCTOBER 10, 2010 THIS 24-Page WIBISCO 100th Anniversary Special was compiled by Cheryl Harewood. Pictures by Rawle Culbard.

THE West India Biscuit Company Limited, also known by the acronym “WIBISCO”, is one of the oldest established commercial bakeries in the Caribbean. A history of “Bajan” pride in quality baked biscuits, and dedication to consumers is the dynamism behind WIBISCO. Biscuit baking started in Barbados as far back in 1850, when a small bakery, The Barbados Biscuit Company, was established by John Hoad & Company, on Lower Broad Street, Bridgetown, The City, using limited mechanical equipment. In 1910, Weiting & Richter established the West India Biscuit Company Limited (WIBISCO) located at Spry Street, Bridgetown.

In spite of limitations, steady progress took place in both factories. Near the end of World War II, around 1945, the demand for quality biscuits, outstripped the supply to the customers of these two biscuit companies.

Sir Kenneth Russell Hunte purchased the Barbados Biscuit Company Limited and soon afterwards entered into negotiations with WIBISCO to merge the two companies, which then took the latter’s name.

The Gills Road property was acquired, and in 1951, operations were relocated to the present location. The factory was converted into a highly mechanised plant; efficient, modern and capable of producing large quantities of crackers. Sweet biscuits were soon added to the range of products while maintaining the excellent quality for which they were renowned.

Shirley (The Caribbean Classic) and Marie were among the first biscuits to be manufactured there.

In 1996, the Barbados Shipping and Trading (BS&T) sold its 30 per cent stake in WIBISCO to the Bermudez Biscuit Group of Trinidad, which had always maintained close ties with WIBISCO, even at one time jointly owning companies in Guyana and Antigua.

WIBISCO is now a part of the Bermudez Group of Companies, which comprises the Bermudez Biscuit Company Limited, Holiday Snacks Limited, Kiss Baking and Jamaica Biscuit Company Limited.

Today, WIBISCO stands as a fully mechanised plant with a complement of approximately 285 employees including full-time and part time staff. Machines operated by skilled employees have replaced several manual, laborious tasks. The open brick ovens have given way to modern electrically controlled continuous ovens, and the products have moved from being packaged by hand into barrels and tins to corrugated cartons, containing individually heat-sealed packages, which can compete in any world-class forum.

WIBISCO is not only one of the oldest commercial bakeries in the marketplace, but it also has the recognition of Government and industry for its innovation and contributions as a corporate citizen.

The company won the 1998 Barbados Investment and Development Corporation (BIDC) National Industrial Award; The 2001 Ernst and Young Performance Award; the 2006 BIDC Longevity Award and the BIDC 2007 Nation Builder Award. The company was also a finalist in the BIDC 2007 Award for Exporter of the Year and the Pillar of Industry Award.

The company has been at the forefront in manufacturing over the years, especially with the introduction of its well known Shirley biscuits, which are produced locally. Fifty-eight years after its introduction, Shirley still continues to tantalise

(Picture by Rawle Culbard)

A tradition of quality Caribbean taste buds in Barbados and beyond.

While Shirley remains WIBISCO’s No. 1 export brand, the company has also reaped success with several of its other brands throughout the Eastern Caribbean, Trinidad, Jamaica, Guyana, as well as the United States, Canada and the United Kingdom.

WIBISCO currently exports to 24 markets internationally. The company’s goal is to capture more of the local and regional market and make further significant breakthroughs in the international market place.

This year, as the company celebrates its 100th anniversary, the company continues to proudly build upon its heritage as one of the oldest established bakeries in the Caribbean.

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OCTOBER 10, 2010

Shirley the answer to Hoad’s prayers THE SHIRLEY BISCUIT is a childhood classic, and a common favourite among children and adults in Barbados.

In fact, Shirley is a well-loved product throughout the Caribbean, and has won over hearts in South and North America, as well as the United TED HOAD (GP) Kingdom.

What makes Shirley extra special is that its creation was not plotted and planned to advance like many new products, but began quite suddenly back in 1952.

It was 58 years ago, and the West India Biscuit Company (WIBISCO) was looking for a brand new biscuit. The general manager at the time, saw creative stagnation coming from the production line, and craved for something fresh to offer consumers. He gave Ted Hoad, his operations manager, an ultimatum – “get me the best biscuit by Monday, or you’d better find a new job”.

The demands may have intimidated any other soul, but Ted Hoad was the right man for the task. With his livelihood under threat, he went into his prayer closet and came out with the best new biscuit. After all, Ted had to be sure he had found the best biscuit ... his job counted on it.

Finally, he developed a very special recipe, one that has become a Caribbean classic.

He did a trial run, and when he was satisfied, he presented the little cookie to his boss who was pleased. Even the big boss in Trinidad, Mr Belle liked it. All that was left was to name the special biscuit.

At the time the tasty biscuit was discovered, there was a lady working in the office named Shirley. She was a particularly sweet lady, and so it was decided that the biscuit would be named after her. With the right recipe, the right name and the right picture, Shirley was put into production.

Shirley biscuits became so popular that Shirley was soon exported regionally and then internationally.

Today, Shirley graces the shelves of supermarkets and shops in more than 20 markets around the world, including Canada, the United Kingdom and the United States. Of course, her red packaging has been revamped over the years, but that little house and flowers design, together with the traditional Shirley taste still remain the same.

Two new “cousins” were added to the Shirley family during the last five years. In December 2003, Shirley Coconut was introduced. It contains real coconut and has a delightful, tropical flavour. Shirley Ginger was launched in November 2007 with a warm Caribbean ginger flavour. Both products are also doing well on the export market.

OCTOBER 10, 2010

Bottom line speaks to success A STRONG balance sheet and a profitable business!

That’s how Adrian Padmore, general manager of the West India Biscuit Company Limited (WIBISCO), has described the financial performance of this 100-year-old company.

At the end of August last year, WIBISCO had net earnings of $7 436 066, an increase over the 2008 figure.

“We’ve doubled our sales revenue over the years through a focus on market expansion, and are currently selling our products across 24 markets, including Guyana, Belize, the Caribbean, United States, Canada and the United Kingdom,” he says.

Padmore also notes that the company carried out significant restructuring in 2003 to create a more competitive cost of manufacturing and to protect jobs.

“One of the challenges we faced was that competitors’ pricing in the export market placed us at a disadvantage. By restructuring we were able to lower our manufacturing cost and create greater flexibility. We also reorganised how jobs are qualified and our workforce was therefore better utilised.

“In addition, we paid lots of attention to productivity.

These decisions gave us an opportunity to penetrate local and overseas markets and to compete effectively in terms of pricing, quality and the introduction of new products,” Padmore discloses.

He further notes: “After

GENERAL MANAGER Adrian Padmore says that WIBISCO has positioned itself to make even greater gains on the market. restructuring we started looking outwardly at the competition and opportunities in the markets. We focused heavily on quality and developing our brands, all of which are extremely popular among Barbadian and Caribbean consumers.

“This is important to us, as our aim is always to deliver the best tasting product to our loyal consumers.”

Strategies such as these allow WIBISCO to deliver consistently high quality products to consumers.

Padmore stresses that the company’s main priority is to increase its presence in the export market.

“A wider export base gives us a more stable business” he explains.

Padmore states that the United States market still possesses many possibilities.

WIBISCO’s products are currently available in many supermarkets and groceries across the United States, but plans are being made to grow further.

“Barbados is our No. 1 market, followed by the wider Caribbean. The extra-regional market is becoming more important as well,” he says.

THE West India Biscuit Company Limited (WIBISCO) is seeking to increase the development of its brands.

According to General Manager Adrian Padmore, with the appointment of a new product development officer, the company will seek to introduce both short-term and long-term products to its growing clientele.

WIBISCO’s most recent product was Honey Graham Bites, which has been very successful.

This product, which came on stream just over a year ago, is now being exported to 12 overseas markets and, says Padmore, “is doing quite well”.

“We will continue to increase our brands.

Shirley has been in existence for many years and is sold in all our markets. Tea Time is sold in most of WIBISCO’s export markets, so we want to strengthen existing brands as well,” Padmore says.

He adds that WISBISCO will continue to build a very export oriented-market.

WIBISCO’s most recent new market is Belize.

Brands aim to bite into market

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OCTOBER 10, 2010

GM focused on growth HIS VISION is to continue to have the West India Biscuit Company Limited (WIBISCO) as a leader in manufacturing and brand development, while giving back to the community which supports it.

In so doing, General Manager Adrian Padmore has set his eyes on seeing WIBISCO’s products being sold throughout the entire Caribbean and in metropolitan countries. He is keenly aware, however, that his dream is very dependent on his 285 full-time and part-time employees.

Padmore envisages that with his existing strong, passionate workforce, his dream will become a reality.

“We have a very passionate workforce. Our staff believe in our products and in what we do. They have a sense of pride in seeing our products on supermarket shelves, in mini-marts, in trays at fairs and at places such as TESCO and Stop n Shop, when

Gill’s faith in company’s products “THE COMPANY is a very strong company and we have a great team.”

These are words of Finance Manager/Company Secretary at the West India Biscuit Company Limited (WIBISCO), Elaine Gill.

Gill oversees all financial matters and financial reports of WIBISCO, and is responsibile for recording minutes at Board meetings. She also manages a staff of 15, including the accountant; assistant accountant, accounts clerks, cost accountants, the information technology staff and general accounts staff.

She has deep faith in the ability of WIBISCO’s products to withstand the current economic climate.

“We have great products compared to those in the markets. They are unique, coupled with the fact that there is only one biscuit company on the island,” she said.

“Although we are feeling the effects of the recession, we know that we will get over it,” she added. Gill stressed, however, that manufacturing

ELAINE GILL cost in Barbados was high.

“The cost of manufacturing is more costly in Barbados, compared to other markets, especially our labour costs.

“Our salaries and our cost of living are also higher than those of a lot of countries. These are the only drawbacks,” she said.

However, Gill believes that management and staff of WIBISCO can be proud of the high quality products being manufactured by the company, as well as the company’s wide distribution system.

Despite the recession, she said the company would remain focused and strategise to maintain its competitive edge.

“We have a strong team at WIBISCO, but we have to continually maintain our relationships among ourselves as a company.

“Our aim is to ensure that new staff understand the values and vision of the company. In order to do that we have to stick together,” she advised.

they travel abroad. They believe that our products can compete,” said Padmore, who joined the WIBISCO team as general manager eight years ago.

“We would not be where we are today without the dedication, hard work and commitment of our staff, as well as the unstinting support of our retailers and consumers,” Padmore said.

A trained mechanical engineer, Padmore believes that the plant’s spare capacity can be utilised to the extent where production can increase, and the company run three rather than two work shifts.

“I want us to make use of all our resources and be a company that continues to attract, develop and retain the best talent,” he added.

“The market is very competitive through imports and we as a team must do whatever we can to maintain our strong market share.

“The fact, however, that our salesmen go out every day and service the shops and supermarkets across the length and breadth of Barbados, is a sign of our commitment.

“That’s why we see the shopkeepers and retailers as our partners in business. We want them to know that,” Padmore said. At the same time, WIBISCO has its WIBISCO Stars Athletics Club and WIBIX Cricket Club which are symbols of its commitment to the community and the youth.

OCTOBER 10, 2010

Seeing bright future down the street

JEANIE MOTTLEY, DOWN-THE-STREET SALES MANAGER.

JEANIE MOTTLEY, the Down-The-Street (DTS) sales manager, is optimistic that the West India Biscuit Company Limited (WIBISCO) has a bright future.

“I’ve seen our company grow during the past six years and I believe it has a bright future. WIBISCO has always been a forward thinking company, which is strong on the development of our people so they can carry on the legacy.

“A lot of the procedures and polices we

have put in place over the years, have been done to keep the company on the competitive edge,” says Mottley.

Mottley joined the company as brand manager in December 2004. In 2008, she was made export manager, and earlier this year, was elevated to her current post.

Mottley, who has a cadre of 40 route salesmen and area managers, supports her team to ensure that the company reaches its set sales targets.

Keen eye on operations

DIANE PAYNE, SALES AND MARKETING MANAGER.

AFTER YEARS of working in his homeland of Jamaica, and in Trinidad, Delroy Walsh came to THE EVER Barbados in September 2007 FRIENDLY to take up the post of Diane operations manager at the Payne West India Biscuit Company holds the Limited (WIBISCO). post of Walsh’s first introduction to sales and the Bermudez and WIBISCO marketing manager at the West family occurred when he first India Biscuit Company worked in Jamaica as the Limited (WIBISCO). quality control manager for the Payne liaises with many of Jamaica Biscuit Company (also the company’s customers and part of the Bermudez Group), consumers – something she a position which he held for enjoys immensely. nine years.

Most of her efforts are In 2005, he went to Trinidad aimed at ensuring the effective to work with the Bermudez distribution of WIBISCO’s Biscuit Company Limited as products to supermarkets as production manager, before his well as to “down the street” move to Barbados. customers such as mini-marts, The overall production, pharmacies and other small quality of WIBISCO’s products, retailers. maintenance and security of Payne, along with the DTS the plant, are Walsh’s sales manager and area responsibility. managers, determines how the On a day to day basis, he sales routes are set up, and sees after the efficient makes certain that distribution management of these units, to these stores is done on a and makes certain that weekly basis. As sales and operational goals are achieved marketing manager, she also and are in keeping with the sets sales targets and budgets strategic goals of the company. for the sales team.

Included among these goals She also guides and creates are time management and marketing strategies and waste management. In the promotions, including the latter case, he seeks to ensure popular annual Christmas that the company achieves the cracker promotion, highest conversion of raw Payne’s duties also include materials to finished product. overseeing the efficient “An objective of the management of WIBISCO’s Operations Department is retail outlet, the WIBISCO making certain that the quality Snack Stop, which was of all products delivered to the established on the company’s consumer meets the required compound in 2005.

Giving products presence

quality standards,” says Walsh.

“A major part of my portfolio is to keep the staff highly motivated and informed about the major plans of the company so that they understand and see the bigger picture. As long as this is achieved, staff would know that management cares” Walsh adds.

DELROY WALSH, OPERATIONS MANAGER.

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OCTOBER 10, 2010

Lashley leads supply chain team

MERVIN DAVIS

(RC)

THE INDIVIDUAL whose responsibility it is to manage the day-to-day ordering, receipt, distribution and importation of the West India Biscuit Company Limited’s (WIBISCO’s) brands is Supply Chain Manager, Jasmine Lashley.

These include the Holiday, Kiss and Bermudez brands.

Lashley joined WIBISCO in December 2004 as warehouse/delivery manager.

She was promoted to her current post in January 2009.

In addition to maintaining oversight for the Finished Goods Warehouse Department, she assumed responsibility for the Raw Materials Department, raw materials purchasing and logistics.

She explained: “My role is to manage the overall cost of the Supply Chain Operations.

This involves overseeing the

Davis ensures customers are supplied LAST FEBRUARY Mervin Davis, route auditor/fleet manager, celebrated his 39th year as an employee of the West India Biscuit Company Limited (WIBISCO).

In February 1971, Davis joined WIBISCO’s dynamic team as an auto mechanic, whose duty it was to assist with the maintenance of seven vehicles.

From there, he looked after the maintenance of the production plant, while also performing duties as a relief machine operator, maintaining the packaging machine.

When he willingly offered to assist with sales “for just a few weeks”, he had no idea that he would have spent 16 years as a salesman, performing the tasks of travelling around to outlets selling WIBISCO’s products.

In 1996, when the Bermudez Group partnered with WIBISCO, Davis was elevated to the post of area manager, with responsibility for the northern parishes. His prime responsibility was that of interfacing with customers, overseeing the sales team and also ensuring that the team was providing the highest quality of efficient service to customers.

In his current capacity,

Davis sees after the operation of 16 sales trucks and three delivery trucks.

He checks the shelves of all retail outlets in small establishments where WIBISCO’s products are sold, to determine product freshness, while at the same time, ensuring a timely delivery of products by the sales team.

“We have a very positive sales and marketing team and a well organised production and management team,” he said.

Comparing the early days to today, Davis said: “We never had quality control professionals. At present we have staff who check the weight of biscuits. This was not done in the early days.

Also, we never had a sales manager looking after the products after they were sent to the retailers. We now have such persons in place.”

He added: “We promote freshness in all our brands – WIBISCO, Bermudez, Holiday and Kiss.

JASMINE LASHLEY

(RC)

management of stock levels in order to optimise efficiencies; monitoring and controlling the costs of raw materials where possible through price negotiation; the timely ordering and proper flow of stock into and out of the warehouse, including proper rotation of stock.”

In addition, her duties entail providing support to the planning process in the Operations Department, so that the local stock is produced in quantities commensurate with weekly and monthly sales requirements – both local and export.

Lashley works with a staff of 43 persons. The following individuals also report directly to her: the warehouse and distribution manager; raw materials supervisor; purchasing officers (raw materials and finished goods); customs clerk and the administrative assistant.

Bowen keeps stock in top condition AS IN ANY COMPANY, each department and every task which is done become a vital link to the finished product and to the entire chain of operations.

Raw Materials Supervisor Michael Bowen provides an important service at the West India Biscuit Company Limited (WIBISCO).

Imagine preparing products without having raw materials and packaging materials in stock!

A member of the Supply Chain Department, Bowen sees after the inventory storage of all raw materials, such as flour, sugar, cartons

MICHAEL BOWEN and film.

Apart from the actual storage of items, Bowen is also in charge of their distribution and dispensing.

“I have to make sure that all goods are kept in good condition, that they are at the correct temperature levels, are safe for consumption and that the ingredients which go into making the finished products are of the best quality,” explained Bowen.

Of key importance to the finished products also is ensuring that the correct amounts of raw materials are prepared for the dough mixers in the Production Department, and that silo storage bins for ingredients such as flour are properly managed. These duties also fall under the list of Bowen’s responsibilities.

OCTOBER 10, 2010

Managing by example HE SEES HIMSELF as a vital link between management and staff; believes it is his duty to relay goals which are set by the management team to staff, and to find the best way to achieve such goals.

For Adrian Lashley, shift manager at the West India Biscuit Company Limited’s (WIBISCO’s) production department, being a hands-on manager is key to a productive company. He does everything within his power to manage by example, while being a visionary – one who wants to see the vision of the company’s top management come to pass, on a daily basis.

“I am a hands-on individual,” states Lashley, who on any given day manages both the cracker and sweet biscuit lines, and ensures that only the best product is produced daily.

Lashley joined WIBISCO at the age of 20, in September 1980, as a general worker in the Production Department.

His job back then was stacking cartons, and ensuring that caddies were available for the repacking of Tea Time Biscuits.

He was later promoted to the post of machine operator in this department,

where he gained full knowledge of the company’s machinery operations.

In 1996, when ADRIAN Bermudez joined LASHLEY, SHIFT forces with WIBISCO, MANAGER – 30 Lashley learnt how to years’ service. manage the oven, and was soon promoted to the post of supervisor.

He received further training in Trinidad, before being promoted to his current post. As shift manager, he oversees a team of 25 machine operators, dough mixers, packers and general workers.

Lashley states: “Over the years there have been many changes in equipment and the way we do things. Our operations today are more structural, and we strive for consistency at all times. We know that as long as we stay focused as a company, and set our goals, we can achieve anything.”

His job is all about the brand products. He also THE DUTIES of participates in new brand manager for product the West India development for the Biscuit Company company.

Limited (WIBISCO) “Our aim is to be brands fall squarely always consumer on the shoulders of focused with our Mark Wilson, who products. As a joined the dynamic result, we do lots of team at WIBISCO market research last year.

Wilson, who MARK WILSON, among focus groups, conduct possesses some ten BRAND MANAGER. surveys, sampling years experience in and taste testings. marketing, sales, “We incorporate this research, consulting and retail management, is responsible for feedback to help with product development, at the same time brand management of monitoring national and WIBISCO and Bermudez international market trends,” cookies and crackers.

He develops marketing plans explains Wilson, who works and ensures that they are in line closely with Sales and Marketing Manager, Diane with brand positioning. In Payne. addition, Wilson manages the He notes that as Barbadians communication between the have become more health company and the consumer, conscious, WIBISCO has whether it be on advertising and promotional matters, public introduced its Envita, Eclipse Whole Wheat and Honey relations or interviews relating Graham Bites brands. to WIBISCO and Bermudez

Looking after what’s in store WAREHOUSE/ DISTRIBUTION MANAGER, Judy Branch joined the West India Biscuit Company Limited (WIBISCO) in July 2009, bringing with her years of experience in the manufacturing industry, having previously worked at one of the island’s top bakeries.

Branch is responsible for the management of all finished goods inventory and the day-to-day JUDY BRANCH, operations of the finished WAREHOUSE/ goods department.

DISTRIBUTION This includes the MANAGER. receipt and distribution of local and imported goods to all sales channels; the flow of goods into and out of the warehouse through daily planning for container receipts and exports; overseeing stock usage and expiry of products through proper stock rotation; as well as working on special promotional packaging as required by the Sales and Marketing Department.

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OCTOBER 10, 2010

Sales sound Up North PRESIDENT OF Finest Foods Distribution Company in Queens, New York, USA, Larry

Adelstein, can be described as a satisfied business associate of the West India Biscuit

THE SHIRLEY TRUCK making a delivery in New York.

Wibisco biscuits a hit with Brits FOR THE PAST 20 years Junior Douglas, president of Dee’s Import Limited, East London, Britain, has enjoyed a great relationship with the management and staff of the West India Biscuit Company Limited (WIBISCO).

Douglas has been the agent and distributor of WIBISCO’s brands in Britain since 1991, and he has seen significant growth of the brands in this European country.

“WIBISCO’s products are renowned among the diaspora and that’s good for us.

Shirley is the most popular by far, followed by SodaBix and Eclipse biscuits,” he said.

“We import 40-foot containers with just Shirley biscuits. That shows their popularity. We cover the whole United Kingdom, and the products are available in Tesco and ASDA supermarket chains,” he added.

According to Douglas, WIBISCO’s products retail at a number of independent stores which primarily cater to the diaspora.

“Shirley is very popular among Brits, many of whom are introduced to this biscuit while on holiday in Barbados,” he disclosed.

Douglas describes his relationship with WIBISCO as fruitful, cordial, informative, respectful, financially beneficial and educational.

He said: “WIBISCO is among one of the wellrespected, recognised Caribbean companies.

“Over the years it has adopted and adapted to the necessary changes to suit the overseas market.”

Douglas has pledged to continue his relationship with WIBISCO, and wishes the company many more years of being a leader in the market place.

(GP)

Company Limited (WIBISCO).

For the past five years he has been responsible for the distribution of WIBISCO’s products in the United States. To date, the products are distributed to six states in the North East USA, in addition to New York.

The others states are New Jersey, Rhode Island, Connecticut, Philadelphia, Delaware and parts of Washington D.C. “Our biggest product is the traditional Shirley biscuit, followed by Shirley Coconut,” Adelstein informs.

“Shirley is like a family item for many, so we place it on the shelves at eye level,” he added.

His company also distributes Tea Time, Envita, SodaBix, Eclipse and Eclipse Whole Wheat.

“All the products are doing well. They are in over 3 000 stores and pharmacies in addition to Walgreens, Rite Aid, Gene Collins, Shop Rite and every major supermarket chain,” he noted.

Adelstein describes his relationship with WIBISCO as “very good.”

“We always work together and listen to each other’s business concerns.”

He congratulates WIBISCO on attaining its 100th year in business, and wishes the company many more fruitful years.

OCTOBER 10, 2010

Union lauds WIBISCO on operations, anniversary

ROBERT ‘BOBBY’ MORRIS, DEPUTY GENERAL SECRETARY OF THE BARBADOS WORKERS’ UNION.

ROBERT ‘BOBBY’ MORRIS, deputy general secretary of the Barbados Workers’ Union (BWU), observes that a division of line and staff employees at the West India Biscuit Company (WIBISCO) has been recognised since the 40’s making it one of the earliest divisions of the BWU. Morris has complimented the company for its excellent labour management relations over the years, as well as its serious application of corporate responsibility in building community life, in engaging the union in its outreach activities such as May

GM: BWU working in tandem with company THE BARBADOS WORKERS’ UNION (BWU) has been highly commended for its business ethics and for the strong, mutually beneficial relationship it maintains with the management and staff of the West India Biscuit Company Limited (WIBISCO).

General Manager Adrian Padmore says the BWU’s handling of its restructuring programme back in 2003 was “a partnership.”

“When we approached the BWU in 2003 and discussed with them the need to restructure our operations, we were able to work hand in hand. Both parties were very serious about protecting jobs at our Gills Road factory and WIBISCO’s legacy of manufacturing in Barbados.

“We shared information on our business performances, the challenges we were facing at the time, and they in turn shared with us, so we were able to make a decision to restructure.

“This called for a reduction in our staff count in some areas and other structural changes in order to bring the cost of manufacturing in line so we could compete in export. However, the overall objective was to protect jobs as we entered the last decade of 100 years of manufacturing. “ He notes that through a number of meetings with staff as well as joint meetings between the company, staff and the BWU to discuss the restructuring, an agreement was soon reached.

“When the agreement was reached, signed, and we implemented our restructuring process, this was achieved without any industrial unrest.

“There were many human resources matters to be worked through and processes to change. To bring the changes into effect, we stopped baking and trading for two days in July 2003, made the changeover, hired new staff and reopened the business on the third day.

“We have been building the business on a competitive cost platform ever since,” Padmore declares.

The BWU and WIBISCO have enjoyed a relationship going back many years.

Day, and in abiding by the rules of social partnership and decent work.

Morris said that the negotiating agenda since the 1990’s has included a restructuring of the prior labour arrangements, a job evaluation with new job descriptions, job grades, pay ranges, medicare and pension schemes, performance management, some changes in working time, and other arrangements designed to assist the company increasing productivity and competitiveness to break into the external markets.

On behalf of the executive council of the BWU, Morris pays tribute to the directors and owners, Adrian Padmore and staff, the shop Stewards, fellow union officers servicing the divisions, and BWU members for their outstanding contribution to national development over the years, and hopes the future will be marked by similar success.

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OCTOBER 10, 2010

OCTOBER 10, 2010 YOU CAN REFER to Laina Jacob as a “change agent” of the West India Biscuit Company Limited (WIBISCO).

The energetic, affable Jacob, is the company’s first human resources manager and has as her key role, the responsibility of making improvements which relate to human resources to ensure WIBISCO’s strategic objectives are accomplished.

“My role is to ensure that the strategic elements of managing staff are adequately performed to the benefit of

HR manager a change agent both staff and the company,” Jacob explained.

“I act as an employee champion and see to it that employees are provided with a medium through which they are given an opportunity to have an input into the company, and to have their concerns heard, thereby bridging the gap

between management and staff.”

Jacob also acts as a technical expert on all human resources matters being dealt with by the company.

Since joining WIBISCO in April this year, Jacob who has 12 years’ experience in human resources, has streamlined

various polices including making sure recruitment practices are consistent across departments, while paying close attention to the structures of each department.

“We have to ensure that there is succession, so that the company can survive another 100 years,” she said.

Health and safety issues have also received considerable attention by the human resources manager.

Jacob has described her relatively short time so far with WIBISCO as “a wonderful experience.”

All in the WIBISCO family

SENIOR MANAGEMENT TEAM: Standing (from left) are Laina Jacob, human resources manager; Elaine Gill, finance manager; Jasmine Lashley, supply chain manager; Jeanie Mottley, DTS sales manager; and Diane Payne, sales and marketing manager.

Seated are Adrian Padmore (left), general manager; and Delroy Walsh, operations manager. (GP)

THE FINANCE DEPARTMENT: Standing (from left): Julianne Mayers, Janice Herbert, Shelly-Anne Humphrey, Sophia Cadogan, Leeann Jordan, Lisa Trotman and Dorothy Taylor.

Seated are (from left) Denise Bispham, Andrew Mason and Angela Carter. (RC) SUPPLY CHAIN SUPPORT: Standing (from left) are Anthony Beckles, Sheena Hinds, Tricia Odle and Dawn Small.

Seated is Joy Trotman. (RC)

THE West India Biscuit Company sales team. (RC)

THE MARKETING TEAM Standing (from left): Keisha Carrington, Marilyn Bascombe, Dwayne Cobham, Kay-Ann Lynch, Candice Small, Mark Wilson, Nicole Straker and Diane Payne.

Seated (from left): Donna Williams, Sonja Niles, and Lisa Murray. (RC) THE RAW MATERIALS TEAM:

HUMAN RESOURCES TEAM: From left (standing) Maureen Lashley, Laina Jacob (human resources manager), Patricia Parkinson and Alix Millington.

Seated are Angela Lambert (left), and Marcia Farley. (RC) MEMBERS of WIBISCO award winning Quality Control team.

(GP)

Standing (from left): Anthony Welch, Marlon Callender, Nolan Howell and Ryan Best.

Seated are Clevan Giles (left) and Myrna Brathwaite.

Missing are Joseph James and Angela Alleyne. (RC)

DEBBIE WEBSTER (left) and Harriet Walters. (RC)

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OCTOBER 10, 2010

All in the WIBISCO family THE SHRINK WRAP TEAM: (From left) Nesha Taylor, Waveney Bishop, Juliette Chase, Yvette Sealy, Maria Greaves, and Susan Brathwaite.

(RC)

PORTERS: (From left) Roland Maloney, Shamar Ward, Keith Thomas, Andre Cummins and Shane Sealy. (RC)

SUPPLY CHAIN DRIVERS: (From left) Taurean Rose, Shamar Sargeant, Jason Forde, Robert Harrison, Wendyl Eversley and Ronald Thornhill. (RC)

OCTOBER 10, 2010

PRODUCTION GROUP ONE.

(RC)

All in the WIBISCO family

MAINTENANCE AND PRODUCTION DEPARTMENT

(GP)

PRODUCTION GROUP TWO: (From left) Derek Abraham, Marcia Walton, Nycol Hall, Delroy Walsh, Lucille Alleyne Valcie Bourne and Ryan Forde. (RC)

PRODUCTION GROUP THREE.

(RC)

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OCTOBER 10, 2010

Insurers glad to be part of growth

BOBBI MCKAY, EXECUTIVE DIRECTOR OF THE BMA. (FP)

MARK PERKINS (FP)

EXECUTIVE DIRECTOR of the Barbados Manufacturers Association (BMA) Bobbi McKay, has described the West India Biscuit Company Limited (WIBISCO) as one of the island’s largest manufacturers.

WIBISCO exports to Toronto, New York, Miami, the United Kingdom, throughout CARICOM and the Organisation of East Caribbean States (OECS).

According to McKay, the export division registered an impressive growth for the fifth consecutive year,(2009) growing by 19 per cent year-on-year.

She adds that the company’s strategies in regional and extraregional markets were successful and the penetration of WIBISCO’s flagship brands was further improved.

WIBISCO’s contribution to the country’s foreign exchange and to

Model manufacturer the manufacturing sector is also worthy of note.

This year the company won the Barbados Manufacturers Exhibition 2010 Best Booth.

McKay also points out that each year WIBISCO uses the platform of BMEX, to test new products for the market, and attracts a captive audience at this annual event.

With its local roots, she adds that that the company continues to be a Barbadian tradition, manufacturing a number of staple Bajan products, such as Shirley Biscuits – which has been always a favourite, while seeking to develop a number of new products.

FOR THE PAST 24 years, Lynch Insurance Brokers Limited has provided the West India Biscuit Company Limited (WIBISCO) with the necessary insurance coverage.

According to Mark Perkins, a director of this insurance broker, WIBISCO has always been a very good customer.

“WIBISCO has been a large commercial account and a very valued client,” says Perkins.

“The company is an icon among Barbadian companies. It has developed in the past 100 years into a large company and has created brands, which are well known throughout the Caribbean, the United Kingdom and North America.

“WIBISCO is very original, and I think that is one of the main plusses for the company,” states Perkins.

Lynch Insurance Brokers Limited provides accident and motor and employee benefits insurance coverage to WIBISCO. Time was however, when this insurance broker also provided property, business interruption and marine insurance services. This ceased when Bermudez became WIBISCO’s majority share-holder.

Perkins discloses that in his office Eclipse, Sodabix, Tea Times and Rough Tops are among the top buys.

He wishes the management and staff many more years of success as WIBISCO celebrates their 100th anniversary.

Your Protection, Our Purpose.

Company’s products king of stores’ sales SINCE 1997, Mark King, owner of Kandy King and Save-A-Lot Supermarket, joined forces with the West India Biscuit Company Limited (WIBISCO) when he began retailing and wholesaling the company’s brands, inclusive of Sodabix, Eclipse, Shirley, Tea Time, Holiday Snacks, Bermudez and Kiss.

According to King, “these brands do extremely well.”

“The Tea Time and the Holiday brands are among the top brands, particularly during the school season, but you cannot beat Sodabix and Eclipse. We have to purchase

these products every week.

“Generally, WIBISCO’s products do well. I have an excellent relationship with their key account manager, Lisa Murray; Gregg Boyce, their sales representative ; Sales and Marketing Manager, Diane Payne; merchandising supervisor, Donna Williams, and General Manager, Adrian Padmore.”

King hopes to continue the mutually rewarding relationship he has with the company, and as WIBISCO celebrates its 100th anniversary, he wishes both management and staff “the very best for the years to come”.

Every milestone is an event worthy of great celebration.

We at G4S are proud to join the West India Biscuit Company in commemorating this, their 100th anniversary.

May the path ahead yield many more years of success.

Website: www.g4s.bb

OCTOBER 10, 2010

Bridge retailing products since 70s CHARLES CHADERTON, managing director of The Bridge Supermarket, St George, is among those people whose business relationship with the West India Biscuit Company Limited (WIBISCO) goes back to the early 1970’s.

“We’ve always enjoyed a good CHARLES CHADERTON, RETAILER, relationship from the time when the general manager was Mr MANAGING DIRECTOR, BRIDGE SUPERMARKET. (FP) Stoute. “The salesman has had

no complaints with service or supplies.”

Chaderton also notes that the key products have always been Sodabix, Eclipse, Shirley and Wibix whole wheat crackers, with Sodabix taking the top spot.

“We restock WIBSCO’s products every week. We do a tremendous amount of business in St George, and we’re happy for all the crew at WIBISCO –

those past and present, who have made this company into a success story,” says Chaderton.

He wishes WIBISCO continued success and God’s blessing.

Company a loyal cricket supporter THE WIBIX CRICKET CLUB was established over 40 years ago, and is today headed by Paul Edwards, president.

This club is another example DAVID NEILANDS, of the West India Biscuit MANAGING DIRECTOR OF Company (WIBISCO) Limited’s SUPER CENTRE LIMITED. (FP) community outreach ventures.

WIBIX Cricket Club now plays in the Intermediate Division League. The second division team was disbanded five years ago.

In its earlier years, the team played in a number of knockout finals.

SUPER CENTRE Limited and Currently, it participates in the the West India Biscuit Barbados Cricket Association’s Company Limited (WIBISCO) (BCA) League, from May to have enjoyed a relationship which spans over four decades. November each year. The team also plays in the Masters from Super Centre Limited was January to April. established in 1965, and has According to Edwards: been conducting business with “Originally lots of players were WIBISCO ever since. employees of WIBISCO, but over “The WIBISCO products 30 years ago, members of the have always been impressive, and have changed with market public enlisted. The company, however, has continued to be trends, offering more healthy generous to the team. products over the years,” says “WIBISCO has given us the Managing Director of Super Centre Limited, David Neilands. assurance that they will continue to provide team sponsorship.

“We’ve never had any “Already they provide us with a problems with their business full-time groundsman, and and the WIBISCO team has sponsor us during our lunch-time always been very progressive. entertainment, providing food and Eclipse and SodaBix are drinks also for visiting cricket stalwarts, and are among the teams.” supermarket chain’s top ten One of the more outstanding items. team members has been “We understand the “Bimmy” Francis, after whom the proportion of foods which we sell, and while we have a lot of BCA has named one of the imported items, a lot of what we prizes. the Best Bowler in the Junior Division receives the sell on a day to day basis is Bimmy Francis Award. local,” Neilands points out.

Training for WIBIX Cricket He too has wished WIBISCO team was previously held at many more years of success.

Super Centre impressed with brand

WIBISCO’s grounds, but now takes place at the nearby grounds of the YMCA. Edwards has been the team’s captain for ten years and secretary for five.

It is worthy to note that Commander Marshall, head of the Barbados Landship, was a founding member of the WIBIX Cricket Team.

PAUL EDWARDS, PRESIDENT WIBIX CRICKET CLUB.

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OCTOBER 10, 2010

The over 30 years’ service club LUCILLE ALLEYNE, 42 years’ service ON APRIL 1, 1968, Lucille Alleyne walked into the Production Department of the West India Biscuit Company (WIBISCO) to take up her job as a packer on the sweet biscuit

and cracker lines.

Forty-two years later, Alleyne is still at her post, performing her duties with all the gusto of any fresh employee.

There’s a reason for this. Alleyne

EDMUND HOLDER, 37 years’ service WHEN YOU GET into a conversation with Edmund Holder about his work, one thing is obvious; he loves what he does.

"I love being a dough mixer. Long before it was my job to mix dough, I started learning about this process," he says with a smile.

Holder joined the West India Biscuit Company Limited (WIBISCO) in 1973, as a porter responsible for supplying raw materials for WIBISCO's finished products.

In 1979, he was elevated to the post of dough mixer, with responsibility of mixing dough for all the cracker products.

On any given day, Holder mixes approximately 32 000

pounds of dough.

“I thoroughly enjoy doing this,” he reiterated with a smile.

Holder is very appreciative of and grateful for the opportunity given to him to work at WIBISCO. “Everything I’ve achieved, I’ve achieved because of WIBISCO. This company has helped me to school my children and I thank God for that,” he said.

MAUREEN LASHLEY, 35 years’ service MAUREEN LASHLEY was a teenager fresh out of school, when she literally walked into the West Indies Biscuit Company Limited (WIBISCO) and demanded a job.

She had already spent several months job hunting and had been informed on more than one occasion, that she possessed no job experience.

That morning, after she had been told this same story for the third consecutive time by an employer, she boldly declared to her interviewer “If anyone does not give me a job, how will I ever gain experience?”

Her answer sparked some interest and Lashley was given one month by the then manager, Nancy Foster, to balance a general ledger. She was $18 short, but Foster took Lashley under her wing and showed her what she needed to do.

It has been 35 years on the job for Lashley, since her first

day in April 1975.

She previously worked as an accounts clerk with responsibility for local and export charges, petty cash, assisting the payroll officer and looking after inventory.

Today, she is a payroll clerk and sees after the wages of all staff; local and export charges; and petty cash.

“I enjoy my days at WIBISCO. I was the youngest employee in the office when I joined, and back in those days, one of two black employees.

The management and staff respected me and I respected them,” said Lashley.

loves her work, and believes her job is a “true blessing”.

“I love my job, and I find it very interesting. After working here for 42 years, I'm satisfied with what I have achieved,” Alleyne said.

She prefers to work with the sweet biscuit line, and has done so for the past 25 years.

Her first post at WIBISCO was working in what was referred to as the tin plant.

“I used to prepare the tins for all the products, when biscuits were sold in tins. This meant washing the tins and preparing them for re-packing.

“After the tins went out of operation, I was placed on the sweet biscuit line in the 1980s.

I am still packing products into cartons, but these are products

which are already wrapped,” Lucille disclosed.

She remembers those days when the salaries of employees depended on their production.

Today, salaries are fixed.

She added: “A lot of people have come and gone, but I remember the names of many employees, including Emmerson Francis, James King, Yvonne Bradshaw, Clotelle Eastmond, Phyllis Cadogan, Elaine Headley, Benjamin Sargeant, Ms. Catlyn and Tyrone Thompson.

“There were also managers such as Ted Hoad, Carl Downes, Jack Yearwood, Gerry Seale, Roger Skeete, Harold Roberts and Adrian Padmore. I worked under the management of seven managers,” she said.

OCTOBER 10, 2010

Stars shining brightly WIBISCO Stars Athletic Club started back in 1977 with 40 active athletes from the ages of ten and up, drawn from various primary and secondary schools.

The club was formed through the initiative of Gerry Seale, a former manager and Emmerson Bimmy Francis, a former Production Supervisor of the West India Biscuit Company Limited (WIBISCO).

WIBISCO Stars has performed well over the years, producing seven Olympians in the persons of Richard Louis (St James Secondary School); Clyde Edwards (The Alleyne School); Hamil Grimes (Foundation Boys’ School); Cheryl Blackman (Foundation Girls’) and Pierson Trotman (RBPF).

Two parliamentarians –

Centennial scholarship AS the West India Biscuit Company Limited (WISBISCO) celebrates its 100th anniversary on October 12, 2010, this company continues to proudly build its Barbadian legacy.

As part of the company’s social investment programme to commemorate this landmark, WIBISCO has taken the decision to establish an educational scholarship.

This scholarship is open to two Barbadian students pursuing full-time studies in electrical installation, plant maintenance or mechanical engineering at the Samuel Jackman Prescod Polytechnic.

These areas of study are in support of the continuance of manufacturing as a viable industry in Barbados.

This annual scholarship programme will assist with the financial costs associated with studies in these areas.

At the end of the study programme, WIBISCO will also provide internships for the students at the company for up to six months.

WIBISCO STARS athletes in training. former Minister of Tourism, Noel Lynch and current Minister of Tourism, Richard Sealy, were members of the club.

Lynch, and the other Olympians, went on to receive academic scholarships. In fact, a total of 235 persons have received scholarships to universities in the United States and Puerto Rico, over the past 40 years.

Together with the seven Olympians, many CARIFTA and CAC athletes have been at the winner’s end.

WIBISCO Stars’ athlete, Shakeem Greaves, the winner of the Under 20 Boys’ 100 metres in 2009, is another example of the kind of individuals WIBISCO Stars has produced.

Just last month (September), Nadia Cummins of Parkinson Secondary School; Jenila Atherley of The Alleyne and The Lodge Schools, and Rico Tull, also of The Lodge School, left the island on four-year scholarships.

The WIBISCO Stars’ marathon team won the Barbados Marathon twice and the team prize 23 out of 25 times. Last year, the first three athletes to finish the marathon were from Barbados.

The two junior sprinters, Shakeem Greaves and Rico Tull were trained on the WIBISCO playing field.

For the past 35 years, Jerston Clarke, MBE, has been the head coach of the WIBISCO Stars – track and field. He is ably supported by assistant coaches Julian Layne, himself a former

(RC)

scholarship winner, and Raul Alleyne.

Clarke, now retired after teaching for 37 years, has traveled the world with athletes to such events as the Championship of Seville, Spain, the Pan American Games in Argentina, and numerous CARIFTA Games events.

He was also the Olympic coach in Barcelona, Spain; CAC – Medella in Columbia; CPCI Costa Rica, and was the

Marathon Coach in Jamaica, Guyana and other Caribbean islands. He has also coached in Australia, Mexico, at the Boston Marathon, and in many Caribbean islands.

A graduate of Erdiston Teachers’ Training College and the University of the West Indies (UWI), Clarke lived in Cuba for six months on coaching assignments. He also spent six weeks in Mexico and two months in Jamaica as a coach assistant.

He has received a number of awards over the years, including awards from Rotary Club South, the UWI and the National Sports Council.

A Justice of Peace, Clarke attributes his successes to the formidable support of his wife, children, parents and WIBISCO.

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OCTOBER 10, 2010

Promotion gives back to consumers FOR THE PAST seven years, the West India Biscuit Company Limited (WIBISCO) has organised and successfully staged a major annual consumer promotion, featuring crackers and other associated consumer products.

The promotion has grown in excitement and interest, with new elements added each year, to ensure that the promotion remains rewarding,

Memories by the tin

MANY BAJANS can fondly remember the “good ole days” when WIBISCO Eclipse and SodaBix crackers came in large square tins. Back then, before the 1980s, crackers came unpackaged in four squares and were sometimes sold by retailers by the biscuit.

Now in its 100th year, WIBISCO has again offered consumers their favourite crackers in tins, this time updated for the modern day. The two attractive limited edition 100th anniversary tins – one for Eclipse lovers and one for SodaBix lovers –

each carry a brief history of the West India Biscuit Company Limited (WIBISCO) since its establishment in 1910, and are a commemorative souvenir for the centennial year 2010.

Each tin contain six packs of crackers.

At an affordable price of only $12.99, these anniversary tins are available in select supermarkets islandwide and at the WIBISCO Snack Stop. So get yours today, and keep your crackers fresh just like in the good ole days!

fresh and exciting for all.

As WIBISCO celebrates 100 years of existence this year, the promotion will be called WIBISCO’s “Bajan Bellyful” promotion, celebrating things that are part of Bajan culture. The promotion, which will run from November 1, 2010 until January 7, 2011, will again focus on consumers’ favourite crackers: Eclipse, SodaBix and Eclipse Whole Wheat.

There will also be hundreds of exciting prizes ranging from popular Barbadian brands such as Farmer’s Choice hams to cash prizes.

There will be four opportunities to win: First, Instant Wins on WIBISCO flip cards, which will be inside the promotional six-packs of Eclipse, SodaBix and Eclipse Whole Wheat crackers; second, through prize draws totaling more than $20 000 in cash; third, in-store WIBISCO “Bajan Bellyful” games in major supermarkets, and fourth, via give-aways during radio call-in programmes on Starcom Network.

OCTOBER 10, 2010

Started with company at 16 years old SHE’S NOW RETIRED, but Vilma Eastmond has given 44 years’ service to the West India Biscuit Company Limited (WIBISCO).

Eastmond joined the company in 1948, as a packer on the Wibix, Sodabix and Eclipse production lines.

She was 16 years old at the time, and worked for the company while it was located at Lower Broad Street, at the Trident House location, and also at Spry Street, The City.

She can vividly remember those days when the company supplied biscuits to schools, as part of the schools’ milk and biscuit nutrition programme, and also when the work was considerably more challenging.

“Back in the early days it was hard work, but I had some good times at WIBISCO. We also had challenges on occasions.

She also spoke lovingly about those times when biscuits were placed by hand in tins, since there was no machine to do so.

“The number of employees then were few. At one time there were just six employees operating the machine. Two would go off to lunch and the other four would run the production,” adds Eastmond.

She also remembers that her first pay package was $4.32 cents. “That was more money than what the girls in Broad Street worked for,” she says with a smile.

“In the early days you got paid for what you did. If your production level was high, this was reflected in your wages,” Eastmond states.

She also recalls working with individuals such as June Roach, Gloria Linton, Elaine Headley and Gweneth Bowen.

“I left the company medically unfit in 1992, but I give God thanks that I am still here. He has kept me through the years.

Without Him I would be nowhere,” says Eastmond, who also disclosed that her favourite WIBISCO product has always been Eclipse biscuits.

Got his break in production BENJAMIN SARGEANT spent 33.5 years and two days as an employee of the West India Biscuit Company Limited (WIBISCO).

As he turns back the pages of time, Sargeant, who retired in 2003, said: “I am happy indeed with the years I’ve VILMA EASTMOND BENJAMIN spent at WIBISCO.” SARGEANT – 33.5 – 44 years’ October 23, 1969, was his first day on the job as years’ service. (GP) a production worker. service. (GP) His duties included storing the company’s finished products in the warehouse, and operating the taping machine.

“I found my years there to be enjoyable. The management was very considerate. If a problem arose you could go to CARL DOWNES is a former them to have the problem general manager of the West solved” he stated.

India Biscuit Company Limited Referred to back then (WIBISCO). as ‘the early bird’, On August 2, 1973, he entered Sargeant is pleased with the doors of WIBISCO to take up the opportunity his job the position of supervisor in the CARL DOWNES, former afforded him to purchase Production Department and to general manager – 29 years’ his home, and realise oversee a staff complement of other dreams. service. (GP) approximately 50 people.

After three years in that post he was promoted to company secretary with responsibility of keeping the company’s minutes, and seeing after company shares and dividend payments, among HE’S NOW RETIRED, but Denton Craigg other duties. spends many a day reminiscing on the He also served as senior 36 years which he spent at West India accountant. Downes boasts of being the first black supervisor in Biscuit Company Limited (WIBISCO).

“It was a place you loved going to 1973, as well as being the each day. There was a family company’s first black general atmosphere. Some evenings after work, manager back in 1999 – a post some of us would stay around until way which he held for three years.

He was placed in that position after 8 p.m., playing dominoes, cards and table tennis,” said Craigg. during a time when the company His first day on the job was February DENTON CRAIGG was going through one of its 15, 1968. He joined the company as a – 36 years’ greatest challenges – the general worker responsible for cleaning service. (GP) reduction of the protective tariff barriers, which led to fierce extra- the machines and the plant. Nine months later he was promoted to machine operator. regional competition.

In 1981, he took up the duties of stacking the Shirley His management team, with Biscuit line, and in 1990, he started operating the machine, the help of its Trinidad partners, which produces the raw dough. met with competition and In 2003, Craigg was deemed medically unfit, and was WIBISCO survived and even forced into retirement. prospered.

He said: Life back in the early days was challenging What stands out most for because most tasks were performed manually.

Downes during his years with “After we switched to the mechanical process things were WIBISCO, is the close easy, but as the company became computerised, it was so relationship which existed much easier,” he said. between management and staff, If he could Craigg would join WIBISCO all over again, and and between management and continue to give of his best to this company, which he still the Barbados Workers’ Union loves to this day.

(BWU).

Creating first at helm

Craigg would do it all over again

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OCTOBER 10, 2010

Corporate citizen par excellence ON AN ONGOING BASIS, the West India Biscuit Company Limited (WIBISCO) makes various contributions to community programmes, including sports.

The various sporting teams include WIBISCO Stars (track and field), WIBISCO Hillaby Football Club, and the Shirley Girls Basketball Competition.

The company also makes monthly donations to various food programmes carried out by diverse organisations, and donates regularly to community and school fairs, and other social events.

In further recognition of those who have been part of WIBISCO's last 100 years, the company has recognised and given congratulatory plaques to Barbadian centenarians who like the company, were born in the year 1910.

In this its 100th year, WIBISCO decided to focus on four specific areas: community empowerment, education, the environment and sport.

So far, WIBISCO has committed to preserving the environment by planting 100 trees throughout Barbados – one tree for each year of the company's existence. Tree planting ceremonies started at schools in April; on beaches in June, and will continue in various communities until the end of 2010.

These areas represent the island's future: schools = our children; the beaches = our leisure space; and the community = our people/society.

The beaches are not just a base for Barbados’ tourism and our economy, but for Barbadians to enjoy. With global warming and such phenomena, waters are rising globally and our coastlines will be under threat, hence the planting of trees on the coastline, in collaboration with the Coastal Zone Management Unit.

WIBISCO’s staff, along with students from the Queen's College and Harrison College's Key Clubs, Lester Vaughan Greenlanders and members of the National Conservation Commission (NCC), also carried out a beach clean-up in June 2010, at Barclays Park on the East Coast. More than 100 large bags of debris and garbage were collected.

Art Competition In September, WIBISCO launched its Centennial School Art Competition in both primary and secondary schools, with a theme of My WIBISCO. More than $10 000 in prizes will be given to individual winners, the top art teacher and the top schools. This is in an effort to encourage our children’s artistic creativity and expression.

The competition is open to students between the ages of five to 17.

Community Outreach On October 16, which is also World Food Day, WIBISCO will be hosting a community event called WIBISCO in the Community at the Police Sports Club, Weymouth, St Michael,

FLASHBACK: WIBISCO assistant brand manager Kay-Ann Lynch (third from left) presenting a chest freezer to YWCA's Breakfast Club coordinator Andrea Taylor while from left are Clytie Vaughan, secretary to the board of management; Katrina Taylor, general secretary of the YWCA; president Marilyn Rice-Bowen; and Kleon Armstrong, chairperson of the YWCA fund-raising committee. (FP) from 10 a.m. to 5 p.m. This will be a fun-filled family-oriented event designed to give back to the community. There will be live entertainment, a health fair, activities for the children, food, plants, educational stalls and lots more.

OCTOBER 10, 2010

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