ESSENTIAL Naples
Health
Drink
for Your Health
20 SUMMER 2021
By Maddy Eagle
“Flying Eagle Kombucha has become a platform to educate people on gut health and plant medicine and now, after our sober-curious campaign, even more people have started to replace their alcoholic drinks with our kombucha.” —Maddy Eagle
I
always knew I was born to start my own business. I didn’t always know what it would be, but I knew that I had to make a social impact. Fresh out of college, living in the state of boat life and beach fun, I did some traveling and soul searching out of the country and began to recognize a big part of my culture…alcohol. But why, when in 2016 alcohol consumption had been recorded as the seventh-leading cause of death and disability worldwide? Back in the States I found myself longing for meaningful social interactions—and for my memory of those interactions.
I started brewing kombucha in 2016 as a home remedy to help my digestive issues, and inflammation and pain in my joints due to gluten and dairy. But my journey to sober, satisfied drinking started even earlier than that—there was a greater path to find refreshments that tasted good, weren’t full of sugar, had no or little alcohol but still some bite…something I actually enjoyed that also contributed to the happy-gut, happy-mood link (a proven connection!).
The Remedy in Kombucha
My small-batch kombucha made its debut at The Alliance for the Arts GreenMarket in Ft. Myers with the intention to sell it to the yogis who were Maybe I wasn’t alone. I discovered sober-curious arriving every morning. I also started to source movements like Dry January, in which 100,000 local, unique fruits and herbs from the farmers Americans participated in 2020. Boomers, Gen at the market and began using my brand, Flying Xers, and other generations, both younger and Eagle Kombucha (FEK), as a platform to educate older, are analyzing how they feel about alcohol our coastal Floridian following on local harvests. consumption, and statistics show that many people are becoming increasingly sober-curious... The demand for our fresh and dry beverage really lifted off, we started to get repeat customers, and to keep a sober, balanced mind. There is truly a psychological shift that happens with alcohol con- many people raved about FEK being better than sumption. After the first couple drinks of alcohol, typical store-bought options. Due to many positive reviews I knew my brew impulsivity increases, which helps explain why style and recipes were a differentiator, so I took we lose our inhibitions when we drink. If we lose our inhibitions, we lose our instinct. We may even the leap and went commercial in September 2018, and wholesale nine months after that. feel further from our purpose.
The Sober-Curious Movement
