Nayana Kodesia Final Year Project

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‘Nayana Kodesia’ aspires to create an innovative women’s luxury fashion brand. Its concept can be described as juxtaposition of traditional handicraft techniques with modern silhouette to create high quality and timeless pieces, while promoting an ethical production process.

BRAND OVERVIEW Nayana Kodesia aims to create high quality experimental fashion that is commercially viable. It will have a clean and sharp look, with a desirable, sculpted yet feminine aesthetic. It is important that each garment caters to the needs of its consumer, and allows the wearer to expresses their personality without overpowering it. As a luxury brand it is important to not only create exclusive products but also consider its social responsibilities

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NAYANA K ODESI A

NAYANA KODESIA

NAYANA K ODESI A

NAYANA

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KODESIA


CREDIT NOTE Name Contact Amount (in words) Reference Store Signature

lONDON

+44 (0)784 544 6828 NEW DElhI

+91 965 007 3355

nayanakodesia@gmail.com

lONDON

+44 (0)784 544 6828 NEW DElhI

+91 965 007 3355

nayanakodesia@gmail.com

lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355

nayanakodesia@gmail.com

lONDON

+44 (0)784 544 6828 NEW DElhI

Dear Demat Account holder,

+91 965 007 3355

nayanakodesia@gmail.com

Dear Demat Account holder,

Warm greetings from HDFC BANK.

Warm greetings from HDFC BANK.

herewith Email Statement for your Demat Account.

herewith Email Statement for your Demat Account.

Instructions for Opening the Email Statement:

Instructions for Opening the Email Statement:

1. Click on the attachment provided with this mail.

1. Click on the attachment provided with this mail.

2. You will be prompted for your password. Your 8 character password is a combination of the

2. You will be prompted for your password. Your 8 character password is a combination of the

any) and the last 4 digits of your Demat Account number (Client ID).

any) and the last 4 digits of your Demat Account number (Client ID).

For instance: If your name appears in your Demat Account as MATHEW GEORGE with Client ID as 12345678, then the password would be MATH5678;

For instance: If your name appears in your Demat Account as MATHEW GEORGE with Client ID as 12345678, then the password would be MATH5678; If your name appears in your Demat Account as R SHIVA KUMAR with Client ID as 87654321, then the password would be RSHI4321 In case you are unsure of the components of the password, please log on to our Internet

COLLECTION14

If your name appears in your Demat Account as R SHIVA KUMAR with Client ID as 87654321, then the password would be RSHI4321 In case you are unsure of the components of the password, please log on to our Internet

be directed to your junk folder rather than your inbox. Please check in both. be directed to your junk folder rather than your inbox. Please check in both.

Thank You, Whoever This Is Thank You, Whoever This Is

lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355

nayanakodesia@gmail.com lONDON

+44 (0)784 544 6828 NEW DElhI

+91 965 007 3355

nayanakodesia@gmail.com

INVOICE

£7,000

AANX Collection 0192

£34,000

SEHD Collection bate #2

£768 Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it.

£41,768

£230 £3749 £12

XE Tax VAT Jonas Tax

£45,759

ThANk YOU

lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355

nayanakodesia@gmail.com

Warm greetings from HDFC BANK. We hope that your experience with HDFC attached herewith Email Statement for your Demat Account.

9 Frying Pan Ally, Nido Tower,london E1 7hS lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355

nayanakodesia@gmail.com

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Name

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Contact

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Thank Y ou, Whoever This I s

LONDON +44 (0)784 544 6828

NEW DELHI

nayanakodesia@gmail.co

LONDON

+44 (0)784 544 682 8 NEW DELH I

+91 965 007 3355

nayanakodesia@gmail.com

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+91 965 007 335 5

m

eet

Amount (in words) Reference Store Signature


REASEARCH

DESIGN INSPIRATION The proposed collection is inspired by the idea of self-identity and unveiling the different layers of personality. It focuses on understanding psychological disorders such as schizophrenia, epilepsy, and dementia with relation to a normal brain. The key source of inspiration is derived from scientific brain scans of people suffering from the listed disorders juxtaposed with artworks by Susan Aldworth, that have interpreted these disorders from an artistic prospective.

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MOODBOARD

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COLOUR RESEARCH AND FABRIC SWATCHES

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RESEARCH COLLAGES

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DESIGN DEVELOPMENT PROCESS

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DESIGN DEVELOPMENT AND SAMPLING PROCESS ALONG WITH EMBROIDERY EXPERIMENTATION

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BEADING EXPERIMENTATION

SUCCESSFUL SAPMLE WITH FOLDS ENCOURAGED ME TO TAKE THE COLLECTION TOWARDS THIS DIRECTION. 19


FURTHER DEVELOPMENT AND RESEARCH

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INITIAL DESIGN SELECTION

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Market Possitioning Map

Higher Price

NA YA NA K O DE S IA

Classic

Experimental

RAHUL MISHRA

Lower Price 30


PRICE ARCHITECTURE

Dresses Tops and Blouses Skirts Trousers Jumpuits Jackets and Coats

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250

500

750

1000

1250 1500

1750 2000

2250

2500 2750 3000

3250

PRODUCT RANGE With the help of research conducted in the form of questionnaires it was realized that most consumers like to invest in exclusive product at the correct price. It was also discovered that they often buy ‘one unique piece’ rather than a whole look, making it vital to offer exclusivity in each product. To serve these needs of the consumer the brand for this perticalur proposes a wide range of separates 5 Tops, 2 Pants, 2 skirts and 4 jackets along with a 1 dresses and1 jumpsuits. This allows the consumer to mix and match garments and create different looks with exclusive items. The collection will display the highly embellished statement pieces.

JACKETS & COATS TOPS SKIRTS TROUSERS JUMPSUITS DRESSES

The collection when produced will also be available in less embellished verities that will reduce the cost of production as well and provide further options to mixing and match separate garments.

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CONSUMER BOARD

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Name- Jill Sinclair

Age- 40 Years

Occupation - Managing Director at a tourism strategy firm.

Personal Style - Describes her style as casual chic. She likes to invest in unique clothing that she can dress up or down.

Favourite Shopping destinations- Small Boutiques like ‘Feathers’, that understand her personal style and needs. Department stores like Selfridges and Harrods.

While shopping, likes to look for – Good quality fabrics, garment fit as well as the story behind it.

Activities in spare time – Travelling/ Attending fashion shows/ visiting art galleries and going for the opera.

Inspirational Style icon- Isabella Mirant

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DESIGN VARIATIONSLOOK 1 JACKET

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DESIGN VARIATIONSLOOK 1 DRESS

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DESIGN VARIATIONSLOOK 2 JACKET

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DESIGN VARIATIONSLOOK 2 PANTS

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DESIGN VARIATIONSLOOK 3 JACKET

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DESIGN VARIATIONSLOOK 3 TOP

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DESIGN VARIATIONSLOOK 3 PANTS

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DESIGN VARIATIONSLOOK 4 JACKET

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DESIGN VARIATIONSLOOK 4 SKIRT

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DESIGN VARIATIONSLOOK 5 JUMPSUIT

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DESIGN VARIATIONSLOOK 6 TOP

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DESIGN VARIATIONSLOOK 6 SKIRT

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DESIGN VARIATIONSEXTRA TOP 1

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DESIGN VARIATIONSEXTRA TOP 2

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LOOK 1 JACKET

Toile 2 Prototype Production Process Unsucessfull shape for back.

Toile 1

Experimenting with Silk Satin without fusing.

Due to the jacket block the toile is much larger in size than anticipated.

BODICE-BCK

Changed back shape from toile 1.

Changed shape of panel to reduce bulk. FITTEDJKT-BK

Excess Bulk due to multiple layers.

FITTED JKT-FT

2cm pad should allo er wance

Fault in back design. Since the back is disjointed from front the front pulls up the back panel. BODICE-F RT

r lde ou ce sh owan 2cm d all pa

Experimenting with lighter fabric like organza to test the desired structured shapes

First toile draft with jacket block. 2nd Toile with Bodice Block

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Final Toile

Box Pleats

BODICE-BCK

FINAL TOILE DRAFT

BODICE-F RT

Successful.

Knife Pleats created by slashing from waist line only.

Change in the shape of back.

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EMBROIDERY AND PRODUCTION PROCESS

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Unsucsessfull bottom half

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FINAL LINE DRAWING

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FINAL PROTOTYPE IMAGES

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Toile 1 Draft LOOK 1 DRESS

Reduction in paneel size. Change shape of panel.

Change in armhole shape.

BODICE-BCK

BODICE-F RT

Toile 1

SKI RT-BCK

SKI RT-FRT

Opening from side seam instead of Center Back.

The sticker fabric is more successful to hold the same better

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BODICE-BCK

Embroidery and production process

SKI RT-BCK

SKI RT-FRT

BODICE-F RT

Final pattern draft

Edits done in toile 1.

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Reduction in shoulder height

LOOK 2 JACKET

BODICE-BCK

BODICE-F RT

Toile 1

Toile 1 draft Reduction in panel size

Change in back design. Due to the unsucsessful nature of toile

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Toile 2

BODICE-BCK

BODICE-F RT

Toile 2 draft

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Start panel from Center Front and change to desirable shape

LOOK 2 PANTS Toile 1

Increase size of pocket bag

Increase wirth of side panel

CLASSI CTRS-FT

CTRS-BK CLASSI

Change shape of back panel.

Toile 1 draft

Change Position of side panel- shift above

Change fold to seam.

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FINAL DRAFT

CTRS-BK CLASSI

CLASSI CTRS-FT

Widened panel

Further tapered pants

Inner panel in cream raw silk

Cream silk satin panel with embroidery faced with peach silk satin.

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LOOK 3 PANTS

Change waist band panel.

Change panel shape and position

Toile 1 draft

Change pattern to allow

CTRS-BK CLASSI

CLASSI CTRS-FT

proper fit

Toile 1

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Toile 2 draft

CTRS-BK CLASSI

CLASSI CTRS-FT

Toile 2

Loosen this area by one cm for a more comfortable fit.

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Toile 1 draft

Toile 1 Panel intended to go over the arm

Panel works better under the arm

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BODICE-BCK

KCB-E C I D O B

TFR-ECIDOB

Reshaping required for this section

BODICE-F RT

LOOK 3 TOP


BODICE-BCK

KCB-ECIDOB

TFR-ECIDOB

BODICE-F RT

In brown double duchess faced with fused silk satin

FINAL DRAFT

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LOOK 3 JACKET

BODICE-FS LVFrt

BODICE-FS LVBck

BODICE-F RT

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Toile 1

BODICE-BCK

Toile 1 draft

Reshape sleeve to accommodate free movement of arm


BODICE-FS LVFrt

BODICE-FS LVBck

BODICE-BCK

BODICE-F RT

FINAL DRAFT

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LOOK 4 SKIRT

Reduce size of panel

SKI RT-BCK

SKI RT-FRT

Toile 1 draft

Reduce length of skirt

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SKI RT-FRT

SKI RT-BCK

FINAL DRAFT

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LOOK 4 JACKET

Reduce panel length

add extra 2cm to panel length

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131006-BODICE-FS LV

BODICE-BCK

BODICE-F RT

Toile 1 draft


131006-BODICE-FS LV

BODICE-BCK

BODICE-F RT

FINAL DRAFT

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LOOK 4 TOP

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BODICE-BCK

BODICE-F RT

Toile 1 draft


BODICE-BCK

BODICE-F RT

FINAL DRAFT

Increase the top panel buy lash ans spread method.

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90 CLASSI CTRS-FT

CTRS-BK CLASSI

BODICE-F RT

BODICE-BCK

LOOK 5 JUMPSUIT

Toile 1 draft Toile 1


CLASSI CTRS-FT

CTRS-BK CLASSI

BODICE-F RT

BODICE-BCK

FINAL DRAFT

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LOOK 6 TOP

Toile 1

BODICE-BCK

BODICE-F RT

Toile 1 draft

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BODICE-BCK

BODICE-F RT

FINAL DRAFT

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LOOK 6 TOP

Toile 1 draft

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SKI RT-BCK

SKI RT-FRT

Toile 1


SKI RT-BCK

SKI RT-FRT

FINAL DRAFT

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EXTRA TOP 1

Change organza to gazar

Toile 1

BODICE-BCK

BODICE-F RT

Toile 1 draft

Increase Gap between panels

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BODICE-BCK

BODICE-F RT

FINAL DRAFT

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EXTRA TOP 2

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BODICE-BCK

BODICE-F RT

Toile 1 draft

Toile 1


BODICE-BCK

BODICE-F RT

FINAL DRAFT

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Final Line up Front

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Final Line up Front

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Range Plan (Line Drawing) Look 1

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Look 2

Look 3


Look 4

Look 5

Look 6

Extra Top 1

Extra Top 2

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Range Plan Colour

Champagne silk satin fused

Beading with transparent pipe beads

Cream silk satin fused

Beading with small cream beads

Beading with small cream beads (scattered)

Peach silk satin fused

Beading with transparent pipe beads

Cream silk satin fused Beading with peach small pipe beads

Champagne silk satin fused Brown double satin duchess

Champagne silk satin fused Beading with transparent pipe beads

Cream silk satin fused Peach silk satin fused

Beading with transparent pipe beads

Champagne silk satin fused Cream silk satin fused Beading with silver long pipe bead

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Peach silk satin fused Silver silk satin fused Beading with silver short pipe bead

Brown double satin duchess

Beading with transparent pipe beads

Champagne silk satin fused

Champagne gazar

Cream silk satin fused

Champagne silk satin fused

Peach silk satin fused

Beading with silver short pipe bead

Beading with silver short pipe bead

Cream silk satin fused Pink silk satin fused Beading with small peach beads

Champagne silk satin fused Brown double satin duchess

Beading with silver short pipe bead

Cream silk satin fused Cream gazar Beading with transparent bead small pipe

Cream silk satin fused Champagne silk satin fused

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LINE UP

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EXTRA TOPS

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INNER GARMENTS

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VARIATIONS

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