‘Nayana Kodesia’ aspires to create an innovative women’s luxury fashion brand. Its concept can be described as juxtaposition of traditional handicraft techniques with modern silhouette to create high quality and timeless pieces, while promoting an ethical production process.
BRAND OVERVIEW Nayana Kodesia aims to create high quality experimental fashion that is commercially viable. It will have a clean and sharp look, with a desirable, sculpted yet feminine aesthetic. It is important that each garment caters to the needs of its consumer, and allows the wearer to expresses their personality without overpowering it. As a luxury brand it is important to not only create exclusive products but also consider its social responsibilities
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NAYANA K ODESI A
NAYANA KODESIA
NAYANA K ODESI A
NAYANA
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KODESIA
CREDIT NOTE Name Contact Amount (in words) Reference Store Signature
lONDON
+44 (0)784 544 6828 NEW DElhI
+91 965 007 3355
nayanakodesia@gmail.com
lONDON
+44 (0)784 544 6828 NEW DElhI
+91 965 007 3355
nayanakodesia@gmail.com
lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355
nayanakodesia@gmail.com
lONDON
+44 (0)784 544 6828 NEW DElhI
Dear Demat Account holder,
+91 965 007 3355
nayanakodesia@gmail.com
Dear Demat Account holder,
Warm greetings from HDFC BANK.
Warm greetings from HDFC BANK.
herewith Email Statement for your Demat Account.
herewith Email Statement for your Demat Account.
Instructions for Opening the Email Statement:
Instructions for Opening the Email Statement:
1. Click on the attachment provided with this mail.
1. Click on the attachment provided with this mail.
2. You will be prompted for your password. Your 8 character password is a combination of the
2. You will be prompted for your password. Your 8 character password is a combination of the
any) and the last 4 digits of your Demat Account number (Client ID).
any) and the last 4 digits of your Demat Account number (Client ID).
For instance: If your name appears in your Demat Account as MATHEW GEORGE with Client ID as 12345678, then the password would be MATH5678;
For instance: If your name appears in your Demat Account as MATHEW GEORGE with Client ID as 12345678, then the password would be MATH5678; If your name appears in your Demat Account as R SHIVA KUMAR with Client ID as 87654321, then the password would be RSHI4321 In case you are unsure of the components of the password, please log on to our Internet
COLLECTION14
If your name appears in your Demat Account as R SHIVA KUMAR with Client ID as 87654321, then the password would be RSHI4321 In case you are unsure of the components of the password, please log on to our Internet
be directed to your junk folder rather than your inbox. Please check in both. be directed to your junk folder rather than your inbox. Please check in both.
Thank You, Whoever This Is Thank You, Whoever This Is
lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355
nayanakodesia@gmail.com lONDON
+44 (0)784 544 6828 NEW DElhI
+91 965 007 3355
nayanakodesia@gmail.com
INVOICE
£7,000
AANX Collection 0192
£34,000
SEHD Collection bate #2
£768 Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it.
£41,768
£230 £3749 £12
XE Tax VAT Jonas Tax
£45,759
ThANk YOU
lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355
nayanakodesia@gmail.com
Warm greetings from HDFC BANK. We hope that your experience with HDFC attached herewith Email Statement for your Demat Account.
9 Frying Pan Ally, Nido Tower,london E1 7hS lONDON +44 (0)784 544 6828 NEW DElhI +91 965 007 3355
nayanakodesia@gmail.com
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Name
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Contact
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Thank Y ou, Whoever This I s
LONDON +44 (0)784 544 6828
NEW DELHI
nayanakodesia@gmail.co
LONDON
+44 (0)784 544 682 8 NEW DELH I
+91 965 007 3355
nayanakodesia@gmail.com
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+91 965 007 335 5
m
eet
Amount (in words) Reference Store Signature
REASEARCH
DESIGN INSPIRATION The proposed collection is inspired by the idea of self-identity and unveiling the different layers of personality. It focuses on understanding psychological disorders such as schizophrenia, epilepsy, and dementia with relation to a normal brain. The key source of inspiration is derived from scientific brain scans of people suffering from the listed disorders juxtaposed with artworks by Susan Aldworth, that have interpreted these disorders from an artistic prospective.
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MOODBOARD
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COLOUR RESEARCH AND FABRIC SWATCHES
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RESEARCH COLLAGES
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DESIGN DEVELOPMENT PROCESS
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DESIGN DEVELOPMENT AND SAMPLING PROCESS ALONG WITH EMBROIDERY EXPERIMENTATION
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BEADING EXPERIMENTATION
SUCCESSFUL SAPMLE WITH FOLDS ENCOURAGED ME TO TAKE THE COLLECTION TOWARDS THIS DIRECTION. 19
FURTHER DEVELOPMENT AND RESEARCH
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INITIAL DESIGN SELECTION
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Market Possitioning Map
Higher Price
NA YA NA K O DE S IA
Classic
Experimental
RAHUL MISHRA
Lower Price 30
PRICE ARCHITECTURE
Dresses Tops and Blouses Skirts Trousers Jumpuits Jackets and Coats
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250
500
750
1000
1250 1500
1750 2000
2250
2500 2750 3000
3250
PRODUCT RANGE With the help of research conducted in the form of questionnaires it was realized that most consumers like to invest in exclusive product at the correct price. It was also discovered that they often buy ‘one unique piece’ rather than a whole look, making it vital to offer exclusivity in each product. To serve these needs of the consumer the brand for this perticalur proposes a wide range of separates 5 Tops, 2 Pants, 2 skirts and 4 jackets along with a 1 dresses and1 jumpsuits. This allows the consumer to mix and match garments and create different looks with exclusive items. The collection will display the highly embellished statement pieces.
JACKETS & COATS TOPS SKIRTS TROUSERS JUMPSUITS DRESSES
The collection when produced will also be available in less embellished verities that will reduce the cost of production as well and provide further options to mixing and match separate garments.
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CONSUMER BOARD
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Name- Jill Sinclair
Age- 40 Years
Occupation - Managing Director at a tourism strategy firm.
Personal Style - Describes her style as casual chic. She likes to invest in unique clothing that she can dress up or down.
Favourite Shopping destinations- Small Boutiques like ‘Feathers’, that understand her personal style and needs. Department stores like Selfridges and Harrods.
While shopping, likes to look for – Good quality fabrics, garment fit as well as the story behind it.
Activities in spare time – Travelling/ Attending fashion shows/ visiting art galleries and going for the opera.
Inspirational Style icon- Isabella Mirant
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DESIGN VARIATIONSLOOK 1 JACKET
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DESIGN VARIATIONSLOOK 1 DRESS
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DESIGN VARIATIONSLOOK 2 JACKET
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DESIGN VARIATIONSLOOK 2 PANTS
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DESIGN VARIATIONSLOOK 3 JACKET
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DESIGN VARIATIONSLOOK 3 TOP
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DESIGN VARIATIONSLOOK 3 PANTS
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DESIGN VARIATIONSLOOK 4 JACKET
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DESIGN VARIATIONSLOOK 4 SKIRT
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DESIGN VARIATIONSLOOK 5 JUMPSUIT
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DESIGN VARIATIONSLOOK 6 TOP
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DESIGN VARIATIONSLOOK 6 SKIRT
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DESIGN VARIATIONSEXTRA TOP 1
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DESIGN VARIATIONSEXTRA TOP 2
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LOOK 1 JACKET
Toile 2 Prototype Production Process Unsucessfull shape for back.
Toile 1
Experimenting with Silk Satin without fusing.
Due to the jacket block the toile is much larger in size than anticipated.
BODICE-BCK
Changed back shape from toile 1.
Changed shape of panel to reduce bulk. FITTEDJKT-BK
Excess Bulk due to multiple layers.
FITTED JKT-FT
2cm pad should allo er wance
Fault in back design. Since the back is disjointed from front the front pulls up the back panel. BODICE-F RT
r lde ou ce sh owan 2cm d all pa
Experimenting with lighter fabric like organza to test the desired structured shapes
First toile draft with jacket block. 2nd Toile with Bodice Block
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Final Toile
Box Pleats
BODICE-BCK
FINAL TOILE DRAFT
BODICE-F RT
Successful.
Knife Pleats created by slashing from waist line only.
Change in the shape of back.
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EMBROIDERY AND PRODUCTION PROCESS
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Unsucsessfull bottom half
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FINAL LINE DRAWING
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FINAL PROTOTYPE IMAGES
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Toile 1 Draft LOOK 1 DRESS
Reduction in paneel size. Change shape of panel.
Change in armhole shape.
BODICE-BCK
BODICE-F RT
Toile 1
SKI RT-BCK
SKI RT-FRT
Opening from side seam instead of Center Back.
The sticker fabric is more successful to hold the same better
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BODICE-BCK
Embroidery and production process
SKI RT-BCK
SKI RT-FRT
BODICE-F RT
Final pattern draft
Edits done in toile 1.
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Reduction in shoulder height
LOOK 2 JACKET
BODICE-BCK
BODICE-F RT
Toile 1
Toile 1 draft Reduction in panel size
Change in back design. Due to the unsucsessful nature of toile
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Toile 2
BODICE-BCK
BODICE-F RT
Toile 2 draft
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Start panel from Center Front and change to desirable shape
LOOK 2 PANTS Toile 1
Increase size of pocket bag
Increase wirth of side panel
CLASSI CTRS-FT
CTRS-BK CLASSI
Change shape of back panel.
Toile 1 draft
Change Position of side panel- shift above
Change fold to seam.
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FINAL DRAFT
CTRS-BK CLASSI
CLASSI CTRS-FT
Widened panel
Further tapered pants
Inner panel in cream raw silk
Cream silk satin panel with embroidery faced with peach silk satin.
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LOOK 3 PANTS
Change waist band panel.
Change panel shape and position
Toile 1 draft
Change pattern to allow
CTRS-BK CLASSI
CLASSI CTRS-FT
proper fit
Toile 1
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Toile 2 draft
CTRS-BK CLASSI
CLASSI CTRS-FT
Toile 2
Loosen this area by one cm for a more comfortable fit.
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Toile 1 draft
Toile 1 Panel intended to go over the arm
Panel works better under the arm
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BODICE-BCK
KCB-E C I D O B
TFR-ECIDOB
Reshaping required for this section
BODICE-F RT
LOOK 3 TOP
BODICE-BCK
KCB-ECIDOB
TFR-ECIDOB
BODICE-F RT
In brown double duchess faced with fused silk satin
FINAL DRAFT
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LOOK 3 JACKET
BODICE-FS LVFrt
BODICE-FS LVBck
BODICE-F RT
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Toile 1
BODICE-BCK
Toile 1 draft
Reshape sleeve to accommodate free movement of arm
BODICE-FS LVFrt
BODICE-FS LVBck
BODICE-BCK
BODICE-F RT
FINAL DRAFT
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LOOK 4 SKIRT
Reduce size of panel
SKI RT-BCK
SKI RT-FRT
Toile 1 draft
Reduce length of skirt
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SKI RT-FRT
SKI RT-BCK
FINAL DRAFT
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LOOK 4 JACKET
Reduce panel length
add extra 2cm to panel length
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131006-BODICE-FS LV
BODICE-BCK
BODICE-F RT
Toile 1 draft
131006-BODICE-FS LV
BODICE-BCK
BODICE-F RT
FINAL DRAFT
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LOOK 4 TOP
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BODICE-BCK
BODICE-F RT
Toile 1 draft
BODICE-BCK
BODICE-F RT
FINAL DRAFT
Increase the top panel buy lash ans spread method.
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90 CLASSI CTRS-FT
CTRS-BK CLASSI
BODICE-F RT
BODICE-BCK
LOOK 5 JUMPSUIT
Toile 1 draft Toile 1
CLASSI CTRS-FT
CTRS-BK CLASSI
BODICE-F RT
BODICE-BCK
FINAL DRAFT
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LOOK 6 TOP
Toile 1
BODICE-BCK
BODICE-F RT
Toile 1 draft
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BODICE-BCK
BODICE-F RT
FINAL DRAFT
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LOOK 6 TOP
Toile 1 draft
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SKI RT-BCK
SKI RT-FRT
Toile 1
SKI RT-BCK
SKI RT-FRT
FINAL DRAFT
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EXTRA TOP 1
Change organza to gazar
Toile 1
BODICE-BCK
BODICE-F RT
Toile 1 draft
Increase Gap between panels
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BODICE-BCK
BODICE-F RT
FINAL DRAFT
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EXTRA TOP 2
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BODICE-BCK
BODICE-F RT
Toile 1 draft
Toile 1
BODICE-BCK
BODICE-F RT
FINAL DRAFT
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Final Line up Front
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Final Line up Front
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Range Plan (Line Drawing) Look 1
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Look 2
Look 3
Look 4
Look 5
Look 6
Extra Top 1
Extra Top 2
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Range Plan Colour
Champagne silk satin fused
Beading with transparent pipe beads
Cream silk satin fused
Beading with small cream beads
Beading with small cream beads (scattered)
Peach silk satin fused
Beading with transparent pipe beads
Cream silk satin fused Beading with peach small pipe beads
Champagne silk satin fused Brown double satin duchess
Champagne silk satin fused Beading with transparent pipe beads
Cream silk satin fused Peach silk satin fused
Beading with transparent pipe beads
Champagne silk satin fused Cream silk satin fused Beading with silver long pipe bead
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Peach silk satin fused Silver silk satin fused Beading with silver short pipe bead
Brown double satin duchess
Beading with transparent pipe beads
Champagne silk satin fused
Champagne gazar
Cream silk satin fused
Champagne silk satin fused
Peach silk satin fused
Beading with silver short pipe bead
Beading with silver short pipe bead
Cream silk satin fused Pink silk satin fused Beading with small peach beads
Champagne silk satin fused Brown double satin duchess
Beading with silver short pipe bead
Cream silk satin fused Cream gazar Beading with transparent bead small pipe
Cream silk satin fused Champagne silk satin fused
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LINE UP
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EXTRA TOPS
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INNER GARMENTS
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VARIATIONS
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