NAYANA KODESIA
BRAND ETHOS AND VALUES
Experimental Unique Modern Structured Feminine Ethical Slow fashion Timeless 2
‘Nayana Kodesia’ aspires to create an innovative women’s luxury fashion brand. Its concept can be described as juxtaposition of traditional handicraft techniques with modern silhouette to create high quality and timeless pieces, while promoting an ethical production process.
BRAND OVERVIEW Nayana Kodesia aims to create high quality experimental fashion that is commercially viable. It will have a clean and sharp look, with a desirable, sculpted yet feminine aesthetic. It is important that each garment caters to the needs of its consumer, and allows the wearer to expresses their personality without overpowering it. As a luxury brand it is important to not only create exclusive products but also consider its social responsibilities
Ethical Values
- Compliance to labour laws. - Statutory pay and working hours. - The right to organize and bargain collectively. - Ban on child labour. - Ban on forces labour. - Ban on discrimination. - Health and safety in the work place. - Compliance with local and environmental legislation.
REASEARCH
DESIGN INSPIRATION The proposed collection is inspired by the idea of self-identity and unveiling the different layers of personality. It focuses on understanding psychological disorders such as schizophrenia, epilepsy, and dementia with relation to a normal brain. The key source of inspiration is derived from scientific brain scans of people suffering from the listed disorders juxtaposed with artworks by Susan Aldworth, that have interpreted these disorders from an artistic prospective.
RESEARCH COLLAGES
MOODBOARD
PRODUCT RANGE With the help of research conducted in the form of questionnaires it was realized that most consumers like to invest in exclusive product at the correct price. It was also discovered that they often buy ‘one unique piece’ rather than a whole look, making it vital to offer exclusivity in each product. To serve these needs of the consumer the brand for this perticalur proposes a wide range of separates 5 Tops, 2 Pants, 2 skirts and 4 jackets along with a 1 dress and 1 jumpsuits. This allows the consumer to mix and match garments and create different looks with exclusive items. The collection displays the highly embellished statement pieces. The collection when produced will also be available in less embellished verities that will reduce the cost of production as well and provide further options to mixing and match separate garments.
JACKETS & COATS TOPS SKIRTS TROUSERS JUMPSUITS DRESSES
Range Plan
Champagne silk satin fused
Beading with transparent pipe beads
Cream silk satin fused
Beading with small cream beads
Beading with small cream beads (scattered)
Peach silk satin fused
Beading with transparent pipe beads
Cream silk satin fused Beading with peach small pipe beads
Champagne silk satin fused Brown double satin duchess
Champagne silk satin fused Beading with transparent pipe beads
Cream silk satin fused Peach silk satin fused
Beading with transparent pipe beads
Champagne silk satin fused Cream silk satin fused Beading with silver long pipe bead
Peach silk satin fused Silver silk satin fused Beading with silver short pipe bead
Brown double satin duchess
Beading with transparent pipe beads
Champagne silk satin fused
Champagne gazar
Cream silk satin fused
Champagne silk satin fused
Peach silk satin fused
Beading with silver short pipe bead
Beading with silver short pipe bead
Cream silk satin fused Pink silk satin fused Beading with small peach beads
Champagne silk satin fused Brown double satin duchess
Beading with silver short pipe bead
Cream silk satin fused Cream gazar Beading with transparent bead small pipe
Cream silk satin fused Champagne silk satin fused