Insight | September 2013

Cover Story

Social media was made for REALTORS®. Remember it is just a tool in your arsenal – and when used effectively and efficiently it can help you cultivate business.

Making History at The Omni Grove Park Inn

More than 700 REALTORS® from North Carolina gathered in scenic Asheville this week for the 2013 Convention & Expo. We relive the spectacular few days of making history in pictures.

Are You Protecting Yourself?

September is REALTOR® Safety Month. Have you implemented steps to ensure you’re protecting yourself?

By PATRICE wILLETTS PRESIDENT

Technology, Safety and Community

I juST LOvE fALL. ANd whAT BETTER wAy TO BEgIN ThE SEASON ThAN wITh A STAy IN ThE BEAuTIfuL MOuNTAINS Of NORTh CAROLINA. I hOpE yOu wERE ABLE TO ATTENd OuR CONvENTION & ExpO IN AShEvILLE, N.C., ANd fOR ThOSE Of yOu ThAT dId, I hOpE yOu hAd A wONdERfuL TIME

While at The Omni Grove Park Inn for our Convention, you probably spent some time at the trade show, looking for new and exciting ideas for your business. We are always looking to enhance the technology aspect of our lives as REALTORS®. Remember, it was not that long ago that we stepped into the technology age. Do you remember New Year’s Eve 1999? We were all holding our breaths for Y2K. In my office I got picked on a lot for my lack of technology skills back then. I would always tell everyone that the CD drive in my tower was really the cup holder for my morning coffee. That always put it into perspective as to how much I still had to learn. But now I can hold my own, sort of. We have so much going for us now, thanks to technology. We have better ways to service our clients and better ways to communicate on a large scale. It is fun to keep up with the latest and greatest.

And speaking of keeping up, it is important for us to stay a breast of industry news. September is REALTOR® safety month and a good time to reflect on safety practices as we go about our daily lives. We raise our children to be aware of strangers and then we turn on the news to hear that a family friend has killed two members of a family and kidnapped the young daughter. “Stranger danger” is not the true definition of what we all face. As REALTORS®, we face situations every day that could potentially be cause for a serious problem. How do you protect yourself? How do you make sure you are aware of your surroundings?

As you show property to clients, are you sure that they are not just using you to gain access to a home they will later come back and rob? Think about it. The wife goes to the kitchen and the husband heads to the garage. One of them is alone and would have the opportunity to unlock a window. Do you insist that they both stay with you?

Many times we are alone with people we do not know in our car. Please, never let someone convince you that they need to drive. If they want to drive, then let them follow you. Do not get in their car. Please take the time to have a plan. Always let someone know where you will be, and who you will be with.

We have had the opportunity this year to work together on some very important issues. Thank you all for everything you have done. We have also had opportunities to help and support one another, help and support our communities, schools, churches and many other community service projects. REALTORS® are an important part of the success in any community. It is all because you see the big picture. When you work to make one small aspect better, you inevitably make the whole better. The basic foundation of Working to Protect and Promote Private Property Rights and Ownership is something of which I am always proud to be a part. Let’s continue to work together to make things better for our local communities and our state. It is worth the effort.

Patrice Willetts

Key Dates in the Coming Months

By BLAIR wILBuRN EDITOR

Communication is Key

wE hEAR IT ALL ThE TIME. wIThOuT EffECTIvE COMMuNICATION, IMpORTANT dETAILS gET LOST ANd MISCOMMuNICATIONS TAkE pLACE. OuR wORLd IS ChANgINg ALL ThE TIME, ANd wITh ThAT, COMMuNICATION TEChNIquES, OppORTuNITIES ANd pREfERENCES ARE RApIdLy ShIfTINg. IT IS CRITICAL ThAT wE LEARN TO AdjuST TO ThESE ChANgES TO STAy COMpETITIvE IN ThE MARkETpLACE

A few weeks ago, I attended a session on generational dynamics delivered by John Ansbach, communications expert and NARfavorite speaker. Being on the cusp of Generations X and Y, I’ve always found myself interested in generational profiles – refusing to accept (or admit!) some of the negative stereotypes of Gen X & Y, embracing the positive skills of both; all while neither fully accepting that I fall completely into one or the other. But, it’s reality. We all, for the most part, fit into a stereotype based

The numbers tell the story.

17 The percentage of men ages 25 to 34 who were living in their parents’ home in 2012.

8 Out of 10, the ratio of Americans that believe buying a home is a good financial decision. And more than 68 percent say now is a good time to buy.

17.8 In millions, the number of renter households who can afford a $177K home at a 3.5% mortgage rate, compared to 14.9 million at a 5% rate.

2,000 In square feet, the average size of homes bought by Southerners between 2010 and 2012. The national average was 1,860 square feet.

53 The percentage of buyers who make improvements to their homes within the first three months.

27 The number of months, through July, that pending home sales nationally have been above year-ago levels, according to the National Association of REALTORS®. That means this statistic has held true since the spring of 2011.

on the world we experienced as we grew up.

John pointed out that until now, the U.S. has never seen four generations in the workplace and marketplace simultaneously. Although years can vary, the general idea is as follows: Generation Y (early 1980’s until now), Generation X (1965-1979), Baby Boomers (1946-1964) and the Silent Generation/Civics (1945 and before). Each group has different values and preferences, and because of this, it is important to learn how to speak and understand each “language.” If you aren’t proficient in all four, you’re not going to be as productive or successful as you could be. For so long, we were taught to live by the Golden Rule: do unto others as you would have them do unto you. Although a great philosophy, the Golden Rule doesn’t always apply in communicating across the masses. Instead, John suggests the Better Rule: to treat others the way they want to be treated. How can such

(continued on page 22)

Networking in the Digital Age

Make Social Media Work for You

By Tyler Helms, Technology Manager and Mckenzie Hamrick, Communications Specialist NC Association of REALTORS®

The shift to the digital age is here. Real estate searches on Google have grown a whopping 253% in the past four years according to a study from the National Association of REALTORS®, and 89% of those in the buying market are likely to conduct a real estate agent search. The fact that the internet plays such a vital role in the home buying and selling process goes to show that the digital footprint of a REALTOR® has never been more important.

Home buyers and sellers have another tool in their arsenal: social media. Currently, 90.5% of REALTORS® are using social media to some extent and those who do take the time to integrate it into their daily sales efforts are seeing notable benefits.

Social media is redefining how we interact with people. And let’s face it, real estate is a business built on relationships. It is all about who you know and how many new people you can meet. REALTORS® have mastered this networking skill offline, through face-to-face interactions, but how can it be applied to the online world? Easy: with social media.

There are five major platforms to consider when approaching a social media plan. Take a look at the basics behind each and discover best practice tips for ultimate success.

Facebook

Facebook can be a very valuable real estate tool, producing a substantial return on your investment in the form of likes, shares and comments – the currency of influence. Each helps to increase your sphere of influencers, spread your marketing reach and ultimately, generate more leads.

There is some debate as to the type of Facebook account REALTORS® should use: personal vs. business. A business page doesn’t give the opportunity to monitor your friends’ activity, which removes one of the greatest benefits of Facebook. On the other hand a business page does give you access to advertising and loads of demographic data through insights. It is up to you to decide which method works best for your brand.

Facebook is a platform for cultivating relationships, not generating leads. It is a means to engage your sphere and establish yourself as an expert. Remember to post more than just listings, but when focusing on your available properties, use these tips.

• Focus on one or two features of the house that really stand out.

• Include a link from your website, MLS listing, blog, etc. to add credibility.

• Include photos of the house and key features you want to promote.

• Keep the description of the post brief; give just enough information to get someone interested to click through.

• Engage your audience (Have them guess the listing price, give their opinion on decor, etc.).

TwITTER

Twitter gives you the ability to speak in real time, to areas even outside your sphere of influence. It does take time to build an attentive audience and it is sometimes difficult to see an immediate impact, but because you are limited to just 140 characters per tweet, it takes very little time to create content. Just think of tweeting as text messaging online.

To tweet or not to tweet? Make sure to plan a messaging schedule working on the premise of 80% newsworthy content and 20% sales messages. Follow these simple rules when tweeting for your real estate business.

• Retweet other followers’ content several times per day to strengthen the relationship and show thoughtfulness.

• Tweet unusual properties.

• Tweet a featured property of the week.

• Tweet local house prices.

• Tweet home improvement hints & tips (especially videos).

• Do not tweet your frustrations about a vendor/buyer etc.

• Do not tweet every single listing.

Instagram

Instagram is a free mobile application that allows users to instantly share their life through photos on a variety of social platforms. Unlike traditional pictures snapped on mobile devices, Instagram offers a variety of “filters”

which allow users to quickly modify the color treatment of their photos. Similar to Twitter, hashtags are used to categorize photos which allows a broader audience to find the photo.

In June 2013, Instagram announced video integration. This is an additional way to share your stories in a visual way. with this new feature you are able to create videos up to 15 seconds long and apply color filters to give it an extra creative look. Here are just a few ways you can use this new feature to your advantage:

• Give a quick tour of the home.

• Have the homeowners explain what makes their house their home (or let their kids do it, with permission of course).

• Capture special moments that make you love your job. Things like handing over a set of keys or putting up a sold sign show you care and that you are successful in helping clients.

PInterest

Pinterest allows users to share and organize photos and videos on virtual bulletin boards. Photos and videos are called “pins” and when shared are attached to boards with associated themes or topics. One of the greatest joys of home ownership is making your house a home. Pinterest is becoming the go-to place for inspiration, doit-yourself projects and design ideas.

As a Pinterest user, you should be focused on getting your images and videos repinned and driving traffic back to your site. In order to achieve these two goals, your pins should be aesthetically pleasing and “findable” in a Pinterest search. Unlike Twitter and Instagram which thrive on hashtags, Pinterest users search for photos in a way similar to Google searches. Keywords in pin descriptions are key in reaching the largest audience.

One of the best ways for REALTORS® to utilize this platform is to share home listings. Here are a few suggestions to make your Pinterest account help your business.

(continued on page 8)

• Pins with prices get 36% more likes than those without.

• Pin the listing from the site it came from rather than uploading the picture and describing it. Pinterest is the 3rd largest web traffic driver, so take advantage!

• Optimize descriptions by thinking about what some one might search. Mention town and state, color, décor and design terminology along with common adjectives.

• Try a variety of descriptions, pin at different times and always measure your results.

• Create community boards and showcase the culture of your listing areas by pinning places, events and things to do in nearby towns and cities.

• Create a board which includes interests and hobbies, so that potential clients can get a sense of who you are and possibly connect on a more personal level.

• Educate your consumer by creating a board dedicated to real estate resources including infographics, blog posts and industry news.

Youtube

Nearly every video on the Internet today is channeled through YouTube. Videos are a great way to showcase a listing to attract potential buyers and three out of four home sellers are more likely to list with a real estate agent that uses video. YouTube also connects directly with Facebook and Twitter, creating a simple solution for crossplatform marketing. But deciding what kind of content to post can be challenging if you’re new to this platform. Here are a few ideas to help get started:

• Testimonial videos. Ask your best clients to say a few words about what it’s like working with you to help showcase you and your working style.

• Pre-listing presentation video. Explain your value proposition, expertise and skills on videos and send to potential clients before meeting them in person.

• Open house promotion. Give your clients and YouTube subscribers a sneak peak of a new property to help promote an open house event.

• How-to videos. Provide navigation through the home buying and selling process with informational videos to help answer common questions.

What about google+?

Google Plus has become the second largest social networking site in the world, having surpassed Twitter in January of 2013. while there are many layers to Google+, one unique feature is Hangouts. This video chatting tool is great for video meetings with clients who may be relocating and cannot meet face-to-face.

As you can see, social media was made for REALTORS®. Remember it is just a tool in your arsenal – and when used effectively and efficiently it can help you cultivate business. Use these final tips as best practices for time spent on any platform in the social media world.

• Mix up your postings. For every marketing or branding-type post, there should be three to four unbranded posts meant to create conversation and position you as an expert.

• Post listings, photos, industry trends and other important information frequently. This keeps your page fresh and current.

• Add social media buttons on your website and in your email signature to grab more likes, followers, friends and engagement.

• Remember, first impressions count, and people do business with people they trust so be sure that your profile picture conveys ideals of your brand.

• Follow reputable local companies – and create a supportive network. There’s strength in numbers.

• Allocate time in your day for social media and stick to it. Consistency is key to attracting more followers and fans, and encourages frequent interaction.

• Consider privacy settings on each platform. It is up to you to decide how comfortable you are with people finding you online and seeing what you share. Never post private information such as home address.

• After connecting with a current or prospective client on a social network, it is important to stay in touch. The more responsive you are to your connections the more responsive they will be with you. v

By BRIDGET MCCREA

Top Tech Tools for REALTORS®

hERE ARE fIvE TEChNOLOgy TOOLS ThAT yOu’LL wANT TO Add TO yOuR TOOLBOx ANd START uSINg TOdAy TO gENERATE NEw BuSINESS, SAvE TIME, ANd MAkE MORE MONEy.

As many NCAR members already know, there is no limit to the number of supposedly “useful” technologies being peddled to agents. Whether they are hawking devices, equipment, software or applications, vendors are offering up a plethora of different options that promise to help agents work smarter, better, and faster.

The problem is, there is a limit to the number of hours and the amount of money that one can invest in these options before realizing not all of them meet expectations. So how do busy real estate agents choose which ones will help them work smarter and faster, and which will gather dust on the shelf? For starters, they should look for technology that is user friendly, scalable and able to meet the needs of a growing business. Consider only those choices that will either eliminate another task, or, steps that must be taken to get the task done, save time or both.

Agents should also seek out products and services that will produce a return on investment (ROI), meaning that the tools will ultimately make the agents more money than they actually cost. Here are five options to explore:

w Tablet computers. If you haven’t already discovered the portability and flexibility that today’s tablets offer, now is the time to check out your options. Whether you need to sign documents on the fly, quickly look up property information on a sizable screen or simply stay in touch with customers via email or online chat, a tablet will do the trick. In fact, these devices are slowly displacing laptops as the device of choice for mobile professionals – REALTORS® included.

w Online backup systems. The more mobile you are as a real estate professional, the more critical data you’ll be storing on your computer and/or devices. To avoid a catastrophic data loss, be sure to back up your files using Mozy, Carbonite. com or another utility that regularly retrieves and stores your

important information. For example, once installed on your computer, Carbonite.com will automatically update all of your files, music and pictures when you’re connected to the Internet. “You can also access any of your files from any computer or mobile device once you log in to your Carbonite.com account,” says George Cuevas, author of “Top Ten Essential Tools for Real Estate Agents.”

w Productivity apps. Mark Saunders, a broker with Signature Real Estate in Winston-Salem, advises agents to check out the many free apps that are right at their fingertips on tablets, mobile devices and laptops. CardMunch, for example, not only turns your business cards into digital contacts, but it also pulls information from your LinkedIn account to help you organize those contacts. Gmail’s new Priority Inbox feature lets you prioritize incoming email and according to Saunders, “helps avoid message overload.” Penultimate helps agents create paperless work environments by collecting and storing notes that are handwritten on a tablet screen.

w Open house apps. To better manage your open houses, Cuevas recommends apps like Open Home Pro. Think about the difficult task of reading agents’ and potential buyers’ hand-written contact information off a sign-in sheet. “With this app, you can collect contact information of your visitors using your iPad,” Cuevas says. “They simply type in the information themselves. It’s professional and has a ‘wow’ factor to it when people are using it.”

w Cloud computing options. In “Top 10 Technology Trends in Real Estate”, authors Amy Chorew and Rebekah Radice point out that the ability to store, manage and process data in an online network has improved our productivity and increased our capacity to collaborate. Google, for example, offers a free set of cloud computing tools that most REALTORS® find very useful. Many use Google Calendar as an easy way to map out their day and then sync that data across multiple devices, while others find that Google Drive, formerly Google Docs, is an excellent way to work with their team. “Dropbox is a great backup solution as well,” the authors add. “It works in the background, making mirror-

image copies of all of your documents as you change or create them.”

Making Smart Tech Decisions

When pondering what technology to purchase and which tools to pass on, Chorew, a technology strategist and national speaker in Southington, Conn., reminds agents that trying to keep up with technology is virtually impossible. “Many

REALTORS® think they have to buy everything and get everything first,” she says. “This strategy can leave agents overburdened with useless technology, spending entirely too much time on the learning process, or broke.”

To avoid falling into these traps, Chorew says agents should closely analyze exactly what they’re buying, and only purchase tools and software that will provide true value to their businesses. “Then, take the time to learn the technology that you’ve purchased, and maximize its usefulness,” Chorew says. Most REALTORS® can get by with a smart phone, laptop and/or tablet. Then add in a current website combined with a social media strategy to further connect with potential clients.

“REALTORS® need a tool that keeps them connected while they’re out in the field, a computer, and an online presence,” says Chorew. “Everything else is extraneous.” v

Consider only those (technology) choices that will either eliminate another task, or, steps that must be taken to get the task done, save time or both.

“ ”

at The Grove Park Inn Members Making History

By Blair Wilburn

Amid gorgeous weather and a spectacular setting, more than 700 REALTORS® from across North Carolina came together to make history this week for the 2013 Convention & Expo in the mountains of Asheville. The Omni Grove Park Inn did not disappoint.

Keynote Jared James delivered a motivational and thought-provoking performance in the Opening Session. Attendees had access to more than twenty education sessions and seminars, and some REALTORS® even showed their smarts in the first-ever RPAC Trivia Night, which raised over $15,000 for NC RPAC (see article on page 18). Others hopped on bus tours and updated their headshots, bringing in over $5,000 to support Homes4NC. Contacts were made at the many networking opportunities and activities, including a rockin’ dance party with NCAR-favorite, The Nightlife Band.

In addition to Brock, those honored included Melisa Gallison of Wilmington (Ben Ball Community Service Award) and Bruce Williams of Brunswick County and Greensboro (Hall of Fame Award). Recipients of the Regional Service Award were Don Harris of Wilmington (Region 2), Jay Dowdy of Fayetteville (Region 3), Mark Zimmerman of Chapel Hill (Region 4), Rick Westover of Greensboro (Region 5), and Phil Rector of Winston-Salem (Region 6).

President Patrice Willetts presided over the festivities, which was highlighted by the announcement of Danny Brock of Wilmington — NCAR’s President of 2007 — as REALTOR® of the Year.

(left) After being named the 2013 REALTOR® of the Year, recipient Danny Brock addresses a packed room of his colleagues.

(left) Keynote speaker Jared James delivers compelling remarks at the Opening Session.

(continued on page 14)

The 2014 elecTion winners were also announced:

President-elect: Tony Smith, Charlotte

Treasurer: Treasure Faircloth, Winston-Salem

regional Vice Presidents:

Region 1 - David Perrot, Kill Devil Hills

Region 2 – Jody Wainio, Wilmington

Region 5 – Amy Hedgecock, High Point

Region 7 – Marsha Jordan, Lincolnton

Region 8 – Alison Royal-Combs, Charlotte

Region 10 – Jose Serrano, Raleigh

Finance and Budget committee:

Anthony Lindsey, Charlotte

Wilson Sherrill, Ocean Isle Beach

Kent Wood, Charlotte

issues Mobilization committee Member: Mark Zimmerman, Chapel Hill v

Please save the dates – SEPTEMBER 14-17 – for next year’s Convention & Expo. we can’t wait to return to The Homestead in Hot Springs, Virginia!

By ADAIR COLLINS DIRECTOR OF POLITICAL COMMuNICATIONS

Leadership through the Storm: Protecting Homeowners & the Economy

ThE 2013 LEgISLATIvE SESSION IS OvER, ANd IT wAS A “dOOzy.” ThE NORTh CAROLINA gENERAL ASSEMBLy TACkLEd MORE ThAN 1,750 fILEd BILLS ThIS yEAR, INCLudINg COMpLEx ANd CONTROvERSIAL LEgISLATION, ANd AS A RESuLT wAS ROCkEd

By pOLITICAL STORMS ANd TuMuLT--fROM “MORAL

MONdAy” pROTESTS, wITh 924 ARRESTS MAdE, TO fREquENT RAdICAL ShIfTS IN pROpOSEd LEgISLATION

Through it all, the NC REALTORS® Government Affairs staff and Legislative Committee stood steadfast alongside its members and homeowners – aiming to provide stalwart leadership as the General Assembly considered many pieces of housingrelated legislation, and strongly advocating to protect the safety and vitality of homeowners, homeownership, property rights, the housing industry and the overall economy.

In a highly contentious debate over state tax reform, legislators first proposed calling for a tax on real estate services; sales taxes on the myriad other services that accompany a real estate transaction; a statewide transfer tax; a new franchise tax on LLCs, LLPs and other corporate entities; and a significant business licensing fee. Then, complete elimination of mortgage interest and property tax deductions was added to the list.

“At times it felt like one of those video games that hurls new attacks as soon as you beat the previous ones,” said Mark Zimmerman, chair of the 2013 NC REALTORS® Legislative Committee.

Despite the serious challenges, NC REALTORS® successfully steered through the worst of the tax reform storms and made a series of accomplishments on important issues concerning regulatory reform, property management and environmental law. The combined forces of NC REALTORS® staff, its legislative committee, our members, General Assembly allies and other advocates are preparing to take the helm once more and go full steam ahead when the next legislative session begins May 16.

The bills highlighted below represent a “snapshot” of the many housing policy issues that arose during the 2013 session. Please don’t hesitate to visit NCLeg.net or to contact the NCAR Government Affairs Office at cthomas@ncrealtors.org for additional information on these bills or others considered in 2013.

State Tax Reform

During the session’s tax reform debate, NC REALTORS® aimed to ensure no unintended consequences of the reforms would impede housing’s fragile recovery and affect current and future homeowners, REALTORS® and the economy. Legislators introduced six tax reform bills that were of concern to NC REALTORS® and ultimately failed to be passed by either chamber, thanks to the feedback they heard from REALTORS®.

The tax reform bill that was finally approved, House Bill 998 (The Tax Simplification and Reduction Act), was introduced by Representatives David Lewis (R-Harnett), Mitchell Setzer (R-Catawba), Tim Moffitt (R-Buncombe) and John Szoka (R-Cumberland) and signed into law by Governor of North Carolina Pat McCrory on July 23, 2013. The law now allows filers to take a standard deduction ($15,000 for married taxpayers filing jointly, $12,000 for head-of-household filers and $7,500 for single and married taxpayers filing separately) or to itemize with a combined cap on mortgage interest and property tax deductions of $20,000 for all filers.

NC REALTORS® prevailed in influencing legislators to remove from the bill all original provisions that would have been harmful, and with help from NC REALTORS® champions in the House, the housing deductions remain as two of only three deductions allowed in the new tax code. The allowable amount for the housing deductions took many shapes in legislators’ plans along the way. By the end of session, while it did not remain unlimited, it progressed from complete elimination to $20,000 for all filers. Due in large part to the determined efforts of NC REALTORS® advocates and champions, many North Carolina homeowners were protected.

NC REALTORS® sincerely thanks its supporters for standing up for homeowners and a healthy economy and for all their help in the fight. NC REALTORS® currently are planning for the 2014 legislative session, where they will continue working to protect housing deductions, press for removal of the cap and address transfer and service tax issues, for the betterment of North Carolina.

Regulatory Reform: Zoning/Design & Aesthetic Controls

During the 2013 session, NCAR made great headway on House Bill 150 – introduced by Representatives Nelson Dollar (R-Wake), Bill Brawley (R-Mecklenburg), Tim Moffitt (R-Buncombe) and Jonathan Jordan (R-Ashe) – and the bill’s passage was stymied only as a casualty of the tax reform debate. With wide support in both chambers and from both parties, the bill received the support of Speaker of the House Thom Tillis (R-Mecklenburg) and was co-sponsored by Representative Moffitt, the chair of the House Regulatory Reform Committee. A companion bill, Senate Bill 139, was introduced in the North Carolina Senate by Senators Dan Clodfelter (D-Mecklenburg), Rick Gunn (R-Alamance) and Jeff Tarte (R-Mecklenburg).

The proposed legislation clarifies that municipalities do not have the authority to regulate the appearance of single-family residential structures except under limited circumstances, and once passed, it will relieve property owners of overly burdensome local ordinances. The House passed the bill overwhelmingly in 2013, but Senate President Pro Tempore Phil Berger (R-Rockingham) removed it from the legislative calendar at the last minute. NCAR staff currently are working with allies to have the bill heard in the Senate during the 2014 session.

Property Management: Expedited Eviction

NCAR also took great strides during the 2013 session with the passage of House Bill 802. The bill – introduced by Representatives Beverly Earle (D-Mecklenburg), Tim Moore (R-Cleveland), Bill Brawley (R-Mecklenburg) and Carla Cunningham (D-Mecklenburg) – will shorten eviction times for non-paying tenants. The bill will become law on September 1, 2014.

NCAR worked with the bill’s sponsors and the North Carolina Apartment Association to assist in the legislation’s passage. Moving ahead, NCAR will continue to gather evidence of money delays in the eviction process, which are costing landlords and ultimately tenants, and to research the delays’ source and how other states regulate the use of private process servers.

Environmental Law: Jordan Lake Rules

NCAR also contributed to the passage of Senate Bill 515 (the Jordan Lake Water Quality Act) – sponsored by Senators Rick Gunn (R-Alamance) and Trudy Wade (R-Guilford) –in the 2013 session. The new law calls for a three-year delay of the Jordan Lake Rules, which originally were intended to clean up the lake, a drinking water source for the Triad, but have proven to be overreaching, costly to local governments and property owners, and of no benefit to water quality. Moving ahead, there will be a review of the Rules, and NC REALTORS® will work with a commission appointed to oversee a pilot project, to find a better solution.

Looking Ahead

The 2014 legislative session could prove contentious as well. At press time, a fraction between the legislature and the Governor’s administration, which began in the 2013 session, appeared to remain. In a short special legislative session held in early September, the General Assembly voted to override vetoes by Governor McCrory, in order to pass two bills (unrelated to housing) into law.

NC REALTORS® leadership emphasizes that, particularly in such an environment, NCAR will need its supporters more than ever:

“The housing industry is always a target. NCAR has remained vigilant and smart to fend off continual attacks on the industry, homeownership and private property rights. To continue doing so, however, NCAR will need our strong commitment and support as members, through contacting our Representatives and Senators about important issues and providing the resources needed to compete in an ever more expensive arena,” said Mr. Zimmerman. “Our political engagement will be crucial to ensure positive outcomes for homeowners and our businesses.”

“Every infringement on pro-housing policies contributes to a cumulative hit on homeowners and the real estate-based economy. Every decision that negatively impacts housing damages an industry that’s critical to creating jobs and turning our economy around,” said Patrice Willetts, 2013 president of NC REALTORS®. “With such threats becoming all the more frequent and coming from many different directions, now more than ever, there is power in numbers. Every single NC REALTOR® voice will be needed to keep property ownership safe. Please find your voice to protect and promote private rights and ownership in North Carolina.” v

By KRISTIN MILLER RPAC MANAGER

RPAC “TEAMS” Up for Success

NORTh CAROLINA REALTORS® BROughT ThEIR kNOwLEdgE, huMOR ANd gENEROuS dOLLARS TO ThIS yEAR’S ANNuAL RpAC EvENT, A TRIvIA NIghT & LIvE AuCTION. NOT ONLy dId ThE EvENT pROvIdE ENTERTAINMENT, BuT IT ALSO RAISEd OvER $15,000 fOR ThE NORTh CAROLINA REALTORS® pOLITICAL ACTION COMMITTEE (NC RpAC), ThE SECONd hIghEST EvER RECORdEd fOR A CONvENTION fuNdRAISINg EvENT

The five-round competition was held in conjunction with the annual NCAR Convention and Expo in Asheville, N.C. The always entertaining Bill Gallagher hosted the evening event along with the spectacular auctioneer, Lisa York. Convention attendees could form teams of up to five players, and the cost to play was $25 per person or $125 per team.

When the doors opened, the room quickly filled with over 25 participating teams. Trivia categories for the event were wide and varied, including questions on North Carolina history, sports, beer & alcohol and TV trivia. Each trivia guest received a bid number and had the opportunity to bid on items in a live and silent auction. Live auction items varied from beach houses to

mountain escapes, and even included valuable time with actual people. Members of the Neuse River Region Association of REALTORS® surprised the Trustees by bringing several unexpected items for the auction, contributing to much of the night’s success.

Once the final category of the night was announced, teams wagered their points based on how well they “thought” they would know the answer. Prizes were awarded to the top three teams and “The Greensboro Greats” took home the championship prize of $1,000! Team members were Marian Stafford, Lolita Malave, Nancy Radtke, Mike Barr and Kathy Carpenter. In second place was “REALTORS® in the Arena,” including members Lou Baldwin, Leslie Baldwin, Jay Dowdy, Grisel McCurty and Wendy Harris, each winning a $25 iTunes gift card. Jeff Smith, Dory Kidd and David Cross of “Full Moon Fever” came in third place and took home $20 gift cards to Outback Steakhouse.

Congratulations to all our RPAC Champions! Everything was a smashing success thanks to all who helped with the event. RPAC would not be anything without the incredible support of NC REALTOR® members, you are all the best! If you missed the event, pictures are available for viewing on our NC REALTORS® Facebook page.

RPAC participation gives each REALTOR® in every Congressional district and North Carolina legislative district an opportunity to be heard. Be a part of the process and get involved by making a contribution to NC RPAC today by visiting www.ncrealtors.org. v

(above) Bill Gallagher and Lisa York entertained the crowd throughout the night.

(left) Over 25 teams participated in the RPAC trivia fundraiser. (above) “The Greensboro Greats” celebrate a first-place victory and $1,000 cash prize.

Fleming Selected for NAR Leadership Academy

Asa “Ace” Fleming, the 2013 President of the Raleigh Regional Association of REALTORS®, has been selected for the National Association of REALTORS® 2014 Leadership Academy. This exclusive training and development program is designed to nurture and inspire future leaders in the real estate industry.

Fleming, a member of the Coldwell Banker Advantage Raleigh office, began his real estate career 15 years ago in New York. In addition to serving as President of RRAR, he is also a member of the Board of Directors for the REALTOR® Foundation of the Triangle. Fleming is active on the state level, and is currently serving on the NCAR Board of Directors and is Chair of the Diversity Committee for the second consecutive year. v

(continued from page 4)

a simple concept be so difficult to practice? Well, it’s because we all have our own preferences and unique core values.

Why is all this important to REALTORS®? Well, John stated that 32% of all homebuyers are Baby Boomers, while Gen X & Y combined make up roughly 60% of homebuyers in the nation. As home sellers, Boomers represent 42% and Gen X & Y are around 40% of home sellers. If we can’t speak another generation’s “language,” how can we expect to know what they’re looking for, how they want to communicate and how to meet their needs? By understanding each group, we can not only better engage our clients, but we can create better relationships.

As you flip through this magazine, you’ll find a several references to technology. Your staff at NCAR is working hard to utilize new technologies and find innovative ways to get news and information to you more effectively. In October, you’ll receive an email asking you to complete a survey about your communication preferences. NCAR’s electronic newsletters, Insight magazine, social media pages and email campaigns are all designed to keep you informed of important things that are happening across the industry, and in your state, that can often times impact you and your business. We’re asking for your help in telling us how and what you want to hear from us. I hope you will take a few minutes and participate, your feedback is priceless. After all, you’re the whole reason we’re here! v

More New Faces at NCAR

Robert Broome, Director of Regulatory Affairs

Robert Broome joined the NCAR staff as Director of Regulatory Affairs in August. Robert has more than 13 years of experience as a professional lobbyist for the real estate industry, serving as Director of Governmental Affairs for the Tennessee Association of REALTORS® and later for the Atlanta Board of REALTORS® and the Atlanta Commercial Board of REALTORS®. His extensive involvement at the National Association of REALTORS® includes service on numer-

ous committees and working groups, and he currently serves as the Immediate Past Chair of the NAR Government Affairs Directors Institute. Robert is a native of Tennessee and a graduate of Austin Peay State University.

Tyler Helms, Technology Manager

Tyler Helms joined the NCAR staff as Technology Manager in August. A resident of Greensboro, Tyler graduated magna cum laude from North Carolina State University in 2013, receiving a Bachelor’s degree in Technology, Engineering, and Design Education. v

By wILL MARTIN GENERAL COuNSEL

Taking the End of Due Diligence Period Seriously

Dear Forms Guy: I am the broker-in-charge at my office. I have a few questions about the proper way for an agent to handle a number of issues that come up when the parties are trying to negotiate repairs near the end of the Due Diligence Period in the Offer to Purchase and Contract (form 2-T). Can I ask you my questions, please? Sincerely, Lulu

Dear Lulu: Of course. That’s one of my favorite subjects. Fire away!

Lulu: Okay, thanks. I encourage my agents to avoid last-minute repair negotiations whenever possible, but it is not uncommon for the parties to be engaged in negotiating repairs close to the end of the Due Diligence Period. There still seems to be some misunderstanding about what needs to take place if the parties haven’t completed their repair negotiations by the end of Due Diligence. For example, one of my agents recently said that so long as he gets the buyer’s repair request to the listing agent before 5 p.m. on the last day of the Due Diligence Period, the buyer will be able to get the earnest money deposit back if the seller doesn’t agree to the requested repairs. That’s not right, is it?

Forms Guy: No! This is addressed very clearly in the contract. In paragraph 4(c), the buyer is advised “…to make any repair/improvement requests in sufficient time to allow repair/ improvement negotiations to be concluded prior to the expiration of the Due Diligence Period.” The WARNING at the end of paragraph 4(f) explains why this is so: “Buyer’s failure to deliver a Termination Notice to Seller prior to the expiration of the Due Diligence Period shall constitute a waiver by Buyer of any right to terminate this Contract based on any matter relating to Buyer’s Due Diligence.” In other words, a buyer doesn’t have the right to terminate the contract after the Due Diligence Period ends if the buyer is unable to negotiate repairs with the seller. If the buyer does terminate for that reason, it would be considered a breach of contract, resulting in the earnest money deposit being paid to the seller according to paragraph 1(e).

Lulu: What should a buyer do if the Due Diligence Period is about to end and repair negotiations haven’t been concluded?

Forms Guy: The WARNING in paragraph 4(f) provides the following advice: “If Buyer is not satisfied with the results or progress of Buyer’s Due Diligence, Buyer should terminate this Contract, prior to the expiration of the Due Diligence Period, unless

Buyer can obtain a written extension from Seller. SELLER IS NOT OBLIGATED TO GRANT AN EXTENSION.”

Lulu: Okay, let’s say that repair negotiations are still in progress but it’s close to the 5 p.m. deadline. The listing agent says the seller is not willing to extend the Due Diligence Period. Can the buyer’s agent notify the listing agent by email that the buyer is terminating the contract?

Forms Guy: Perhaps. No particular form of notice is required in order for the buyer to terminate the contract during the Due Diligence Period, nor, for that matter, must the notice be signed. Assuming the listing agent’s email address was inserted in the “Listing Agent Notice Address” section of the contract, the contract could be properly terminated by a notice sent to that email address.

However, notice that I said “perhaps.” That’s because there could still be a legal question about whether the buyer’s agent had the authority to terminate the contract. A real estate agent ordinarily does not have the authority to exercise a contractual right on behalf of a party the agent represents. The party can give their agent that authority, but the agent may be required to prove that he or she had been given the authority to terminate the contract on the buyer’s behalf. For that reason, I would recommend that the buyer agent in a situation like this have the buyer sign a Notice of Termination (form 350-T) in advance that the buyer agent can transmit to the listing agent before the Due Diligence Period ends if the seller isn’t willing to extend it.

Lulu: Would it also be a good idea for the buyer’s agent to have an Amendment of Contract (form 330-T) signed by the buyer in advance if the seller is willing to grant an extension of the Due Diligence Period at the last minute?

Forms Guy: Yes, that would be a good idea. The point is that the buyer and the buyer’s agent need to be prepared in advance for different scenarios that may unfold. The buyer also should be readily available to consult with the agent and make decisions about what the buyer wants to do, depending on what the seller is or is not willing to do regarding repairs, extending the Due Diligence Period, etc.

Lulu: If the buyer decides to terminate the contract, I have a question about what form should be used. One of my agents

was recently involved in a situation where her buyer client was unable to negotiate an agreement with the seller to make several repairs and thus decided to terminate the contract. My agent emailed the listing agent to inform her that the buyer was terminating the contract, and attached to the email a Termination of Contract by Mutual Agreement with Release of Earnest Money (form 390-T) that had been signed by the buyer. The seller refused to sign the form and has taken the position that the buyer did not properly terminate the contract during the Due Diligence Period, which has ended. According to the listing agent, my agent should have used the Notice to Seller That Buyer Is Exercising Their Right to Terminate the Offer to Purchase and Contract (Form 350-T). Is the listing agent correct?

Forms Guy: I do think that your agent should have used form 350-T rather than form 390-T in this situation. Form 350-T provides that the buyer “hereby terminates the contract” for one of the specified reasons listed in the form and thus clearly notifies the seller that the buyer is terminating the contract. Form 390-T does not contain any such language and a buyer’s submission of such a form to the seller might be characterized as an offer to terminate rather than a notice of termination.

However, I also think there is an argument to be made that under the specific facts of the situation your agent was involved in, the contract was properly terminated during the Due Diligence Period. As I noted earlier, no particular form of termination notice is required. Any written notice that clearly evidences the buyer’s decision to terminate is sufficient. Your agent indicated in the cover email that the buyer was terminating the contract. I think that your agent’s email arguably clarifies the buyer’s intent to terminate, and that the email and the signed form 390-T, taken together, constitute a written notice of termination sufficient to terminate the contract.

Lulu: It doesn’t sound as though it’s real clear whether the buyer properly terminated the contract before the Due Diligence Period ended.

Forms Guy: I agree. To avoid this messy situation, I recommend that form 350-T be used to terminate a contract during the Due Diligence Period, or for any of the other reasons listed in that form.

Lulu: When should form 390-T be used?

Forms Guy: In my opinion, form 390-T should be used in situations where a contract needs to be terminated by mutual agreement rather than by unilateral notice of termination from one party to the other.

Lulu: Thanks, Forms Guy!

Forms Guy: You’re welcome, Lulu. Avoiding last-minute repair negotiations is the best risk-management strategy for minimizing the kinds of problems that you and I have been discussing. However, if the end of the Due Diligence Period is near and the parties are still trying to work things out, the agent representing the buyer should not have a casual attitude about the end of the Due Diligence Period because the potential consequences to the buyer for allowing the Due Diligence Period to expire without an agreement on repairs are significant. v

New Healthcare Benefits Provider Joins the NCAR REALTOR ® Partner Program

OvER ThE yEARS, MEMBERS Of ThE NC ASSOCIATION

Of REALTORS® hAvE REquESTEd ACCESS TO INSuRANCE BENEfITS wITh RECENT ChANgES BROughT ABOuT By ThE

hEALThCARE REfORM LEgISLATION,

NEEd fOR SuCh A pROgRAM hAS ONLy INCREASEd.

ThE

Most people find the subject of Healthcare Reform daunting and are unsure of how the changes may impact them. Below are a few of the major changes that may affect you.

New Healthcare Reform (HCR) requirements:

w Individual Mandate: As of 1/1/14, most individuals will be required to have health insurance or face penalties.

w Health Insurance Marketplaces or “Exchanges” will be set up for individuals to compare plans and purchase coverage. In North Carolina, that will fall to the federal exchange. Open enrollment begins on 10/1/13.

w Small employers with <50 full-time employees are not required to offer health insurance benefits to their employees, so it will fall on individuals to maintain their own coverage.

w Employers with 50+ full-time employees must offer health insurance to their employees starting in 2015 or face penalties. Please refer to legislation for specific definitions and requirements.

As a result of this new legislation, NCAR is pleased to announce our newest addition to the NCAR REALTOR® Partner Program, Worksite Associates, LLC. In the weeks to come, Worksite Associates, in conjunction with LinkedAgency, LLC, and TriadCare, will deliver an expanded health benefits program to NCAR members.

Objectives for the Healthcare Benefits Program

w Offer an expanded menu of benefits to members, including:

l Major medical,

l Supplemental health, to include Critical Illness, Accident, Medicare Supplement, and more,

l Life insurance, and

l Tele-medicine and wellness programs.

w Provide professional expertise to address NCAR member questions and conduct personal consultations about members’ healthcare coverage.

w Utilize a number of different communication platforms, including in-person local events, online access and a call center.

w Offer health and wellness programs to members so they can maintain great health while keeping their costs contained.

w Provide offerings that conform to Healthcare Reform requirements including a “private” exchange for NCAR members.

In the coming weeks, you will be hearing a lot about the new partnership from NCAR as the “private” exchange goes live. Worksite Associates, LLC will be coordinating onsite events throughout the state to educate members about the Healthcare Benefits Program, to provide personal consultations and to enroll participants.

Do you have questions about the NCAR Healthcare Benefits Program? Please send an e-mail to: ncarbenefits@worksiteassociates.com. v

About the Partners

w Worksite Associates, LLC is a provider of individual consultancy to NCAR members. They will work with insurance carriers to bring you the product offerings and then provide a team of customer service professionals to assist you after you have your coverage.

w LinkedAgency, LLC, is a company specializing in custom website design and development for the insurance and real estate markets.

w TriadCare is comprised of experienced pharmacists and medical professionals that focuses on delivering innovative wellness, disease management and pharmacy programs.

By BLAIR wILBuRN EDITOR

Are You Protecting Yourself?

SEpTEMBER IS REALTOR® SAfETy MONTh. SuRE, yOu’vE REAd TIpS ON hOw TO STAy SAfE, BuT hAvE yOu REALLy IMpLEMENTEd ThE STEpS TO ENSuRE yOu’RE pROTECTINg yOuRSELf? BELOw IS A LIST Of hELpfuL SuggESTIONS TO SAfEguARd yOu AgAINST hARMfuL SITuATIONS

Safety at the Office

General Office Safety:

 Get to know staff of nearby businesses and familiarize yourself with their schedules.

 Secure all doors other than the main entrance.

 Chart out a clear exit route.

 Never allow visitors to wander freely about the business.

 Have a visitor log book at the front desk (to keep track of those entering and exiting the building).

 Create a rule to let colleagues know when they are the last person in the office.

 Never leave personal items (purses, tablets, keys) on desks or in plain view.

 Maintain an inventory of equipment and important documents.

 Lock up audio/visual equipment when not in use.

 Secure spare and master keys in locked cabinets.

Smart Marketing Materials:

 Keep your marketing materials polished and professional.

 Limit the amount of personal information you share on business cards, flyers and your website.

Safety with Clients

Safety at Property Showings:

 Ask new clients to stop by your office and complete a Prospect Identification Form (find an example at www.REALTOR.org/Safety) and make sure to record the client’s auto information (make, model, color & license plate number).

 Introduce the prospect to someone in your office.

 Always let someone know where you are going and when you will be back; leave the name and phone number of the person you’re meeting.

 Show properties before dark. If you must show a property after dark, turn on all the lights and don’t lower any shades or draw curtains or blinds.

 If you think it may be some time before a property sells, get acquainted with a few of the immediate neighbors.

 Lock your purse in the car trunk before you arrive. Carry only non-valuable business items (except your cell phone), and do not wear expensive jewelry or watches.

 Park at the curb rather than the driveway. This attracts more attention and it is much easier to escape in your vehicle if you don’t have to back out of a driveway.

 Always leave the front door unlocked for a quick exit and prepare a scenario so you can leave, or encourage someone who makes you feel uncomfortable to leave.

 As you enter each room, stand near the door.

 Prepare a scenario so that you can leave, or encourage someone who makes you uncomfortable to leave.

Safety on the Road:

 Your office should keep a file on each agent’s vehicle, including the make, model, year, color and license plate number.

 Remember to always lock your car when at a showing.

 When you’re alone and getting in your car, the first thing you should do is lock the doors.

 Keep roadside essentials in the trunk, including flares, a tire-inflation canister, basic hand tools, water, flashlight and a first-aid kit.

 If you are in an unfamiliar place, make mental notes of landmarks, points of interest and intersections.

Safety at Open Houses:

 If possible, always try to have at least one other person working with you.

 Check your cell phone’s strength and signal prior to the open house and have emergency numbers programmed on speed dial.

 Check all rooms and determine several “escape routes”.

 Have all open house visitors sign in with full name, address, email and phone number. (See “Top Tech Tools” article on page 10 for a recommended App called Open Home Pro).

 Communicate frequently with your office, answering service, a friend or a relative and prepare a scheduled time for one of you to check-in.

 Check all the rooms and the backyard prior to locking up at the end of the open house.

Personal Safety

Safety with Technology

 Keep technology locked up literally and virtually (don’t leave laptops or tablets out at an open house or in your car).

 Make your smartphone hack-proof by choosing a tough password that is unique to you (not 1-2-3-4!).

 Install a tracking device on valuables which allows you to erase all information stored on your smart phone from a remote location.

 Install the same antivirus software and protections as you would on your home or office PC on your phone.

 Store documents on a safe cloud platform to keep information on laptops/tablets safer.

Refer to the “Networking in the Digital Age” and “Top Tech Tools for REALTORS®” articles in this issue of Insight for more tips on remaining safe in today’s changing environment. And remember, the most important tip to ensure your safety is to follow your gut. Intuition is a powerful tool we all possess. Always be aware of your surroundings and respect and listen to your inner voice – it could just save your life! v

(Source: REALTOR® Safety presentation handouts, National Association of REALTORS®)

A New Class of Rising Stars!

MEET ThE 2013 CLASS Of RISINg STARS – A BRIghT, ENERgETIC gROup fuLL Of pOTENTIAL ANd gREAT IdEAS. ThEIR BACkgROuNdS ARE AS A vARIEd AS ThE COMMuNITIES ThEy hAIL fROM. BuT ThEy dO ShARE

ONE COMMON TRAIT: IN A ShORT pERIOd Of TIME, ThEy’RE ALREAdy TAkINg ThE INduSTRy By STORM. wE CONgRATuLATE ThEM fOR ThEIR SuCCESS!

Chelsi Mentink Poteat

ERA Mountain View Properties

McDowell Board of REALTORS®

Since becoming a REALTOR® in 2009, Poteat has proven herself as a professional who is determined to uphold the duties of being a REALTOR®. She has earned the GRI and SFR designations, and continues to pursue other designations to further her real estate expertise. This top producer has been very active on the McDowell Board of Directors and now serves as the PresidentElect, a great accomplishment at her age. Described by her board as someone who strives to exceed every goal she sets for herself, Poteat and her husband are licensed foster parents and very involved in their community.

Eric Johnson

Coastal Commercial Marketing and Management

Wilmington Regional Association of REALTORS®

Described as an “emerging leader” by his association, Johnson has proven his dedication since joining the association in October 2011. Also a member of the REALTORS® Commercial Alliance of Southeastern NC, this Broker-In-Charge founded Coastal Commercial Marketing and Management, a full service commercial real estate firm, in 2011. Mostly focused on land assets, Johnson currently represents an extensive portfolio of agricultural and development tracts across the southeast. He currently serves as chair on the RCASENC Network & Communications Committee. Johnson is married and has five daughters under the age of eight – including two sets of twins!

Mary Wible

501 Realty LLC

Durham Regional Association of REALTORS® With just three years under her belt, Wible has already shown great commitment to her local association. Since 2011, she has been an active member of the Community Service Committee, which identifies, organizes and holds fundraisers for programs that support charitable and community projects. Wible became chair of the committee in 2013, and is noted as a major contributor to the success of their main annual fundraising activity, the charity auction.

Miguel Carreno

J. Parris Gray, REALTORS®

High Point Regional Association of REALTORS®

Carreno’s local association credits him with bringing energy and excitement to all the projects he works on and over the past five years, there have been many. A Board of Directors member since 2012, he has also served on the Government Affairs Committee, Grievance Committee, the Small Firms Council and as a TREBIC Delegate. Carreno, past chair of the Cultural Diversity Committee and the current chair of the Equal Opportunity Committee, is described as someone who personifies REALTOR® ideals.

S. Hayes Wauford

Wilson-Covington Construction

Winston-Salem Regional Association of REALTORS®

A quick glance at Wauford’s volunteer involvement would lead one to believe he’s been involved with his association for more than three years. An active member of the Property Management Division, he started serving on the PMD Board of Directors in 2012. This year, he is PMD President and on the association’s Board of Directors. Also involved

The Rising Star Award

in the Young Professionals Network, Wauford serves on the Budget & Finance and the Strategic Planning Committees. A licensed General Contractor in NC, SC, and VA, this VP of Operations and Broker-In-Charge has a specific interest in historical restoration and is very active in his community.

Kriston Gallop 360 REALTY

Greensboro Regional REALTORS® Association

Gallop was introduced to the industry fresh out of college, taking the role of real estate investor purchasing foreclosures – researching deeds of trusts and liens, buying the home, running the renovation projects and then selling the home by owner. She worked in the investor field for many years until becoming a REALTOR® in 2008. She is an active member of the Young Professionals Network and regularly attends association functions. Gallop recently worked on “REALTORS® ‘R’ Rebuilding,” a home renovation project through her local association. Also very involved in her church and community, she is a VA selling agent, and loves selling homes to Veterans. v

Administrative Andrea Bushnell Executive Vice President 336-808-4220

Bryan Jenkins Chief Financial Officer 336-294-3112

Denise Daly Membership Records Coordinator/Bookkeeper 336-808-4223

Mike Buescher Director of Business Development 336-808-4229

Sherry Harris Administrative Assistant 336-808-4230

Amanda Lowe Accounting Assistant 336-217-1048

Phyllis Lycan Accountant 336-808-4224

Donna Peterson Executive Assistant 336-808-4221

Caroline Main Receptionist 336-808-4220

Communications & Marketing Blair Wilburn Director of Communications and Marketing 336-808-4228

Samantha Ashburn Electronic Communications Manager 336-808-4226

Mckenzie Hamrick Communications Specialist 336-808-4227

Tyler Helms Technology Manager 336-808-4225

Professional Development Ellie Edwards Director of Professional Development 336-808-4231

Monica Huckaby Professional Development Coordinator 336-217-1051

Legislative Cady Thomas Director of Government Affairs 919-573-0996

Adair Collins Director of Political Communications 919-573-0992

Dominic Palvisak Political Specialist 919-573-0984

Kristin Miller RPAC Manager 919-573-0995

Nicole Arnold Shared Local GAD 336-808-4237

Legal Will Martin General Counsel 336-808-4238

Kay Bailey Legal Assistant 336-808-4235

Events Mandy Lowe Director of Events 336-808-4236

Keri Epps-Rashad Meeting Planner and EXPO Manager 336-217-1049