Colorado Homes & Lifestyles 2014 Media Kit

2014

Media Kit

Welcome For 34 years, Colorado Homes & Lifestyles has been the leader in home design, showcasing the best in home design resources, products and professionals in Colorado.

Just like your business, the CH&L brand continues to innovate and grow with the changing times. As always, our dedication and investment is in you, our advertising partners.

We take great pride in our role as your marketing consultant. We listen to your needs, educate you about the evolving media and marketing space, help you define your message to capture potential clients, and customize a program that helps you reach your goals. Our team is highly committed to you.

For 2014, we’ve created even more unique and integrated programs to put you in front of your next customer. We are your long-term partner with one goal in mind: your success. So sit back, relax and know that your investment in CH&L is the perfect choice for your business.

We look forward to working with you.

Best regards,

Holly Scott Publisher

Megan Bennett Sales & Marketing Director

photo (left): custom creations. photo (right): brian mark Cover Photo: kimberly gavin

Colorado Homes & Lifestyles

emily minton redfield

is the premier source for the best in Colorado architecture, interior design and real estate, as well as the hottest products, showrooms, events and news about some of the state’s most fascinating people.

total brand reach Colorado Homes & Lifestyles reaches a design-driven audience through a variety of media channels with customized content to maximize engagement.

Our readers, visitors, fans and followers are

your potential buyers

97,500

/ISSUE

13,000

SUBSCRIBERS

10,000

*PRINT AUDIENCE

51,380

/MONTH

**DIGITAL AUDIENCE

136,080

/MONTH

**SOCIAL MEDIA AUDIENCE

9,500

NEWSSTAND

TARGETED DISTRIBUTION

(events, trade professionals, local businesses)

19,380

ONLINE AUDIENCE/ MONTH

1,820

TWITTER FOLLOWERS

284,960 }

4,000

E-NEWSLETTER AUDIENCE

1,793 Facebook “f ” Logo

FACEBOOK FANS

CMYK / .ai

Facebook “f ” Logo

CMYK / .ai

923

PINTEREST FOLLOWERS

TOTAL AUDIENCE

/MONTH

* Print includes 3.0 pass-along readership ** Source: Harvey Research Ad-Q Study June-July 2013, Google Analytics 2013, Facebook, Twitter, Pinterest, Silverpop E-Newsletter 2013. CH&L sends eight e-newsletters per month to a database of 4,000 opt-in subscribers.

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distribution profile

32,500

Total Distributon per issue

57%

PAID SUBSCRIBERS (13% are trade professionals)

29%

NEWSSTAND (Barnes & Noble, City Market, Clark’s, King Soopers, Rite Aid, Safeway, Tattered Cover, Whole Foods, Target, Walgreen’s, Denver International Airport)

14%

TARGETED DISTRIBUTION

emily minton redfield

(High-profile events, country clubs, automotive dealerships, athletic clubs, hotels, salons, spas, medical offices, and other local businesses)

ColoradoHomesMag.com

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DEMOGRAPHIC PROFILE Reader Profile Average Age:

54

Age 35-54:

40%

Female:

83%

Married:

80%

College Graduate:

95%

Average Household Income:

$275,137

Average Net Worth:

$1,876,437

Average Value of Primary Home:

$783,245

Second Home Owners:

35%

Average Value of Second Home:

$966,071

Reader response

83% 54% 47% 25% 25%

of readers take some purchasing action as a result of reading an issue

saved an advertisement visited an advertiser’s website made plans to purchase an advertised product/service purchased an advertised product/service

Reader Engagement

100%

of subscribers have read 3 out of the last 4 issues

Average time spent with each issue: 43 minutes Average time an issue is saved: 6.5 months

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PURCHASE INTENT

kimberly gavin

HOME PRODUCTS Art & Antiques

32%

Bath

28%

Building Materials

24%

Closet/Storage/Garage

29%

Deck/Patio/Sunroom

31%

Fencing/Gates/Exterior Stone

26%

Flooring/Carpet/Rugs

45%

Furnishings

61%

Glass/Tile/Marble/Hard Surfaces

31%

Home Technology/Automation

21%

Kitchen/Appliances/Cabinetry

33%

Lighting

33%

Linens/Fabrics/Textiles/Upholstery

35%

Outdoor Furnishings

21%

Wall Coverings/Paint

40%

Window & Door/Window Coverings

31%

PROFESSIONAL SERVICES Architectural Services

11%

Financial/Insurance/Mortgage Services

26%

Health & Medical

41%

Renovation/Remodel/Basement

36%

Plan to Buy/Build

38%

Interior Design Services/ Design Centers/ Showrooms

21%

Landscaping/Plants

64%

kimberly gavin

LIFESTYLE

Source: Harvey Research, Ad-Q Study June-July 2013

Automotive

31%

Events/Philanthropy

33%

Travel/Hotels/Resorts/Cruises/Ski/Golf

49%

Jewelry/Clothing

49%

Restaurants/Specialty Food/Catering/ Alcoholic Beverages

64%

Spa/Beauty/Fitness

32%

ColoradoHomesMag.com

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EDITORIAL IN EVERY ISSUE Finds: We bring you the best products from design showrooms, local boutiques, Colorado artisans and topof-the-line national manufacturers available in Colorado.

Noteworthy: We share the month’s best events, newest home products, interesting reads—and other updates from the local design world.

Art: We’ll introduce you to the artists, gallery owners, museum directors and other inspired folks who are shaking up the Colorado art scene.

People: Your chance to peek inside the homes and lives of some of Colorado’s most notable residents.

Homes: Take a look inside Colorado’s most beautiful homes. We’ll bring you three homes in each issue— showcasing the best design from traditional to contemporary—as well as gorgeous gardens.

Explore: More than a travel story, this department will celebrate the natural beauty of Colorado. State and National Parks and Monuments, great places to hike and bike, and hidden outdoor treasures will be featured.

Taste: Top chefs, wine experts, cookbook authors and local foodies share their favorite recipes and ideas for entertaining at home.

History: Each issue, we’ll select an important home, landmark or building and share its story.

Have a great story idea you want to share?

Colorado Homes & Lifestyles is always on the lookout for stunning homes, the newest home decor products, events and showroom openings.

Send your submission to: Elaine St. Louis, Art Director estlouis@coloradohomesmag.com

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At Colorado Homes & Lifestyles, we believe that everyone should have a beautiful, comfortable home that expresses their personality and reflects their lifestyle.

editorial calendar

Jan/Feb March April May

REMODEL Bonus Distribution: 3,500 (Colorado Garden & Home Show) Deadline: November 14, 2013 | On Newsstands: December 31, 2013

Furniture Bonus Distribution: 4,350 (Home & Lifestyle Show, Colorado Garden & Home Show, Excelsior Youth Center Gala) Deadline: January 9, 2014 | On Newsstands: February 25, 2014

BATH Bonus Distribution: 1,300 (DAM Uncorked, Doors Open Denver) Deadline: February 13, 2014 | On Newsstands: April 1, 2014

outdoor living Bonus Distribution: 1,600 (Cherry Creek Arts Festival, Colorado Garden & Home Show Grant Ceremony) Deadline: March 13, 2014 | On Newsstands: April 29, 2014

Jun/Jul

Art & Antiques

August

State of design

Bonus Distribution: 3,400 (Cherry Creek Arts Festival, JW Marriott) Deadline: April 10, 2014 | On Newsstands: May 27, 2014

Bonus Distribution: 1,000 (ASID CO Crystal Awards, Crested Butte Arts Festival) Deadline: June 12, 2014 | On Newsstands: July 29, 2014

Sept/Oct

kitchen

Nov/Dec

entertaining

Bonus Distribution: 2,500 (Colorado Fall Home Show, Denver Food & Wine) Deadline: July 10, 2014 | On Newsstands: August 26, 2014

Bonus Distribution: 600 (Governor’s Residence Holiday Tours) Deadline: September 11, 2014 | On Newsstands: October 28, 2014 * Bonus distribution, deadlines and newsstand dates subject to change

We promise...

emily minton redfield

••to feature the most stylish and well designed homes in the state ••to inspire homeowners to create spaces they will love with the help of design ideas, expert advice and resource information ••to report on exciting happenings and important philanthropic events ••to connect readers to design professionals in person, in print and online

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print menu Our print audience is searching for your products and services—83% take purchasing action as a result of reading CH&L.

branding ads The core of any multi-media program. Full-page, half-page and quarter-page ads are available.

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retail therapy the Brass BeD, Fine linens & Furnishings 3113 east 3rd avenue, Denver, (303) 322-1712 2460 Canyon Boulevard, Boulder, (303) 440-3473 brassbedfinelinens.com The spring-inspired Italian print collection in various fun colors (pictured here) pairs Old World craftsmanship with alluring contemporary designs.

Available only at THE BRASS BED, fine linens & furnishings in Denver or Boulder.

retail therapy ••Formatted ad section ••In every issue ••Front-of-book placement

Creative living interior & exterior Décor 1101 Santa Fe Drive, Denver, CO 80204 clden.com, (720) 222-9509

BirDsall & Co. 1540 South Broadway, Denver, CO 80210 birdsallgarden.com, (303) 722-2535 Never mind the pink flamingos. Instead, bring artistic color to your environment with these charming patchwork herons. For more outdoor decor ideas, visit Birdsall & Co. where you will discover the fountain you’ve dreamed about, the perfect containers for your patio or the best bench for your backyard. A feast for the eyes is awaiting you!

Curl up with a book in the shade of your favorite tree with the Hanging Sphere Chair. This stunning piece not only provides you with unique seating, it also enhances your outdoor living space with distinctive design. To see more furniture by Urban Balance and to browse an ever-changing collection of fountains fire pits.

the stone ColleCtion 4210 Carson Street Denver, CO 80239 thestonecollection.com (303) 307-8100 The Stone Collection is Denver’s premier resource for natural stone.

We provide a large, diverse selection of the finest natural stone slab material from around the world.

Along with the region’s largest stone selection, we also carry Caesarstone Quartz, Vetrazzo Recycled Glass and the exciting new Neolith Porcelain Slab line.

Carla’s the Streets at SouthGlenn, Centennial carlasaclassicdesign.com, (303) 683-0372 Bewitched Settee. Inspired by 1930s glamour, the “Bewitched” settee is dressed in champagnehued, textured rayon with a handsome frame finished in smoky pearl. The settee will work

ColoradoHomesMag.com/Design-Resources/All Go online for more retail therapy and design inspiration between issues. Browse photo galleries, read full-length profiles and locate each retailer using Google maps.

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wonderfully throughout the home.

H o m e s

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dream house hunter residence in breckenridge

dream house A unique opportunity to feature your project—and highlight the other design professionals who contributed to the residence—with a high-impact integrated branding campaign.

pHotoGrApHy By TIM STONE

design details

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Catherine Lane Interior Design RKD Architects Concept 4012 Kitchen Distributors Golden Aspen Design Diamond Spas Mountain West Contractor

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set in the striking mountains of breckenridge, colorado, the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways. Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient showpiece, as well as the design for the main residence and barn.

Visit www.ksaarch.com or call 970.875.0590.

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designers in demand { luxury design services for your home }

Decorative Materials photo courtesy New raveNNa

Whether you’re smitten with luxe patterns, calmed by simple geometries or somewhere in between, you’ll find it worth your while to visit one of Decorative’s four showrooms, in Denver, Edwards, Basalt or Aspen. With the guidance of a keen design team creating fresh synergy in the realm of tile and stone, you are sure to be delighted.

decorativematerials.com

designers in demand Showcase your design services to CH&L’s affluent readers. One-third page templated advertising section.

creative living interior & exterior Décor Elevate your plants and create your own stylish living wall.

Transform earthbound flora into veritable air plants with these sleek powder-coated, spun-aluminum planters. Ideal for outdoor use, the planters are perfect for any cactus, succulents, herbs, or lettuce. These modern flowerpots attach directly to any vertical surface or hang from above.

Stop by Creative Living and browse through the unique collection of contemporary outdoor decorations, containers, fountains, fire pits and patio furniture. clden.com

sierra Pacific WinDoWs Let the outside in! Sierra Pacific bi-fold doors and windows create a spectacular transition from the interior to the exterior of your home. One of the most popular new building products on the market today, Sierra Pacific bi-fold doors are available directly from the manufacturer and are installed by certified professionals. Call for a free quote today!

sierrapacificwindows.com

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expert q&a with Susan Miller of Kitchen Designs, Inc.

advertorials An advertorial highlighting the region’s top experts. Full-page Q&A templated layout or a custom advertorial layout.

Clients come to you for… A sophisticated sense of scale and proportion, as well as my many years of experience coordinating all aspects of design, from conceptual drawings to construction and selection of furnishings and accessories. My vast knowledge and approachable personality keep clients coming back and referring their friends.

Your personal style is most influenced by… Southern style and tranquil simplicity. I love every home must have...

Good lighting! Architecturally appointed windows, in addition to decorative interior lighting, is the key to balancing a space.

We often forget that we inhabit our homes the most during the evening hours.

combining light colors, warm woods, metals and old architectural accents and, of course, large arrangements of fresh hydrangeas. When I’m working in the mountains, I give some of these elements a twist so they blend with the mountain grandeur everyone comes here for.

the most inspiring thing you’ve seen lately is… Colorado residents coming together to support each other during this difficult year. It inspires us to be better people and to help out our neighbors.

Share with us one of your go-to design resource.

Designer markets. These shows are where vendors introduce their new lines and I can touch and feel their products. My goal is to increase my resources by at least one vendor each time I go.

Make a decorating prediction.

For me, design, especially in the mountains, always contains classic elements and timeless palettes.

Contact us: 916 N. Summit Blvd., Frisco, CO P: 970.668.1781 E: markeldesigngroup.com

custom publishing These high-quality sections are written, designed and formatted for your company or special event.

Reprints of the section can be distributed at your business, home tour, event or trade show.

Contact us to customize a rate package that meets your unique business needs

2014 Rat e s

ONLINE MENU The new ColoradoHomesMag.com is the premier resource for home design products and services in the state. We offer more ways to capture leads, enhance organic and referral traffic, share content and give more opportunities for YOU to reach your potential customers.

BY THE NUMBERS:

19,380

AVERAGE MONTHLY VISITORS

17,634

AVERAGE MONTHLY UNIQUE VISITORS

84%

ARE NEW VISITORS

WHY ADVERTISE? • CH&L visitors increased by 25% over last year!

• Visitors search CH&L’s site for inspiration, design ideas, resources and professsionals— be there.

• Connect with these savvy, engaged consumers looking for your business now!

• Creates linking opportunities • Drives leads to your business • Enhances organic search and traffic to your site • Generates more ways to interact with qualified consumers

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kimberly gavin

Why digital advertising is effective:

72%

of our readers come to our site FoR REsource information they saw in the pages of our magazine

Source: Google Analytics 2013, Harvey Research AD-Q June/July

ONLINE MENU FIND A RESOURCE CH&L’s ONLINE RESOURCE DIRECTORY is the go-to source for visitors searching for products, services and professionals. Prime upper right-rail placement on our home page and every subsequent landing page, and searchable by product or service type.

PREMIER RESOURCE

Find a Resource Portfolio includes: •• Up to 20 photos •• 250-word business profile •• Logo, contact info, web link •• Brands, products, affiliations •• Ask a question/get a quote feature FIND A RESOURCE BANNER ADS

PREMIER RESOURCE with PREMIUM TILE PLACEMENT Your opportunity to have a professionally-written story about your work or project featured on our site.

Your premier resource tile will include home page placement and all subsequent landing pages (with the exception of other portfolio pages). This product has limited inventory—only 24 tiles rotate randomly through 6 positions on our site.

Premier Resource Portfolio includes: •• Unlimited photos •• Up to 400-word story •• Logo, contact info, web link •• Brands, products, affiliations inclusions •• Ask a question/get a quote feature •• Social media links to Facebook and Twitter •• Video upload capabilities

BANNER ADS Gain exclusivity as one of only 16 display advertisers on our site.

•• Your ad will rotate randomly in a 4-time rotation •• Your ad will appear on the home page and every landing page of our site (top leaderboard excluded from home page)

ColoradoHomesMag.com

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ONLINE MENU EXPERT Q&A A unique opportunity to share your expertise with visitors of ColoradoHomesMag.com Expert Q&A includes: •• 7 Q&As, professionally edited (50 words max per question) •• Your photo •• Contact info, web link •• Featured for one year in the expert archive •• Posted on CH&L’s Facebook page

SPOTLIGHT VIDEOS (NEW) This is a professionally shot and produced high-definition on-location video featuring your business and tailored to promote your specific marketing goals.

Production Package includes: •• A 2-minute customized video tailored to promote your business •• Up to 250 words of professional narration •• Voiceover script •• On-camera script for use with teleprompter •• Five songs to choose from for your video background music •• Initial intake interview by phone or in-person to discuss your specific video strategy Promotion Package includes: •• Completed video uploaded to YouTube and “MP4” video uploaded for your own website •• Two-week home page takeover on ColoradoHomesMag.com •• One-year video archive spot on ColoradoHomesMag.com •• Social media announcement on CH&L’s Facebook and Twitter pages •• One custom e-newsletter announcement of your new video

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All CH&L online advertisers receive quarterly analytics at no additional charge upon request.

ONLINE MENU

E-NEWSLETTER SKYSCRAPER AD Sponsor a skyscraper ad on our weekly e-newsletter, which highlights design trends, events, decorating tips, recipes, luxury real estate and more.

•• Editorial adjacency •• Sent once per week •• 2 ads/e-newsletter; option to purchase exclusivity •• Link to your web site

SPONSORED E-NEWSLETTERS This is your opportunity to create your own mini-feature story to share with our e-newsletter subscribers.

•• Exclusivity •• Sent once per week •• Up to 200 words •• Up to 2 Photos •• Link to your web site

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digital sherpa Marketing in today’s digital world is complex, time-consuming and ever changing. Chances are it’s not your area of expertise. Fortunately, it’s ours. We make social and content marketing simple and effective for your business.

What we do ••Create a customized blog for your business ••Create fresh, frequent, unique content to drive organic and direct web traffic ••Activate your social media marketing ••Drive new online prospects ••Deliver leads ••Enhance SEO ••Create long-tail search advantage ••Manage your social media program in one place with our custom dashboard ••Create integrated contests and campaigns to increase your social network

How does Social Content Marketing help my business?

••Google and other search engines are looking for fresh, frequent, unique, unduplicated content.

••Creating a blog and writing frequent content keeps you fresh in Google’s eyes.

••Search engines index the link to the page where this content lives. They organize that content around keywords. The more content you write, the more keywords you create. As a result, more people find your site when searching.

Why is Social Media important to my business?

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kimberly gavin

••Content on social platforms engages past customers and potential customers.

••Digital “word of mouth” gives customers a way to easily share your content with friends.

••Creates inbound links from social platforms to your site/blog so Google recognizes that your content is important (and you are an authority), and therefore increases your page rank.

Digital sherpa

80%

Putting it all in one place We make working with your social media platforms easier than ever!

And, the Dashboard is included at no extra charge

of consumers research online before purchasing within a 10-20 mile radius

•• You only need to remember one password for Facebook, Twitter and blog accounts •• Keep track and update your social media platforms—simply and efficiently •• Manage your business reputation online •• Monitor and post to your social media platforms and blog •• Schedule future content to post •• Find out how your Digital Sherpa program is working with our ROI calculator and get tips on how to improve it •• Manage your leads, calls and traffic results all in ONE place

Digital Sherpa Dashboard

LISTINGS & PLACEMENT •• Take control of your local business listings •• See how your business is being presented on search result pages LISTENING & MONITORING •• Manage your web reputation •• Keep track of your competitors •• Manage RSS feeds and Google alerts BLOGGING & CONTENT •• Manage all your blogs in one place •• Schedule and post to your blogs •• Get content ideas from your custom business intelligence feed SOCIAL MEDIA •• Access your Facebook, Twitter and LinkedIn pages with one log-in •• Manage and post content all in one place •• Follow and track industry influencers RESULTS & ROI •• Check up on your program’s ROI •• Track your program’s web traffic and top performing content •• Find out who is referring visitors to your website LEADS & CONVERSION •• Access and manage your leads database •• Create new forms, buttons and calls to action •• Keep track of your web prospects For more information, please visit

digitalsherpa.com ColoradoHomesMag.com

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events & sponsorships Colorado Homes & Lifestyles is the chosen partner for the state’s most prestigious events and organizations. Throughout the year, CH&L produces and sponsors a variety of events across the state.

In doing so, we create opportunities for our clients to reach consumers and trade professionals.

February Colorado Garden and Home Show | gardeningcolorado.com Be inspired by the latest ideas and trends in landscaping, gardening and home improvement at the largest garden and home show in the Rocky Mountain region.

February 15 - 23, 2014

March Excelsior Triumphant Faces Gala | excelsioryc.org Excelsior Youth Center is committed to the treatment and education of young at-risk females to enhance their successful reintegration into their families and communities.

Excelsior provides a safe and secure environment for young women. March 7, 2014 Home & Lifestyle Show | homeandlifestyleshow.com This 3-day show offers exclusive sponsorship opportunities to showcase your products/services to Cherry Creek Shopping Center’s 33,000 daily visitors. Tickets from the opening night gala will benefit The Denver Hospice, serving more than 50,000 patients and their family members for over 3 decades. March 14-16, 2014

April DAM Uncorked | denverartmuseum.org This annual 2-day fundraiser features a wine tasting on Friday evening and a dinner and auction on Saturday. In 2013, this event raised over $500,000, which will support exhibitions and programming at the Denver Art Museum. April 11-12, 2014 Doors Open Denver Celebrating architecture and design in Denver, over 60 of Denver’s most notable buildings will open their doors to the public for this free, 2-day event. April 12-13, 2014

July

Asid Crystal Awards | asidcolorado.org Support and celebrate the best Colorado has to offer in commercial and residential design by showcasing your business in the 2013 Crystal Awards special section of CH&L’s August 2014 State of the Arts issue. July 10, 2014

August Crested Butte Arts Festival | crestedbutteartsfestival.com Crested Butte Arts Festival features incredible art, cuisine, entertainment, culinary demonstrations and more. August 1-3, 2014

September Colorado Fall Home Show | gardeningcolorado.com The Fall Home Show features more than 300 companies with a focus on home renovation, remodeling and sustainable living. September 5-7, 2014 Denver Food and Wine | denverfoodandwine.com Sample over 600 featured wines, signature spirits and cuisine from Denver’s finest restaurants at the DFW Grand Tasting Event. September 6, 2014 * Event calendar subject to change

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kelly tasker

Cherry Creek Arts Festival | cherryarts.org Since 1991, Cherry Creek Arts Festival is a world-class and award-winning celebration of visual, culinary and performing arts, drawing an annual attendance of over 350,000 visitors to Denver’s Cherry Creek North shopping district for 3 days during the 4th of July holiday weekend. July 4-6, 2014

events & sponsorships

emily forsberg

Living Kitchen by William Ohs

The 2nd annual Home & Lifestyle Show is an exciting 3-day home, lifestyle and culinary experience at the Cherry Creek Shopping Center.

During the weekend of March 14-16, 2014, attendees will be inspired by a full-size gourmet “Living Kitchen,” home design sponsor vignettes and design and culinary demonstrations, all strategically showcased in the newly remodeled Grand Court. The Home & Lifestyle Show is an exclusive opportunity to display your products/services to 33,000 daily visitors of the Cherry Creek Shopping Center.

don riley

emily forsberg

emily forsberg

Reserve your sponsorship by November 15, 2013— space is limited.

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specs Online banner ads • •Top leaderboard: 468w x 60h pixels • •Bottom leaderboard: 728w x 90h pixels • •Rectangle: 300w x 250h pixels • •72 dpi • •Only JPEG, GIF or PNG files • •RGB color mode • •No flash Skyscraper Ad on CH&L Weekly e-newsletter • •160w x 300h pixels • •72 dpi • •Only JPEG, GIF or PNG files • •RGB color mode • •No flash sponsored E-Newsletter • •(1) Logo, 200w x 90h pixels (RGB, 72 dpi) • •(1) Main image, 600w x 315h pixels (RGB, 72 dpi) • •(1) Banner ad, 600w x 150h pixels (RGB, 72 dpi) • •Only JPEG, GIF or PNG files for logo, image and ad • •Email subject line • •Headline • •Maximum 200 words of copy Premier resource • •Unlimited images (72 dpi, horizontal orientation) • •(1) Logo (72 dpi) • •Only JPEG, GIF or PNG files for logo and images • •Contact info (address, email, phone, website) • •Social media links (Facebook, Twitter) • •Up to 400 words (professionally interviewed and written) find a resource portfolio • •Up to (12) images (72 dpi, horizontal orientation) • •(1) Logo (72 dpi) • •Only JPEG, GIF or PNG files for logo and images • •Contact info (address, email, phone, website) • •Social media links (Facebook, Twitter) • •300 words about your business Expert Q&A • • ( 1) Horizontal professional image of the expert in his/her work space • •Complete provided electronic questionnaire

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PRINT

2-PAGE SPREAD BLEED FULL-PAGE BLEED 18.25 x 11.125* 9.25 x 11.125* Leave 1˝ space between text/important graphics where they cross the gutter (or .5˝ on each side)

Trim size: 9 x 10.875 plus .125” bleed on all sides. See full-page specs below

FULL PAGE 8.5 x 10.375

1/2-PAGE VERTICAL 4.1667 x 10.125

1/2-PAGE HORIZONTAL 8.5 x 4.9792

1/4 PAGE 4.1667 x 4.9792

*SPECS FOR FULL-PAGE-BLEED ADS BLEED SIZE: (9.25 x 11.125) This section of your graphics will be trimmed off after printing.

TRIM SIZE: (9 x 10.875) Actual edge of the final paper.

SAFE SIZE: (8.5 x 10.375) All text/important graphics must be inset .25” from the trim size 1/8˝ or .125˝

1/4˝ or .25˝

specs Digital requirements

FTP Information

CH&L ACCEPTS THE FOLLOWING FORMATS: • •PDF/X-1A • •Photoshop TIFF or EPS • •InDesign CS5

TO UPLOAD AN AD to OUR FTP SITE: Create a folder containing all of the files, including fonts and images if necessary, and compress it using Stuffit (Macintosh) or WinZip (Windows).

FILES CAN BE SUPPLIED VIA: Our FTP site; email, if file size is less than 8MB; CD or DVD; flash drive

Please name your folder and file with your company name and the issue in which your ad will appear.

SUGGESTED RICH BLACK: Cyan-76, Magenta-68, Yellow-68, Black-88 INDESIGN CS5 REQUIREMENTS: • •Send package of resource files placed in the layout • •CMYK with spot colors off • •Include all Macintosh screen and printer fonts • • Use actual fonts; do not apply “local” or “menu” style attributes (e.g., for bold, italic) PHOTOSHOP REQUIREMENTS: • •CMYK • • 3 00 dpi resolution (photos or logos taken from a website are usually 72 dpi and therefore not acceptable for print) • • S ave as TIFF or EPS (DCS off); if Photoshop file contains fonts, flatten layers and save as an EPS

Include a plain-text “Read Me” file with: the advertiser’s name, a contact name, your phone number and e-mail address, a list of the included files, and any special instructions.

ACCESS: Using an FTP program such as Fetch, Transmit or WS_FTP, enter the following: Host: ftp2.nci.com User ID: homedesign Password: homedesign6 Drag and drop your file into the appropriate issue folder. Please contact Caroline Graf at cgraf@coloradohomesmag.com or 303-248-2053 after you have uploaded your ad materials to our FTP site.

PDF REQUIREMENTS: • •PDF/X-1A at 300 dpi resolution • •Embed all images and fonts • • C omposite CMYK with layers/transparencies flattened • • F or any PDF created from InDesign, check the “Preserve Overprint” box in your Acrobat settings.

• •Do not include printer marks

Need design help?

Ask us, we can help.

ColoradoHomesMag.com

emily minton redfield

Please note: CH&L doesn’t guarantee exact color matching without purchasing a PMS color. We do not provided printed proofs of your ad as everything is done digitally. We will attempt to recognize errors and inaccurate files submitted, but are not responsible for printed material from faulty artwork.

21

testimonials

“Advertising in Colorado Homes and Lifestyles has been very beneficial to my business. I can track sales directly back to the ads that have appeared in the magazine.

I have enjoyed consistently outstanding customer service from the CH&L team, and I am proud to be associated with this professional and beautiful publication.”

“We recently redesigned our website through Digital Sherpa. The website they designed for us was easy, cost effective and has surpassed our expectations. The combination of print advertisement, our new website design and continuing web services with CH&L has generated many leads and in turn has created a high return on investment.”

Holly Kuhn

Michael Hupf

Old Glory Antiques

Lifescape

Annie Huston

“I can’t believe the success I receive from advertising in Colorado Homes & Lifestyles, I literally have people tear out the ad I ran that month and bring it into Birdsall looking for the item they want to purchase! We are also involved in several events that CH&L is part of; one of my favorites is the Cherry Creek Arts Festival. I love being part of something that allows us to show our creative side.

CH&L is always involved in the highest profile events in Denver.”

Birdsall & Co.

“We have been with Colorado Homes & Lifestyles for over a decade; throughout the years they have proven to be an incredible resource on so many levels. Most recently, they helped us to launch a very successful social media campaign on Facebook; we gained over 2,400 Facebook fans to our fan base— this was an overall increase of 1,300%!”

David Uhey Denver Glass Interiors

“In today’s competitive real estate market, the key to success has become differentiation; doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of Coldwell Banker’s unprecedented success here in Colorado. Advertising every home we market in Colorado Homes & Lifestyles enables us to do just that. Couple that with reaching such a precise targeted audience of subscribers and readers, Colorado Homes & Lifestyles delivers the proven results today’s consumers have come to expect. It works for our real estate agents, which makes us happy advertisers.”

Chris Mygatt

President & COO Coldwell Banker Colorado

22

ColoradoHomesMag.com

Todd Moir

Director of Marketing and Events Coldwell Banker Colorado

brian mark

Caroline graf Print Production Coordinator cgraf@coloradohomesmag.com 303 248 2053

chad chisolm

lgladu@coloradohomesmag.com 303 248 2075

chad chisolm

chad chisolm

lauren gladu Advertising & Digital Production Coordinator

chad chisolm

nancy brown Account Director nbrown@coloradohomesmag.com 303 880 9480

Laura beausire Associate Editor lbeausire@coloradohomesmag.com 303 248 2069

Julia Vandenoever

andrea thomas Marketing & Promotions Manager athomas@coloradohomesmag.com 303 248 2071

chad chisolm

custom creations

elaine st. louis Art Director estlouis@coloradohomesmag.com 303 248 2076

chad chisolm

mary barthelme abel Editor in Chief mabel@coloradohomesmag.com 303 248 2068

megan bennett Sales & Marketing Director mbennett@coloradohomesmag.com 303 524 6554

brian mark

Holly scott Publisher hscott@coloradohomesmag.com 303 248 2058

brian mark

meet the team

Joanne Smith Account Director joannesmith@coloradohomesmag.com 303 248 2078

siobain french Account Director sfrench@coloradohomesmag.com 303 248 2074

We know HOME DESIGN PRINT • ONLINE • SOCIAL MEDIA • EVENTS • NETWORKING • MARKETING We are the authority in home-design marketing, with more than 130 years of experience helping you grow your business and meet your marketing goals.

T I P S FO R G R I L L I N G P I ZZ A | H OT N E W K I TC H E N P R O D U C TS

MARCH 2013

STUNNING LAKE VIEWS THE SEASON’S NEWEST TEXTILES EASY IDEAS FOR OUTDOOR ENTERTAINING

ATLANTA HOMES & LIFESTYLES

Best OF Summer

28 kitchen pages of tasty

CLASSIC & CHIC

ideas

CLASSIC

& CHIC new looks for the VOLUME 32, NO. 3

new season

GREAT STYLE, INDOORS & OUT

ColoradoHomesMag.com SEPTEMBER/OCTOBER 2013

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JULY 2013

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July 2013

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