Media Kit 2012
letter from the publisher
t
he world of media is rapidly changing, and Mountain Living continues to evolve and innovate with the times. This year, we’ve created unique new opportunities to put you in front of your next customer.
A ROBUST, INTERACTIVE & EXPANDED AUDIENCE SUPERIOR EDITORIAL CONTENT
LONGEVITY AND LOYALTY in the marketplace
LOCAL NETWORKING
THE LEADER IN MOUNTAIN HOME DESIGN
Mountain Living has been attracting mountain enthusiasts and prospective home-buyers for 18 years , making us the most established, well-respected mountain home-design BRAND in the western United States. ML is here to help you maximize your marketing dollars and achieve your business goals, so please contact me at any time to develop a solution that suits your needs.
All the best,
Holly Scott, Publisher
P.S. Ask us how our social content marketing can help grow your business!
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m o u n ta i n l i v i n g
photo by bill timmerman
photo by david o. marlow cover photo by audrey hall
61%
reader profile 2012
of ML readers plan to BUY or BUILD a home in the mountains in the next 12-24 months.
2012 reader profile 52 65% Male 35% Married 84% Average age Female
College graduate
92%
Income/Net Worth
$353,500 $2,019,094
Average household income Average net worth
Professional Status Owner/partner in business
52%
Member of board of directors/trustees
30%
Reader loyalty
95% read four out of four issues 95% use ML for information they can’t find in any other publication Readers spend an average of 65 minutes with each issue and keep each issue an average of 14 months
Reader response photo by audrey hall
80% took action as a result of seeing advertisements and editorial content 62% visited an advertiser’s website 50% saved an advertisement/article for future reference Source: Ad-Q Harvey Research Study 2009
of ML readers have PURCHASE INTENT for your products and services.
photo by douglas kahn
80% m o u n ta i n l i v i n g . c o m
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total brand reach
tap into ml’s total brand
each advertising PRODUCT is precisely targeted and distributed to an affluent, engaged demographic to maximize your marketing dollars in 2012.
/issue
120,000
27,000 newsstand
*print audience
9,200 3,800 subscribers
TARGETED DISTRIBUTION
(events, trade, luxury hotels)
/month
136,178
**digital audience
21,386 14,349 website traffic/month
e-newsletter audience
2,429
3,784
Facebook fans
Twitter followers
/month
186,390
***SOCIAL MEDIA audience /month
442,568
total audience
SOURCES * Print audience includes pass-along. Pass-along readership is 3.0 per printed copy. 2009 Ad-Q Harvey Research Studies. ** Google Analytics 2012. ML sends eight e-newsletters per month to a database of 14,349 recipients. *** ML makes a minimum of one social media impression per fan per day.
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m o u n ta i n l i v i n g
photos by audrey hall
Our Readers, Visitors, Fans and Followers
are your Buyers.
NATIONWIDE REACH ML magazine newsstand reach
ML key mountain markets
ML FOCUSES OUR CONTENT & DISTRIBUTION IN THESE KEY MOUNTAIN MARKETS: COLORADO
MONTANA
· · · · · · · ·
· Big Sky/Bozeman · Kalispell/Whitefish · Missoula
Aspen/Basalt/Carbondale Vail/Beaver Creek/Avon/Edwards Summit County/Breckenridge Copper/Frisco/Keystone Telluride/Mountain Village Steamboat Springs Winter Park/Granby Crested Butte
NEVADA/CALIFORNIA · Tahoe/Incline Village/Truckee
IDAHO
WYOMING
· Sun Valley/Hailey/Ketchum · McCall/Boise
· Jackson/Teton Village
NEW MEXICO
UTAH
· Santa Fe/Taos
· Park City/Deer Valley
CANADA · Whistler, B.C. · Vancouver, B.C.
ML ALSO REACHES AFFLUENT CONSUMERS IN THESE KEY FEEDER MARKETS: · · · · · ·
Atlanta Calgary Chicago Dallas Denver Edmonton
· · · · · ·
Houston Knoxville Los Angeles New York Orlando Phoenix
· · · · · ·
Salt Lake City Santa Fe Scottsdale Seattle Toronto Vancouver
m o u n ta i n l i v i n g . c o m
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2012 editorial planner
JANUARY/ FEBRUARY march/april
THE MOUNTAIN MODERN ISSUE Inside: Mountain Builder Insert AD MATERIALS DUE: NOVember 15, 2011 ON NEWSSTANDS: JANuary 3, 2012
THE GREEN ISSUE Inside: green finds AD MATERIALS DUE: JANuary 19, 2012 ON NEWSSTANDS: MARch 6, 2012
may/june
THE REMODELING ISSUE Inside: Remodel/Refurbish Finds
july august
the best of rustic design AD MATERIALS DUE: MAY 9, 2012 ON NEWSSTANDS: JUNE 26, 2012
living large in small spaces
photo by Gibeon Photography
AD MATERIALS DUE: MARch 15, 2012 ON NEWSSTANDS: MAY 1, 2012
Inside: Jackson Hole Fall Arts Festival Program AD MATERIALS DUE: JUNE 14, 2012 ON NEWSSTANDS: July 31, 2012
september/ october
THE ARCHITECTURE & DESIGN ISSUE Inside: Summit County Parade of Homes Program and Telluride Luxury Resource Guide AD MATERIALS DUE: JULY 19, 2012 ON NEWSSTANDS: SEPTember 4, 2012
The dream home ISSUE AD MATERIALS DUE: SEPTember 20, 2012 ON NEWSSTANDS: NOVember 6, 2012
* Editorial planner subject to change
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photo by tim murphy/foto imagery
november/ december
Mountain Living’s team of
nationally recognized professional writers and photographers contribute to some of the industry’s finest publications, from Architectural Digest to The Robb Report, Elle Décor to National Geographic Traveler.
Have a great story IDEA you want to share? We’re always on the lookout for stunning homes to feature, from luxurious mountain retreats to smart small spaces, with styles that range from traditional to contemporary.
send your great ideas here: Mail
Project Submissions Mountain Living 1777 S. Harrison Street, Suite 903 Denver, CO 80210
photo by audrey hall
greatideas@mountainliving.com
m o u n ta i n l i v i n g . c o m
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print Menu
oUr print aUdienCe iS...
affluent, discerning and activelY searching for Mountain products and services. we bring You this rarified audience.
core ads print ads are the core of any integrated program.
deSigN fiNdS
ExPErT Q&a
luxury Products and services for your home
01
new rustics furniture company
Sustainability defines New Rustics’ summer collection. The Beckett coffee table (shown) is ruggedly built from sustainably grown acacia wood and recycled hammered- iron accents. The new collection expands the range and finishes of our reclaimed pine solid-wood furniture and offers a diverse array of natural accents and accessories. 877.547.5155 | newrustics.com
PErma-ChInk SySTEmS, InC. customers come to you for... a trusted and knowledgeable professional who can help them make critical decisions about their biggest lifestyle. your philosophy is… to invest in developing the highest performing products, and to educate our customers about how to protect their investment while enjoying their lifestyle. your products are defined by… superior appearance, longevity, value and concern for the environment. you’re passionate about… I’m a problem-solver by nature and an engineer by training. I take a tremendous amount of satisfaction in defining a challenge, designing a solution and building a top-notch organization that’s staffed with the best of the best.
INTERIOR DESIGN by Jennifer Prugh Visosky
www.gracehomedesign.com Jackson Hole, WY
your customers can’t say enough about… Our products and customer service. Perma-Chink Systems is a one-stop shop for the best, longest-lasting wood-care products on the market. Every time customers call, they can immediately talk with an industry expert who treats them with respect and takes a personal interest in their project. It’s like having their own personal consultant. What’s neW about you? We have just released our newest exterior stain, Lifeline Ultra-7. Five years of development and testing in the most extreme weather conditions in the country have contributed to this stain, one of the most technically advanced, environmentally responsible and easy-to-use products available.
rug & relic
rich dunstan, oWner 2965 TraILS EdgE rOad STEambOaT SPrIngS, CO 80487 p: 970.846.8907 f: 866.976.5504 permachink.com
Sometimes a carpet is best known for what it is not. This lovely kilim is made entirely by hand, by adult weavers, of undyed, unbleached and handspun wool. No child labor, no chemical dyes, no synthetic materials, no machine processing — just the art of weaving as it was intended to be. Custom pieces available on request. rugandrelic.com
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Hw Home
HW Home takes pride in finding unique and unusual home décor from around the world. This tin patch floor mirror features a colorful array of reclaimed tin. Metal storage containers are cut, sanded and molded, then finished with a clear powder coat, to create a durable, dynamic patchwork mirror. 42w, 6d, 72h. Available at hwhome.com
307.733.9893 A MOUNTAIN LIVING SPECIAL SECTION
A MOUNTAIN LIVING SPECIAL SECTION
expert Q&a You’re the industry expert, so take this opportunity to shine by sharing advice and insights only you can offer. Your photo and expert tips are highlighted on our expert Q&a page.
design Finds design finds is an exciting new way to showcase your luxury products and services to ML’s affluent readers.
rates
08
contact us to customize a rate pacKage that Meets Your uniQue business needs.
M o u n ta i n l i v i n g
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03
the expert
your advice to homeoWners today is… to realize that your home is an extension of
you. your relationship with your home is just like any other relationship: if you put your personal best into it and take care of it, it will take care of you.
lodge & cabins
Lodge & Cabins offers one of the most comprehensive selections of unique, high-quality American-made accessories and lighting, with styles and themes ranging from lodge,traditional and Western to equestrian and golf. lodgeandcabins.com
arcHitect, builder & designer Finds architect, builder & designer finds is an exciting new way to showcase your design and construction services to ML’s affluent readers.
Architect & builder finds
Summit County, Colorado
mountain
PARADE OF HOMES
collection
WESTERN SPIRIT
Berglund Architects
these high-quality inserts are written, designed and formatted for your company or special event. overruns of the inserts can be distributed at your business, home tour, event or trade show.
house
luxury Architects And Builders
this “new West” home designed by berglund Architects and built by Alpine Mountain builders, both of edwards, colorado, incorporates natural materials and clean detailing throughout to create a sophisticated mountain retreat. the curved and shed roofs open up toward the views and light, while the large overhangs shelter the house from the summer sun and significant winter snow. A custom water feature is integrated into the retaining wall adjacent to the deck. BerglundArchitects.com | AmBvAil.com
custom publisHing inserts
PRESENTED BY THE SUMMIT COUNTY BUILDERS ASSOCIATION
wild gooSe ranch in Steamboat SpringS
01
Set in the Striking landScape of Steamboat SpringS, colorado, the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways. Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council, the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial projects. Stunning examples of their work can be seen throughout the mountain west. Visit www.ksaarch.com or call 970.875.0590
2011
17TH ANNUAL
THE OFFICIAL GUIDE 10 a.m. to 5 p.m. September 17-18 September 24- 25 ADMISSION $10 FOR TICKETS VISIT: SUMMITCOUNTYBUILDERS.ORG/PARADEOFHOMES
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ADMISSION PROCEEDS BENEFIT:
MQ Architecture & design
Walk across the entry bridge of this dramatic mountainside home and you’ll feel an immediate connection with its sloping site. endless views from the great room bring the outdoors in, while a thoughtful palette of stone and wood allows the structure to blend beautifully with its surroundings. mqAd.com
A MOUNTAIN LIVING SPECIAL SECTION
PUBLISHED BY
PHOTOGRAPHY BY TIM STONE
A MOUNTAIN LIVING SPECIAL SECTION
mountain House collection Mountain house collection will showcase your mountain project in one issue of Mountain Living. this is your chance to showcase your mountain project–and highlight the other design professionals who contributed to the residence–with a high-impact integrated branding campaign.
why ML works “to this day, we have clients who scan and e-mail us clippings of our previous Mountain Living advertisements; sometimes these ads are from years ago! they save these photos in their “dream home” file and contact us when they are ready to build. we are so glad that we have invested in advertising with Mountain Living, as it has kept us visible in the custom-home building industry.”
kAthR YN PRICE, PRESIDENt, VENtANA INC. M o u n ta i n l i v i n g . c o M
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social Media Menu
SoCial Media
discover the power of digital sherpa, a coMplete social Media prograM designed to grow Your web traffic, drive leads and referrals, increase Your sales and save You tiMe.
social media presence
package includes 1-4
1
facebook and twitter programs will be developed to ensure the broadest visibility and exposure for your customized content.
2
customized blog • • • • •
two posts per week: participate as much as you like product and project galleries e-commerce functionality customized categories and posts e-mail list building and lead capture
did you know?
6 out of 10 americans who use social media interact with companies on social media sites.
85%
of social media users thought companies should interact with their consumers through social media vehicles.
Sources: www.Pingdom.com and Nielsen report (may 2010)
the average facebook user is
44 years old. 10
M o u n ta i n l i v i n g
4 3
searcH engine optimization google page-rank is a key benefit to this program. digital sherpa will constantly assess and fine-tune your activities to maximize visibility and drive traffic.
content management digital sherpa’s team will post fresh, frequent and compelling content to your blog every week. topics and posts are based on a detailed assessment of your business and market position.
Brought to you by
design-sherpa.com
What CampaignSherpa Does for You...
All You Have to Do (with our help)...
� Evaluate goals and rules � Recommend style, length and frequency of campaign � Integrate with all your social networks and blog � Create custom graphics, promotions and copy � Provide example contest rules and requirements � Reporting on campaign progress � Build promotion with Digital Sherpa marketing campaign � Provide materials to integrate campaign with your website � Assist in winner selection � Provide reporting on campaign results
� Provide the campaign prize(s) � Establish goals for campaign � Provide criteria for eligibility and campaign rules � Approve the campaign copy, images and requirements � Promote via other channels (website, on-site, email list, etc.) � Notify winner & deliver prize!
Campaign Types... � Sweepstakes � Sign-up form � Survey � Photo Contest
� Video Contest � Quiz � Coupons � & more!
Case Study GOALS � Provide incentive for new & renewed leases � Increase Facebook following � Improve engagement with followers
CRITERIA � Refer, Renew or Sign a New Lease � Enter the sweepstakes to win an iPad
RESULTS
=Success!
� Facebook followers increased by 450% � New likes increased by 9,000% � Post views increased by 190% � Post feedback increased by 100%
Start Your Own Campaign Today! For a FREEFor consultation, contactcontact a DesignSherpa representative more information, Symon Sample atph: 800-000-0000 or or email sales@designsherpa.com 000-000-0000 email: ssample@address.com
monitoring comments and feedback will be encouraged and monitored by digital sherpa, ensuring the most professional look and feel for your program.
campaign sHerpa build your social network, brand loyalty and business with state-of-the-art integrated contests and sweepstakes. analytics digital sherpa will provide regular measurement and reporting on traffic, audience interaction, leads and referrals.
for more information, please visit
digitalsherpa.com Brought to you by
design-sherpa.com
M o u n ta i n l i v i n g . c o M
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online Menu premium online collection for one year, your business will appear prominently on our home page and relevant sponsor landing pages. the collection includes a photo, bio, contact info, logo and links to your website, blog, facebook and twitter pages. by highlighting your business in our premium online collection, you’ll maximize your presence, linking opportunities and branding on our website.
luxury directory portFolio our online design center is the go-to source for people looking for home products, services and professionals for their mountain homes. Your customized profile includes 18 gallery photos, a link to your website, logo placement, contact information and tagging of your company or category wherever relevant content exists on our website.
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M o u n ta i n l i v i n g
at your serVice our first-ever online referral network! we help match visitors who need help building or designing a home or finding a specific product or service with the best in the business.
oUr online aUdienCe iS...
affluent, discerning and activelY searching for luxurY products and services online. we bring You this savvY and engaged audience.
BENEfItS tO YOU •
increased activitY to Your website
•
deliverY of Your brand Message to a new audience dailY
•
higher google ranKing
•
More iMMediate waYs for You to connect with future buYers
why ML works
more preFerred resources Your company’s logo, with a link to your website, appears in our home page ad rotation as long as your print ad is on newsstands. visitors can click through to your website–another linking opportunity for you!
turn the page for more online products >>
“over the years, Mountain Living magazine has been a strong advertising avenue for charles cunniffe architects. with its tremendous market reach, quality editorial pieces and online presence WitH social media outlets, the magazine has kept up with the industry and provided us with many advertising opportunities.”
REBECCA RIChARDSON, ChARLES CUNNIffE ARChItECtS
M o u n ta i n l i v i n g . c o M
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online Menu
expert Q&a Your opportunity to be featured on www.mountainliving.com. Your photo and expert tips are highlighted for one week or more on our expert Q&a page, and archived for one year on our expert panel.
Video sponsorsHip our team of editors report on luxury home-design trends from leading industry events and experts in an informative five-minute online video. sponsor a 30-second commercial during a video of your choice, and brand your business on our website and Youtube for one year. ask us about supplied video sponsorship opportunities, too.
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M o u n ta i n l i v i n g
dedicated e-neWsletter Your opportunity to create your own mini feature story to share with our e-newsletter subscribers. this is your chance to shine by sharing advice and insights only you can offer.
21,386
visitors go to mountainliVing.com each Month to looK for high-countrY design ideas, hoMe-design resources, and to find MouNTAiN LiviNG on the go.
MouNTAiN LiviNG’s online traffic has increased bY
200% in the past Year!
digital vehicles: • website traffic • e-newsletters • digital edition
e-neWsletter skyscraper ad sponsor a skyscraper ad on our weekly e-newsletter, which highlights design trends, events, decorating tips, travel, luxury real estate and more.
over Half of all mL readers visit mountainliving.com every month. M o u n ta i n l i v i n g . c o M
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why ml works
discover what we can do for your business
“RKD Architects designs high-end residential projects throughout the West. Mountain Living is the only magazine that can reach our clientele in the entire region. We elected to spend our marketing dollars with Mountain Living because of both the broad exposure they provide and the first-class editorial and photography. It is an added bonus that for the better part of a decade they have been consistently great and fun to work with.”
Jack K. Snow, RKD Architects, Inc.
“When I ask our clients why they chose to work with us, the answer is almost always because they have seen our beautiful advertisements in Mountain Living. As our business has changed and grown through the years, ML has also evolved into the sophisticated mountain design and lifestyle publication it is today. ML is not only our advertising partner, they are proud sponsors of many of our local charity events, and we look forward to continuing our relationship with the personable team at ML.”
carol moore, Carol moore interior design, inc.
“Spending money on and attempting to track marketing efforts for a small design business is a very nebulous prospect. But I have to say that the good project leads we have received through advertising in Mountain Living and the press they have brought to us have been incredibly valuable. Very often when I ask a potential client where they heard about us, they say, “We saw your beautiful ad in Mountain Living.” What else do I need to say? This magazine is in the hands of the people we want to reach.”
Tim Stone, Kelly & Stone Architects, Inc.
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m o u n ta i n l i v i n g
event planner
Extend your reach Mountain living is a proud sponsor of the following events:
may ASID COLORADO CHAPTER AWARDS | www.asid.org Awarded by The American Society of Interior Designers (ASID) Colorado Chapter for excellence in their field.
june jackson hole wine auction | www.jhwineauction.org courtesy of Telluride Film Festival
This three-day event showcases the best of wine, food and Jackson Hole with exclusive tastings and a live auction and gala dinner.
july CHERRY CREEK ARTS FESTIVAL | www.cherryarts.org Colorado’s signature arts event, held annually during the Fourth of July weekend, is a celebration of the visual, culinary and performing arts.
august Aspen Music Festival | www.aspenmusicfestival.com This concert and workshop series represents the best in classical music’s established and up-and-coming talent.
LUXURY HOME TOUR OF PARK CITY | www.luxuryhometour.org This tour of spectacular luxury homes benefits the Peace House of Summit and Wasatch Counties.
september SUMMIT COUNTY PARADE OF HOMES | www.summitcountybuilders.org The Summit County Builders Association presents a tour of its members’ finest work, from cozy cabins to fabulous estates.
TELLURIDE FILM FESTIVAL | www.telluridefilmfestival.org
Screen breakthrough works and rediscovered classics, and enjoy tributes and one-of-a-kind discussions with actors and filmmakers.
WESTERN DESIGN CONFERENCE | www.westerndesignconference.com Craftspeople, scholars, collectors, interior designers, architects and fashion designers gather at this celebration of all things Western.
CODY HIGH STYLE | www.codyhighstyle.org
This annual event includes an exhibition by artisans, furniture-makers and craftspeople working to preserve Western style and design traditions.
JACKSON HOLE FALL ARTS FESTIVAL | www.jacksonholechamber.com
Jackson Hole, Wyoming, attracts discerning Western art collectors with this 10-day event that features more than 30 galleries exhibiting Western and wildlife art.
VAIL MOUNTAIN SCHOOL HOME TOUR | www.vms.edu
Offering exclusive access to some of the Vail Valley’s most spectacular homes, this tour benefits Vail Mountain School’s scholarship program.
Please contact us if you would like to participate in or sponsor these signature events, or any new events in your mountain market. m o u n ta i n l i v i n g . c o m
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print specs
Sophistication. Elegance. Luxury.
These are the ideas that Mountain Living strives to communicate with every page of the magazine, from editorial to advertisements. Each page contributes equally to a reader’s experience, so keep these ideas in mind as you create your advertisement for ML. Should you require assistance or just another set of eyes, please contact us. We’re happy to help!
print ad sizes
2-page spread bleed 18.25 x 11.125
Full-page bleed 9.25 x 11.125
Please note: all text/ important graphics must be inset .25” from the trim size and .5” from the gutter
Please note: all text/important graphics must be inset .25” from the trim size
Full page 8.5 x 10.375
1/2-page vertical 3.975 x 10
1/2-page horizontal 8.15 x 4.897
specs for full-page-bleed ads
Digital File requirements for Print ads If ad is submitted as a PDF (camera-ready): •
300 DPI resolution, PDF “X1A” with a .125” bleed on all four sides and no crop marks (bleeds only apply to full page ads and 2-page spreads)
If ML is designing your ad, please submit the following materials: 3-5 images: must be 300 DPI resolution and at least 4 x 5 inches Logo: 300 DPI resolution and an EPS, TIFF or .AI (Adobe Illustrator) file • Text and contact information: maximum of 20 words • •
Production Fees
$100 Late fee for ads turned in after Ad Materials Deadline $45 Minor adjustments to ad $75 Major adjustments or resizing an ad
Ads Designed by Mountain Living* (price includes design and 3 proofs)
• •
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9.25 x 11.125; this section of your graphics will be trimmed off after printing
8.5 x 10.375; no logos, text or important graphics beyond this line
trim size:
9 x 10.875; actual edge of the final paper
$400 Full-page ad $250 1/2-page ad *Advertiser is responsible for providing text, logo, photos and color/layout preferences
How to submit your files: •
safe size: bleed size:
Post on the FTP site E-mail if less than 8 MB in size Send a CD
m o u n ta i n l i v i n g
contact Please contact Caroline Graf at cgraf@mountainliving.com or 303.248.2053 after you have e-mailed her your Ad Materials or loaded them to our FTP site.
online specs
Digital File requirements for online products Format: .jpg, .gif, or .png files accepted; no Flash. Please also provide hotlink. Luxury Directory Portfolios on mountainliving.com
FTP site
Images: 18 total, 800w x 600h in pixels, JPEG file under 30 MB Copy: 250-word description of your company • Logo: 250 pixels wide, JPEG file under 30 MB • •
premium online collection
Host: ftp.treb.com User: ftpstories Password: wiesner21
Instructions
Home page image: 160w x 110h in pixels, JPEG file under 30 MB • Main images (8-12): 800w x 600h in pixels, JPEG file under 30 MB • Logo: 215w x 250h in pixels, JPEG file under 30 MB • Copy: 250-words about a project/product, contact information and a blurb about the project/product to be placed under the home page image •
Drag and drop your file into the “Mountain Living” ads folder. Please include your company’s name in the name of your file. All ad materials are to be loaded to our FTP site or e-mailed to Caroline Graf at cgraf@mountainliving.com. Please notify Caroline of which option you choose to submit your materials.
more preferred resources •
JPEG file of your logo (230w x 230h or 230w x 115h in pixels)
Skyscraper (vertical) Ad on E-newsletter •
160w x 300h in pixels, size under 30K
Dedicated E-newsletter Materials Main image: 380w x 200h in pixels Secondary image: 160w x 600h in pixels • Logo: 230w x 70h in pixels • Copy: Send a 4- to 6-word e-mail subject line/headline, plus a well-written 200-word draft promoting events, tips or insights that will inform ML readers. NEW: ML’s editorial staff will edit your draft, as a benefit to you, based on best practices that have been proven to work well for ML. • •
Expert Q & A Image: High-resolution (300 DPI) professional image of the expert in his or her work space. This must be a horizontal image. • Copy: Contact Caroline Graf (cgraf@mountainliving.com) for the questionnaire that best fits your industry and type your answers in a Word document. •
Video Sponsorship Supplied Videos Highest resolution video available: no smaller than 720w x 480h in pixels If a digital camera is used, no smaller than five megapixels; a 9- to 12-megapixel camera is recommended. • Video must be approximately 30 seconds in length and saved as a .mov file. • Fade-in must be incorporated at the beginning of each video clip. • Fade-out must be incorporated at the end of each video clip (fading in and out will create a smooth transition between all clips). • All voiceovers must be incorporated into video clip. • •
Non-Supplied Videos 6-8 digital images: 300 DPI, at least 4” wide Logo: 300 DPI • 30-second voiceover; if one is not supplied, send a 30-second script as a Word document that we will record as a voiceover to accompany your supplied image. •
photo by jennifer koskinen
•
m o u n ta i n l i v i n g . c o m
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our goal is simple: To put you in front of potential buyers, no matter what method they’re using to search for luxury products and services.
why ML works
photo by audrey hall
“When we tackled our social media, SEO and online analytics, we discovered that Mountain Living’s website was one of our top three referral sites! Our experience working with the magazine has been successful, incredibly professional, and the results of advertising have been measurable. We’re honored to partner with the region’s top home design publication.”
Kirsten Schmit, Decorative Materials
for production, contact: Caroline Graf
303.248.2053 cgraf@mountainliving.com
for sales, contact: ashton lynch
Mountain Living magazine 1780 S. bellaire Street, Suite 505, Denver, Co 80222 Local 303.248.2060 TOll Free 888.577.7702 fax 303.248.2066
the nation’s largest publisher of home design brands
V4.
photo by tim murphy/foto imagery
303.248.2067 alynch@mountainliving.com