media kit 2013
from the publisher
j
ust like your business, the Mountain Living brand continues to innovate with the changing times. As always, our dedication and investment is in you, our advertising partners. We take great pride in our role as your marketing consultant. Our team is highly committed to you. We listen to your needs, educate you about the evolving media space , help you define your marketing message, and customize a program that helps you reach your goals.
For 2013, we’ve created unique new opportunities to put you in front of your next customer—more than any other brand in the mountain home design space. We are your long-term partners with one goal in mind: your success. So sit back, relax and know that your investment in Mountain Living is the right choice for your business.
w h at we do Mountain Living features the most inspiring homes in the American West and captures the spirit and style of the people who inhabit them. Through our multimedia channels, we deliver an
Thank you for your business. We look forward to working with you.
audience of affluent consumers who are actively searching for home-design
Best Regards,
products and services, and connect them with our advertisers—some of the most respected businesses in the luxury mountain marketplace.
Holly Scott
P.S. Finalize your media plan by December 21, 2012, to reserve your spot in our new digital inventory and lock in your rates for all of 2013!
photo by david o. marlow cover photo by emily minton redfield
AN AFFLUENT, ENGAGED AND GROWING AUDIENCE
LONGEVITY AND BRAND LOYALTY: 19 years in the marketplace SUPERIOR EDITORIAL CONTENT produced by world-class photographers and writers LOCAL NETWORKING opportunities in every major mountain market
2
THE LEADER IN MOUNTAIN HOME DESIGN
m o u n ta i n l i v i n g
photo by audrey Hall
32%
reader profile 2013
of ML Readers plan to buy or build a home in the mountains in the next 12-24 months.
2013 reader profile Welcome to Mountain Living, where the high country meets high design. We have been attracting mountain enthusiasts and prospective home-buyers for 19 years, making us the most established, well-respected mountain home-design brand in the West.
52 Female 65% Male 35% Married 84% Average age
College graduate
92%
Income/Net Worth
$353,500 $2,019,094
Average household income Average net worth
Professional Status Owner/partner in business
52%
Member of board of directors/trustees
30%
Reader engagement
photo by gibeon photography
91% took action as a result of seeing advertisements and editorial content 79% visited a website for more information 66% saved an advertisement or article for future reference 14% visited the social media site for a product or service Readers typically keep each issue an average of 14 months. Source: Ad-Q Harvey Research Study, 2012
of ML readers plan to remodel their homes in the next 12-24 months.
photo by gordon gregory
58% m o u n t a i n l i v i n g . co m
3
total brand reach
Our Readers, Visitors, Fans and Followers are
your potential Buyers Tap into ML’s Total Brand by investing in our multimedia program. our Print, Digital and Social Media channels reach more than 490,000 affluent consumers.
/issue
140,000
24,900 newsstand
*print audience
8,100 7,000 subscribers
TARGETED DISTRIBUTION
(events, trade, luxury hotels)
/month
135,588
**digital audience
Includes digital edition readers
20,796 14,349 website traffic/month
e-newsletter audience
/month
215,130
4,263
2,908
Twitter followers
Facebook fans
***SOCIAL MEDIA audience /month
490,718
total audience
SOURCES *Print audience includes pass-along. Readership of 3.5 per printed copy. 2012 Ad-Q Harvey Research Studies. ** Google Analytics 2012. ML sends eight e-newsletters per month to a database of 14,349 recipients. *** ML makes a minimum of one social media impression per fan per day.
4
m o u n ta i n l i v i n g
distribution profile ML’s distribution is precisely targeted to reach every major mountain market and key feeder market where ML readers have primary homes. This distribution strategy provides our advertisers with an audience of affluent readers who desire a mountain home or want to improve their own mountain residence. Newsstand distribution: includes photo by audrey hall
wholesalers at major airports, private airports, Hudson News, Barnes & Noble Booksellers, City Markets and other mountain retailers.
Paid Subscribers: our loyal subscribers are some of the wealthiest homeowners in the country, as well as professionals in the architecture, interior design, furniture, real estate and travel industries.
Targeted Distribution: requested distribution in luxury mountain resorts and hotels, high-profile events, home tours, wine and art festivals, design showrooms and real estate offices
NATIONWIDE REACH ML magazine newsstand reach
ML key mountain markets
COLORADO
· Aspen/Basalt/Carbondale · Vail/Beaver Creek/Avon/Edwards · Summit County/Breckenridge · Copper/Frisco/Keystone · Telluride/Mountain Village · Steamboat Springs · Winter Park/Granby · Crested Butte WYOMING
· Jackson/Teton Village UTAH
· Park City/Deer Valley
MONTANA
· Big Sky/Bozeman · Kalispell/Whitefish · Missoula NEVADA/CALIFORNIA
· Tahoe/Incline Village/Truckee IDAHO
· Sun Valley/Hailey/Ketchum · McCall/Boise NEW MEXICO
· Santa Fe/Taos CANADA
· Whistler, B.C. · Vancouver, B.C.
LEADING DISTRIBUTION LOCATIONS: united states
· Colorado · California · Texas · Florida · Illinois
· Montana · Utah · Washington · Oregon · Arizona
photo by benjamin benschneider
ML‘s CONTENT & DISTRIBUTION focuses on THESE KEY MOUNTAIN MARKETS:
Canada
· Calgary · Edmonton · Toronto · Vancouver
most frequent online visitors by geography: Colorado,California, Texas, New York, Florida, Illinois, Georgia, Pennsylvania, Washington and North Carolina Source: Google Analytics, 2012
m o u n t a i n l i v i n g . co m
5
editorial
bringing the spirit of the high country home
departments & FEATURES Home Features:
Look inside some of the most stunning homes in the high country, created by the West’s top talent and showcasing design styles ranging from mountainmodern to rustic to traditional.
Shopping: What’s new in shops, showrooms and online, from furnishings and fabrics to fabulous finds, and home furnishings that reflect the latest trends in home design and fashion. Plus new highcountry boutiques and galleries. Matchmakers: ML editors pick a hot new furnishing, and designers tell you what to pair with it. People: The West’s top tastemakers share their design advice and ideas with readers, plus a few of their favorite things.
Instant Upgrade: Products and design solutions for stylish home improvement.
Real Estate: House of the moment, what you get for the money, new developments and more. Get the Look: Find products inspired by the furnishings featured in each issue’s homes In Their Words: On our last page, stylish and creative
photo by Gibeon Photography
Travel: A travel guide for the design enthusiast. Where to stay, eat, shop and play in the high country’s dreamiest locations.
people offer the last word on all things home design.
Online: A preview of exclusive content at mountainliving.com * Editorial content is subject to change
Have a great story IDEA you want to share? We’re always on the lookout for stunning homes to feature, from luxurious mountain retreats to smart small spaces, with styles that range from traditional to contemporary.
send your great ideas here: Mail
Project Submissions Mountain Living 1780 S. bellaire Street, Suite 505 Denver, CO 80222
6
m o u n ta i n l i v i n g
photo by audrey hall
Email greatideas@mountainliving.com
editorial calendar
JANUARY/ FEBRUARY march/april may/june
2013 style guide: decorating now AD MATERIALS DUE: NOVember 19, 2012 ON NEWSSTANDS: JANuary 1, 2013
THE local look AD MATERIALS DUE: JANuary 10, 2013 ON NEWSSTANDS: february 26, 2013
living large in small spaces AD MATERIALS DUE: MARch 14, 2013 ON NEWSSTANDS: April 30, 2013
july
summer living
august
Art & Antiques
AD MATERIALS DUE: MAY 9, 2013 ON NEWSSTANDS: JUNE 25, 2013
Inside: Jackson Hole Fall Arts Festival Program AD MATERIALS DUE: JUNE 13, 2013 ON NEWSSTANDS: July 30, 2013
september/ october
at Mountain Living, we believe... · Every home should have a sense of place · One style—or size—never fits all · A small home can be a luxury home · Good design is sensitive design · Innovation and tradition can happily coexist · A home should capture the spirit of the people who live there
photo by benjamin benschneider
november/ december
what the pros know
The List: Top Mountain Architects & Interior Designers Inside: Summit County Parade of Homes Program AD MATERIALS DUE: JULY 18, 2013 ON NEWSSTANDS: SEPTember 3, 2013
dream homes
CONTEST: Home of the Year winner revealed! AD MATERIALS DUE: SEPTember 12, 2013 ON NEWSSTANDS: october 29, 2013 * Editorial calendar subject to change
m o u n t a i n l i v i n g . co m
7
pRint menu
oUr print aUdienCe iS...
aFFluent, diSCeRning and aCtively SeaRCHing FOR pROduCtS and SeRviCeS FOR tHeiR mOuntain HOmeS. We deliveR tHiS RaRiFied audienCe tO yOu.
pRint ads the core of any multimedia program. Full-page and half-page ads available.
design finds
dESIGN dIrECTIONS
luxury Products and services for your home
all the latest trends highlighted by the region’s top experts
cedar mountain
We Finish What Mother Nature Started. Cedar Mountain creates one-of-a-kind, heirloom-quality vanities, kitchen islands, fireplace mantels, tables and more for the home. no two pieces are ever alike, and each is customized to your specifications and handcrafted in the United states. sinks start at $1,999. Call us at 877-423-7686 or visit
fireplaces Modern to traditional indoor and outdoor fireplaces have become a must-have in any space.
cedarmountaincollection.com
woodland creek furniture
Let the artisans at Woodland Creek handcraft a unique piece of furniture for you. designs range from modern mountain to elegant rustic, and custom furniture is our specialty. see more than 2,500 proprietary furniture designs at woodlandcreekfurniture.com
photo by tim murphy/foto imagery
01
02
genesee fireplaCe Company
Clients Come to you for… A sophisticated sense of scale and proportion, as well as my many
years of experience coordinating all aspects of design, from conceptual drawings to construction and selection of furnishings and accessories. My vast knowledge and approachable personality keep clients coming back and referring their friends.
your design philosophy is… The packaging and presentation of a space is what evolves into
a sense of home. I like to view a project in its entirety while simultaneously paying attention to all the small details that complete a space. It’s also critical to establish goals at the beginning of a project and see to it that they are carried out.
your personal style is most influenCed by… Southern style and tranquil simplicity. I love combining light colors, warm woods, metals and old architectural accents and, of course, large arrangements of fresh hydrangeas. When I’m working in the mountains, I give some of these elements a twist so they blend with the mountain grandeur everyone comes here for. the most inspiring thing you’ve seen lately is… Colorado residents coming
INTERIOR DESIGN by Jennifer Prugh Visosky
www.gracehomedesign.com
together to support each other during this difficult year. It inspires us to be better people and to help out our neighbors.
Jackson Hole, WY
To learn more about Genesee Fireplace company, visit geneseefireplace.com .
03 amy Wray
genesee fireplace company
Grace Home desiGn
interior designer Jennifer Visosky creates spaces dripping in color and imaginative pattern play. Her fresh vision and eye for the details have launched her design work all over the country. Visosky shares with her clients the ideas and resources that she finds exciting and inspiring. Her firm, grace Home design, inc., offers consulting and full-scale interiors. gracehomedesign.com
04
Hammerfine
Hammerfine Hardware offers a wide range of architectural forge work to complement any decor, from unique door and cabinetry hardware to stylish kitchen and bath accessories, stair railings and more. each quality handcrafted piece is designed to last a lifetime, and custom designs are available. To learn more, visit hammerfine.com.
307.733.9893 A MOUNTAIN LIVING SPECIAL SECTION
A MOUnTAin LiVing sPeCiAL seCTiOn
desiGn diRections an advertorial special section featuring the latest trends highlighted by the region’s top experts. desiGn Finds an exciting way to showcase your luxury products and services to ML’s affluent readers.
RateS
8
COntaCt uS tO customiZe a Rate paCkage tHat meetS yOuR unique BuSineSS needS.
m O u n ta i n l i v i n g
aRchitect, buildeR & desiGneR Finds a customized business profile designed to showcase your design and construction services.
custom publishinG inseRts these high-quality inserts are written, designed and formatted for your company or special event. Overruns of the inserts can be distributed at your business, home tour, event or trade show.
cover.qxd:Layout 1
ArChITECT & dESIGNEr fINdS
mountain
house
collection
WESTERN SPIRIT
luxury architects and designers
4:54 PM
Page 3
home design
fashion
wild gooSe ranch in Steamboat SpringS
Set in the Striking landScape of Steamboat SpringS, colorado,
vertical arts architecture
the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways. Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council, the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial projects. Stunning examples of their work can be seen throughout the mountain west. Visit www.ksaarch.com or call 970.875.0590
Your home is what we will craft together; living spaces both inside and out designed to echo the character and soulfulness that color your world. Situated in the heart of America’s mountain country, Vertical Arts is a team of hand-selected, highly talented architectural, interior and landscape professionals inspired by a shared devotion to creativity and finesse. vertical-arts.com
PHOTO BY AUDREY HALL
01
9/5/12
SEPTEMBER 14 & GHT TO BROU
02
15, 2012
YOU BY
AIN MOUNT LIVING ®
complements for your home
photo by brent bingham photography
Complements for Your home is the Vail Valley’s fresh source for contemporary to transitional home furnishings and interior design services. Located in Edwards, Colorado, our retail showroom and full-service design firm offers the inventory and expertise you need to create a design that reflects your family and lifestyle. We look forward to helping you achieve your unique vision. complementsvail.com
PHOTOGRAPHY BY TIM STONE A MOUNTAIN LIVING SPECIAL SECTION
A MOUNTAIN LIVING SPECIAL SECTION
auto
PUBLISHED BY MOUNTAIN LIVING
wine & cuisine
mountain house collection a unique opportunity to feature your mountain project–and highlight the other design professionals who contributed to the residence– with a high-impact integrated branding campaign.
“Spending money on and attempting to track marketing efforts for a small design business is a very nebulous prospect. But i have to say that the good pRoJect leads we have received through advertising in Mountain Living and the press they have brought to us have been incredibly valuable. very often, when i ask a potential client where they heard about us, they say, “We saw your beautiful ad in Mountain Living.” What else do i need to say? this magazine is in the hands of the people we want to reach.”
TIm sTONE, kELLY & sTONE ARChITECTs, INC.
m O u n ta i n l i v i n g . C O m
9
digital menu
discover the new
.com the next generation of mountainliving.com launches November 2012
WHY YOU’LL LOVE OUR NEW webSITE
The new mountainliving.com offers better functionality, more leadcapturing, a stronger Web presence for your business, enhanced traffic from organic and referral search, cleaner design elements, and more opportunity for you to reach your potential CUSTOMERS.
WHY ADVERTISE on our NEW webSITE?
We offer numerous ways to highlight your business to our active, affluent and engaged online visitors. When a consumer comes to our website searching for home design ideas, they find our relevant content and your brand message.
Connect with
savvy, educated, highly engaged online consumers visitors search our site for
inspiration, design ideas, resources and professionals Put your business
photo by emily minton redfield
in front of potential buyers NOW
1. 2. 3. 4. 10
m o u n ta i n l i v i n g
WHY IS digital advertising EFFECTIVE?
Creates linking opportunities Drives leads to your business Enhances organic search and traffic Generates more ways to interact with qualified consumers
ResouRce poRtFolios Our Online design center is the go-to source for visitors searching for products, services and professionals. prime upper-right-rail placement on our home page and subsequent landing pages is searchable by category/alpha poRtFolio includes: » 20 photos » 250-word bio » logo and contact info including website » Brands, products and affiliations » ask a question/get a quote functionality $2,000/YeaR diGital displaY ads
ResouRce poRtFolios
pRemieR poRtFolios
top leaderboard
top rectangle
bottom rectangle
bottom leaderboard
diGital displaY adVeRtisinG (new!) get 25% of site page views! leadeRboaRd & medium RectanGle ads: » gain exclusivity as one of only 16 display advertisers on our site. your display ad will rotate in groups of 4 advertisers in a 4-time rotation. » your ad will appear on the home page and every category page of our site (home page top leaderboard excluded). » limited to 16 advertisers only. 6-month minimum commitment required $500/month
46,285 437,348
pageviews/month
pRemieR poRtFolios prime tile placement on home page and all subsequent landing pages in rotations of six (except other portfolio pages) poRtFolio includes: » unlimited photos » 250-word bio » logo and contact info including website » Brands, products and affiliations » ask a question/get a quote functionality » Social media connections: “visit us on Facebook” and “Follow us on twitter” » video upload capability $3,000/YeaR
advertiser impressions/month
* statistics subject to change
m O u n ta i n l i v i n g . C O m
11
digital menu
eXpeRt q&a a unique opportunity to show your expertise at www.mountainliving.com. your photo, expert tips, contact info, web link and videos (additional charges may apply) are highlighted on our expert q&a panel page for one year. $2,000/YeaR
“Win this” sWeepstakes pRoGRam
“Win this” sWeepstakes pRoGRam this customized sweepstakes program offers lead-capturing (data collection) for your future marketing efforts. you provide the prize and we do the rest. design, execution and social media announcement included. Four-week promotion. $1,500/peR contest
12
m O u n ta i n l i v i n g
eXpeRt q&a
Video pRoduction
Video pRoduction and sponsoRship campaiGns Sponsor a video or let us produce a customized video tailored to your marketing goals. videos are uploaded to our site and youtube for one year. Social media announcement included. two-week promotion on the homepage; all videos are archived at www.mountainliving.com. $2,500/peR supplied 2-minute Video $5,000/peR pRoduced 2-minute Video (additional charges may apply)
e-neWsletteR skYscRapeR ad Sponsor a skyscraper ad on our weekly e-newsletter, which highlights design trends, events, decorating tips, travel, luxury real estate and more. $425/each oR $1,500 FoR a FliGht oF FouR
ML paRtneRs
e-neWsletteR skYscRapeR ad
dedicated e-neWsletteR
dedicated e-neWsletteR your opportunity to create your own mini feature story to share with our e-newsletter subscribers. this is your chance to shine by sharing advice and insights only you can offer. $1,750/each
ML paRtneRs Current print advertisers and their site links are included in rotation on our site. complimentaRY
ML readers are on the move 80% of mL readers use mobile devices
did you know that more than (including phones and tablets) to access home-design-related information?
54% of ML readers are interested in accessing ML through digital channels. m O u n ta i n l i v i n g . C O m
13
digital SHeRpa menu
diSCOveR tHe pOWeR OF digital SHeRpa, a COmplete SOCial media pROgRam deSigned tO gROW yOuR WeB tRaFFiC, dRive leadS and ReFeRRalS, inCReaSe yOuR SaleS and Save yOu time.
package includes 1-4
1
digitaL Sherpa
customiZed bloG • two posts per week: participate as much as you like • product and project galleries • e-commerce functionality • Customized categories and posts • email list building and lead capturing
social media pResence Facebook and twitter programs will be developed to ensure the broadest visibility and exposure for your customized content.
2
did you know?
6 out of 10 americans who use social media interact with companies on social media sites.
85%
of social media users thought companies should interact with their consumers through social media vehicles.
sources: www.pingdom.com and Nielsen report (may 2010)
the average Facebook user is
44 years old. 14
m O u n ta i n l i v i n g
4 3
content manaGement digital Sherpa’s team will post fresh, frequent and unique content to your blog every week. topics and posts are based on a detailed assessment of your business and market position.
monitoRinG Comments and feedback will be encouraged and monitored by digital Sherpa, ensuring the most professional look and feel for your program.
seaRch enGine optimiZation Optimizing your google page-rank is a key benefit of this program. digital Sherpa will constantly assess and fine-tune your activities to maximize visibility and drive traffic.
campaiGn sheRpa Build your social network, brand loyalty and business with state-of-the-art integrated contests and sweepstakes. analYtics digital Sherpa will provide regular measurement and reporting on traffic, audience interaction, leads and referrals.
For more information, please visit
digitalsherpa.com Brought to you by
design-sherpa.com
m O u n ta i n l i v i n g . C O m
15
event planner
events & partnerships Mountain living distributes bonus issues and sponsors the following events:
june jackson hole wine auction | www.jhwineauction.org This three-day event showcases the best of wine, food and Jackson Hole with exclusive tastings and a live auction and gala dinner.
july CHERRY CREEK ARTS FESTIVAL | www.cherryarts.org Colorado’s signature arts event, held annually during the Fourth of July weekend, is a celebration of the visual, culinary and performing arts.
august LUXURY HOME TOUR OF PARK CITY | www.luxuryhometour.org
ASID COLORADO CHAPTER AWARDS | www.asid.org Awarded by The American Society of Interior Designers (ASID) Colorado Chapter for excellence in their field.
photos by brett warren photography
This tour of spectacular luxury homes benefits the Peace House of Summit and Wasatch Counties.
event presence & distribution april:
Taste of Vail | www.tasteofvail.org
june: Food & Wine classic | www.foodandwine.com/classic Aspen Music Festival | www.aspenmusicfestival.com Art Aspen | www.art-aspen.com Steamboat All Arts Festival | www.steamboat-chamber.com Aspen Art Crush | www.aspenartmuseum.org
september:
Denver Food & Wine | www.denverfoodandwine.com Living at your peak | www.livingatyourpeak.org
16
m o u n ta i n l i v i n g
photo by brett warren photography
AUGUSt:
photo by studio kiva
photo by Ingrid Lundahl
september SUMMIT COUNTY PARADE OF HOMES | www.summitcountybuilders.org The Summit County Builders Association presents a tour of its members’ finest work, from cozy cabins to fabulous estates.
TELLURIDE FILM FESTIVAL | www.telluridefilmfestival.org
Screen breakthrough works and rediscovered classics, and enjoy tributes and one-of-a-kind discussions with actors and filmmakers.
WESTERN DESIGN CONFERENCE | www.westerndesignconference.com
photo by brett warren photography
Craftspeople, scholars, collectors, interior designers, architects and fashion designers gather at this celebration of all things Western.
CODY HIGH STYLE | www.codyhighstyle.org
This annual event includes an exhibition by artisans, furniture-makers and craftspeople working to preserve Western style and design traditions.
JACKSON HOLE FALL ARTS FESTIVAL | www.jacksonholechamber.com
Jackson Hole, Wyoming, attracts discerning Western art collectors with this 10-day event that features more than 30 galleries exhibiting Western and wildlife art.
VAIL MOUNTAIN SCHOOL HOME TOUR | www.vms.edu
Offering exclusive access to some of the Vail Valley’s most spectacular homes, this tour benefits Vail Mountain School’s scholarship program.
Beaver Creek Luxury Lifestyle festival www.beavercreek.com/luxefestival
This signature event celebrates the very best of luxury home design, fashion, art, wine, cuisine and automobiles in a series of exclusive events designed to inspire dreamers and buyers.
Please contact us if you would like to participate in or sponsor these signature events, or any new events in your mountain market. m o u n t a i n l i v i n g . co m
17
print specs
Sophistication. Elegance. Luxury.
These are the ideas that Mountain Living strives to communicate in every page of the magazine, from editorial to advertisements. Each page contributes equally to a reader’s experience, so keep these ideas in mind as you create your advertisement for ML. Should you require assistance or just another set of eyes, please contact us. We’re happy to help!
print ad sizes 2-page spread bleed 18.25 x 11.125
Full-page bleed 9.25 x 11.125
Please note: all text/ important graphics must be inset .25” from the trim size and .5” from the gutter
Please note: all text/important graphics must be inset .25” from the trim size (9 x 10.875)
1/2-page vertical 3.975 x 10
1/2-page horizontal 8.15 x 4.897
Digital File requirements for Print ads If ad is submitted as a PDF (camera-ready): » 300 DPI resolution, PDF “X1A” with a .125” bleed on all four sides and no crop marks (bleeds only apply to full-page ads and 2-page spreads) If ML is designing your ad, please submit the following materials: » 3-5 images: must be 300 DPI resolution and at least 4x5 inches » Logo: 300 DPI resolution and an EPS, TIFF or .AI file » Text and contact information: maximum of 20 words Production Fees » $100 Late fee for ads turned in after ad materials deadline » $45 Minor adjustments to ad » $75 Major adjustments or resizing an ad Ads Designed by ML*
(price includes design and 3 proofs) » $400 Full-page ad » $250 1/2-page ad » $299 Leaderboard and rectangle ads (online)
*Advertiser is responsible for providing text, logo, photos and color/layout preferences
18
m o u n ta i n l i v i n g
specs for full-page-bleed ads bleed size:
9.25 x 11.125; this section of your graphics will be trimmed off after printing
trim size:
9 x 10.875; actual edge of the final paper
safe size:
8.5 x 10.375; no logos, text or important graphics beyond this line
How to submit your files: » Upload on the FTP site » Email if less than 8 MB in size » Send a CD Please note: ML doesn’t guarantee exact color matching without purchasing a PMS color. ML is not responsible for errors on creative that is submitted “camera-ready.”
contact Please contact Caroline Graf at
cgraf@mountainliving.com or 303.248.2053 after you have emailed her your ad materials or uploaded them to our FTP site.
digital specs
Digital File requirements Format: .jpg, .gif, or .png files accepted; no Flash. Please also provide hotlink.
FTP site
leaderboard ad •
728w x 90h in pixels, size under 30K
medium rectangle ads •
300w x 250h in pixels, size under 30K
Host: ftp2.nci.com User: HomeDesign Password: homedesign6
Instructions Drag and drop your file into the “Mountain Living” ads folder. Please include your company’s name in the name of your file. All ad materials are to be uploaded to our FTP site or emailed to Caroline Graf at cgraf@mountainliving.com. You must notify Caroline when your files have completely uploaded to the FTP site. NOTE: We recommend using software such as Cyberduck or Fetch to access our FTP site rather than a web broswer.
resource Portfolio Images: 20 total, 800w x 600h in pixels, JPEG file under 30 MB Copy: 250-word description of your company • Logo: 250 pixels wide, JPEG file under 30 MB • •
premier showcase portfolio Home page image: 160w x 110h in pixels, JPEG file under 30 MB Main images (unlimited): 800w x 600h in pixels, JPEG file under 30 MB • Logo: 215w x 250h in pixels, JPEG file under 30 MB • Copy: 250 words about project/product, contact information and a sentence about the project/product to be placed under the home page image • •
Need design help? Ask us, we can help.
Skyscraper (vertical) Ad on E-newsletter •
160w x 300h in pixels, size under 30K
Dedicated E-newsletter Materials Main image: 380w x 200h in pixels Secondary image: 160w x 600h in pixels • Logo: 230w x 70h in pixels • Copy: Send a 4- to 6-word email subject line/headline, plus a well-written 200-word draft promoting events, tips or insights that will inform ML readers. NEW: ML’s editorial staff will edit your draft, as a benefit to you, based on best practices that have been proven to work well for ML. • •
Expert Q & A Image: High-resolution (300 DPI) professional image of the expert in his or her work space. This must be a horizontal image. • Copy: Contact Caroline Graf (cgraf@mountainliving.com) for the questionnaire that best fits your industry and type your answers in a Word document. •
Video Sponsorship Supplied Videos Highest resolution video available: no smaller than 720w x 480h in pixels If a digital camera is used, no smaller than five megapixels; a 9- to 12-megapixel camera is recommended. • Video must be approximately 30 seconds in length and saved as a .mov file. • Fade-in must be incorporated at the beginning of each video clip. • Fade-out must be incorporated at the end of each video clip (fading in and out will create a smooth transition between all clips). • All voiceovers must be incorporated into video clip. •
Non-Supplied Videos 6-8 digital images: 300 DPI, at least 4” wide Logo: 300 DPI • 30-second voiceover; if one is not supplied, send a 30-second script as a Word document that we will record as a voiceover to accompany your supplied image. • •
photo by gibeon photography
•
m o u n t a i n l i v i n g . co m
19
“RKD Architects designs high-end residential projects throughout the West. Mountain Living is the only magazine that can reach our clientele in the entire region. We elected to spend our marketing dollars with Mountain Living because of both the broad exposure they provide and the first-class editorial and photography. It is an added bonus that for the better part of a decade they have been consistently great and fun to work with.”
photo by gibeon photography
Jack K. Snow, RKD Architects, Inc.
our goal is simple: To put you in front of potential buyers, no matter what method they’re using to search for luxury products and services.
for ad production, contact: Caroline Graf
303.248.2053 cgraf@mountainliving.com
for sales, contact: ashton lynch
Mountain Living magazine 1780 S. bellaire Street, Suite 505, Denver, Co 80222 Local 303.248.2060 TOll Free 888.577.7702 fax 303.248.2066
MOUNTAIN INSIDE: THE OFFICIAL GUIDE TO COLORADO’S SUMMIT COUNTY PARADE OF HOMES
®
LIVING GREAT DESIGN
ACROSS THE WEST PROS TO KNOW
Sept/Oct 2012
V2.
TOP MOUNTAIN ARCHITECTS & INTERIOR DESIGNERS
the nation’s largest publisher of regional home design brands and social content marketing
photo by audrey hall
303.248.2067 alynch@mountainliving.com